by design vol. 2 2014
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2 0 1 4 Vo l . 2
bydesign
Seattle Design Center206.762.0323
andonianrugs.com
Serving the Northwest for three generations.
AUDUBON BLUE (wool & silk)Manhattan Reserve Collection
by
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contents
3Cover StoryWe asked a team of industry colleagues to talk about the themes, significant advancements and introductions that will bear the biggest influence on design in 2015.
6 Northwest Design AwardsThe 16th annual competition is open, including the new category of Lighting Design.
8 Recent ArrivalsWe roll out rich texture, color and a few doses of history reinterpreted in this season’s newest arrivals.
A visionary with a background
in sculpture that he’s blended
nicely into interior and
furniture design, Gary Hutton
believes: “There are only two
kinds of people in the world.
The ones who love sparkly
things, and the ones who
won’t admit it.”
Anne Lancaster is a multi-
talented artist and
photographer. In her spare
time she can be found creating
stone carvings, casting
bronzes, climbing mountains,
dancing Argentinean tango,
collecting acorns, and
documenting life’s moments
with her photography.
With a love for helping people
define and create spaces that
truly reflect their personality,
Jann Placentia defines the
essence of a well-lived life as
being surrounded by treasured
objects, beautiful colors and
fabrics, marvelous music,
gorgeous gardens, delicious
food, and the warmth of
friendship.
Interest in plants started for
Chip Ragen as a child, which
led to a summer job, which
led to managing a garden
showroom, which led to
Ragen & Associates. Ragen
& Associates designs, builds
and maintains gardens and
imports and distributes high
quality garden planters.
The team at Hi-Tek
Lightworks, including Albert
McCrae and Brian Webb,
specializes in new automation
technology, audio, video and
security—making homes
smarter every day.
bydesign contributors
Perennials / Susan Mills
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As the recession took root and people began espousing concepts like new normals, we saw showrooms and
manufacturers exit design centers around the country; an army of online tools were thrust at the industry with
the hope of enabling benchmade to compete with big box retailers in a swelling, web-based marketplace; and
there were even turnabouts in the marketplace like LUXE Interiors + Design leaving the Northwest and then
very successfully returning to thrive.
Things seem to have settled a bit and forward motion resumed, but over the last several months I have been part
of or heard about a number of conversations concerning more change in the industry—apparently a newer new
normal. From increasing business activity for showrooms and designers (definitely the kind of change we want
to hear about), to changes in other marketplaces, and certainly to our own imminent transition in ownership at SDC, the evolution of
design continues.
But rather than view change as a worrisome beast, I hope we can collectively welcome it as necessary catalyst. Case in point:
The U.S. Bureau of Labor Statistics predicts that by 2015 millennials will overtake the majority representation of the workforce and
by 2030 this hyper-connected, tech savvy generation will make up 75 percent of the workforce.
Clearly we must learn how to connect with a younger generation than we have historically, which will mean embracing and effectively
using technology as a tool—perhaps the tool. And not as an end to brick and mortar, but instead to augment it.
On the local front, Greenbridge assumes ownership of SDC in November. Their plan is to consolidate showrooms into the Atrium
building and convert the Plaza building to office space. As I see it, that consolidation will bring about needed synergy, with all design
center programs occurring at the hub. We don’t yet know the timeline for these projects, but will share them when we can.
As much as I may coach you to join me in a big group hug with change, I will admit that there is still quite a bit that remains unknown.
However, things will clarify as we move forward, and I see newer, brighter futures.
bydesign
Creative/Editorial Director
Craig Cross
To subscribe:
Craig Cross
5701 Sixth Avenue South
Suite 378
Seattle, WA 98108
seattledesigncenter.com
from the editor
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cover story
2015 DESIGN INFLUENCERSRounding into the fourth quarter of the year, we reached out to a few design colleagues who occupy different vantage points in the
industry to ask about 2015 in design. Our goal was to identify significant advancements and/or introductions, and see if any themes
emerge from a conversation about the coming influences on design.
