by brian edward style guide
DESCRIPTION
ÂTRANSCRIPT
Brand Identity Guidelines
Brand Role 3
Brand Elements 4
Logo & Color 5
Color Palette 8
Type 10
Imagery 12
Web & Print 16
T-Shirt & Polo 20
Property Signage 21
TABLE OF CONTENTS 2
By Brian Edward is a luxury brand in custom home development of private residences in the Maryland, Washington DC and Virginia area, offering a personalized approach to designing your dream home.
All homes are uniquely designed and developed with great amount of attention paid to the quality of materials, details and level of execution. Throughout the process, Brian E Abramson is involved with helping the customer realize their dream home.
The brand should convey luxury, sophistication and trust in everything we do.
BRAND ROLE 3
What is a ‘brand role’? It’s a simple, powerful statement that guides everything we do. Including how we look and how we talk to the world.
BRAND ELEMENTS 4
Brand ElementsOur brand identity is made up of a number of elements. The images we use, the colors we choose, our images and words, and so on.
Each has a specific role to play, but the real magic happens when they’re all used together.
Logo
Color Palette
Photography
LOGO & COLOR 5
LOGO & COLOR 6
by BE
by BRIAN EDWARD
LOGO & COLOR 7
by BRIAN EDWARD
14 pt. Font
by BRIAN EDWARD24 pt. Font
by BRIAN EDWARD48 pt. Font
Block Style
by BE by BE
COLOR PALETTE 8
The by Brian Edward blue is a hero color. We use this blue to clearly call attention to an element within the design. We use this color generously for buttons, our logo and promo-tional material.
We have a select set of supporting neutral colors which help this blue sing. In the majority of uses, we want strong con-trast between all of the colors used.
COLOR PALETTE 9
BLUE
CMYK69, 3, 13, 0
RGB36, 186, 214
DARK BROWN
CMYK70, 68, 64, 75
RGB34, 30, 31
WARM GREY
CMYK39, 31, 30, 0
RGB161, 162, 164
LIGHT BROWN
CMYK38, 34, 43, 2
RGB163, 155, 141
LIGHT GREY
CMYK4, 3, 1, 0
RGB242, 242, 245
TYPE 10
Meet RalewayWe use Raleway as our primary typeface for all primary text: headlines, body copy and print collateral. Much like our logo, we will support this san-serif font with an beautiful serif font.
Our secondary font is Cardo Italics. It is a free-web font pro-vided by Google fonts. We use this typeface for our tag-line. This typeface is used to bring some elegance and femininity to the brand copy.
TYPE 11
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Raleway [Regular]
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Raleway [Light]
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Cardo [Italic]
PRIMARY SECONDARY
IMAGERY 12
Images speak louder than words.LifestyleMaterialsBefore/After Renderings
IMAGERY | LIFESTYLE 13
IMAGERY | MATERIALS 14
IMAGERY | BEFORE & AFTER 15
WEB & PRNIT 16
KEEP IT SIMPLEClean design carried over to digital & print
WEB & PRINT 17
2000 TOW ER OA
WEB & PRINT 18
OAKS BOUL EVARD, 9 th FL ROCKVILLE, MD 20852
BYBRIANE DWAR D. CO M
WEB & PRINT 19
BRIAN EDWARDbyby BRIAN EDWARD
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consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla.
2000 TOW ER OAKS BOULE VARD, 9 th FL ROCKVILLE, MD 20852
NO | 301 984 7000 | 301 692 1521BYBRIANE DWAR D. CO M
T-SHIRT & POLO 20
PROPERTY SIGNAGE 21
Questions about these brand guidelines, contact
B E H N A Z B A B A Z A D E HH E L L O @ B E H N A Z B A B A Z A D E H . C O M