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Page 1: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

By Jeff Vance

Page 2: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Introduction: 50 Hottest Tech Startups of 2019 5

About the Author 6

How the Big50 Competition Works 7

Big50-2019 Challenge Winners 8

Big Exits: Big50 Alumni Had a Big Year 11

Big50 Startups Raised $1B+ in VC Funding 13

Big Data Startups Compete for Slice of $50B Market 14 BINAH.AI 14CANVASS ANALYTICS 15DATAROBOT 15MAPVIDA 15TAMR 16

Cloud Computing Startups Create a Hybrid Future 17 APPORBIT 17HYPERGRID 18JETSTREAM SOFTWARE 18OPSRAMP 19PLATFORM9 19RANCHER LABS 20WEBSCALE 20YOTASCALE 21

Cybersecurity Startups Confront Cold War 2.0 23 AWAKE SECURITY 23CYBERINT 24ILLUMIO 24SIEMPLIFY 25

© 2019 Startup50

Page 3: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

VIRGIL SECURITY 25VIRTRU 26WALLARM 26XM CYBER 27

Data Warehouse Startups tame Data Explosion 28 ATSCALE 28SNOWFLAKE COMPUTING 29SQREAM 29YELLOWBRICK 30

IoT Startups Target $1 Trillion Market Opportunity 31 CRATE.IO 32EDGEWORX 33FALKONRY 33MEDIGATE 34PUBNUB 34PYCOM 35SWIM.AI 35THEATRO 36ZEDEDA 36

Networking & Automation Startups Simplify through SaaS 37 128 TECHNOLOGY 38BIGPANDA 38CATO NETWORKS 39NYANSA 39PLURIBUS NETWORKS 40STREAMSETS 40VERSA NETWORKS 41

© 2019 Startup50

Page 4: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Storage Startups Compete in heavily funded Space 42 CLEARSKY DATA 43DATRIUM 43EXCELERO STORAGE 44FILECLOUD 44HEDVIG 45NGD SYSTEMS 45QUMULO 46WASABI TECHNOLOGIES 46WEKA.IO 47

© 2019 Startup50

Page 5: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

INTRODUCTION: 50 HOTTEST TECH STARTUPS OF 2019 Welcome to the Big50 2019 Startup Report. The 50 startups featured belowearnedtheirway intothisreportthroughacombinationofstrongfundamentals(funding, team, named customers), market opportunity (current size, growthpotential),andmarketniche(product-marketfit,currentdemand).

This year the process took a long,winding path. More than 120s ta r tups were nominated toparticipate in the Big50; another 55startups earned byes deep into thecompetition by virtue ofmaking thelast report (2017). What wasdifferent this year is that Startup50founder Jeff Vance invited another250+ startups into the competition,

onesthatheinitiallyevaluatedforstartuproundupshewritesforNetworkWorld.

ToearntheirwayintotheBig50,startupshadtorunagauntletofchallengesthatrangedfromstorypitchestoconciselydefiningproblemsfromacustomer’sPOVtoforecastingfuturetrends.

All told, the Startup50 teamevaluated close to 400 startups to find50 startupsthat have the right combination of attributes to compete in high-growth, cut-throat,tech-drivenmarkets.

Additallup,andtheBig50-2019wasbyfarthetoughestcompetitiontodate.

Congratulationstothe50startupsthatmadeitallthewaythroughtotheend!

© 2019 Startup50 5

Page 6: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

ABOUT THE AUTHOR JeffVancefoundedStartup50in2013asasitethatwouldhuntforsignalwithinallofthenoiseandhypesurroundingstartups.Theoriginalideawastocomeupwithaprocess,onefeaturingrigorouscompetitionsandchallenges,thatwouldstripawaythespinandforcestartupstofocusonwhatreallymatters:realpeopleandthereal-worldproblemsthey’restrugglingtoovercome.

Jeffhasbeencoveringtechstartupsforclosetotwodecades,writingfeaturearticlesandstartuproundupsforNetworkWorld,CIO,Forbes,Wired,Computerworld,PCWorld,eWeek,andmanyothers.

