buzzstream training
TRANSCRIPT
Troy Boileau | SEO & Inbound Marketing Consultant
BuzzStream Keep track of your relationships
Some of our clients...
We’re in business because we believe that great brands need both voice and visibility in order to connecting people with what matters. A boutique, full-service digital marketing agency in Toronto, Powered by Search is a PROFIT HOT 50-ranked agency that delivers search engine optimization, pay per click advertising, local search, social media marketing, and online reputation management services.
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General Thoughts
Change How You Think About Outreach
Give first, give generously, then ask.
Be genuine, be vulnerable, write as if writing to a close friend.
“Ask for leads and you'll get advice. Ask for advice and you'll get leads.”
Think long-term, not scorched earth.
Walkthrough of BuzzStream
Websites People Tasks
Columns Filters Outreach
Projects Settings
How Not to Destroy BuzzStream
Properly Tag New Entries
Industry Influence (Low, High, Very High)
High (90%) vs. Very High (10%)
Tag (E.g. Travel)
Keep Information Updated
Contact Attempts
Do Not Contact
Friendship
Project Stage
New Information Via Contact
Due Diligence Before Outreach
History Tab
Friendship Stage
Tags
Industry Influence
High Quality Only
NOT Scorched Earth
Watch your frequency
Be personable, not a spammer
Have something to give, don’t beg
Adding New Websites
New Websites
Create a Public Client Folder
Create a Public Project in that folder
Add Contacts to the Project (BuzzMarker or Manually)
Tag the Website
Set the Industry Influence
Outreach
Outreach
Outreach -> Create Template
Dynamic Fields
Options while sending
Update Tags
Tasks
Tasks
From Dashboard
From Person or Website
Multiple at Once
Project Cycle
Project Cycle
Ensure you have enough contact information
Create and send a template (private)
Change Project Stage to Contact Attempt 1
Create Task to follow-up 3-4 days later
Follow-up and change Project Stage to Contact Attempt 2
Possible Responses
Complete Answer – Set Project Stage to YES
Promise to Follow Up – Set Project Stage to Contacted
No – Set Project Stage to NO
Use Case: Low Quality Guest Post
Low Quality Guest Post
Filter for Tag or Industry Influence
Don’t Burn Contacts
Remember to Set Tasks
Use Case: Amazing Guest Post
Amazing Guest Post
Long Term – Not Easy
Individual Emails
Don’t Burn Contacts.
Use Case: Group Post
Group Post
Great for Creating and Maintaining Relationships
Set Distribution Task
Don’t Burn Contacts.
Use Case: Advice from Expert
Advice from Expert
Great for Creating and Maintaining Relationships
Individual, Personable Email
Don’t Burn Contacts.
Advanced Usage
Advanced Usage
Prospecting
Link Monitoring
Advanced Filters
Questions?
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