Vantage Point: International Scene
Jann PlacentiaPiacenza Design
I travelled to Italy and France for four
weeks in September and while in Paris
attended Maison et Objet, something I’ve
wanted to do for a long time. It was
overwhelming, as trade shows generally
are, and also incredible! While I did see a
bit of saturated, primary color represented,
mainly in Scandinavian/modern iterations,
the predominant impression was calm and
serene: pale and pastel colors (quite a bit
of greige, taupe and mauve—but deeper
and richer than we saw in the 80s), natural
fibers, animal prints (yes!), and lots of
copper.
It became even clearer on this trip how small
the globe has become and how “regional”
as a term or design direction is passé. Every
culture is influenced by every other culture
— the mix is what’s trending now.
I feel as if comfort is what we are longing
for in this crazy, uncertain world and will
be the design focus in the future.
Ones to WatchMy short list of favorites:
Eleanor Cummings, Timothy Corrigan
and Myra Hoefer.
Vantage Point: Fine Art
Anne Lancaster, founderCommunity Artists Program
In terms of materials, there is a tremendous
resurgence of encaustic work in the
Northwest, one of the oldest styles or
techniques. As for subject matter, I am
seeing a lot of work depicting scenes
that connect for us because they remind
us of familiar places and times, be they
streetscapes or landscapes. And of course
while these presumably more traditional
images are alive and well, abstract work is
experiencing a similar level of popularity.
As I’m sure is the case with interiors,
that dance between traditional and
contemporary, or more literal versus more
conceptual, is ever present.
Much of the issue with art has always been
about education—not so much about who
is who, though that happens, but more
about familiarizing potential owners with
the language of art and of a medium, with
the artist’s story, and very often to get them
comfortable with having original art in
their home.
I see emergence of a trend in art that
I am really happy to witness—a move
toward more collaboration, wherein art
(and life in general) becomes more layered
by community, by shared connection and
contributions, rather than individualized
and isolated effort. Creativity is a positive
force that produces much needed light
against the darker news of our current
world, and shared creativity means even
more powerful brightness.
Ones to WatchWatch for who is presenting at
the TEDs as an indicator of new and
emerging ideas and talents.
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Vantage Point: Landscape Architecture
Chip RagenRagen & Associates
From our vantage point, one of the biggest
changes in the field of lighting and lighting
control has been the widespread adoption
of LED fixtures. These fixtures offer
a wide spectrum of color temperature,
power savings and an incredibly long
lamp life that is very attractive. The
fixtures, however, vary greatly from
manufacturer to manufacturer on how
they can be controlled and dimmed. We
have worked closely with lighting designers
and companies to find ways to reliably
offer LED replacement to existing homes
and integrate LED technology into new
construction. As energy codes continue to
demand change and customers look for
ways to cut energy usage, LED lighting will
continue to grow as a reliable and usable
option.
In the last few years we have seen a dramatic
upsurge in non-traditional content usage—
Netflix, Hulu and the like. This trend has
provided viewers with a small amount
of control over not only what content
they view but even more importantly what
content they pay for. In the next five years
we expect to see a significant swing toward
an on demand style of content where the
viewer pays for individual channels, shows
or movies as they are viewed. This kind of
power has been sorely needed for years and
will alleviate the age old problem of having
100 channels but nothing to watch.
Ones to WatchAaron Mollick of Stewart Silk
Architects, Olson-Kundig Architects,
and NB Design Group
Vantage Point: Home Technology
Albert McCrae and Brian WebbHi-Tek Lightworks
Garden design in the greater Seattle area
continued to be influenced by the economic
recovery, leading to confidence in real
estate values, an influx of foreign buyers,
and a desire to create private spaces to share
time with friends and family. Rising home
prices gave people the confidence to invest
in their property. Sport courts, sometimes
challenging to fit into smaller urban garden
spaces, were in demand more than ever this
year; more time playing, less time driving,
everyone wins. Improved sport court
play surfaces that don’t require a poured
concrete base are becoming a popular way
to deal with restrictive, imperious surface
code requirements.
