by brittany whalen, leanne chung, rosanna chan, andreina hin wong
TRANSCRIPT
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The Integrated Marketing Communications Plan of4x4 Touring Adventures
By Brittany Whalen, Leanne Chung, Rosanna Chan, Andreina Hin Wong
Outdoor Adventures Agency LTD
Presents to you:
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Agenda Background Information
Positioning Strategy
Target Audience
Competition
Campaign Objectives & Execution
Creative Aspects
Budget
Evaluation
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Background Information Provide SUV rentals
8 hour SUV tour
Tour Itinerary:• Vancouver Financial District
• Downtown Entertainment District• Robson Street
• Lions Gate Bridge• Cypress Mountain• Shannon Falls
• Sea To Sky Highway• ChinaTown• GasTown
• Sport Stadiums (Rogers Arena, Pacific Coliseum etc)Winter Time- Squamish Bald Eagle Viewing
Wilderness BBQ Lunch included
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Agency Philosophy
“Outdoor Adventure Agency LTD focuses on providing Integrated Marketing Communications plans to several companies globally. For 4x4 Touring Adventures our company chose to take the marketing to another level, broadcasting and marketing throughout not only British Columbia, but also into other provinces and into the upper United States regions. We thought this would be essential in providing tourists with information about our company before they come to Vancouver, so they can book with us prior to
their visit instead of upon arrival- last minute. ”
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Target Audience Males & Females
Locals & Tourists 20-28 Years Young
Full or Part Time work
Possible students and/or homeowners
Allocentric
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Competition Landsea Tours
Canadian Outback Adventures & Events
What sets us apart.... Knowledgable Guides Bilingual Guides BBQ Wilderness Lunch
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Campaign Objectives & Execution
Objective 1: Website Upgrade
Objective 2: Print Media
Objective 3: Promotional Materials
Objective 4: Personal Selling
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Creative AspectsPhotograph Sample
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Creative AspectsRack Card
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Creative AspectsFacebook Page
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Creative AspectsTwitter Posting
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Creative AspectsMagazine / Newspaper Advertisement
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Creative AspectsYouTube Posting
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Media Flowchart-----------------------------------------------------------------------------------------------
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Budget
Click icon to add picture
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Website Upgrade;
15%
Print Media; 25%
Promotional Material; 15%
Personal Selling; 45%
Budget Summary
Website UpgradePrint MediaPromotional MaterialPersonal Selling
$14,821.54
$863.33
$3,827.98
$915.00
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Evaluation Distribution Management Organizations
Tourism Vancouver Tourism British Columbia Vancouver Coast & Mountain Tourism
Database Management Techniques Microsoft Access
RFM Method Reach – How recent? Frequency – How often? Monetary Value – How much do they spend?
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Thank You!Any Questions?