HepreviouslyservedasHeadofMarketingStrategyforAryakaNetworks.ClientsforhiscontentmarketingandstrategicconsultingserviceshaveincludedEsri,Microsoft,IBM,Citrix,BigPanda,eEye(nowBeyondTrust),Atheros(nowQualcomm),SailPoint,ScienceLogic,andothers.FollowhimonTwitter,@JWVance,orconnectwithhimonLinkedIn.

© 2019 Startup50 6

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Big50-2019

HOW THE BIG50 COMPETITION WORKS StartupsthatearnedtheirwayintoourpreviousBig50,theBig502017,receivedbyespastthefirst-roundchallenges,buttheyhadtoshowmyteamtheywere

meetingtheirmilestonesbyraisingmoney,rollingoutnewproductsorservices,announcingnewcustomerwins,and/oraddingexperiencedtalenttotheir

leadershipteam.

Severalstartupseligibleforbyesendedupmovingontobiggerandbetterthings,whetherthroughacquisitionorIPO(moreonthesestartupsina

moment).

Startupsfightingtheirwayintothisreportforthefirsttimehadtocompletein-

depthquestionnairesthataskabouttheproblemsthestartupssolve,whythoseproblemsareabigdeal,andwhythestartupistherightorganizationtosolvethisissue.That’sonlythefirstphase,however.

WealsosoughtoutstartupsthathadsomecombinationofVCfunding,namedcustomers,and/oranexperiencedleadershipteamwithastrongtrackrecord

withstartups...andsuccessfulexits.

Startupsthatclearedallofthoseobstaclesthenfacedaseriesofchallengesdesignedtotestproduct-marketfit,messagediscipline,andtheirabilitytoparse

trendsintheirmarketsectors.VisitStartup50.comtoseehowstartupsfaredonpastchallengesandtowatchfuturechallengesplayoutinrealtime.

© 2019 Startup50 7

Page 8: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

BIG50-2019 CHALLENGE WINNERS ThestartupsbelowearnedtheirwayintotheBig50bywinningstartupchallenges.Thisdoesn’tmeantheywouldn’thavemadeitintothereport

otherwise.Infact,mostofthechallengewinnersalso

havestrongfundamentals,butbywinningachallenge(ortwo),theyguaranteed

themselvesaspotinthereport.Toreadmoreabout

thechallengesandthewinningentries,visitStartup50.com.

WatchListChallengeWinners

Inthischallenge,startupsnewtotheBig50processpitchedtheStartup50team

onhowtheirstartupswillhelpdrivekeytrendsintheirindustries.

•128Technology

•Nyansa

•XMCyber

© 2019 Startup50 8

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Big50-2019

ElevatorPitchChallengeWinner

Startupspresentedtheirstandardelevatorpitch.

•Edgeworx

DisruptionChallengeWinners

Inthischallenge,startupsarguedforwhy

theirsectorisripefordisruptionandprovidedanoverviewofhowstartupslike

theirscantakeadvantageofthatfact.

•128Technology

•VersaNetworks

•Webscale

TechTrendPredictionsChallengeWinners

Attheendofeachyear,techcompaniessendusvolumesofunsolicitedpitchesabouttrendsforthecomingyear.Ratherthanswimmingupstreamagainstthis

torrent,Startup50askedBig50participantsfortheir2019techtrendpredictions.

•AwakeSecurity

•CanvassAnalytics

•Platform9

© 2019 Startup50 9

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Big50-2019

•PubNub

•Siemplify

BigPitchChallengeWinners

TheBigPitchChallengewasopenonlytopreviouswinners.Inthischallenge,startupsearnedtheopportunitytohaveJeffreviewpitchesthewayeditorsand

journalistsattechpubsdo,receivingfeedbackoncontent,storyhooks,do’sanddon’ts,subjectlinesthatboostopenrates,andmore.

