By: Jack Brinkley-Cook

Process

Thanks Geige! James Earle! (and the library)

Hot Chocolate = new Starbucks!

Hallelujah!

DETAIL! • 1. Project Briefa. Objectiveb. Strategyc. Preliminary Concept

• 2. Concept Results• 3. Potential Locations• 4. Tested Recipes • 5. Advertising Tentative• 6. Social Responsibility

To be Coco Créme or not to be?

• Coco-Loco? Chocolat? Something with mud (Earle’s idea, not mine)?

Influences

Also known as….

LACKED REALISM

Floor Plan

Profile Plan

Electric Plans

Challenges

• Coming up with an idea• Time Management (cliché, I know) • Getting stuff into Earle • Not watching Criminal Minds

What I’ve Learned

• Intensity of a launch • Time management • How to work with a lot of people • James Earle is always on email

And I have always wanted to say this.

• I learned what I am not interested in.

(My) Future (of company) • Presenting to an agent.• Senior year • College

THANKS! • James Earle• Dale Scott (28th time)• Patty Lein • Mom & Dad • Gregory Grossman • Iron Horse Graphics • The Academy • Ross School • My desk mates- (Nicki, Benjus, Riko, Rosie, Basil)

Questions?