bvcm015432 shopping guide to the products and crafts of

Shopping Guide to the Products and Crafts of the Greater Madrid Area

for the Christmas Season

www.madrid.org

ÍndiceTypical Christmas Products

Madrid 5Alcalá de Henares 9

Aranjuez 9Chinchón 9Móstoles 10

San Lorenzo de El Escorial 10Torrejón de Ardoz 10

Where to find Christmas OrnamentsMadrid 12Leganés 14

Majadahonda 14Torrelodones 14

San Sebastián de los Reyes 14

Christmas Indoor and Street MarketsMadrid 16

Alcalá de Henares 18Arroyomolinos 18

Leganés 19Majadahonda 19

Crafts FairsMadrid 21

Cercedilla 21Collado Villalba 21

Fuente El Saz 22Los Molinos 22Majadahonda 22Valdemorillo 22

Christmas campaigns and Shop window contests

Madrid 24Alcalá de Henares 24

Alcobendas 24Algete 25

Alpedrete 25Aranjuez 25

Arroyomolinos 25Colmenar Viejo 26

Getafe 26Majadahonda 26

Móstoles 26Navalcarnero 27

Pozuelo de Alarcón 27 Las Rozas de Madrid 27

Rivas Vaciamadrid 27San Fernando de Henares 28San Sebastián de los Reyes 28

Torrejón de Ardoz 28Valdemoro 29

Villarejo de Salvanés 29Morata de Tajuña 29Perales de Tajuña 29

Villaconejos 29

Shopping Guide to the Products and Crafts for the Christmas Season �

There are many ways to celebrate Christmas, and in the Community of Madrid, residents and visitors can enjoy the many Christmas Festivities that seem to invade all corners and towns of our region.

Christmas Day is a special day for children, when they get the gifts they have been wishing for all year. It is of course also special for adults, that go about their Christmas shopping thinking of the gifts that will most please their loved ones.

With this Christmas spirit in mind shoppers can buy holiday ornaments and get their holiday shopping and gifts in advance in several venues. The traditional Christmas Fairs and Markets– that offer a great variety of products -, shopping areas and malls that are spectacularly decorated and illuminated, and of course in the neighborhood shops and the, so-metimes century old, traditional shops that offer typical products, most of them handcrafted, in a family atmosphere.

To talk about Christmas is to talk about its timeless symbols: Crèches, the Three Wise Men (our famous “Reyes Magos”), Santa, snowmen, candy sticks, season greeting cards, gifts, billboards and the commercial campaigns associated to this holiday season.

All these elements are present in the shops, fairs and street markets that dot the geography of our region, all dressed up in their finery for this special time of the year.

At the beginning of the XX century the intimate Christmas atmosphere of the homes was recreated in the street as large cities decorated their streets dressing up their urban furniture. Colored lights, Christmas trees, crèches, Stars of Bethle-hem became part of the urban Christmas landscape. A large part of this lighting display is found decorating the windows of the large shopping centers and malls, as well as those of retail and neighborhood shops, transmitting the Christmas spirit to residents and visitors in Madrid.

Christmas is also a time to decorate the table with typical sweets and enjoy them with the family. Every country has their traditional Christmas dishes, but in Spain they tend to be “peladillas” (candied almonds), “polvorones” (crumbly almond based pastries somewhat similar to shortbread coated in confectionary sugar), “turrones” (hard or soft almond based nougat bars), nuts, quince meat, raisins, dates, cookies, marzipan, etc. Madrid offers many high quality variations of these specialty confections that are made recreating the most authentic artisanal techniques.

Based on this abundance the Department of Economy and Internal Revenue of the Community of Madrid has decided to publish online this Guide to Christmas Shopping and Crafts that will be posted on their institutional website, to promote the commercial and artisanal activity in a season of the year that is very relevant to retailers and artisans in our region.

The guide is divided in five sections that walk the reader through a thematic itinerary of the offer described above in terms of the close relationship between the Christmas Spirit and the commercial and artisanal activity of the season, such as selling typical products and ornaments associated to Christmas, illuminating and decorating all shopping establish-ments with Christmas lights and motifs, the interior and open air markets and fairs that specialize in Christmas-related products. And of course, large crafts fairs such as the “Handcrafts Market Fair of the Community of Madrid” where we will find all kind of handmade goods made by the artisans of our region.I encourage the reader to discover through this guide the large malls, corner shops, fairs and open air markets, local retai-lers and century old shops, all decorated in traditional or avant-garde styles using the most typical elements of Christmas. Together they offer a large variety of goods that will delight clients and passersby. I also invite you from here to taste their products and do your Christmas shopping at these establishments.

In short, I encourage you to partake of the Christmas spirit through the commerce and handcrafts of our region, and I take this opportunity to wish you a very merry Christmas.

Enrique Ossorio CrespoThe Minister of Economy and Internal Revenue

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Typical Christmas Products

Christmas is sweeter when accompanied by the artisanal goods made by Madrid bakeries, some of which have been producing Christmas specialties for centuries. Turrones and Three Kings Cakes (the ever present

“Roscones de Reyes”), made to traditional or innovative recipes, marzipans, polvorones, Yule logs, mantecados,

pan de Cádiz ….are all irresistible. Some of these establishments also offer prepared traditional dishes

specially created for Christmas celebrations.


