buzz quest class15 v4
TRANSCRIPT
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THE PRODUCT
BuzzQuest delivers real-time, location – based, influencer
marketing deals
Transparent pricing and transaction for brands
Fully automated and secure payments for influencers
Platform agnostic—iOS, Android, and web
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KEY ADVANTAGE Key Advantage
BuzzQuest offers geo-targeting influencer marketing campaigns
Using GPS and in- store beacons, we push marketing campaigns to influencers in real time based on location
Targeted for physical stores and restaurants who want to engage influencers nearby
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CURRENT CLIMATE Funding
Reelio -$8m
Famebit -$ 1.5m
Boostinsider- $1.5m
Popular pays- $2.3m
Niche (acquired by Twitter $40mln)
Maker Studios (acquired by Disney
$500mln))
Full screen (acquired by Chernin/AT & T
$200mln
Acquisition
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BACKGROUND Seasoned entrepreneur and software developer
Owns Anubix Innovations, a portfolio of digital media startups
BuzzQuest – Influencer marketing platform
AudioShot - iOS/ Emoji keyboard for sharing music
SoundStation – music curation service for brand.
Part – Time manager of jazz fusion band, Purple Sugar.
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TECHNICAL EXPERTISE
Previous company and clients includes:
Last 10 years, consulting on digital video and streaming product for wide range of clients
Full time: Major League Baseball (current)
Consultant: VEVO, Viddy (acquired by Fullscreen), Adobe/NFL
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CLASS15 STRENGTHS
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Direct access to top influencers and celebrities
Sales and marketing resources
Capital and resources to fund business long – term
Apart of the Anakando media group family
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PROPOSAL
Acquire BuzzQuest product/techonology and existing customers to merge with class15
Integrate strategic advantages to build and monetize the most advanced influencer marketing platform.
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BENEFITS OF PARTNERSHIP
Day-to-day CEO to run and grow business
Innovative platform to compete with crowded market
Class 15 receives
Access to digital influencers and celebrities
Ready – made sales/marketing team
Cross-sell opportunities with other Anakando Media group companies
BuzzQuest receives
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INTEGRATION POINTS Operating budget for ongoing product and development needs
Salary to hire at least one additional staffer for customer service
Access to dedicated in- house marketing and sales teams
Introductions to top digital influencers and celebrities
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GO TO MARKET PLAN
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Conferences and Tradeshows
Direct sales marketing
Viral Social media campaigns
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BUSINESS/PRICING MODEL
7-10% campaign fee ( tiered based on campaign price)
Estimated average campaign price-$500-$1000
Support all major social networks ( Instagram, Twitter, YouTube, Facebook, etc…..)
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