•CanvassAnalytics

•Excelero

KnowofacoolstartupthatshouldparticipateinafutureBig50competition?RecommendthemthroughourStartupTipLine

© 2019 Startup50 10

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Big50-2019

BIG EXITS: BIG50 ALUMNI HAD A BIG YEAR BeforewelookattheBig502019lineup,let’sfirsttakealookattheachievementsofBig50alumni.Big50alumninotonlyraisednewVCrounds,but

severalalsoexecutedsuccessfulexitsviaIPOsorbig-timeacquisitions.

OntheIPOfront,Elastic,PivotalSoftware,andZscalerallexitedin2018.Asof

thiswriting,ZscalerandElasticbothhavemarketcapsnorthof$5B,whilePivotalisnotthatfarbehindat$4.6B.

2018’sIPOsfollowthosein2017ofCloudera,ForeScount,andOkta.

Thispastyearandahalfalsosawanumberofmajoracquisitions.Ciscogobbled

upanumberofBig50alums,acquiringDuoSecurityandSkyportSystems,whichfolloweditsacquisitionofViptelain2017.Googlesnatchedupcloudmigration

© 2019 Startup50 11

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Big50-2019

startupVelostrata;OraclegotanSD-WANfootholdwithTalari;TIBCOSoftwareacquiredBigDatastartupAlpineData,andApplebolstereditsmobilesecurity

arsenalwiththeRealFaceacquisition.

TwostartupsthatmadetheBig50hadtobereplacedatthelastminutebecause

ofacquisitions.AviNetworkswasjustacquiredinJune2019byVMware.Termswerenotdisclosed.Meanwhile,justaswefinalizedthisyear’sreport,ElastifilewasacquiredbyGoogleforareported$200M.

© 2019 Startup50 12

Page 13: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

BIG50 STARTUPS RAISED $1B+ IN VC FUNDING Big50startupsraisedboatloadsofcashoverthecourseofthepast18months,raisingmorethan$1BinVCfunding.(ThepreviousBig50wasreleasedin2017.)

ThemajorhighlightwasSnowflake’smassivefundinghaul,whileQumulo,Illumio,andCatoNetworksalsorakedinenoughmoneytobuildrunwayslong

enoughtoaccommodate777s.

•Snowflake–$450SeriesFand$263MSeriesE•Qumulo–$93MSeriesD

•Illumio–$65MSeriesE•CatoNetworks–$55MSeriesC

•AtScale–$50MSeriesD

•BigPanda–$49MSeriesB•MenloSecurity–$40M

•Virtru–$37.5MSeriesB•StreamSets–$35MSeriesC

•Weka.IO—$31.7MSeriesC

•Siemplify–$30MSeriesC•Tamr–2roundsin2018,$28M

•HyperGrid–$25MSeriesC•ZadaraStorage-$25MSeriesC

•XMCyber–$22MSeriesA

© 2019 Startup50 13

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Big50-2019

BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET

FiveBigDatastartupsearnedtheirwayintotheBig50-2019.However,other

startupsinspacessuchasnetworkingandIoThavedataanalyticsfeaturesbuiltintotheirplatforms.AccordingtoIDC,enterprisespendingonBigDatatoolswill

hit$48.6Bin2019,growingata23.1%CAGR.Thefivestartupsbelowhopeto

captureapieceofthatmarket.

Binah.AI

Founded:2016

Funding:$4.1M

HQ:TelAviv,Israel

Whattheydo:ProvideanAIplatformfortheenterprise

CEO:DavidMaman

© 2019 Startup50 14

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Big50-2019

CanvassAnalytics

Founded:2016

Funding:$5M

HQ:Toronto,Ontario,Canada

Whattheydo:ProvideanAI-poweredpredictive-analyticsplatformforindustrialapplicationsCEO:HumeraMalik

DataRobotFounded:2012

Funding:$224.6M

HQ:Boston,MA

CEO:JeremyAchin

Whattheydo:DevelopAI-drivendataanalyticstools

MapVida

Founded:2015

Funding:$2M

HQ:Denver,CO

© 2019 Startup50 15

TrackthegrowthofBig50startupsthroughtheStartup50newsletter.You’llgetupdatesonhotstartups,alertswhenJeffhasnewcoverageopportunities,andachancetohelpselectthestartupsthatwillmakeitintonextyear’sreport.SignupfortheStartup50Newslettertoday!