Antigua Pastelería del Pozo1During Christmas confections like “roscones”, the Three Kings Cake and “Pan de Cádiz”, a sponge ring cake decorated with crystalized fruit and a marzipan cake stuffed also with crystalized fruit, share the limelight with the everyday puff pastry, cream horns, “torrijas”, sweet buns and pastries made at the Antigua Pastelería del Pozo. All the products made in this ancient bakery are prepared according to traditional recipes with carefully selected ingredients, just as the décor of the shop has been preserved. It is still furnished with the original pieces it displayed in 1830. A jewel of a place worth visiting.Pozo, 8 28012 MadridTel. 91 522 38 94

Casa Mira2

The secret of the Turrones (almond based nougat bars) made at Casa Mira is that they are made entirely by hand, using quality ingredients in a process that has been carefully preserved since 1855. For Christmas they also make delicious Polvorones, Marzipans, Anguilas (extravagantly decorated egg yolk filled marzipan eels), Marron Glacés, Roscones de Reyes, Pestiños (fried thin oil dough with anise seeds), crystalized fruits, bonbons and truffles amongst other delights. Entering this shop is a full sensorial experience.Carrera de San Jerónimo, 3028014 Madrid Tels. 91 429 67 96 – 91 429 88 95 www.casamira.es

Confitería El Riojano3In Christmas, Turrones and Roscones are the star products at the Confitería El Riojano. These experienced artisans only use the best ingredients in their exquisite creations. This bakery was founded in 1855 by a master baker from La Rioja that was a baker at the Royal Palace. Its enchanting façade lures one to temptation that accentuates as one comes into the shop that is decorated in the style of the XIX fin de siècle as their also enchanting Tea Shop.Mayor, 1028013 MadridTel. 91 366 44 82www.confiteriaelriojano.com

Embassy4

The Yule Log, the German Baumkuchen, the British Christmas Cake and Pudding, the Spanish Turrones, the sweet advent calendars…are the main specialties Embassy offers in Christmas time. This tea shop opened in 1931 by an Irish woman continues to offer dozens of herbal infusions, coffees, chocolates, cakes, pastries and handcrafted goods made daily in their kitchen. Embassy also has a restaurant and a deli shop. Paseo de la Castellana, 1228046 MadridTel. 91 435 94 80www.embassy.es

Typical chrisTmas producTs


La Antigua Tahona de Magallanes5At the La Antigua Tahona de Magallanes the uncontested protagonists during Christmas are the Roscones de Reyes. They have been making them for decades according to traditional recipes and using top ingredients that require a process where kneading and fermentation times must be respected. The result is a mouthwatering range of breads and baked goods that evoke immemorial aromas and flavors. They have four stores in Madrid.Guzmán el Bueno, 5228015 MadridTel. 91 543 13 20

La Duquesita6

Since 1941 La Duquesita has been sweetening Madrid’s Christmas with their turrones, roscones de reyes, marzipan anguilas and other exquisite bites made according to traditional recipes, made in their bakery with the same care that their other creations, pasties, cakes, croissants, sweet buns, puff pastries, tea pastries, bonbons and truffles….all really delicious. Fernando VI, 2 28004 MadridTel. 91 308 02 31www.laduquesita.es

La Marina7

The Roscón de Reyes is the star at Pastelería La Marina, a family operated bakery that opened in 1933. Its secret is a painstaking process, where every detail counts, to produce a true delicacy. All their products are made with the same love and care. Their cream pastries, tea pastries, brioches, sweet buns, danishes, palmeras (heart shaped puff pastries) and bavaroises are all irresistible.Alberto Aguilera, 14 28015 MadridTel. 91 447 89 71www.pastelerialamarina.es

Horno San Onofre8Horno San Onofre, founded in 1972, offers a large variety of turrones, roscones, marzipans and crystallized fruit during the Christmas season. Their products satisfy the most discerning palates for those that prefer classic flavors or those looking for more contemporary tastes. Sweet or savory, their products are meticulously delivered from creation to presentation. Besides this establishment located in Calle San Onofre, 3, they have other shops in Madrid, like the Horno La Santiaguesa (Mayor, 73) and on shop in Nagasaki (Japan).

San Onofre, 328004 MadridTel. 91 522 72 16www.hsonofre.com



Pastelería La Mallorquina9The Christmas season at La Mallorquina is synonymous with turrones, Yule log cake, pan de Cádiz… Their strategic location at the corner of Puerta del Sol and calle Mayor makes it one of the most popular and busy bakeries in Madrid. La Mallorquina was founded in 1894 and quickly acquired name for itself for its “Ensaimadas” (sweet lard bread roll) and as a place where interesting people gather to talk. The room upstairs is ideal to taste Napolitanas, pastries, truffles and other tasty bites while admiring spectacular views. The ground floor has the bakery shop and a bar. Puerta del Sol, 8 / Mayor, 228013 MadridTel. 91 521 12 01

Mamá Framboise10One of the tenets of Mamá Framboise is surprising their clients with high quality products, and in Christmas they go over the top. Besides the classic version they have apricot, chocolate, raspberry….and many more Roscones made with aromatized brioche dough left to ferment for a long time to ensure the desired sponginess and aroma. Their Yule logs are also a feast for the eyes and other senses, presented in flavors such as raspberry, marrons, gin tonic or the tout-chocolat. Turrones, polvorones, marzipans and chocolate pines lend a sweet flavor to the celebrations.Fernando VI, 2328004 MadridTel. 91 391 43 64www.mamaframboise.com

Nunos11

Nunos’ Roscón de Reyes has been awarded numerous prizes. It is juicy, tender and full of flavor. Besides the classical recipe they also prepare roscones with innovative flavors such as the milk chocolate crème with lemon curd and crispy rice, toffee cream with salt flower with chocolate oranges, cookies with cream custard mousseline… Their marzipans, turrones, yule logs, torrijas, pastries and cakes are equally exquisite. In Nunos they are also master chocolatiers and have their own exclusive variety.Narváez, 6328009 MadridTel. 91 409 24 56www.pasteleria-nunos.es