A long hot summer, though lovely, has
people rethinking the issue of water
usage. Taking a fresh look at drought
tolerant plants is influencing garden
design. Where is this going? Less space
for demanding English perennials gardens,
and more space for dining terraces with
fire tables as a centerpiece for relaxing with
friends.
Ones to WatchChefs can be designers as well, and
some of the best are influencing
not only what we eat, but how we
garden. Experience chef Tamara
Murphy’s Terra Plata, with its herb and
flower lined roof garden, making the
most of a small slice of dense Capitol
Hill. Jerry Traunfeld’s Poppy, with
its intimate back garden terrace, has
literally created a fragrant mélange of
the herbs from which his kitchen draws
daily inspiration and ingredients. Both
chefs, with their passion for locally
sourced ingredients, set a great example
of what we all can do in our home
gardens, large or small.
page 5
SDC and artist Brian Major partnered again to create an interactive
art memorial for walkers in the Susan G. Komen 3-Day. Our
cheering station was at mile 13.4 on day 2, so walkers were about
half way through the 60-mile journey. We invited participants to sign
the piece with the name of the person(s) they were walking to honor.
sdc scene
For me, the biggest changes I’ve seen this
past year are the tremendous advancements
that have been made in man-made textile
fibers.
In my childhood, synthetic fibers were new
man-made miracle fibers that promised us
no ironing and much leisure time. However,
those leisure suits were soon discovered to
be like wearing a plastic bag with about as
much breathability.
The advancements in fiber technology have
totally changed the way we look at textiles
for the home. I do not presume to know
exactly what happened in those labs, but
the genius of these men and women is not
to be denied. It is now almost impossible to
tell by the hand of the fabric what the fiber
content is!
One to WatchSeattle’s own Stefan Gulassa—
he is doing great things!
Vantage Point: Furniture Design
Gary HuttonGary Hutton Design
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Seattle Design Center hosts the 16th Annual Northwest Design Awards Competition to reward outstanding interior design. Our jury’s goal is to identify and recognize projects that exemplify design across a range of styles and spaces in 16 competition categories. Winners are honored at the annual Northwest Design Awards Gala: March 5, 2015.
E N T R I E S D U E 5:00 P M | N O V E M B E R 21, 2014
TO ENTER Design trade professionals and firms working in the Pacific Northwest (Washington, Oregon, Idaho, Montana, Western Canada and Alaska) are eligible to enter. Trade organization affiliation is not required. All interior design projects completed between 2011-2014, published and unpublished, are eligible. Designers may not enter the same project in multiple categories. Students must be enrolled at a design school in the Pacific Northwest at time of entry.
JURYTo ensure impartial judging, all entries are judged through an anonymous process by a select group of industry leaders. Judges will consider proportion, composition, use of space, lighting, materials and appropriateness for each entry. Student entries will be judged on the ability to communicate a design concept and the skill of the presentation. In the event of insufficient or inadequate entries, Seattle Design Center reserves the right to cancel the contest and refund entry fees or restructure the categories in such a way as to permit fair and proper judging of entries received.
PRIZES Winners of the competition will be notified by February 5, 2015. Winning entries will be announced publicly at the Northwest Design Awards Gala — Thursday, March 5.
WINNERS IN PROFESSIONAL CATEGORIES RECEIVE:n Featured designer profile for one year on
seattledesigncenter.com. SDC promotes your profile through a 6-week online advertising campaign with an estimated 1,200,000 impressions.
n Mention in SDC ad published in the summer issue of LUXE Interiors + Design; the ad may include photographs from select winning projects.
n Media relations support with neighborhood, city and regional media.
n Showcase in slideshow of winning projects on seattledesigncenter.com.
