BuZZone for Trade Shows: Searching for New Partners and Efficiently Exchanging Information

The product is developed by Bacup IT

Problem description: Situation

Situation:

• You are a visitor at a trade show

• You have no booth

• You are extremely interested in meeting more people and making new business contacts

What you can do without BuZZone:

• Walk through all booths on the showfloor

• Listen to the talks of other visitors, trying to find potentially useful contacts

• Distribute your marketing materials to other people, trying to make someone interested in your projects

Problem Description: Without BuZZone

Problem Description: Result

Expected results:

• Walking around booths did not bring new contacts

• You physically had no time to walk through the entire trade area

• You lost an opportunity to make contacts with trade show visitors who are in the same situation

• You feel that you have lost many opportunities to make new contacts at this trade show

Solution: BuZZone: A General ScenarioAt the entrance to the show, a visitor:

• Borrows a PDA with installed BuZZone, OR

• Buys a copy of the BuZZone application for his/her PDA

Trade show service representatives:

• Help you create your business profiles and give instructions on how to use the system

• Download your photo and documents and organize your virtual booth

While the visitor is walking over the trade area, BuZZone:

• Searches for contacts by a preset business profile

• Exchanges information with other virtual booths

The system has found a contact matching the visitor's search criteria. The user can:

• View the profile of this person and start talking

• Exchange messages or documents and, in case of mutual interest, arrange a personal meetingWhen the user leaves the trade show:

• He gives back the PDA borrowed

• Trade show service representatives save personal data on his/her medium

BuZZone: Configuration

System configuration:

• A PDA running Pocket PC 2002/2003

• Wireless communication: a built-in Bluetooth module or a compact flash card with Bluetooth capability (Compact Flash II card)

• BuZZone properly installed and configured

BuZZone: How It Works

How BuZZone works:

• Several BuZZone devices appear in the range of 30 m one from another

• These devices find one another using Bluetooth and exchange business profiles

• The systems notify their users about new contacts within the operation range

• The users view business profiles, exchange text and voice messages, talk in the phone mode

• The users participate in forums extending the Bluetooth coverage area

Bluetooth Wireless Communication Technology

Advantages of Bluetooth technology:

• Supports many types of devices

• Different types of devices can be integrated into a wireless network: computers, mobile phones, smartphones, and handhelds

• Small and cheap radio transmitter

• Low power consumption

• Easy to be integrated in various devices

• An ability to send signals outside the visible area (within a 30 m range)

A wireless communication means for short-range communication and networking

BuZZone: Key Features (1)

A Bluetooth enabled handheld computer with installed BuZZone allows the users to:

• Find partners by their business profiles

• Contact and communicate with potential partners in text and voice modes

• Exchange electronic documents, business cards, and marketing documents

• Organize a virtual booth

• Set up a forum or broadcast messages extending the Bluetooth coverage area

BuZZone: Key Features (2)

A Bluetooth enabled handheld computer with installed BuZZone allows the users to:

• Communicate in phone mode for free

• Conveniently capture leads, organize interviews or voting among the participants at a trade show

• Send news and announce trade show events

• Save all received files, contacts, and history and export the saved data to other media after the exhibition is over

BuZZone: Service

BuZZone Support Service Functions:

• Leasing / selling the BuZZone application

• Assist in creating a business profile and making photos

• Customize search criteria (profiles)

• Advising on how to use the system, troubleshooting

• Downloading data to create a virtual booth and save data to a visitor's medium

BuZZone: Search

Search for New Contacts at a Trade Show:

• Customize profiles: contact and personal information (including a photo), business interests and goals

• Automatic regular scans for similar devices within the range of 30 meters

• When a potential contact appears, the system will notify you about this using either sound or graphics

• BuZZone stores found contacts with their business profiles

BuZZone: Communication

Making the First Contact:

• View the business profile of another PDA owner and initiate a contact

• Accept / reject an initiating message depending on the business profile of another user

Communication with Partners:

• Exchanging text messages

• Exchanging voice messages

• Speaking in phone mode

BuZZone: Forums

• BuZZone users can organize forums: start topics and post messages

• BuZZone broadcasts messages through intermediate devices, thus extending the Bluetooth coverage area

• Every user can subscribe to forums of interest or start his/her own forum, start new topics and post messages

• With BuZZone-based forums, everyone can easily broadcast news, announce events, start discussions, advertise products or services, or interview show participants

BuZZone: Virtual booth

Virtual booth: Exchange your Documents and Advertising Materials:

• View electronic documents available on the contact's PDA and download them to your device

• Upload your documents to the contact's device

• Configure the system to automatically exchange electronic documents with booths and other Bluetooth enabled devices if the business profiles match the preset search criteria

BuZZone: News, announces and voting

With forums, BuZZone users can:

• Interview other exhibitors, organize voting

• Announce trade show events (for example, developers of mobile solutions are invited to take part in a meeting at a cafeteria on the first floor at 15-00)

• Broadcast news about you or your product

In addition, the support service can announce eventsand broadcast information messages to all users

BuZZone: Additional features

Possible additional features:

• When the user gives back the PDA, trade show service representatives can save all data collected during the trade show (electronic documents, communication history) to user's media (floppy disk, flash card)

• Determine an approximate distance to another device by measuring the strength of the Bluetooth signal

Integration with other trade show services

BuZZone can be integrated with the following trade show services:

• Trade show reference system that might include a list of participants (exhibitors) and a list of booths; you can search for specific entries in the lists

• Trade show navigation systems and maps

• Additional services, such as making reservations at restaurants, calling a taxi, etc

BuZZone AdvantagesFunctional Advantages

• "Smart" search for partners by a preset business profile. Viewing profiles of remote contacts, including business information, photo, and sound

• Convenient communication modes: text messages, voice messages and speaking in phone mode

• Broadcasting messages, thus extending the Bluetooth coverage area

• Saving and exporting all documents and the communication history collected during a trade show

BuZZone AdvantagesTechnical Advantages

• A 100% guarantee that the contact found is located nearby

• An ability to search and communicate outside the visible area

• Broadcast messages: coverage area is potentially unlimited

• An easy-to-deploy solution: no additional radio transmitters or access points are required

• The number of interacting devices is potentially unlimited

• Sufficient storage capacity for saving advertising materials, the history and information about the contacts found

Technical SpecificationsBuZZone is designed on a specific Bluetooth level

architecture

Devices Personal Digital Assistants (PDAs) and laptops

Operating systems Microsoft PocketPC 2002/2003 and Microsoft Windows 2000/XP

Bluetooth modules Embedded, USB compatible, Compact Flash Type II cards, PC Card (PCMCIA)

Range About 30 meters. Unlimited when communicating via forums.

Specifications:

Contact Information

Bacup IT welcomes any suggestions or comments regarding the improvement, implementation, and promotion of the BuZZone product.

http://www.buzzone.nethttp://www.bacup-it.cominfo@buzzone.netphone/fax: +7 3832 272406 Novosibirsk, Russia

BuZZone is designed by Bacup IT.