Pastelerías Mallorca12

Visiting any of the Mallorca chain bakeries during Christmas time is a complete temptation. Their windows, elegantly decorated, presage the huge variety of handcrafted Christmas products where one can buy from panettones, Yule logs, turrones of the most original flavors, and naturally the ever-present roscones. This bakery chain, founded in d 1931, is the ideal venue to buy Christmas inspired gifts.www.pasteleria-mallorca.com

Viena Capellanes13In addition to the roscones, their specialty (classic, cream, truffle or custard), marzipans, guirlaches (crocant slabs), turrones or yule logs are some of the classical Christmas products that can be found in this centenary bakery founded in 1873, when they introduced Viennese bread to the Madrid public. Currently Viena is a chain of shops offering sweet goods and breads, tea shop, high end ready meals and catering with products and menus specially designed for the holiday season.www.vienacapellanes.com

Pastelería Venecia14Year after year faithful customers go to the Pastelería Venecia to buy their Christmas Roscones de Reyes. The reason: their traditional recipe, flavor and great variety of sizes, from tiny to immense for big celebrations. Marzipans, panettones, yule logs, mantecados (lard based compact pastries) and polvorones are some of their specialties widely requested during Christmas.

Plaza de San Amaro, 128020 MadridTel. 91 570 22 34



Confitería Tradicional Cervantes15

Amongst the Christmas specialties of the Confitería Tradicional Cervantes are the Roscones de Reyes, polvorones, marzipans, crystallized fruit, yule log cakes and turrones of various traditional flavors in creative combinations, such as the Capuchine custard and marzipan. Their products are always created in their bakery shop and are faithful to the old bakery tradition.Mayor, 33 28801 Alcalá de HenaresTel. 91 877 68 60www.ctcervantes.blogspot.com

Pastelería Hermanos Serrano16Their fluffy lard puff pastries (“mantecados hojaldrados”) made by Pastelería Hermanos Serrano in Aranjuez are made from an exclusive secret recipe that made them unique in Madrid. With the Roscón de Reyes, “ponche Serrano” (not a Christmas punch but a robust cake) and oil buns represent a truly historical baking tradition. All their products are quality products as required to maintain an elaboration process that is more than 100 years old.Primavera, 6228300 AranjuezTel. 91 891 12 20www.pasteleriaserrano.com

La Dulceríade Chinchón17

In Christmas, polvorones, yule logs, mantecados and “nochebuenos” (made of potatoes, flour and sugar) are the most demanded specialties at the La Dulcería de Chinchón. This artisanal bakery uses select products and recipes that have been in the family for generations to keep producing the traditional flavors we remember.Plaza Mayor, 128370 ChinchónTel. 91 893 52 93www.ladulceriadechinchon.com


Shopping Guide to the Products and Crafts for the Christmas Season 10

Los Reyunos18The Los Reyunos have special Christmas products: turrones, roscones de Reyes, yule logs, polvorones, mantecados, marzipans, panettones, anguilas, empiñonadas (a moist bit sized marzipan sweet coated in pine nuts)… Are all made according to traditional recipes. For those too busy to cook on these days they offer Christmas and New Year’s Eve take out menus. Los Reyunos have four shops in Móstoles, one in Alcorcón and another in Madrid city.

Moraleja de Enmedio, 828938 MóstolesTel: 91 645 96 99www.losreyunos.es

Paco Pastel 19When Christmas arrives the counters at Paco Pastel are mounded with turrones, roscones de Reyes of various sizes and flavors, yule logs, marzipans, crystallized fruit, panes de Cádiz, guirlaches… but in the savory realm their undisputed Christmas star dish is minced meat and nuts stuffed turkey.Las Pozas, 181, local 4 (C.C. Los Soportales) y San Antón, 128200 San Lorenzo de El EscorialTel. 91 890 86 25

Pastelería Raquel 20

Artisanal Christmas sweets are one of the specialties that Pastelería Raquel has been offering for decades. Their cinnamon egg yolk or coconut turrón, marzipan figurines, roscones de Reyes (also in a gluten-free version), yule logs, soufflés, mantecaditos and stuffed marzipan eels are some of their goods on offer. Lisboa, 2528850 Torrejón de ArdozTel. 91 656 18 35www.pasteleriaraquel.net23.net


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Where to find Christmas Ornaments

Christmas really begins when we start decorating our homes. Putting up the lights and ornaments fills us

with a sense of winter magic and hope. There are many specialized establishments that can help us with this

activity providing all the necessary indoor and outdoor decorations. Ornaments, hanging wreaths, lights, crèche figurines, Christmas trees, table ware and textiles with

Christmas motifs, customs…


chrisTmas ornamenTs

Abetos de Montes21For more than 50 years the graduating Forestry students of the University of Madrid have been selling these traditional Christmas trees. In an outdoor area of the campus they display a large variety of trees of various sizes, (from 1 to 3.5 meters tall): red firs, Nordman firs, Masjoan firs and the Andalucian Pinsapo fir, all of them grown with care so they live well beyond the Christmas season. They have recently added hollies and two year old firs. They offer very affordable prices and make home deliveries. Their hours are: every day from 8:00 to 22:00 h from the end of November.Camino de las Moreras (Ciudad Universitaria) 28040 MadridTels. 660 988 060 y 91 336 71 16sites.google.com/site/abetosdemontes

Casa Lara22

This shop, the only “corchería” or cork shop left in Madrid was founded in 1904. It is the ideal place to find any type of cork, raw or worked into shapes that are a classic element of Nativity crèches. They also carry “mysteries”, figures of the Three Wise Men, shepherds, houses, castles and all the figurines needed to build a fully populated crèche made by well-known artisans.Bastero, 628005 Madrid Tel. 91 548 35 26www.corcheriacasalara.es

