by Phunware, Inc. (NASDAQ: PHUN)

Transforming Digital Human Experience

A Blockchain-Enabled Data Exchange and Mobile Loyalty Ecosystem

The Current "Brand-Consumer" Problem

© 2009-2019 - Phunware, Inc. – All Rights Reserved 2

"Black Box" approaches to marketing, advertising and consumer engagement cost brands $51M per day*.

•  Brands lack transparency into the audiences and data they buy from traditional and increasingly untrustworthy intermediaries (Facebook, Google, etc.)

•  Similarly, brands receive no audit rights when they buy from these intermediaries, who have little to no accountability for their results, outcomes or privacy violations

•  Targeting the right audience is now akin to throwing a dart while blindfolded

•  Estimates suggest that 56% of ad impressions are never seen by consumers at all**

Consumers are disconnected from brands and lack the awareness and engagement needed to drive loyalty.

•  Most viewed ads are not useful, meaningful or timely enough to provide any value

•  Consumers feel like their data is being exploited by intermediaries and that they have now become the product

•  Consumer demand for identity protection and compensation for sharing their personal data is accelerating dramatically

•  Consumers are not tied to one brand or mobile application, so engagement solutions must respect user privacy and comply with government regulations such as GDPR

* Source: Jupiter Research: Future Digital Advertising: AI, Ad Fraud & Ad Blocking 2017-2022 | ** Source: Google, Inc.

Reimagine Transparency

Publicly traded (NASDAQ: PHUN)

1B monthly active devices worldwide

6B transactions processed daily

5TB of consumer data generated daily

PhunCoin by Phunware is a blockchain-enabled data exchange and mobile loyalty ecosystem that eliminates untrustworthy intermediaries and directly connects brands with consumer audiences of interest that have voluntarily opted in with their personal data and information in exchange for compensation.

Phunware's enterprise cloud platform for mobile provides the products, solutions, data and services necessary to engage, manage and monetize the mobile application portfolios and audiences of the world's largest brands globally at scale.

Brands Dramatically increase brand and consumer

protection while achieving substantially higher ROI on auditable media spend with consumers that

have voluntarily opted in to engage through open and transparent 1:1 interactions.

Consumers Regain complete control of their identities,

including their personal data and information, through an open, transparent and auditable

ecosystem that they have opted in to at their own selection in return for compensation.

© 2009-2019 - Phunware, Inc. – All Rights Reserved 3

PhunCoin-Enabled Ecosystem PhunCoin Data Exchange Brands purchase credits to access Phunware audience data for targeted marketing campaigns.

•  Receive deterministic and intent-based data about high-value consumers

•  Get guaranteed opt-ins

•  Receive verifiable audiences with full privacy, KYC* and GDPR compliance

•  Dramatically reduce fraud •  Openly track, evaluate and

audit all transactions on the blockchain

PhunCoin Loyalty Program Consumers earn PhunCoin via iOS and Android mobile applications using the PhunCoin Software Development Kit (SDK) and the PhunCoin mobile wallet.

•  Compensate consumers for engagement, profitable behaviors and voluntarily providing their personal data and information

•  Create “found money” as a new source of “income” for incenting consumers to engage

•  Enable time and location-based triggers for delightful 1:1 interactions

PhunCoin Marketplace Consumers can redeem PhunCoin for unique goods and services from participating brands.

•  Enhance brand awareness and consumer retention

•  Increase consumer LTV

•  Enhance loyalty without incurring accounting liabilities

•  Recycle redemptions for additional data exchange credits

4 * Know Your Customer (KYC) regulations require PhunCoin to identify and verify the identity of consumers © 2009-2019 - Phunware, Inc. – All Rights Reserved

Value Proposition for Brands Companies can protect both their brand and their consumers, while better engaging their audiences and encouraging more loyal and profitable behavior.

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Bran

ds

•  Requires zero knowledge of blockchain

•  Complements existing loyalty programs

•  Eliminates "black box" approach to media buying with fully transparent and auditable data and transactions

•  Reduces liabilities on financial statements

•  Easily integrates with existing iOS and Android mobile application portfolios

•  Disintermediates untrustworthy data oligarchs such as Facebook and Google

© 2009-2019 - Phunware, Inc. – All Rights Reserved

Value Proposition for Consumers Consumers can have full transparency and control of their personal data and information, receiving compensation for each use.

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Cons

umer

s

•  Receives PhunCoin compensation for voluntary participation in exchange audiences selected

•  Receives identity protection via Self-Sovereign Identity, including device-centric security and biometric encryption

•  Receives peace-of-mind from all transactions memorialized on an immutable and auditable blockchain

•  Receives custody of payments for use as they see fit, including holding, selling or exchanging for goods and services

© 2009-2019 - Phunware, Inc. – All Rights Reserved

Get Started Today

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Purchase exchange credits

with existing mobile marketing and digital media

budgets.

Use the credits to buy Phunware's unique audiences

and opt-in consumer data.

Compensate consumers with

PhunCoin for sharing personal data and

engaging in profitable behavior.

Get the right message to the right consumer at the right place at the right time

© 2009-2019 - Phunware, Inc. – All Rights Reserved

PhunCoin Launch Alliance Purchase exchange credits to access our opt-in data and audiences, receiving incentive multiples on your existing marketing spend.

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Pric

ing

Gold Spend more than $1,000,000 on exchange credits and receive 2x the value of data and audiences.

Spend $100,001 to $1,000,000 on exchange credits and receive 1.5x the value of data and audiences.

Silver

Bronze Spend $10,000 to $100,000 on exchange credits and receive 1.25x the value of data and audiences.

•  Our data exchange processes more than 6 billion events per day across more than 1 billion unique monthly devices globally

•  Data collected includes mobile app usage activity, geo-location events, WiFi network events and much, much more

•  Use curated audiences or build your own, targeting those with the most ideal consumer traits to message-specific offers and interactions for optimal campaign conversions and results

•  Receive immutable transaction records

Special pricing for limited time only:

© 2009-2019 - Phunware, Inc. – All Rights Reserved

PhunCoin Brand Alliance alliance@phunware.com

Corporate Headquarters

7800 Shoal Creek Boulevard Suite 230-S

Austin, Texas 78757

www.phuncoin.com www.phunware.com