by ameriforce media, llc 2020 media it - reserve & national … · 2020-03-23 · • shared on...

703-337-8100 ext [email protected]

1 703-337-8100 ext [email protected]

*Includes all media properties.

700,000+Magazine Readership

50,000Digital Subscribers

20,000Social Followers

The Audience

www.ReserveNationalGuard.com

by AMERIFORCE MEDIA, LLC

2020 Media Kit

(703) 337-8100 ext. [email protected]


2

Contents

Military Audience and Circulation ................................................... 3

2020 Editorial Themes, Deadlines, Authors ................................... 4-5

2020 Print Pricing and Ad Specs .................................................... 6

Storytelling Opportunities .............................................................. 7

More Storytelling & Digital

(eNews; videos; Facebook Live; Twitter Chats) ................................. 8

Web Banner Packages ................................................................... 9

Pick-A-Package (print & digital) ................................................... 10



3

Distribution by Service Branch Lifestyle

Favorite Topics

• 46% own 2+ cars

• 85.5% have taken multiple overnight trips in

the past 12 months

• 80% read The Reserve & National Guard

Magazine 1-3+ years

• 86% have traveled for leisure in the past year

• 81% own a home

• 89% enjoy dining out

Education Finance Cars/Trucks/Motorcycles

Transition & Employment

Unit NewsHealth & Fitness

Circulation: 125,000 print copies + 50,000 digital subscribers

Members serving in all seven Reserve & National Guard branches, veterans, leadership and spouses.

We reach

62%

17%17%

1%USMC

COAST GUARD

RESERVE15% ARMY

RESERVE AND GUARDNAVY

RESERVE

AIR FORCERESERVE AND

GUARD



4

2020 Editorial Calendar

2020 DeadlinesJan/FebSpace Close: ........................ 11/19/19Ad Due: ............................... 11/29/19Release: .............................. 12/26/19

Mar/AprSpace Close: .......................... 1/21/20Ad Due: ................................. 1/30/20Release: ................................ 2/24/20

May/JunSpace Close: .......................... 3/17/20Ad Due: ................................. 3/27/20Release: ................................ 4/21/20

Jul/AugSpace Close: .......................... 5/19/20Ad Due: ................................. 5/29/20Release: ................................ 6/23/20

Sep/OctSpace Close: .......................... 7/21/20Ad Due: ................................. 7/31/20Release: ................................ 8/25/20

Nov/DecSpace Close: .......................... 9/18/20Ad Due: ................................. 9/28/20Release: ............................. 10/23/20

JANUARY / FEBRUARY

MAY / JUNE

SEPTEMBER / OCTOBER NOVEMBER / DECEMBER

MARCH / APRIL

JULY / AUGUST

Education Deployment

CareersOff-duty

Health Transition

Staff

Contributors• Jimmy Norris• Billy Lewis• Brian Niswander• Crystal Kupper• Jason Nordlund• Julie Provost• Matt Feehan• Nancy Craker-Yahman• Rob Campbell• Ryan Guina• Samantha Gomolka

Bianca Strzalkowski Managing Editor and ESGR volunteer

Julie Miller Vice President of Sales



5

Frequent Features

Got Your Six

Healthy Living

Money

2020 Editorial Calendar

Unit Focus

Annual Training

Off-Duty

Military Life

Ask the Expert

Employment

Pay & Benefits

By the Numbers

Education



6

Gross Rates/4C AdsAd Size 1x 3x 6x

Full Page $9,873 $9,577 $8,886

1/2-Page $5,428 $5,157 $4,885

1/3-Page $3,451 $3,278 $3,106

Cover Strip Ad (min. buy 3x)

$6,000 $5,700 $5,400

Cover 2 $11,847 $11,255 $10,662

Cover 3 $10,860 $10,317 $9,774

Cover 4 $12,835 $12,193 $11,552

Across TOC $10,860 $10,317 $9,774

Center Spread $15,796 $15,006 $14,216

• Add 3% fee for credit card payment.• Additional frequency discounts based on higher volume.

• 2020 base rate guarantee: 125,000 hard copies

• Crop/Registration Marks: All marks offset from trim

edge by at least 1/8”

• Spread Alignment: Facing pages should be used in page

layout program to ensure spreads line correctly. Final pdf

created as single pages and not as reader spreads.

• Resolution: High res, print quality PDFs.

• Save Ad Files: As PDF x1a or “press ready”

• Color: CMYK

• Color and Grayscale: Images should be as close

to 300 dpi as possible

• Line Art: 1200 dpi

• Safety Area: 3/16” required for type and image safety

area. All text and images that do not bleed need to be at

least 3/16” (.1875%)

• Fonts: 6 pt or smaller should be one color black (not rich

black). If text is to be gray, it should be 70% black so it is

one color. No thin font types. Use san serif fonts.