El Ángel 23Opened since 1887 and dedicated to sacred art, this establishment is one of the main shops offering crèche elements. Made in alabaster, clay, ivory, wood paste, porcelain, resin and even wood carvings. They also carry moving and even electronic crèche figures. Exploring its more than 1000 meters of displayed products we will find collector items for specific crèche styles: Neapolitan, Sicilian and even ethnic styles figures. This is, undoubtedly, one of the best places to find Christmas complements.Esparteros, 328012 MadridTel. 91 532 04 91www.el-angel.com

Christmas Market 24This year, for the first time, the El Corte Inglés department store will set up an outdoor Christmas stall market in their store in Sol. Seven floors dedicated to Christmas, each with a particular theme will be showcased in their own known style. An amazing variety of items for all tastes and ages and activities all displayed in a very….Christmassy way.El Corte InglésPuerta del Sol, s/nTel. 901 122 122www.elcorteingles.es

Shopping Guide to the Products and Crafts for the Christmas Season 1�

Habitat 25In these large decoration stores you can find a great variety of small Christmas accessories at affordable prices. They have a very complete Christmas tree balls that go from the simplest to the most sophisticated. You can also find traditional ornaments like different types of tinsel garlands, lamps and decorative lights. They are great specialists in ideas and products to decorate Christmas tables.

Paseo de la Castellana, 7928046 MadridTel. 91 770 54 42www.habitat.net

Fiestas Cerrada26A classic for Christmas costumes and ornaments. Its activity started in 1880 as manufacturers and sellers of nuts and dime store and they have been growing steadily until they have become a reference for party items. In this centenary shop you can find any Christmas costumes (shepherds, angels, mules and oxen, trees…).

Oriente, 328005 MadridTel. 91 365 16 46www.fiestascerrada.es

Vicente Rico27Founded in 1895 as paper products warehouse and stationary store they began introducing party and joke items around 1930 and are now a reference for this type of products, particularly for Christmas, when they also offer traditional Nativity costumes.Concepción Jerónima, 29 28012 MadridTel. 91 365 76 85

chrisTmas ornamenTs


chrisTmas ornamenTs

Verdecora28Going through the doors of this store that is more than a plant nursery, will take you to a different decoration world. Verdecora goes all for it during the Christmas season. Besides the typical Christmas season plants (poinsettias, hollies….), decorated or bare Christmas trees, all the ornaments you need to decorate them, crèche figurines and elements (including a flowing river kit), lights, luminous garlands, candles and many more things to make your Christmas a colorful celebration.

Polígono La Laguna (Leganés); Ctra. Majadahonda-Boadilla, 106 (Majadahonda); Ctra. de La Coruña, km 28,5 (Torrelodo-nes); Parque Comercial Parquesur (Leganés)www.verdecora.es

Fronda29

Specializing in plants of the most diverse varieties, it has been expanding their inventory towards garden and interior decoration. When Christmas comes, its spaces are filled with products to dress up and ambient house and garden. They carry natural firs for indoors or outdoors (even taller than 3 meters), artificial Christmas trees, and various poinsettias in all imaginable colors. Their interior decoration stock includes crèches, floral arrangements, candles, candelabra, table centerpieces, tableware, silverware and crystal ware, table cloths and napkins in Christmas designs, tinsel, garlands, wreaths, lights….they also have workshops to learn how to make Advent wreaths, Christmas centerpieces…Ctra. de Boadilla, km 2 (Majadahonda); Ctra de Algete Km 0,4 (San Sebastián de los Reyes)Tels. 91 638 32 26 y 91 623 76 96www.fronda.com

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Christmas Indoor and Street Markets

Visiting the various Christmas markets that sprout in the Community of Madrid at this time of the year is a very

gratifying experience for people of all ages. Their spirited and merry atmosphere and the many wares displayed in the beautifully decorated stalls will give you endless choices to purchase Christmas items to decorate your

home: cheese figurines, ornaments, Christmas trees, toys and gourmet foods…amongst many others.


Plaza Mayor Christmas Market 30Christmas in Madrid would not be the same without the Christmas market in the Plaza Mayor. For decades it has delighted young and old equally as they peruse the numerous stalls to buy natural Christmas trees already with their lights and balls, handmade figurines for the crèche and many, many, more things. All of it in a very animated atmosphere in the emblematic Plaza Mayor.

Plaza Mayor28012 MadridTel. 010www.esmadrid.com

Joke and Prank Market at the Plaza de la Provincia31Those who enjoy a joke and physical fun can’t miss the joke and prank goods market that sprouts in the Plaza de la Provincia, very close to the Plaza Mayor. You will find so many specialized products that it will be hard to decide which one you want: firecrackers for cigarettes, dish pushers, fetid bombs, sneeze powder, the famous pica-pica sting powder, fake ink, wigs….you have until December 31st from 10:00 to 22:00.Plaza de la Provincia28012 MadridTel. 010www.esmadrid.com

indoor and sTreeT markeTs

Tetuán Christmas Market 32The Tetuán Christmas Market will be at the Plaza de Castilla in Madrid City until January 7 of 2014. The stalls sell crafts, gifts, Christmas and decoration products toys and many more things to celebrate the holiday.Plaza de Castilla, s/n28046 MadridTel. 010www.esmadrid.com

Mercado de San Miguel 33

Shopping in the Mercado de San Miguel you will experience getting your Christmas victuals in a historical building listed as Monument. Its quaint stalls boast select meats, fish and fresh seafood, numerous varieties of grapes and many Christmas related products to prepare family lunches and dinners and to decorate the home. For those who can´t manage the cooking part they can find prepared dishes specially created for this holiday season. Plaza de San Miguel, s/n 28005 Madrid Tel. 91 542 49 36www.mercadodesanmiguel.es


Mercado de San Antón 34Seasonal products are the protagonists at the Mercado de San Antón, and, during Christmas, its stall carry all the necessary things to make celebrations at the table a success. Its seafood, fish, meats, fruits, greens, wines and other delicatessen satisfy all palates. They have a home delivery service and a restaurant with patio dining where the chef cooks the meats and fish just purchased in the market to the specifications of the clients on the spot.

