www.buzztribe.net

buzz tribe: people &

the process

www.buzztribe.net

the tribe

we are an eclectic, eccentric, exciting group of like minded individuals with

diverse interests and expertise in the digital media space

we are a people business. Our folks are our only asset

we ideate. We debate. We converse. We engage. In a rapidly shifting,

changing, buzzing virtual ecosystem, we ensure your part of the buzz

we help companies leverage the enormous power of social media to build

deeper relationships with potential customers and other constituencies that

influence the development of new business.

why us?

progressive, strategic thinking centered on new marketing, media futures and

conversational marketing channels and approaches.

experience as new marketing pioneers, social media insiders, activators and

thought leaders.

prolific thought leadership in emerging technologies and new media channel,

change management business model reengineering and business

development.

diverse and brilliant digital strategists – objective advisors focused solely on

organization and performance.

www.buzztribe.net

our approach

We Look at Each Client Differently

But we apply a common set of principles. The first question we ask: “what asset or

assets do you uniquely possess that might enable you to more effectively perform in

today’s economy?”

Your assets are your gold. We explore each potential channel to leverage your valuable assets within the information society.

the application of our methodology, key

strengths and processes resulting in the most

effective strategies and creative environments

for a brand in the digital space

www.buzztribe.net

core services

bricks & mortar

how do you build brands online?

How do you involve your consumers in the dialogue?

How do you interact, engage and entertain?

Do you have the right tactics, tools toys & technology?

What should be your tone, voice & social persona?

bricks & mortar

• web design & development; print, 3D, animation; applications & interactive engagements; blog and community development and much more

insights & intelligence

• consumer insights & intelligence; online research & analysis; competition mapping & tracking; product development, testing & launch; target group definition & identification

reputation management

• online reputation management; consumer collaboration initiatives; consumer research & analysis; motivational frameworks & strategy

influencer outreach

• Digital PR; online outreach programs; relationship building& marketing; blogger networking & media relations

strategy & consulting

• digital media consultancy; online marketing strategy; social media marketing; social media training, planning & workshops

content & communication

content development; copy & advertising concepts; communication design & strategy; blogging, podcasting & webinars, whitepapers

www.buzztribe.net

If we ask the right questions first we surely will arrive at the right answers

insights & intelligence

How can you tap into your consumer’s psyche & motivations? What forms of media are your consumers most likely to consume? What are they saying about or around your brand, product or service? What is your competing brands doing online?

Effective & efficient processes to discover dissect & document consumer opinions, motivations,

and intentions. It's not enough to have a presence on social networks. You need to provide value, and have something to say that appeals to your target audience. We work with you to create messaging strategies, a social calendar and content that works for you and your fans.

www.buzztribe.net

online reputation management

how do you protect your brand’s image, identity, personality, initiatives and assets online?

what do you make of negative sentiments? how do you deal with critics and commentators?

A real time 24* process to track, report, address and resolve consumer issues online. We

search the social web for mentions of your brand on a daily basis and assures that positive mentions are amplified and negative mentions are responded to and fixed.

influencer outreach who is an influencer? how do you build meaningful dialogues and relationships with them? how can you earn trust and be invited to the party?

Nurture and nourish relations in the virtual world. We reach out to relevant online and offline influencers in your industry to share your message, seed new products, gather key

feedback, and create a buzz.

www.buzztribe.net

strategy & consulting

the old premises on which all marketing and communication strategies relied upon have been done and dusted

you cannot bank on automated software when dealing with human interactions, emotions and motivations

you simply can’t apply the same traditional models to measure reach, engagement and response

plunge into this dynamic world of proactive participation… we can help you chart the course.

content & communication

what is the user generated content environment around your brand, service, product or category?

what messages will resonate with your target audience? what communication is most likely to register? What should be your

tone, persona and voice like? there are plenty of useful resources that can teach you about social platforms and tools, but they

can’t teach you how to be social. We can….

www.buzztribe.net

agency alliances

online Support: help you develop online properties for you and your client

insights & Intelligence - partner with you in developing new insights and strategy to help win new business pitches

strategy & sonsulting - assist you in developing comprehensive social media and word of mouth marketing strategies and roadmaps

campaign management: We can assemble the right team – communication specialists, bloggers, designers, developers – to take full ownership of any campaign and deliver the goods... and maybe some added goodies too

knowledge aggregation & thought leadership: meaningful dialogues, discussions and debates can help us address critical gaps and help promote a shared culture of participation and collaboration

www.buzztribe.net

search engine marketing

seo process

www.buzztribe.net

phase 1: analysisbusiness analysis

goal assessmentwebsite

architecture assessment

analyse existing promotional

activities

competitive analysis

keyword research &

analysis

optimisation plan

phase 2: optimisation

site optimisation

content review quality check analytics set upsite submission,

directory submissions

link popularity campaign

phase 3: maintenance

analytics (regular

monitoring)site submission

link popularity campaign

monthly reporting

site monitoring & maintenance

www.buzztribe.net

social media marketing

target audience

•definition•identification

of consumers & influencers

discover needslocate

presence

prepare brand messaging

strategy

participatory marketing

•engagement & interaction activities

measure influence

stimulate

dialogue

relationship

loyalty

www.buzztribe.net

customer engagement is rapidly changing as new social

technologies and trends emerge. Are you ready to evolve?

LISTEN: Voice of the Customer

Know what your customers and prospects are saying.

As a brand, you know how you see yourself, the question is, how does your audience see you?? This is your social media reflection. Many companies are reaping the rewards of engaging customers directly in conversations ranging from brand and marketing to product design to support delivery. This concept of “co-creation” or “customer-made products” has changed the way companies small and large do business. But customer collaboration is challenging, and requires a new level of interaction with both your customers and your colleagues. Using data gathered from our Voice of the Customer programs, Buzz Tribe can unlock the value of involving your customers in product development, marketing and customer service and support.

ENGAGE: Online Communities and Social Media

Play in the new arena of customer experience.

We partner with companies to brainstorm, define, and implement strategies and programs for engaging with – and learning from – their consumers, partners and even employees. Whether you sell software or insurance, need to evolve your marketing or improve your customer support, we’ll deliver a social strategy driven by a singular purpose: Igniting the conversations that lead to the deep and enduring relationships between an organization and their customers.

www.buzztribe.net

ACTIVATE: Community Influencers & Enthusiasts

Find, thank and connect with key community contributors and evangelists.

Your most enthusiastic, loyal customers are typically your biggest advocates. Of course, their enthusiasm can often make it difficult to keep them happy. The assumption is made all too often that these folks just want free stuff, when what they usually want is a deeper connection to you, each other and your company. We can help you effectively identify, communicate and interact with these loyal enthusiasts to ensure the best connection possible and ensure strong alignment between your activities and your business objectives.

Give us a buzz to find out more about how we can help your business become more social.

Reach us at http://buzztribe.net/reach-us.html

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