buzz12 social media and marketing for cpa's
DESCRIPTION
A talk I did on 10/18 for the Birmingham Chapter of CPA's.TRANSCRIPT
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Birmingham Chapter of Birmingham Chapter of CPA’s: Social media and CPA’s: Social media and
digital marketing digital marketing
Presented by Phyllis NeillPresident, CEO
Buzz12
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About Buzz12About Buzz12
Helping companies and institutions create and execute digital marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.
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Why social media?Why social media?“Soft” reasons:“Soft” reasons: The ways that people want to be
communicated with are changing! Why social media marketing works
for businesses.◦ Size: FB close to 750 million people;
3rd largest country in world behind India and China
◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases
◦ Word-of-mouth always been strong; now with social media, it’s exponential
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Why social media?Why social media?“Hard” reason #1:“Hard” reason #1:
Helps you be found
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Why social media?Why social media?“Hard” reason #2:“Hard” reason #2:
Engage prospec
ts
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Why social media?Why social media?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
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Why social media?Why social media?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
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LinkedinLinkedin
Make sure your profile is 100% filled out.
Establish rigor of Linking in with everyone you meet at end of each day.
Once a week, post article on “what are you doing” section of Linkedin (preferably from your company’s blog, or an article your prospects/clients will be interested in)
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FacebookFacebook
If you are on Facebook:◦Be real and personable without being
TOO personal (create friends/family group for “TMI” information).
◦Invite clients/prospects, and interact with their daily lives.
If you are NOT on Facebook:◦Create a fake account◦Create list of top 5 interests, websites◦Follow their pages on FB to
experience
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TwitterTwitter
If you are NOT on Twitter:◦Next time you Google a phrase, go
search also on Twitter: www.search.twitter.com, and see what comes up.
If you are on Twitter:◦Once a week, post a link to an article
that your prospects and clients would find meaningful.
◦Few times a week, retweet clients/prospects’ links; make comments on links. Be conversational!
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Buzz12 resources:Buzz12 resources:
Sign up for newsletter at our website, www.buzz12.com
Facebook Fan pageTwitter pageYouTube pageLinkedin page
You can download this presentation at www.slideshare.net/buzz12