Augusto Figueroa, 24 28004 MadridTel. 91 330 07 30www.mercadosananton.com

Mercado de Chamartín35The Mercado de Chamartín has everything required to make Christmas a success. It’s extremely varied food offer makes it the ideal place to buy typical Christmas products and the necessary ingredients to prepare your celebration food at home. There are also stalls with gift wares, flowers, children clothes amongst other things.Bolivia, 928016 MadridTel. 91 457 53 50www.mercadodechamartin.es

Mercado La Paz36

The Mercado La Paz is ideal for doing your Christmas shopping. Whether to buy all the components for a family banquet, decorate the home or find little gifts, the market offers product of great quality and presentation. Butcher shops, fishmongers, gourmet delis, Italian delicacies, fruit, bakeries happily rub shoulders with jewelers, clock makers, shoe and accessory shops, flowers, photography… Ayala, 28 28001 MadridTel. 91 435 07 43www.mercadolapaz.es

Tirso de Molina Flower Market 37During Christmas, the flower market located in the Tirso de Molina square is an excellent option to purchase cut flowers and ornamental plants. Its eight stalls are perfectly integrated in the pedestrian landscape. Each is titled after one of the works of the famous Madridian playwright Tirso de Molina.Plaza de Tirso de Molina, 128012 MadridTel. 010www.esmadrid.com



El rastro38El Rastro is one of the more emblematic places of Madrid, and during Christmas its flea market atmosphere is even more animated, if that is possible. Sundays and holidays in the mornings you can find, in its more than one thousand stalls and shops practically anything: new and second hand goods, custom jewelry, accessories, clothes, antiques, paintings, books, collectibles, art, furniture, decorative objects…El Rastro is located in and around the Ribera de Curtidores, in a large block delimited by the Toledo, Embajadores and Ronda de Toledo streets, although it tends to spill at the seams.www.esmadrid.com

Alcalá de Henares Christmas Market 39From December 5 to January 6 the emblematic Plaza de Cervantes in Alcalá de Henares is home to a market of about thirty wooden stalls a giant Christmas tree, an elevated train and a vintage Venetian carousel, creating a very cozy Christmassy atmosphere in which to buy artisanal and gastronomic products typical of the season. Also, from December 21 to January 4 (except on December 25 and January 1) you can ride the tourist train going on an Old Town tour revisiting its university and literary history.

Plaza de Cervantes, s/n 28801 Alcalá de HenaresTel. 91 888 33 00www.ayto-alcaladehenares.es

Arroyomolinos Solidarity Market 2013 40The advent of Christmas brings us one more reason to help others. The Solidarity Market is open on the 20 and 21 of December, from 16:00 h on. This year the full till will go to the Parish Caritas organization. Batres, 3 28939 ArroyomolinosTel. 687 557 080



Leganés Christmas Market Fair 41The Leganés Plaza Mayor becomes a special place during Christmas. From the 7 of December to the 7 of January, there are outdoor stalls, a children’s area, an ice rink, a giant Christmas tree…ideal to buy numerous items, including hand crafted goods, and to have a great winter fun time.Ayuntamiento de LeganésPlaza Mayor, 128911 Leganés Tel. 91 248 90 00www.leganes.org

Majadahonda Christmas Market 42

Three Saturdays during the Christmas season (21, 28 of December and 4 of January), from 11:00 to 22:00 h, 20 retailers and artisans set up their stalls to sell accessories, custom jewelry, clothing, decorative objects, gourmet and ecological products, toys, music, books… in an event reminiscent of the European outdoor markets.Restaurante GoaAvda. de España, 1428220 MajadahondaTel. 91 639 15 34www.sundaymarket.es


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CraftsFairs

The Christmas markets and fairs organized in the various municipalities of Madrid show the mastery of knowledge

passed from generation to generation. The result is lovingly crafted Christmas goods, some of them unique, made of ceramics, wood, leather, glass, metal and more.


crafTs fairs

Crafts Fair and Market of the Community of Madrid 43From the 14 of December to the 5 of January the Plaza de España in Madrid downtown becomes a large stage to showcase Spanish crafts from local and national craftspeople. This is the most important fair for authentic national crafts, and one of the more prestigious because of the variety of the offer and the diversity of the old arts and crafts represented. A total of 172 artisans will be present at the Fair, offering Madridians and visitors their creations, techniques and the secrets of more than the thirty crafts represented: ceramics, décor, dry flowers, jewelry, toys, wood, metal, paper and cardboard, leather, textiles and glass amongst other. The artisans come from the 51 municipalities of our region and from 14 other regions: Andalucía, Aragón, Asturias, Castilla-La Mancha, Castilla y León, Cataluña, Comunidad Valenciana, Extremadura, Galicia, Baleares, La Rioja, Murcia, Navarra and the Basque Country.Hours: every day non-stop from 11:00 to 21:00 (on the 24 and 31 of December only until 15:00 The fair closes on the 25th of December of 2013 and on the 1st of January of 2014).Plaza de España , s/n 28008 Madridwww.madrid.org

Cercedila Crafts Fair and Second Hand Christmas Outdoor Market 44From the 20 to the 22 of December Cercedilla celebrates their Crafts Fair and Second Hand Christmas Market organized by their Artists and Artisans Association. Besides finding numerous carefully crafted objects, on the 21st of December there free workshops where you can learn how to make puppets, make Christmas cards, and family story telling. Their hours are from 17:30 to 20:30 in the Plaza Nueva on the 20th; from 10:00 to 20:30 also in the Plaza Nueva on the 21st; and from 10:00 to 20:30 in the Plaza de María Mínguez on the 22. www.artcercedilla.wordpress.com