Page 16: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Whattheydo:Providepredictiveanalyticsthataddcontexttolocationdata

CEO:MikeMauseth

Tamr

Founded:2013

Funding:$69.2M

HQ:Cambridge,MA

Whattheydo:Provideadataunificationplatform

CEO:AndyPalmer

© 2019 Startup50 16

StartupInsiderSneakPeekHowtoSpotHigh-ImpactStartups

Istartedcoveringstartupstwodecadesago,justasthedotcombubblewas

nearingpeak-inflation.Intheyearssince,I’vereportedon,heldleadershippositionsin,andconsultedwithmorestartupsthanIcanremember.

Alongtheway,I’velearnedagooddealaboutwhatseparatesstartupwinners

fromlosers,andwhatfurtherseparatestheunicornwinnersfromthosestrugglingtokeeptheirheadsabovewater.Now,inthecomingmonths,I’llbe

writingaseriesofStartupInsiderstoriesforIDG’snewsubscriptionsite,IDGInsiderPro.................continuedonpage21

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Big50-2019

CLOUD COMPUTING STARTUPS CREATE A HYBRID FUTURE

Cloudcomputinghasbeenheadingintwoseparatedirectionsforthepastcoupleofyears.Asthecloudmatures,manyenterprisesavoidputtingcertaintypesofdatainpubliccloudsbecauseofregulatoryissues,securityrisks,anddataownershipconcerns.

Ontheflipside,inmorelightlyregulatedindustries,everyappunderthesunismigratingtothecloud,includingplentyofmission-criticalones.Thus,inthenear-term,hybridcloudswillbridgethegap,givingenterprisesthedatacontroltheywantwithon-premisescloudsthatarecomplementedbypubliccloudsthatdelivertheefficienciestheyneedtostaycompetitive.

Theeightstartupsbelowareredefiningthehybridcloud,helpingenterprisesadoptnewdata-intensivetechnologies,suchasIoT,AI,BigData,machinelearning,andmorewithouttherisksthatcomewithmassiveon-premisesinfrastructureinvestments.

AppOrbit

Founded:2014

Funding:$11M

© 2019 Startup50 17

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Big50-2019

Headquarters:SanJose,CA

Whattheydo:Provideapplicationvirtualizationandhybridcloudmanagementsoftware

CEO:RahulRavulur

HyperGrid

Yearfounded:2016

Funding:$49M

Headquarters:SanJose,CA

Whattheydo:Provideahybridcloudmanagementplatform

CEO:NarimanTeymourian

JetStreamSoftware

Yearfounded:2016

Funding:$11.5M

Headquarters:SanJose,CA

Whattheydo:Provideacross-clouddatamanagementplatform

CEO:TomCritser

© 2019 Startup50 18

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Big50-2019

OpsRamp

Founded:2014

Funding:$20M

HQ:SanJose,CA

Whattheydo:DevelopAI-poweredhybridcloudinfrastructuremonitoringandmanagementsoftware

CEO:VarmaKunaparaju

Platform9

Founded:2013

Funding:$36.5M

Headquarters:Sunnyvale,CA

Whattheydo:Provideamanagedhybridcloudservicethatturnsexistingenterpriseinfrastructureintoacloud