WINNERS IN THE STUDENT CATEGORY RECEIVE:n First Place: $1,200 | Second Place: $750n Mention in SDC ad published in the summer issue of
LUXE Interiors + Design; students cited as emerging talent.
n Media relations support with campus, neighborhood, city and regional media.
n Showcase in slideshow of winning projects on seattledesigncenter.com.
One crystal obelisk given per winning firm. By acceptance of prizes, finalists consent to the use of their names and/or photographs for publicity purposes without further compensation. All entries will be shared with editors. Void where prohibited by law. All federal, state and local regulations apply.
CATEGORIESBATHROOM — Includes new or renovated bathrooms within a private residence.
BEST INDIVIDUAL ROOM: CONTEMPORARY — Includes interior design work of any room type for which the finished style of the room is a contemporary aesthetic.
BEST INDIVIDUAL ROOM: TRADITIONAL — Includes interior design work of any room type for which the finished style of the room is a traditional aesthetic.
COMMERCIAL — Includes staff workplaces, reception areas, meeting rooms, utility areas or other areas to the extent that the total workplace is represented.
CA
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EXOTIC RETREATS — Includes design for yachts, jets, unique spaces or vacation retreats that do not serve as a primary residence.
HOSPITALITY — Includes restaurants, hotel rooms, suites, lobbies and private function spaces created within hotels, motels or inns.
KITCHEN — Includes new or renovated kitchens within a private residence.
[NEW] LIGHTING DESIGN — Includes design of a lighting solution for a space that creates the desired atmosphere and supports a larger design concept. MODEST BUDGET, BIG IMPACT — Includes interior design work from any room type for which the entire design project budget was $50,000 or less.
MOST INNOVATIVE DESIGN COMPONENT — Includes design of a single component in any room type, such as stairs, lighting fixtures, water features, entry doors or unique finish work.
OUTDOOR LIVING AREA — Includes exterior living space projects for which layout, furnishings and landscape design were orchestrated.
SMALL DESIGN FIRM LUMINARY — Includes interior design work of any room type completed by design firms with less than 5 employees.
STUDENT — Includes classroom or independent projects for which the student had to address an assigned design challenge and render a conceptual solution.
TEXTILES – Includes use of textiles and/or leathers in any room type that best supports a design concept.
WHOLE HOUSE LESS THAN $400,000 — Includes new or renovated areas within a private residence for which less than $400,000 was spent toward interior architecture and design (including furnishings and finishes).
WHOLE HOUSE MORE THAN $400,000 — Includes new or renovated areas within a private residence for which more than $400,000 was spent toward interior architecture and design (including furnishings and finishes).
SUBMISSIONSENTRY PROCESS: The Northwest Design Awards entry process is online, which allows you to quickly upload your project photos, floor plans and project profiles to our secure server. Once your entry has been submitted, pay the entry fee via our pay center, print the client form, capture necessary signatures (yours and client’s), use a scanner to create a PDF copy of the signed confirmation page, and upload the PDF file using the Upload Client Form button on the My Entries page. The online competition entry process closes at 5:00 p.m. November 21. Please contact our concierge staff at 206.762.1200 for assistance. PHOTO RELEASE: Entrants grant producers of the Northwest Design Awards, Seattle Design Center, the right to reproduce project images for promotional purposes. Producers also assume all entries are the works and property of the entrant and that clients of the assumed projects have given their permission for this entry. Seattle Design Center is not liable for any copyright infringement on the part of the entrant. Entry materials become the property of Seattle Design Center and will not be returned.