Collado Villalba Christmas Crafts Fair 45

This year the Christmas Crafts Market Fair organized by the La Encina Craftswomen Association of Collado Villalba will be held for the first time at the Planetocio Shopping Mall of this mountain municipality after December 13. The stalls erected in a special area of the mall will display ceramics, accessories, paintings, candles, soaps and many other crafts.Centro Comercial PlanetocioAvda. Juan Carlos I, 4628400 Collado VillalbaTel. 91 849 37 11www.artesanaslaencina.blogspot.com


Navisaz 2013 46Navisaz is the Christmas Craft and Retail Market Fair of Fuente del Saz de Jarama. It is held on the 14, 15, 21 and 22 of December in the Plaza de la Villa and surrounding streets. Visitors receive a raffle ticket with their purchases to win a basket full of market product. There is also a prize for the best decorated stall. Fair hours are: 11:00 to 20:30 h on Saturdays and 11:00 to 14:30 on Sundays.Ayuntamiento de Fuente el Saz de JaramaPlaza de la Villa, 128140 Fuente el Saz de JaramaTel 91 620 00 03www.ayuntamientofuentelsaz.com

Los Molinos Christmas Crafts Market 47On the 21 and 22 of December from 11:00 a 14:00 Los Molinos holds a Christmas crafts market organized by the Puente Verde Artisans Association. The stalls installed at the Plaza de España display a great variety of products specially selected for the Christmas season. Asociación Puente VerdePlaza de España, s/n28460 Los Molinos

Majadahonda Crafts Market 48

The Majadahonda Crafts Market holds a special Christmas session on Saturdays (21 and 28 of December and 4 of January) from 11:00 to 14:00. On those days Christmas decorative crafts, accessories, gifts and more are the protagonists of this event organized by the Artists and Artisans Association of Majadahonda. The stalls are set up under the covered arched walkway of the Town Hall in the Plaza Mayor.ASOMARTE, Asociación de Artistas y Artesanos de MajadahondaPlaza Mayor, s/n28220 Majadahonda

Valdemorillo Christmas Crafts Market 49The Plaza de la Constitución of Valdemorillo is the setting for this Christmas crafts market during the 20, 21 and 22 of December. Glass, leather and silver handcrafts, wooden toys, handmade soaps and custom jewelry, amongst many other goods can be found in this event that is gaining a wider audience every year.Ayuntamiento de ValdemorilloPlaza de la Constitución, 128210 ValdemorilloTel. 91 897 73 13www.aytovaldemorillo.es

crafTs fairs

2�

Christmas campaigns and Shop

window contestsChristmas shopping is more enjoyable than other

shopping experiences because of the accompanying wonderful atmosphere and the attention to detail that

is proudly displayed everywhere. The shop window contests and Christmas campaigns organized by many of Madrid’s municipalities contribute towards achieving this atmosphere. Shops decorate their windows with care to

make them extra attractive for the `public and the judges. In the campaigns clients can win prizes when they shop.


campaigns & shop window conTesTs

Cortylandia50The chorus “Cortylandia, Cortylandia, let’s all sing and be merry because Christmas is here” from the Christmas ad of this department store has been one of the most often intoned by children, parents and grandparents for many years now. It all refers to the display installed for children’s entertainment on the façade of the El Corte Inglés store in Preciados on Maestro Victoria street. Dolls and cartoon characters come alive against

lights and music in an endearing Christmas show.El Corte Inglés, PreciadosMaestro Victoria, s/n 28013 MadridTel. 91 379 80 00www.elcorteingles.es

Give Hope, shop in Alcalá51All those that shop in the city of Alcalá de Henares from December 9 to January 6 have the possibility to win thanks to this campaign designed to dynamize and promote local and neighborhood trade. There are three prizes. For all three categories the winner gets back all the money spent in purchases up to 1,000 euros per winning ticket, also each winner gets a 300 euros voucher book for use at the small and medium sized shops in the town. To participate submit the original receipts (minimum 10 euros) at the Tourism office located in the Plaza de los Santos Niños from 10:00 to 14:00 and from 16:00 to 19:00. The last day to submit receipts is January 10.Concejalía de Comercio. Ayuntamiento de Alcalá de HenaresVictoria, 1028802 Alcalá de HenaresTel. 91 888 33 00www.ayto-alcaladehenares.es

Shop and Travel in Alcobendas52Visiting the shops in Alcobendas has one more incentive during Christmas. Those who make their purchases in the associated shops can win a trip. A complete temptation.Ayuntamiento de AlcobendasPlaza Mayor, 128100 AlcobendasTel. 91 484 31 99www.alcobendas.org

Alcobendas Window Dressing Contest 53About to hold its XXVI edition, Alcobendas is a veteran at holding Christmas Window Shop Contests. Quality, originality and good taste in window decoration are the parameters valued from a technical, commercial and integration in the urban environment perspectives. There are numerous prices, mentions and diplomas awarded by one institutional and one popular jury.