CEO:SirishRaghuram

© 2019 Startup50 19

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Big50-2019

RancherLabs

Founded:2014

Funding:$30M

HQ:Cupertino,CA

Whattheydo:DeliverKubernetes-as-a-ServiceCEO:ShengLiang

Webscale

Founded:2013

Funding:$30.3M

Headquarters:MountainView,CA

Whattheydo:Provideacloud-basedinfrastructureplatformfore-commerce

CEO:SonalPuri

© 2019 Startup50 20

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Big50-2019

Yotascale

Founded:2015

Funding:$11.6M

HQ:MenloPark,CA

Whattheydo:Cloudmigrationanddistributedresourcecost-managementsoftware

CEO:AsimRazzaq

© 2019 Startup50 21

StartupInsiderSneakPeek...continuedfrompage12

MyStartupInsiderstoriesforIDGInsiderProwilldigintoeverythingfromhowtofindsignalwithinaseaofvendor-speaknoisetohowtospotweak,artificialmonopoliesthatareripefordisruptiontohowtoeliminatethecommonbutdeadlymistakesthatdoomstartupstofailureto.

Here’satasteofwhatyou’llgetifyousubscribetoIDGInsiderPro:

Howtobuildastartupevaluationtoolkit

Inthefirstinstallmentofourstartupevaluationguide,wecoverfiveessentialtoolsyouneedtoensureyouareheadingintherightdirection.

Overtheyears,I’vebuiltatoolkitIusetoevaluatestartupsanytimeIgetlostamidstallofthejargonandhype.Inthisfirststartupevaluationguide,I’mgoingtocovertheessentials,thefivekeytoolsthatIusethemostoften.

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Big50-2019

© 2019 Startup50 22

Thefirsttoolisthemostessentialone,theoneIturntooverandoveragaintomakesureI’mheadingintherightdirection.

ToolNo.1:Thecompass,tokeepyouorientedtotruenorth

Gatheringusefuldatapointsonstartupsisdifficult.Somestayinstealth-modeforyears.Otherspromotethemselvesfarandwide,butwithhype,noiseandexaggeratedclaims.Thesestartupsonlyhintatwhytheirtechnologyisworthconsidering,holdingtheircardsmuchtoocloselytotheirvestsandevadingyourquestionswhenyoutrytodigtoodeep.

Evenwhenastartupiffairlytransparent,theyarestilldifficulttoassessbecausetheylackthecommondatapointswetypicallyusetoevaluateproductsinacrowdedmarket:Mostimportantly,theylacktestimonialsandothertypesofthird-partyvalidation.

Moststartupsdonotyethaveon-the-recordcustomers;manyobfuscatewhatexactlytheydo,andallofthemarefightinganuphillbattle,sincethemajorityofstartupswillfailwithinfiveyears.

Whatyou’releftwithisanincompletepicture,andmosttechnologybuyerssensiblyruleoutopaquestartupswellbeforetheshortlist.Thelackoftransparencyissomethingjournalists,analysts,and,inmanycases,eveninvestorsmustcopewith,aswell,butwedon’thavetheluxuryofwalkingaway.

ReadtherestofmyStartupEvaluationToolkitguideonIDGInsiderPro

Page 23: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

CYBERSECURITY STARTUPS CONFRONT COLD WAR 2.0

I’vereferredtothecybersecuritylandscapeasakintotheWildWestonmorethanoneoccasion,andI’mnotaloneinthatassessment.However,itmaybetimetoretirethatanalogy...notbecauseit’sinaccurate,butbecausecybersecurityisrapidlybleedingintoNationalSecurity.

AsnationstatescontinuetousetheInternetasaproxydomainforalow-boilColdWar,attackingoneanother’selections,intellectualproperty,powergrids,anduraniumenrichmentprograms,expertswho’vebeenonthefrontlineshavebeguntoregardthisglobalconflictasColdWar2.0.

Unfortunately,securitytendstobeanafterthoughtinmosttechsectors.ThestartupsbelowhopetoraiseawarenessandhelpenterprisesavoidbecomecollateraldamageinColdWar2.0.

AwakeSecurity

Founded:2014

Funding:$30M

HQ:SantaClara,CA

© 2019 Startup50 23

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Big50-2019

Whattheydo:Providenetworktraffic&behavioralanalysisandforensics

CEO:RahulKashyap

CyberIntFounded:2010

Funding:$28M

HQ:PetahTikva,Israel

Whattheydo:Providedigitalfrauddetection

CEO:ItaiMargalit

Illumio

Founded:2013

Funding:$332.5M

HQ:Sunnyvale,CA

Whattheydo:Provideanadaptivesecurityplatform

CEO:AndrewRubin

© 2019 Startup50 24

Isyourstartupuptothechallenge?