ENTRY MATERIALSAll materials must be included for consideration. Incomplete entries will be subject to disqualification. n Project Profile—One completed profile is required
per submitted project. After submitting and paying for the entry, print the client form, secure necessary signatures (client’s and yours), and use a scanner to create a PDF file of the signed form. Upload this PDF file using the Upload Client Form button on the My Entries page. Repeat this operation for each entry.
n Images—Upload the number of digital images listed with each category. Before images are not required. Digital images uploaded should be a minimum of 1024x768 pixels (horizontal x vertical). To ensure fairness, your name or firm name should not be visible on any submitted text, documents, floorplans or images.
n Client Form—Upload a PDF file copy of the signed document with your entry materials.
n Floorplans—An 8.5 x 11 inch copy of the project floorplans with or without furnishings—you may use more than one page. Where available, provide pre and post-remodel floorplans.
n Entry Fee—$50 per entry. No entry fee for students. Receipts will not be issued. Please use a copy of your entry form as your receipt.
page 8 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
recent arrivals
1 | T R A M M E L L- G AG N ÉCommitted to bringing the best of mid-20th century American design
to 21st century interiors, a new, luxurious furniture company—Truex
American Furniture Company—debuts its glamorous collection. The
launch includes 20 pieces—chairs, tables, chaise lounges, sofas and more—
with 20 additional pieces to be added in early 2015 and 35 more thereafter.
These exuberant designs were inspired by masters like Billy Baldwin,
Frances Elkins, James Mont, Couturier Charles James and other talents
of the era.
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3 | L E F L A RInspired by Italian sophistication, the Oliver was designed for exceptional comfort featuring plush cushioning and detail stitching.
With clean, simple lines and angled stainless steel legs, Oliver is lifted from the ground creating weightless elegance.
2 | A N D O N I A NThis transitional design features a heathered boucle Tibetan wool
background in tones of light blue. The subtle Chinese silk design elements
in bone and silver paired with the small scale of the pattern give the rug a
sophisticated elegance.
page 9recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
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4 | S C H U M AC H E RTo celebrate Schumacher’s 125th Anniversary, we’ve mined our
archives to pull together a best hits collection of the house’s most
iconic fabrics—updated for rooms that draw on the past to redefine
the way we live today. The patterns span a range of influences,
periods and styles and embody the values we’ve maintained since
Frederic Schumacher first opened his doors in 1889.
5 | J E N N I F E R W E S TSince the advent of weaving, cultures have devised limitless ways
to transform natural fibers into textiles for personal adornment
or more utilitarian functions. Conrad is pleased to introduce six
alluring handwoven designs, each stamped with the hallmark
of our exacting standards of originality and quiet elegance. A
couture-quality sheer, haberdashery-inspired plaid-like patterns
and a striking tweed construction offer new directions in
window coverings.
6 | BA K E RThe Strelka resembles the tip of an island opposite the Winter Palace in St. Petersburg. The resulting oval
excels in traffic, while allowing enough room to work, complement a full size sofa, or visually balance
something larger, including a sectional. The glass top makes the most of a statement rug. Curved panel
legs create a visual curtain at each end. A study of contrast, metal bracket tips juxtapose an industrial
modern form and Jacques Garcia’s couture draped fringe texture on the legs.
page 10 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
9 | W I L L I A M & WAY N EOver the course of Wood-Mode’s 70 year history, they have built a reputation for fashion forward designs, superior
quality, fine craftsmanship, and dedication to protecting the environment. William & Wayne is proud to offer our
designers, architects and trade professionals the wonderful array of choices and solutions to all of their cabinetry
needs, from kitchen and bath to home entertainment units, or any room in the home.
8 | D U R A L E EThere are few designers who utilize the power of color
as intricately and successfully as Eileen Kathryn Boyd.
Duralee is pleased to introduce Eileen Kathryn Boyd II,
a follow up to her wildly successful first collection of
fabrics for the home. A further exploration of the color
spectrum, the collection features a painter’s box of hues
and unique textures designed to inspire and encourage
ambitious new color stories.
7 | S U SA N M I L L S Sutherland Furniture showcases
the new Capri Collection. Also
featured: new rug from the Rodeo
Collection from Perennials.
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1 0 | M A F I I N T E R N AT I O N A LMafi International introduces the Infusion Collection.
Eco-friendly and designed for today’s casual homes and
lifestyles, the borderless rugs in the Infusion Collection
have a uniquely soft look and feel that gives them a
special appeal. Hand knotted of bamboo silk in a classic
Tibetan weave.