Ayuntamiento de AlcobendasPlaza Mayor, 128100 AlcobendasTel. 91 484 31 99www.alcobendas.org



Algete Shopping Campaign 54From the 13th of December to the 2nd of January, for each 6 euros purchases the establishments that participate in this campaign give out a ticket for the Sorteo de Reyes 2014 (a raffle named after the Three Wise Men from the Orient) held on January 2 at 20:30 at the Joan Manuel Serrat Municipal Building. There is one first prize awarded 600 euros, two second prized awarded 300 euros and three third prizes awarded 150 euros. The winners have to be present holding their tickets.Ayuntamiento de AlgetePlaza de la Constitución, 128110 AlgeteTel. 91 620 49 00 www.algete.org

The Three Wise Men shop in Alpedrete, and you too, right? 55The campaign to promote local and neighborhood trade at Alpedrete and reward client loyalty is held from the 1st of December to the 5th of January. During this time those who shop in the associated establishments participate to win three 100 euros vouchers to spend in local shops.Ayuntamiento de AlpedretePlaza de la Villa, 1 28430 AlpedreteTel. 91 857 21 90www.alpedrete.es

Aranjuez Christmas Campaign56During the Christmas season the Aranjuez Town Council in cooperation with business associations organizes the Christmas campaign to promote local and neighborhood trade. The establishments that participate in this scheme are also open on Sunday and raffle presents amongst the customer.Ayuntamiento de AranjuezPlaza de la Constitución, s/n28300 AranjuezTel. 91 809 03 60www.aranjuez.es

Aranjuez Christmas Window Dressing Contest 57Many establishments in Aranjuez participate in the Christmas Window Dressing Contest. This year’s contest will be held from December 9th to January 6th. Traditional motifs, innovation and creativity are very present during this year. The jury for this free technique and style contest will be made up of doctors, teachers and fine arts graduates.

Ayuntamiento de AranjuezPlaza de la Constitución, s/n28300 AranjuezTel. 91 809 03 60www.aranjuez.es

Arroyomolinos VI Christmas Shopping Campaign58Christmas shoppers in Arroyomolinos can win one of the twenty 100 euros checks to be spent at any of the establishments that participate in the campaign. The objective of this initiative is dynamize and incentivate local shopping at the municipality.Ayuntamiento de ArroyomolinosPlaza Mayor, 128939 ArroyomolinosTel. 91 689 92 00www.ayto-arroyomolinos.org


Colmenar Viejo XIX Window Dressing Contest 59From the 5 to 18 of December Colmenar Viejo will hold its XIX Window Shop Contest. There are three prizes: the Jury Award, the Retailers Award and the New Shop Award. The ceremony is scheduled for December 19 at 21:00 in the Plenary Room of the Colmenar Viejo City Hall.Ayuntamiento de Colmenar ViejoPlaza del Pueblo, 128770 Colmenar ViejoTel: 91 845 00 53www.colmenarviejo.com

Shop Window Embellishment Contest of the City of Getafe 60During Christmas, more and more shops in Getafe are decorating their windows in a very original manner, very differently from the rest of the year, not only to make them more attractive, but to participate in the Shop Window Embellishment Contest organized by the City of Getafe. There are two prizes: one for traditional decoration and one for artistic decoration. Agrupación de Comerciantes y Empresarios de GetafeDiesel, s/nTel. 91 695 33 25www.acoeg.org

Come to Shop in Majadahonda 61Doing your Christmas Shopping in Majadahonda has advantages. Many shops members of the Business Owners and Retailers Circle of this city have great promotional offers for their customers at this time of the year. To benefit from this promotion all you have to do is use their voucher book found at local news agents and exchange the appropriate voucher in each shop. CEC MajadahondaGran Vía, 9, 1º B28220 MajadahondaTel. 91 638 85 61

Christmas Shop Window Route in Móstoles 62The Christmas Shop Window Route in Móstoles promotes and incentivates local and neighborhood trade while thanking the trust the consumers put in them. The participating shops decorate their windows with Christmas motifs and donate one of their products to the three gift lots that are raffled amongst customers that have voted for their favorite window from the 20 of December to the 7 of January. There are three prizes for the most voted windows.Empresa de Promoción EconómicaFragua, 128930 MóstolesTel. 91 685 30 90www.mostoles.es



In Christmas, the Shops in Navalcarnero Give you More63The name of this campaign is self-explanatory. Up to the 31 of December the shops associated to this Christmas Campaign reward their customers with a large number of promotions, discounts and incentives. Ayuntamiento de NavalcarneroPlaza de Francisco Sandoval, 128600 NavalcarneroTel. 91 810 13 30www.navalcarnero.es

Pozuelo de Alarcón Christmas Window Dressing Contest 64

Pozuelo de Alarcón will celebrate their XIV Christmas Shop Window Dressing Contest from December 9 to 13. This is the XIV edition of a contest that draws more participants year after year eager to decorate their shop fronts with love and care. There are first and second prizes for the winners as well as awards for presentation, creativity, traditional Christmas motifs and a special prize. The winners are selected by a jury, the residents and visitors.Ayuntamiento de Pozuelo de AlarcónPlaza Mayor, 128223 Pozuelo de AlarcónTel. 91 452 27 00www.pozuelodealarcon.org

Window Dressing Contest of Las Rozas in Madrid 65Presentation, creativity, originality, use of the shops wares, color and lighting are the main criteria the Christmas Window Dressing Contest jury looks for in Las Rozas. The theme is Christmas Atmosphere with free design, technique and style. There are three prizes and one special consolation prize.Ayuntamiento de Las Rozas de MadridPlaza Mayor, 128231 Las RozasTel. 91 757 94 00www.lasrozasdemadrid.es

Rivas Vaciamadrid Window Dressing Contest 66This Christmas, from December 9 to 31 Rivas Vaciamadrid will celebrate the third edition of their “Window Shop Contest” intended to promote local and neighborhood trade. In this contest originality and innovation, design and arrangement, product presentation, lighting, order and harmony are specially valued by the jury. There are three prizes.Ayuntamiento de Rivas VaciamadridPlaza de la Constitución, 128521 Rivas VaciamadridTel. 91 670 00 00www.rivasciudad.es



