by: john furr. gorilla milk is a new post- workout anabolic recovery shake. gorilla milk combines...
DESCRIPTION
Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry. Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.TRANSCRIPT
By: John Furr
Product Gorilla Milk is a new
post-workout anabolic recovery shake.
Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris stack for extreme fast recovery and muscle growth.
Most recovery drinks only contain whey protein compounds.
Product
Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry.
Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.
Product Gorilla Milk will
target those who wish to gain lean muscle mass to include: body builders, athletes, and power lifters.
Gorilla Milk is not intended for the occasional gym user.
Price Gorilla Milk will
come in three sizes--therefore, there will be three suggested retail prices: $4.99 for a 12 oz bottle, $49.99 for a 32 oz powder container, and $69.99 for a 64 oz powder container.
$4.99
$49.99
$69.99Best Value
PricePricing is based from what competitors
such as Muscle Milk, Muscle Pharm, and GNC charge for similar products.
The serious weight lifter, who spares no expense on supplements, will choose Gorilla Milk because of the added tribulus/terrestris stack.
Place We intend to market
Gorilla Milk VIA selective distribution, and sell Gorilla Milk at the same outlets that our competitors sell their products.
This includes: retail establishments, supplement stores, Gym’s, and direct sales online.
Place
Gorilla Milk will be distributed through and sold through a wholesale supplier.
Online sales will be done directly through Gorilla Milk INC. Customers who buy directly from us online can expect a 20% cost savings.
Promotion
Gorilla Milk will promote its product by sponsoring
events such as:Spartan Races
https://www.youtube.com/watch?v=M4aM0fpS0IU
Strong man competitions https://www.youtube.com/watch?v=XL2f6vfxZSo
MMA Fightshttps://www.youtube.com/watch?v=vbgMLoEp2bs
Gorilla Milk will seek a spokesperson who is a professional athlete and or body builder.
Promotion
Gorilla Milk will provide a free T-shirt to anyone who purchases a 64 oz container of Gorilla Milk. This will help push the product, and provide continuous advertising for Gorilla Milk.
Promotion Gorilla Milk’s slogan
“Don’t Waste Your Workout” will be seen on every container, t-shirt and logo.
In addition, the warning label that says “Warning May Produce Extreme Results”, is expected to have a psychological effect on those looking for the next best supplement. WARNING: May produce
extreme results
References Pride, W., & Ferrell, O. (2011). Marketing
16th Edition . Mason, OH: South-Western Cengage Learning.
https://www.youtube.com/watch?v=M4aM0fpS0IU
https://www.youtube.com/watch?v=XL2f6vfxZSo
https://www.youtube.com/watch?v=vbgMLoEp2bs