1 1 | D E S I G N E R F U R N I T U R E G A L L E R I E SVan-guard (noun)—the foremost or leading position in a trend or movement. It all started in a
modest facility with two employees and a perfect velvet chair. Today, more than 40 years later,
Vanguard Furniture is still making good on its name to be at the forefront of the furniture
industry—from one perfect velvet chair to endless personalized possibilities. DFG is the proud
new home to the vast Vanguard Furniture line. Pictured: The Cleo bed
1 2 | J . G A R N E R H O M ENew to J. Garner Home is Eleanor Rigby Leather. With their London origins,
Eleanor Rigby uses the finest hides and custom-made frames to create specialty
leather sofas, sectionals and chairs. Each piece is manufactured using old
world bench made techniques and values. They start with 100 percent kiln-
dried hardwood and inspect each one before proceeding through upholstery to
assure a lifetime of service. Stop by to see the Desert Rose sectional with show
stopping, extra-wide pieces—perfect for any media room.
1 3 | V I CO U S T I CFlexi Wood A50 is a panel dedicated to the control of medium and
medium-low frequencies. It acts simultaneously as an absorber
and a reflector, controlling excess energy in a room without
compromising its ambiance. Flexi Wood helps create listening
spaces with a natural, bright sound. The panel’s revolutionary
design is further enhanced by the addition of a wood surface.
Long known for its excellent acoustic properties, the wood also
adds elegance and modernity to the panel, making it suitable for
use in any type of space. Available in Vicoustic’s five signature
wood finishes.
14 | D I XO N G RO U PPierre Frey introduces Les Dessins, a collection of wallpapers that embarks on
a worldwide voyage through the drawings of artists. Shown is Jour de Fete, a
fantastical depiction of galloping horses by painter Gaël Davrinche. The entire Les
Dessins collection consists of 16 designs in various colorways.
page 12 recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
1 5 | K E L LY FO R S LU N DThe Lewis Sofa is a new introduction from O Henry House with exceptional comfort. Bench
made with kiln-dried northern maple and eight way hand-tied, using various gauge springs to
ensure maximum support and comfort. Available in three standard sizes — or custom size to
meet client needs.
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1 8 | P I N D L E RThe natural elegance of Belgian linen has experienced a spectacular
resurgence in the design trade. Elegant, understated Belgian linen is among
the most sophisticated and luxurious linen in the world due to its superior
quality of fibers and craftsmanship. It also dyes beautifully and we have
put together this book in a palette of soft, subtle colors. Pindler brings
together multipurpose and upholstery solids and textures woven in 100
percent Belgian linen.
1 7 | O PE N S Q UA R EBivi is inspired by small company culture. Think of it as a blank canvas,
which allows you to express your unique brand personality. Because you
don’t think of your workplace as an assortment of desks and cubicles, we
don’t either. It’s more than that. It’s where work and personal passions
collide. It’s where you see yourself wanting to be every day, and maybe some
nights. It’s what works for you. So, let’s toss out all the preconceived ideas
and start with a blank canvas. Let’s create the workplace you have in mind
for today, and even prepare for what’s around the corner.
recent a r r i v a l s | s e at t l e d e s i g n ce n t e r. com
1 6 | K R AV ET Kravet has introduced eight pattern books in partnership with Pantone, the global color authority and provider of professional color
standards for design industries. Designers will benefit from the uniformity and ease of fabric being placed into a specific range of
Pantone colors, and Kravet will benefit from the expertise Pantone brings to bear through color intelligence and trend forecasting.
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The Grapple Boys—created by students from Coyote Central—
claims its home as bike rack and public art on the design center
campus.
Bicycle Parking Encouraged
Young artists of Coyote Central: Katsuki Eisenberg, Miles Farrow,
Aram Gould, Lincoln Groh, Emmett Huggins, Quentin Hunt, Will
Loughlin and Nelsen Stipeck. Lead Artist: Rusty Oliver.