by e-mail request to: campaign for tobacco free kids [email protected] victoria...
TRANSCRIPT
by e-mail request to:by e-mail request to: Campaign for Tobacco Free Kids Campaign for Tobacco Free Kids
[email protected] [email protected]
Victoria AlmquistVictoria AlmquistManager, OutreachManager, OutreachCampaign for Tobacco-Free KidsCampaign for Tobacco-Free Kids1400 I Street, N.W., Suite 12001400 I Street, N.W., Suite 1200Washington, DC 20005Washington, DC 20005
202-296-5469202-296-5469fax: 202- 296-5427fax: 202- [email protected]@tobaccofreekids.org
www.tobaccofreekids.orgwww.tobaccofreekids.org
online at:online at: Missouri Dept of Health & Sr ServicesMissouri Dept of Health & Sr Services
http://www.dhss.state.mo.us/http://www.dhss.state.mo.us/KidsAndTobacco-MO02-20-02KidsAndTobacco-MO02-20-02
Stanley R. Cowan, R.S.Stanley R. Cowan, R.S. Community Policy Specialist Community Policy Specialist Missouri Dept of Health & Senior Missouri Dept of Health & Senior Services Bureau of Health Promotion Services Bureau of Health Promotion P. O. Box 570 P. O. Box 570
920 Wildwood 920 Wildwood Jefferson City Jefferson City
MO 65102-0570 MO 65102-0570
573-522-2820573-522-2820 fax 573-522-2899 fax 573-522-2899 [email protected]@dhss.state.mo.us
www.dhss.state.mo.us/SmokingAndTobaccowww.dhss.state.mo.us/SmokingAndTobacco
Complete PowerPoint of each version are available:Complete PowerPoint of each version are available:
The CTFK ppt CD provides data The CTFK ppt CD provides data specific to every statespecific to every state
- - Just look in the “State Slides” folderJust look in the “State Slides” folder- Open your state- Open your state- Copy and paste- Copy and paste
• 9,900 tobacco-related deaths annually• 41,500 new kids will try their first cigarette
every year• 18,200 kids will become new daily smokers
every year• 121,000 kids alive today will die from
tobacco use• $1.5 billion in annual health care costs
related to tobacco use
Tobacco’s Toll in Missouri
Potential Savings in Missouri
If Missouri achieves just 1% reduction per year for 5 Years
• 203,000 fewer smokers in the state -- just from those averted in the first five years
• Saving 67,000 people from a premature death from tobacco use
• 21,900 Missouri kids alive today would be spared a premature death from tobacco use
Feel Free to Add SlidesFeel Free to Add Slides
Tobacco Industry’s “Change”
In 1998 industry settled lawsuits with states
Claim to no longer market to kids
PR -- Feel-good corporate image advertising
PR -- “Youth anti-smoking efforts”
PUBLIC statement of R. J. Reynolds "Position on Youth Smoking":
"R. J. Reynolds Tobacco Company does not want children to smoke, not only because it is illegal to sell to minors in every state, but also because of the inherent health risks of smoking and because children lack the maturity of judgment to assess those risks."
The Truth
Marketing to Kids
PRIVATE R. J. Reynolds company memo:
"To ensure increased and longer-term growth for CAMEL FILTER, the brand must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow's cigarette business."