NominateyourstartupfortheBig50-2020startupcompetition!

Page 25: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Siemplify

Founded:2015

Funding:$58M

HQ:NewYork,NY

Whattheydo:Providesecurityorchestration,automation,andremediationtools

CEO:AmosStern

VirgilSecurity

Founded:2014

Funding:$4.9M

HQ:Manassas,VA

Whattheydo:Providedevelopertoolsforsecuringuserdataincross-platformapps

CEO:MichaelW.Wellman

© 2019 Startup50 25

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Big50-2019

Virtru

Founded:2012

Funding:$76.8M

HQ:Washington,D.C.

Whattheydo:Provideemailencryptiontools

CEO:JohnM.Ackerly

Wallarm

Founded:2013

Funding:$10.8M

HQ:SanFrancisco,CA

Whattheydo:Providecloud-based,AI-enhancedapplicationsecurity

CEO:IvanNovikov

© 2019 Startup50 26

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Big50-2019

XMCyber

Founded:2016

Funding:$32M

HQ:Philadelphia,PA

Whattheydo:Providebreachandattacksimulationtools

CEO:NoamErez

© 2019 Startup50 27

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Big50-2019

DATA WAREHOUSE STARTUPS TAME DATA EXPLOSION

TheDataWarehousespaceisanewsectorintheBig50.Mostofthesestartupscametomyattentionthroughrelatedtechnologies,suchascloudandstorage.However,therewereenoughdatawarehousestartupscompetingthisyearthatitmakessensetogivethemtheirownentry.

AsdatacreationcontinuestoexplodeastechnologiessuchasAIandmachinelearningtoolsgeneratetheirowndata,thedatawarehousesectorcouldwellbeahiddengem.AccordingtoMarketResearchMedia,thedatawarehousemarketwillexpandby8.3%annuallyoverthenextfiveyears,reaching$20Bby2024.

AtScale

Founded:2013

Funding:$95M

HQ:SanMateo,CA

Whattheydo:Providedatawarehousevirtualizationplatform

CEO:ChrisLynch

© 2019 Startup50 28

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Big50-2019

SnowflakeComputing

Founded:2012

Funding:$928.9M

HQ:SanMateo,CA

Whattheydo:Providedatawarehouseservicesforcloudworkloads

CEO:FrankSlootman

SQream

Founded:2010

Funding:$37.6M

HQ:NewYork,NY

Whattheydo:ProvideaGPU-accelerateddatawarehouse

CEO:AmiGal

© 2019 Startup50 29

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Big50-2019

Yellowbrick

Founded:2014

Funding:$173M

HQ:PaloAlto,CA

Whattheydo:Provideadatawarehousingplatform

CEO:NeilCarson

© 2019 Startup50 30

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Big50-2019

IOT STARTUPS TARGET $1 TRILLION MARKET OPPORTUNITY

2018wasabusyyearfortheInternetofThings(IoT).AccordingtoIoTAnalytics,investorspoured$3.3billionintothespacein2018.Andforgoodreason.TheInternetofThings(IoT)promisestomakeoursmartdevicessmarter,industrialsystemsmoreefficient,andconsumerelectronicsmoreresilient(oftenrepairingthemselveswhensomethinggoeswrong.)

ThesectorwassoactivethatIendedupwritingtwodifferentstartuproundupsforNetworkWorldin2018,oneonIoTstartupsandanotheraboutAI-poweredIoTstartups.