• Include the following: All fonts, both screen and

printer, linked images/artwork and a color proof.

• If Ad is Black/White: Turn off cyan, magenta and yellow

separations and make sure images are one color black.

• Show all art, trim and bleed boxes on PDFs.

Ad material should be emailed to:

[email protected]

Questions? Contact your sales rep.

BLEED AREAAD TRIM SAFETY

1/2-PAGE VERTICAL4.6” x 7.2”

1/3-PAGE SQUARE

4.6” x 4.75”

COVER STRIP AD

CENTER SPREAD

Material Specifications

2020 Print Pricing and Ad Specs

FULL PAGETrim: 7.875” x 10.275”

Live area: 7.375” x 9.625”Bleed: Art must meet trim edge of pages; extend at

least 1/8” beyond the page edge.

Spread with bleeds: 16” x 10.625”

Spread w/out bleeds: 14.875” x 9.625”

(Keep all text and images at least .25” away from gutter

and no text running into gutter. Allow .75” for gutter.)

Trim: 7.875” x 1”Bleed: (3-sided .25” bleed,

sides and bottom) 8.375” x 1.25”Live area: (.25” from sides and

bottom, .125” from top) 7.4” x .625”



7

Storytelling Opportunities

Sponsor a Cover Story Feature

What you get: • Cover photo and two-page story• Shared on Reserve & National Guard home page for 30 days• Shared in a weekly eNewsletter • Shared on social media with boosts

$18,000/each

Sponsor an Inside Story

What you get:• One-page article about your company, written

by Reserve & National Guard Magazine• Shared on Reserve & National Guard

home page• Shared in weekly eNewsletter• Shared on social media with boosts

$10,000/each

Sponsor a Digital Story

What you get:• Article written by Reserve & National Guard in

collaboration with sponsor• Shared on Reserve & National Guard home page• Shared in a weekly eNewsletter• Shared on social media with boosts

$4,000 / each

www.militaryfamilies.com 11

Support

By Crystal Kupper - SPONSORED

Army Reserve Maj. Kevin Wood’s military commitments often take him away from home, but not always for deployment. Rather, he flies aircraft for his fixed-wing battalion with members located in four non-bordering states. This means he is regularly missing his sons’ bedtime routine, the time when he reads books aloud to them before saying goodnight.

Disruptions to daily routines are difficult for military families but thanks to a military service organization, service members have a reliable, personable, and free method to connect with their children and extended family across the miles with a recorded story that can be watched at any time.

United Through Reading (UTR) is a nonprofit organization bridging the gap between military men and women and their loved ones through videos of the member reading specifically-chosen books for children back home. Soldiers, sailors, Marines, airmen, and

Coast Guard members — either active duty, reserves, or National Guard — can select the books and record the video(s) at hundreds of recording sites around the world which they send home so their child(ren) can watch while reading along.

Daddy on demand

While families can sometimes use video chat during these times apart, schedules, time zones and spotty service mean those conversations aren’t always quality time for the family members.

“Using the program is nice when he’s gone for drill weekend, training, or classes because he is the one who reads them bedtime stories before bed,” Tonya Wood, wife of Maj. Wood, explained. “Even though he’s not able to read to them in person, we can watch the videos, and he is still able to be a part of their bedtime routine. It also helps anytime they are missing dad

because he is available on-demand at any time with the recording.”

UTR was founded 30 years ago by a reading specialist who combined her professional knowledge about the power of reading from birth with her personal experience as a military spouse who faced a difficult deployment reintegration with her husband and young daughter.

The simple idea of a parent or special adult reading a bedtime story during deployment to a child took hold. Since 1989, UTR has served over 2.4 million military family members. In 2019 alone, service members used UTR to read 12,189 books to families around the world serving 48,756 military family members facing any separation due to military assignment.

How does it work?

Some recording sites are permanently embedded within military units, while others are in

partnership with libraries or other community organizations. Still, others are conducted through UTR’s “Mobile Story Station” or at pop-up events, including Yellow Ribbon events around the country. UTR’s latest feature is an eponymous app (available for free on Android and iOS) that allows anyone with Wi-Fi access to create their own “story station.”

The recording procedure is straightforward: the military member chooses a complimentary book based on their child(ren)’s reading level and interests, then goes to a private location — either provided or one of their own choosing if using the app — introduces the book and reads it aloud. Often the service member will include personalized comments, jokes, vocal inflections, body language and sign-offs for their kid(s).

“It’s an excellent tool for service members and their family members to use,” Jeffrey Bock, a Yellow Ribbon Support Specialist at Joint Base McGuire-Dix-Lakehurst in New Jersey, said. “It’s a great break-up from the daily grind (or routine) and a way to remain connected with loved ones back home.”

Bock, who began working with UTR roughly two years ago, organizes the Department of Defense program by planning events packed with resources that assist National Guard and Reserve members and their families before, during and after deployments.

