By: Lazy Eights

Google Challenges Microsoft

• Eric Schmidt, Chief Executive of Google, has made blatant challenges towards Microsoft.

• The most recent challenge is their new operating system, Google Chrome OS.

• Development of Chrome OS was realized by slowing revenue in online advertisements.

Google Chrome OS

• Introduced in 2008• Quick booting• Aimed towards inexpensive laptops (netbooks)• New security features that are designed from

past faults of Microsoft operating systems• Rather than paying for other programs, this one

is downloadable and free

Google Chrome OS (Cont’d)

• Compatible with applications on any other standard web browser

• Designed to run on machine powered by PC chips and ARM chips used in cell phones

• ARM chips are less expensive and provide longer battery life

• Chrome is also accelerating the shift of PC’s to the cell phone industry

Chrome OS (again)

• PC to cell phone switch would make the service carrier have the hardware and software and have monthly service fees as well.

• Chrome OS is a huge business opportunity for Google because it will allow them to compete more successfully with Microsoft.

Plans of Competition

• In the early 90’s Schmidt tried to challenge Microsoft, but could not compete with Microsoft’s marketing advantages.

• In 2003-2005 secret meetings, code-named “Canada” were put into place to develop plans to foil Microsoft’s acquisition of Yahoo.

• Schmidt acquired the Microsoft VP (Lee) to run his Chinese business

Plans of Competition (Cont’d)

• In 2007 Google came out with word-processing and spreadsheet software to compete with Microsoft Office.

• Android, software used to power applications on mobile phones, was recently introduced to compete with similar Microsoft software

The large contrast in net income between the two competing companies shows why Google has been interested in challenging Microsoft’s nearly monopolistic empire.

Chrome’s Current Popularity

• Chrome is holding less than 2% of the market share. Compared to the 65.5% of Microsoft and 22.5% of Firefox

• The market share is not impressive, and in no way could Google be considered dominant at the current time.

Market Share by Category