AccordingtoresearchfirmGartner,therewillbemorethan20billionconnectedthingswillbeinuseworldwideby2020.Gartneralsoestimatedthattotalspendingonendpointsandservicesreachedalmost$2trillionin2017.Similarly,researchfirmIDCfoundthatworldwideIoTspendingtopped$772billionin2018(beatingitsinitialforecast)andwillsurpassthe$1trillionmarkby2020–twoyearsaheadofitspreviousprediction.TheIoTmarketshowsnosignsofslowingdown.Theninestartupsbelowarewellpositionedtostakeaclaiminthisscorchinghotsector.

© 2019 Startup50 31

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Big50-2019

Crate.io

Founded:2013

Funding:$17.9M

HQ:SanFrancisco,CA

Whattheydo:Provideacloud-baseddatamanagementplatformforIoT

CEO:ChristianLutz

CheckoutmynewIoTSectorReportforIDG’snewsiteInsiderPro:

© 2019 Startup50 32

Page 33: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Edgeworx

Founded:2017

Funding:Thestartuphassecuredanundisclosedamountofseedfunding

HQ:SanJose,CA

Whattheydo:ProvideanedgesoftwareplatformtorunandmanageIoTdevices

CEO:KiltonHopkins

Falkonry Founded:2012

Funding:$10.9M

HQ:Sunnyvale,CA

Whattheydo:Providemachine-learningsoftwareforindustrialoperations

CEO:NikunjMehta

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Page 34: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Medigate

Founded:2017

Funding:$20.4M

HQ:SanDiego,CAandTelAviv,Israel

Whattheydo:Provideamanagementandcontrolplatformforconnectedmedicaldevices

CEO:JonathanLanger

PubNub

Founded:2010

Funding:$70M+

HQ:SanFrancisco,CA

Whattheydo:ProvideadatastreamingnetworkforIoTdevicesandmobileapps

CEO:ToddGreene

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Page 35: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Pycom

Founded:2015

Funding:€1.5M

HQ:London,UK

Whattheydo:ProvideanIoTdevelopmentplatform

CEO:FreddeHaro

SWIM.AI Founded:2015

Funding:$10M+

HQ:SanJose,CA

Whattheydo:Developedgeintelligencesoftware

CEO:RustyCumpston

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Page 36: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Theatro Founded:2012

Funding:$23.7M

HQ:Dallas,TX

Whattheydo:ProvideanAI-poweredpersonalassistantandvoice-controlledproductivityplatformforemployeesinmanufacturing,brick-and-mortarretailandhospitality

CEO:ChrisTodd

ZEDEDA

Founded:2016

Funding:$19M

HQ:SantaClara,CA

Whattheydo:Edgecomputingplatformforreal-timeIoTapps

CEO:SaidOuissal

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Page 37: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

NETWORKING & AUTOMATION STARTUPS SIMPLIFY THROUGH SAAS

Networkingstartupsareincreasinglyfocusingonservices,suchasSD-WAN.TheSD-WANmarkethasbeenhotforafewyears,highlightedbybigacquisitions.CiscoacquiredViptelafor$610million;VMwareboughtVeloCloudforanestimated$449million;andNTTpurchasedVirtelafor$525million.Thus,it’snobigsurprisethatIDCexpectstheSD-WANmarkettoreach$8billionby2021.

Inthemeantime,networkperformancecanbethedifferencebetweenprofitandloss,openingthedoortonetworkanalytics,monitoring,andautomationstartups.BigPanda,forinstance,justlockeddowna$49MSeriesB.

I’velumpedthesestartupstogethernotonlybecausethey,inonewayoranother,areallfocusedonnetworkperformance,butalsobecausetheshifttoservicesinthismarketwillalsoleadtoconsolidationthatrollsmanyofthesefeaturesintounifiedSaaSplatforms.

