bwfr - do you believe in (b2b) santa claus? - "boost your holidays" - october 2015
TRANSCRIPT
11 years in PR [Ro, Spain, UK]
5 years in B2B marketing comms
8 years Argentinian Tango dancer
2 months red hair
Tourism
Legal
Energy
Insurance
HR
Medical
Education
IT&C
Oil & Gas Public affairs PR Internal Comms
CSR Indoor-Outdoor
Smart marketing
Digital & Mobile
Creative design
Event Management
Video productionPhoto studio
DIVISIONS
EXPERTISE
STEP 1: The gifts to give, in order to push sales
• Some gifts ideas to offer – not free giftsDemos – paidSmall audits at better prices for contracts signed in Jan/FebDiscounts for services that are easily quantifiable or for which you have a price listPartner with complementary brands and give cross presents
ex.: Buy a photo session for the team/ offer an extra connected serviceGive the present to the teamMake a gift to a business partner
Tangible + Useful + with an end date (Feb)
STEP 2: What channels to use & howEvents – Late Christmas party/ New `Year’s dinner
You gather potential & current clients and put your offer forward in a discreet manner
Gifts – if you have a small budget
Offer something impactful & something to keep & constantly use
Don’t buy (traditional) food, drinks
Better focus on experience
Newsletter They don’t have a great impact
Send them customised & call to action
Postcards Write them by hand
Or send electronic customised
Apps & links for Christmas cards• http://www.touchnote.com/• www.jukeboxprint.com• www.psprint.com• JustWink