by: john furr. gorilla milk is a new post- workout anabolic recovery shake. gorilla milk combines...

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By: John Furr

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 Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry.  Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.

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Page 1: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

By: John Furr

Page 2: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Product Gorilla Milk is a new

post-workout anabolic recovery shake.

Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris stack for extreme fast recovery and muscle growth.

Most recovery drinks only contain whey protein compounds.

Page 3: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Product

Gorilla Milk will come in four flavors: chocolate, banana cream, cookies & cream, and strawberry.

Gorilla Milk will be available in 12oz ready to drink bottles, 32 oz and 64 oz powder containers.

Page 4: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Product Gorilla Milk will

target those who wish to gain lean muscle mass to include: body builders, athletes, and power lifters.

Gorilla Milk is not intended for the occasional gym user.

Page 5: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Price Gorilla Milk will

come in three sizes--therefore, there will be three suggested retail prices: $4.99 for a 12 oz bottle, $49.99 for a 32 oz powder container, and $69.99 for a 64 oz powder container.

$4.99

$49.99

$69.99Best Value

Page 6: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

PricePricing is based from what competitors

such as Muscle Milk, Muscle Pharm, and GNC charge for similar products.

The serious weight lifter, who spares no expense on supplements, will choose Gorilla Milk because of the added tribulus/terrestris stack.

Page 7: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Place We intend to market

Gorilla Milk VIA selective distribution, and sell Gorilla Milk at the same outlets that our competitors sell their products.

This includes: retail establishments, supplement stores, Gym’s, and direct sales online.

Page 8: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Place

Gorilla Milk will be distributed through and sold through a wholesale supplier.

Online sales will be done directly through Gorilla Milk INC. Customers who buy directly from us online can expect a 20% cost savings.

Page 9: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Promotion

Gorilla Milk will promote its product by sponsoring

events such as:Spartan Races

https://www.youtube.com/watch?v=M4aM0fpS0IU

Strong man competitions https://www.youtube.com/watch?v=XL2f6vfxZSo

MMA Fightshttps://www.youtube.com/watch?v=vbgMLoEp2bs

Gorilla Milk will seek a spokesperson who is a professional athlete and or body builder.

Page 10: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Promotion

Gorilla Milk will provide a free T-shirt to anyone who purchases a 64 oz container of Gorilla Milk. This will help push the product, and provide continuous advertising for Gorilla Milk.

Page 11: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

Promotion Gorilla Milk’s slogan

“Don’t Waste Your Workout” will be seen on every container, t-shirt and logo.

In addition, the warning label that says “Warning May Produce Extreme Results”, is expected to have a psychological effect on those looking for the next best supplement. WARNING: May produce

extreme results

Page 12: By: John Furr.  Gorilla Milk is a new post- workout anabolic recovery shake.  Gorilla Milk combines the benefits of whey protein, glutamine, and tribulus/terrestris

References Pride, W., & Ferrell, O. (2011). Marketing

16th Edition . Mason, OH: South-Western Cengage Learning.

https://www.youtube.com/watch?v=M4aM0fpS0IU

https://www.youtube.com/watch?v=XL2f6vfxZSo

https://www.youtube.com/watch?v=vbgMLoEp2bs