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Page 38: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

128Technology

Founded:2014

Funding:$66.7M

HQ:Burlington,MA

Whattheydo:Provideasoftware-definedroutingplatform

CEO:AndyOry

BigPanda

Founded:2011

Funding:$51M

HQ:MountainView,CA

Whattheydo:AutomatedITincidentmanagement

CEO:AssafResnick

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Page 39: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

CatoNetworks

Founded:2015

Funding:$125M

Headquarters:TelAviv,Israel

Whattheydo:Providecloud-basedSD-WANservices

CEO:ShlomoKramer

Nyansa

Founded:2013

Funding:$27M

HQ:PaloAlto,CA

Whattheydo:ProvideanetworkanalyticsandIoTsecurityplatform

CEO:AbeAnkumah

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Page 40: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

PluribusNetworks

Founded:2010

Funding:$116M

HQ:SanJose,CA

Whattheydo:Providesoftware-definednetworkinginfrastructure

CEO:KumarSrikantan

StreamSets

Founded:2014

Funding:$67.5M

HQ:SanFrancisco,CA

Whattheydo:ProvideDevOpsanddataintegrationtools

CEO:GirishPancha

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Page 41: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

VersaNetworks

Founded:2012

Funding:$43.4M

Headquarters:SanJose,CA

Whattheydo:SD-WANandSD-Securityservices

CEO:KellyAhuja

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Page 42: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

STORAGE STARTUPS COMPETE IN HEAVILY FUNDED SPACE

Theenterprisestoragemarketisenjoyingawaveofinnovation,highlightedbysuchtechnologiesassoftware-DefinedStorage(SDS),hyper-convergedinfrastructures(HCI),andNon-VolatileMemoryExpress(NVMe).

AccordingtoresearchfirmIDC,theworldwideenterprisestoragesystemsmarketexpandedby7.4percentyearoveryearto$14.5billioninthefourthquarterof2018.Otherresearchfirmsbelievethestoragemarketgrowthratewillaccelerateinthenearterm.ResearchandMarkets,forinstance,predictsthatonefast-growingsegmentoftheoverallenterprisestoragemarket,cloudstorage,willexpandtobecomea$92.5billionmarketby2022.

Collectively,theninestartupsfeaturedbelowhaveraisedmorethan$700millioninVCfunding.Thistotalisevenmoreimpressivewhenyouconsiderthatoneofthestartupsisentirelyself-funded.

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Page 43: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

ClearSkyData

Founded:2014

Funding:$59M

HQ:Boston,MA

Whattheydo:Hybridcloudstorage

CEO:EllenRubin

Datrium

Founded:2012

Funding:$170M

HQ:Sunnyvale,CA

Whattheydo:Openconvergedinfrastructureforhybridclouds

CEO:TimPage

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Page 44: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

ExceleroStorage

Founded:2014

Funding:$35M

HQ:SanJose,CA

Whattheydo:Providesoftware-defineddistributedblockstorage

CEO:LiorGal

FileCloud

Yearfounded:2012

Funding:Self-funded

Headquarters:Austin,TX

Whattheydo:EnterpriseFileSyncandSharing(EFSS)platform.

CEO:MadhanKanagavel

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Page 45: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Hedvig

Founded:2012

Funding:$52M

Headquarters:SantaClara,CA

Whattheydo:Provideadistributed,multi-cloudstorageplatform

CEO:AvinashLakshman

NGDSystems

Founded:2013

Funding:$22.7M

HQ:Irvine,CA

Whattheydo:ProvidecomputationalNVMestorage

CEO:NaderSalessi

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Page 46: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Qumulo

Yearfounded:2012

Funding:$222.3M

HQ:Seattle,WA

Whattheydo:Providehybrid-cloudfile-systemservices

CEO:BillRichter

WasabiTechnologies

Founded:2017

Funding:$89.6M

HQ:Boston,MA

Whattheydo:On-demandcloudstorage

CEO:DavidFriend

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Page 47: By Jeff Vance - Startup 50€¦ · BIG DATA STARTUPS COMPETE FOR SLICE OF $50B MARKET Five Big Data startups earned their way into the Big50-2019. However, other startups in spaces

Big50-2019

Weka.IO

Founded:2014

Funding:$66.7M

HQ:Campbell,CA

Whattheydo:Provideacloud-basedparallelfilesystemfordata-intensiveapplications

CEO:LiranZvibel

© 2019 Startup50 47

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