by: jonathan sobczynski. importance of homepages a homepage is the company’s “face to the...
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Make the Site's Purpose Clear: Explain Who You Are and What You Do #1: Include a One-Sentence Tagline Summerizes what the site/company does Used to attract new customers Extremely helpful if your company's marketing slogan is bad.TRANSCRIPT
By: Jonathan Sobczynski
Importance of HomepagesA Homepage is the company’s “Face to the
World”
Most important page on a Website
Make the Site's Purpose Clear: Explain Who You Are and What You Do
#1: Include a One-Sentence TaglineSummerizes what the site/company does
Used to attract new customers
Extremely helpful if your company's marketing slogan is bad.
Make the Site's Purpose Clear: Explain Who You Are and What You Do
2. Write a Window Title with Good Visibility in Search Engines and Bookmark Lists
Begin the “Title Tag” with the Company’s Name
Then have a brief description of site
Make the Site's Purpose Clear: Explain Who You Are and What You Do
3. Group all Corporate Information in One Distinct Area
Create a section dedicated solely for business information
Best way to link users to more in-depth infoImportant if the site hopes to support
recruiting (ie: investor relations, public relations)
Help Users Find What They Need4. Emphasize the Site's Top High-
Priority TasksOffer users a main starting point in the siteTell the users the main 1-4 tasks they will
undertake when visiting your site.
Help Users Find What They Need5. Include a Search Input BoxSearch Box is extremely important to any big
websiteUsers usually scan the homepage looking for
“the little box where I can type”Make the box at least 27 characters wide to
accommodate multiple words
Reveal Site Content6. Show Examples of Real Site Content
Don’t just use the Homepage as just a maskShow some of your company’s best or most
recent work
Show off your company and be proud of it
Reveal Site Content7. Begin Link Names with the Most
Important KeywordLinks are action items on a homepageStart a link with a relevant wordMost common violation is starting links with
the company name
Reveal Site Content8. Offer Easy Access to Recent Homepage
FeaturesUsers will often remember articles,
products, etc. that were featured prominently on the homepage
Keep a short list of recent figures on the homepage
Also supplement it with a permanent link to other archives in homepage
Use Visual Design to Enhance, not Define, Interaction Design
9. Don't Over-Format Critical Content, Such as Navigation Areas
Homepage items do not require elaborate illustrations, boxes, and colors.
Focus on the parts of the homepage that looks more likely to be useful
Use Visual Design to Enhance, not Define, Interaction Design
10. Use Meaningful GraphicsDon't decorate the page with fancy artImages are powerful communicators when
they show items of interest to usersIt is best to show photos of real people
actually connected to the topic