The Truth
Marketing to Kids
Feel Free to Animate SlidesFeel Free to Animate Slides
• June 2001 study of California stores shows 48% have cigarette ads at kids’ eye level (3 feet or lower)
• 23% of stores place cigarettes within 6 inches of candy
• Average store had 17 tobacco ads
Increased In-Store Marketing
The Truth
Source: Stanford Univ. School of Medicine; Univ. of North Carolina Dept. of Health
Feel Free to Re-format SlidesFeel Free to Re-format Slides
$90.2
$119.9
$60$70$80$90
$100$110$120$130
Dollars in Millions
Jan - Sept 1998 Jan - Sept 1999Over 15% youth readership
Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement
Increased Magazine Advertising
The Truth
Source: Massachusetts Department of Public Health, May 2000
$90.2
$119.9
$50
$100
Jan - Sept1998
Jan - Sept1999
Dollars in Millions
Over 15% youth readership
Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement
Increased Magazine Advertising
The Truth
Source: Massachusetts Department of Public Health, May 2000
Feel Free to Add Recent NewsFeel Free to Add Recent News
NEWS UPDATE February 2002
#1 Philip Morris pulls advertising from 80 magazines
#2 R J Reynolds likely to follow suit
#3 Brown & Williamson increased ad spending by 25%
Overall tobacco ad spending in 2001 36% lower than in 2000
Ad Spending
108
47.523.8 28
216
119
0
100
200
2000 2001
$ in
Mill
ion
s
PMRJRB&W
NEWS UPDATE February 2002
PM says cutback is business decision, not political or moral decision
PM relies heavily on promotions, direct mail, and point-of-purchase displays rather than print advertising
NEWS UPDATE February 2002
PM has so much market share that benefit of print advertising may be negligible
Ad stoppage can allow Philip Morris attorneys to claim to juries that the company has truly mended its ways
NEWS UPDATE February 2002
NEWS UPDATE – Part II February 2002
As Big Tobacco cuts back on media ads
Apparently also want tobacco control advocates to cut back on ads
Lorillard Tobacco announced plans to sue American Legacy Foundation in Wake Co NC state court for some of its “Truth” ads.
NEWS UPDATE – Part II February 2002
Lorillard accuses Legacy of violating the MSA by conducting prohibited “personal attack on, or vilification of” tobacco companies
Since Legacy’s first broadcast a TV ad of body bags in front of a tobacco firm's headquarters, cigarette makers have complained settlement ground rules were broken
NEWS UPDATE – Part II February 2002
Legacy’s response?
Ads merely stated the truth - - therefore did not vilify anyone
Additionally, tobacco companies are powerless to sue Legacy as it is only a beneficiary of MSA and was not a party to it
Legacy has sued Lorillard in New Castle Co DE state court
NEWS UPDATE – Part II February 2002
“Is the truth campaign actually true? . . . any industry that is responsible for the deaths of more than 400,000 people a year is doing some pretty ugly things. And to point those out, is that vilification?"
William H. Sorrell, Vermont Attorney General Chairman of the tobacco committee of the National Association of Attorneys General
Feel Free to Add Graphs, Feel Free to Add Graphs, Pictures and ArtworkPictures and Artwork
The Truth
The TruthPR to Avoid Change
Philip Morris Philanthropy
$115
$150
$0
$50
$100
$150
millionsDollars GivenPublicity Cost
The Truth
The Wall Street JournalJuly 16, 2001
• Philip Morris Report: "Positive effects [of smoking] include savings in public health-care costs and state pensions due to early mortality of smokers, and savings of public costs related to the support of the elderly."
• Response of Czech doctor Eva Kralikova: "Following that logic, the best recommendation to government would be to kill all people on the day of their retirement."
The Truth
What They Don’t Advertise
The Truth
American Legacy Foundation
Show the “David & Goliath” Show the “David & Goliath” Perspective Perspective
32.823 24
164
0 0
0
50
100
150
200
$ Millions
CDC minimum
appropriated
actually provided
expected fromexcise tax issue
actually provided(ballot failed)
Tobacco Ads in MO
The Challenge in Missouri
The Challenge in Missouri
“You may fool all the people some of the time; You can even fool some of the people all of the time; But you can’t fool all of the people all of the time” – Abraham Lincoln
“You can fool all of the people if the advertising is rightand the budget is big enough”
– Joseph Levine, movie producer
Let People KnowLet People Know
How to Find and Track Legislation How to Find and Track Legislation
Who to Contact for Information Who to Contact for Information
2002 Missouri Legislation
• Current status of legislation can be obtained at www.house.state.mo.us
• Move cursor to 2002 Bill Info• Then on Bill Tracking Search• Select 2002 Advanced• Then type in either
– Keyword– Bill Number– Bill Sponsor
Additional Information Sources
National Center for Tobacco-Free Kids1400 Eye StreetSuite 1200Washington DC 20005
Tel: 202-296-5469 Fax: 202-296-5427 www.tobaccofreekids.org
American Legacy Foundation1001 G Street, NW, Suite 800Washington, DC 20001
202-454-5555 phone202-454-5599 fax www.americanlegacy.org
P.O. Box 570Jefferson City MO 65102-0570
• Tobacco related issues – Bureau of Health Promotion 573-522-2820 [email protected]
• Cancer related issues – Bureau of Cancer Control 573-522-2841 [email protected]
DHSS contacts ...