“[UTR] is reminding a loved one that reading is important,” he said. “Maybe the kid has had a stressful day, but hearing that voice of their parent and being able to have that connection while apart is an outstanding resource.”

Reading reconnection

UTR has played a vital role for millions of military families, including the Wood family.

Tonya volunteered for UTR in Alaska before being hired as their Yellow Ribbon Program coordinator. Throughout the year, she works closely with Yellow Ribbon personnel to ensure UTR staff and volunteers are able to attend the DoD-sponsored Yellow Ribbon Reintegration Program events for families of the Guard and reserves around the country.

“As a reserve [and Guard] family, you’re not necessarily living where you’re going to do your drill weekend,” she said.

Those unique circumstances often translate into many nights, weeks and months away from family, and usually without the local support of an active-duty military base.

Thankfully, the Woods and other military families have UTR’s app and recording locations to assist with maintaining the connection during any time apart.

Occasionally, UTR draws a celebrity

“sighting.” Recently, Washington Nationals pitcher Sean Doolittle and his wife, Eireann Dolan, attended a Yellow Ribbon event with UTR for the 88th Readiness Division in Illinois, meeting with service members as they prepared for deployment.

“I grew up in a military family and my wife comes from a military family as well. We’re excited to share one of our favorite hobbies - reading - with all of you,” Doolittle shared. “This is a really cool way for families to stay connected and (service members) can continue to take an active role in their families.”

For Tonya, UTR not only helps her sons stay connected with their dad during his frequent trips for his job but also as a tool for her on those long days of solo-parenting. On one of those particularly long days, she pulled up their UTR video library at bedtime and hit play on “The Berenstain Bears Don’t Pollute, Anymore” by Stan and Jan Berenstain.

“They were excited for dad to be reading to them, and I dozed off for 10 minutes. When the video ended, they happily got in bed. It really felt like he was home.”

Go to http://utr.org/app to download the UTR app before your

next drill weekend, deployment or annual training.

Ready to get the app?

DEPLOYMENTReading unites families beyond

10 www.reservenationalguard.com www.reservenationalguard.com 11

Family Support

*All rates are gross



8

Advertorial in Weekly eNewsletters

$3,000 /article

Exclusive Video Sponsorship

• High resolution feature image and 500 words (max)• Posted on TWO site home pages• Shared on social media with boosts

• Preroll: logo, URL and tagline• Shared on social media with boosts• Shared in weekly eNewsletter• Posted on website

More Storytelling and Digital

$6,000/video

Loud & Clear! Tweet With Us!

$1,800/session

• 30-Minute discussion• Pre-event promotions on all social channels• Collaborate on subject matter• Sponsor branding throughout session• Reserve & National Guard manages and records session,

then shares on Facebook with boosts

• Advertiser provides panel members or Reserve & National Guard can help assemble

• Collaborate on discussion questions• Pre-event promotions• Sponsor is announced at beginning, middle and end

$4,600/session




9

Web Banner Packages

On the Web: www.ReserveNationalGuard.com

With 12-month commitment, you also get…

• 1x content marketing in weekly eNewsletter ($3,000 value)

*Digital File Specs:Banners: JPG, PNG or GIF only – Max size 50KBDeadline: Files must be submitted 10 days prior to posting/publicationLink Info: Banners must have a URLSend Materials: [email protected]*For more specifics, ask your sales rep.

Only 10 banner sponsors per month! (3-month minimum buy)

$14,000/year

$1,725 /month


What you get…• 120,000 targeted

impressions/month • ROS 728 x 90 AND 300 x

250 banners on TWO sites!• 728 x 90 banner once

per month in weekly eNewsletters

• Logo in all weekly eNewsletters



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$15,000 $6,000

Great Value Package

What you get:• Full page ad• 6-months ROS web Banners on two sites (728 x 90 and 300 x 250)• Content marketing in weekly eNewsletter• Banner in 6x eNewsletters• Logo in 6-months eNewsletters

Economy Package

What you get:• ½-page ad• 3-months ROS web Banners on two sites• Banner in 3x eNewsletters• Logo in 3-months eNewsletters

Full Page Ad 1/2 Page AdBanner and Logo

Banner and Logo

Banners BannersContent Marketing

Full Page Ad

AD

AD AD1/2

Banner and Logo

LOGO

Banners

Content Marketing

“You Name It” Package! Tell us what you want, and we’ll get creative.*Packages must be paid at time of first media execution


LOGO LOGO

Pick-A-Package! Print + Digital

Primo Value Package

What you get:• Full page ad• 12-months ROS web banners on two sites• Sponsored article in a weekly eNewsletter• 728 x 90 banner in 12x eNewsletters• Logo in all eNewsletters (52)• Digital article shared across multiple platforms

$25,000

by ameriforce media, llc 2020 media it - reserve & national … · 2020-03-23 · • shared on...

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