by Dominique Piotet, CEO of L’Atelier North America

Trends from the Silicon Valley

Where are we?

1 out of 8 couples marriedin the U.S last year met online

There are over200 millionregistered userson MySpace

And an other200 million

Userson Facebook

If MySpace were a country,it would be the5th largest in the worldIf MySpace and

Facebook were a country,it would be the

3rd largest in the world

The #1 ranked countryin Broadband Internet Penetration

is…

BERMUDA

#19

#22

There are 31 billion searches on Google every monthIn 2006, this number was 2.7 billion

The firstcommercial text

message was sentin December of 1992

Today, the number oftext messages sent and received everyday, exceeds the total population of the planet

Years it took to reach a market audience of 50 million:

Radio 38 years

TV 13 years

Internet 4 years

iPod 3 years

Facebook 2 years

The number of internet devicesin 1984 was 1,000

The number of internet devicesin 1992 was 1,000,000

The number of internet devices in 2008 was 1,000,000,000

It is estimated that a week’s worth of the New York Times contains more information than…

…a person was likelyto come across in a lifetime in the 18th century

The amount of new technical information is doubling every 2 years…

During the course of this presentation…

694,000 songs were downloaded illegally

What about the Silicon Valley?

More than 20,000 companies involved in New Technology

Focus on the Silicon Valley

A real network between investors, funders, universities and industry

Incomes have grown much faster (14%) than the national average (9%) over the past five years.

Focus on the Silicon Valley

A lot of new comers:

So, what does it mean?

Where are we going?

We are going on a recession…

How does Technology resist?

How does Advertising Spending survive?

4 trends rise!

New technologies matter little

Amateur experts speak up

User appropriation of the web is crucial

Always on

New technologies matter little

Amateur experts speak up

User appropriation of the web is crucial

Always on

Web 2.0, 1+1= Many!

Enough? ;)

Always On

Mobile

Enterprise in the clouds

Business Models:some ideas

Participation adds value

Publicity, subscription and commission

Return of the middle man and the Web’s new invisible hand

Participation adds value

Publicity, subscription and commission

Return of the middle man and the Web’s new invisible hand

The Long Tail is not working

Innovation 2.0

Are you ready?

Here we go!

The “digital life quotient” adds some objectivity and measurement to our connectedness with the digital space. There are 25 items on the list…give yourself one point for each item on the list that you’ve used.

Don’t worry…you won’t be graded, and the results won’t go to your boss.

Have a blog, or commented on a blog post

Have an RSS reader

Have an online brokerage account

Have a wireless network at home (WiFi)

Own a Tivo (DVR)

Have a IM account

Own a navigation device or GPS unit

Digital Life Quotient

Sent a text message

Watched an online video in the last 7 days

Own an iPod or an MP3 player

Loaded photos to an online service

Have a PayPal account

Purchased a song / album from an online music store

Read stories on, or contribute to, news aggregators like Digg or Techmeme

Digital Life Quotient

Bought or sold an item on eBay

Subscribe to a podcast

Have used Google Earth/Maps

Have a MySpace or Facebook profile

Are on LinkedIn

Have been on Second Life

Have read/contributed to Wikipedia

Digital Life Quotient

Use an open-source web browser

Placed a VOIP call (Skype)

Have TV On Demand

Know what a widget is

MULTIPLY YOUR COUNT x 4 = DLQ

Digital Life Quotient

?

Digital Life QuotientConclusion

US Classes of MBA students score an average of 80 on this test.

25% of them score 100.

These are your future clients, and it’s time you started to consider adapting your services and messages to the way they engage in the world.

Are you ready?

Because they are!

Digital Literacy

Stay Tuned…

Sources

Video “Did you know?” by Karl Fisch, Scott McLood and Jeff Brenman

IAB, Morgan Stanley Research

www.atelier-us.com www.atelier.fr http://asie.atelier.fr/

Tracking innovation in a changing world