San Fernando de Henares Christmas Shop Window Contest67From December 20 to January 6, San Fernando de Henares celebrates their XVI Christmas Window Contest. The objective is to animate streets and shops in the municipality and promote local and neighborhood trade. The public can also vote for their favorite shop windows. There are three prizes within the Individual Award category and one for the Special Collective Award category.Ayuntamiento de San Fernando de HenaresPlaza de España, s/n28830 San Fernando de HenaresTel. 91 627 67 00www.ayto-sanfernando.com

San Fernando de Henares Christmas Campaign68The San Fernando de Henares Christmas Campaign awards 22 prizes in the form of gift vouchers (1 for 700 euros, 1 for 300 euros and 20 for 100 euros) and other gifts. To participate customers have to make purchases equal or above 20 euros in one or several times in the shops that are part of the campaign. The retailers give the customer a ticket to be attached to the receipt as proof.Ayuntamiento de San Fernando de HenaresCoslada, 1428830 San Fernando de HenaresTel. 91 674 84 60www.sanferescomercio.es

San Sebastián de los Reyes Christmas Campaign69Shopping in San Sebastián de los Reyes can get you a reward from the Urban Trade Dynamization Campaign during the Christmas season. For each purchase the retailers provide a code that is then entered in a website to participate in a raffle awarding prized from 500 to 1,500 euros. The winners must spend this money, on the same day, in the street shops that participate in the campaign. The raffle is held on January 14th at the City Hall.Ayuntamiento de San Sebastián de los ReyesPlaza de la Constitución, 128701 San Sebastián de los ReyesTel. 91 659 71 00www.ssreyes.org

San Sebastián de los Reyes Window Dressing Contest 70This contests awards creativity, using window decorating techniques and the commercial and sales perspective. A jury made up by representatives of the organizing institutions designates 12 runners up and 4 winners. The finalists contestants can win one 300 euros trip voucher. The Buyer Prize can also be won by those registering for the contest. Ayuntamiento de San Sebastián de los ReyesPlaza de la Constitución, 128701 San Sebastián de los ReyesTel. 91 659 71 00www.ssreyes.org

Torrejón de Ardoz Window Dressing Contest 71Torrejón de Ardoz holds two Christmas store window dressing contests from December 12 to 31: one in downtown and another in the surrounding neighborhoods. Both are intended to incentivate local consumption and to have local shops decorate their premises in a manner fitting to the Christmas spirit and atmosphere. There 9 prized that oscillate between 200 and 100 euros.Ayuntamiento de Torrejón de ArdozPlaza Mayor, 128850 Torrejón de ArdozTel. 91 678 95 00www.ayto-torrejon.es



Magic Christmas in Torrejón de Ardoz 72Until January 5, Torrejón de Ardoz celebrates the Christmas season with special decorations and lighting and with many activities. The Plaza Mayor becomes a theme space when attraction like the City of Dreams, the Enchanted Forest, the Christmas Train, the Royal Throne, the Christmas Market Fair, the vintage Merry-go-round, the Children’s Ferris Wheel and more are erected. Ayuntamiento de Torrejón de ArdozPlaza Mayor, 128850 Torrejón de ArdozTel. 91 678 95 00www.ayto-torrejon.es

Shopping Campaign in Torrejón de Ardoz73During the Christmas season the small and medium sized shops in Torrejón de Ardoz offer one more incentive. Customers that make purchases over 20 euros get a ticket to participate in a raffle to win a voucher valued at 1,000 euros to be exchanges in shops enrolled in the campaign. There is also one lot of products as a price. The campaign last from December 9 to January 5.Ayuntamiento de Torrejón de ArdozPlaza Mayor, 128850 Torrejón de ArdozTel. 91 678 95 00www.ayto-torrejon.es

Valdemoro Window Dressing Contest 74Valdemoro celebrates its Christmas Shop Window Dressing contest from December 9 to January 6. Dozens of shops participate in this contest where the judges value originality, lighting, atmosphere and product presentation specially. The tree winners will receive an accreditation diploma.Ayuntamiento de ValdemoroPlaza de la Constitución, 1128340 ValdemoroTel. 91 809 98 90www.valdemoro.es

Valdemoro Christmas Campaign 75The Christmas season is given one more enticement with the Christmas Campaign this town holds from December 9 to January 6. During this period customers that purchase products in the shops participating in the campaign can win a Christmas Basket valued in more than 2,000 euros. This gift includes products from the shops enrolled in the campaign.Ayuntamiento de ValdemoroPlaza de la Constitución, 1128340 ValdemoroTel. 91 809 98 90www.valdemoro.es

Shop in your municipality... you will be the winner76The towns of Villarejo de Salvanés, Morata de Tajuña, Perales de Tajuña and Villaconejos put together a Christmas campaign intended to promote the variety and quality of their shops as well as the advantages and benefits that shopping locally brings to the community’s economy. Until January 5 each customer receives tickets to participate in the raffle where prizes are either monetary or shopping vouchers that will be exchanged at the 66 establishments participating in the campaign.

Ayuntamiento de Villarejo de SalvanésPlaza Mayor, s/n - 28590 Villarejo de SalvanésTel. 91 874 40 02 - www.villarejodesalvanes.es

Ayuntamiento de Morata de TajuñaPlaza Mayor, 1 - 28530 Morata de TajuñaTel. 91 873 03 80 - www.ayuntamientodemorata.es

Ayuntamiento de Perales de TajuñaPlaza de la Constitución, 1 - 28540 Perales de TajuñaTel. 91 874 80 04 - www.ayto-peralestajuna.org

Ayuntamiento de VillaconejosPlaza Mayor, 1 - 28360 VillaconejosTel. 91 893 82 14 - www.ayto-villaconejos.com


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