by steve campbell restyling & car care accessories new products › files › attachments ›...

28 SEMA NewsJuly 2011

RESTYLING & CAR CARE ACCESSORIES NEW PRODUCTSSEMA

Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never ceased to customize and care for their vehicles.

Restyling & Car Care Accessories New ProductsPersonalization and Protection for an Evolving Market

3M3M Accuspray System

877/666-2277www.3m.com/automotive

PN: 16570The 3M Accuspray system combines a high-performance TTVLP primer

spray gun with an innovative replaceable atomizing head. It delivers a flatter, smoother finish; reduces overspray; cuts masking, sanding and cleaning time;

improves productivity; and lowers primer and solvent consumption.

AAC Car Cover Inc.3D Covers877/258-2975www.aaccarcover.comOur protective custom car covers are for any type of vehicle, including cars, motorcycles, RVs, buses, boats and small aircraft. We also offer custom car cover designs that display a fun variety of animal shapes or other distinctive features and 3-D accessories.

ACS Composite-Advanced Composite SpecialtiesACS SS9 Camaro Hood514/828-1000www.acscomposite.comPN: 33-4-003The ACS SS9 modular hood, manufactured in ACS’s validated RTM process, features a domed cowl higher than the original and available with a choice of three interchangeable hood inserts to change the look of your SS9 hood in minutes. Includes a window, an extractor and a carbon insert.

By Steve Campbell

As with other market segments, restyl-ing customers have increasingly turned to the Internet to research available products and the companies that provide instal-lation services. This surge in electronic communications provides unprecedented opportunities, so restylers have joined other specialty-equipment businesses in educating themselves about website design and track-ing, social media, smartphone technology and other emergent marketing channels.

In the pages that follow, we pres-ent a comprehensive sampling of the

car care and restyling products that were introduced at the 2010 SEMA Show. The breadth of these innova-tive offerings showcases the strength of the industry.

We’ve also included comments about where the market has been and where it is going from some of the leading voices in the restyling segment. While they touch on myriad industry trends and opportu-nities, the thread that unites them is their passion for commerce and their optimism about what lies ahead.

Cowles ProductsProtective Accent Molding203/865-3110 x264www.cowlesproducts.comPN: S37764

Stainless Showworks Inc.’05–’09 Mustang V6, GT and Shelby Full-Piece Hood-Prop Rod Elimination

541/621-8411www.mustangstainless.comPN: 2005-9 BFGThis kit is a brushed stainless dress up kit that will eliminate the use of the hood prop rod and will include a gas shock hood lift kit for holding the hood up in place.

3M3M Perfect-It Denibbing System877/666-2277www.3m.com/denibPN: 7653Removes dirt nibs faster and easier, reducing denibbing time and improving productivity. The micro-sanding technology allows users to work where the car is.

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The restyling indus-try is facing a rapidly changing marketplace due to powerful fac-tors: globalization, eCommerce, rising fuel costs, inflation and

general unpredictability in today’s world. The new economic paradigm requires that business owners adapt quickly to change and be open to opportunities.

Function over fashion is the most significant trend in the restyling seg-ment. Products with true functionality have vastly outpaced counterparts that are only visual in nature. Quite simply, consumer discretionary income is tighter than ever, and products that combine function and fashion are doing best. Consumers are looking for items that provide comfort, safety and performance along with style. Products with these key attributes coupled with continual innovation and improvement will drive increased demand.

That being said, the cost of fuel is the throttle on the entire economy and affects everything from tomatoes to ton-neau covers. Price any item in the local grocery, and you’ll see the uptick; the increases are small but will be painful over time. Without a real focus on U.S. energy policy, fuel costs will have a major impact on the entire economy. Our industry will be no exception.

—Jason BraunExecutive Vice President,

Meyer Distributing Inc.

ACS Composite-Advanced Composite SpecialtiesT2 T3 2010 Camaro Bumper514/828-1000www.acscomposite.comPN: 33-4-037ACS’s T3 Bumper is a replacement front fascia for ’10–’11 Camaros. It features dual cooling ports and a functional splitter. Individual components can also be purchased individually to be installed on any SS fascia.

ACS Composite-Advanced Composite SpecialtiesSpecter GTZ Camaro Hood248/583-9559www.spectergtr.comPN: SWS10501001Specter’s GTZ Camaro Hood is a replacement heat extractor hood that not only has an aggressive look, but also releases high-pressure air and heat from the engine bay while negating front-end lift.

Altec Products Inc.C6 Corvette Leather Door Sill Enhancer800/797-9035www.altecproducts.comPN: 626C6 Leather Door Sill Enhancer is constructed of quality genuine leather. Official GM licensed embroidered logo. Installation with 3M VHB tape. Accents leather interior.

Auto TecknicMercedes Benz W204 C Class Grille626/275-4155www.autotecknic.comPN: MB-0168AutoTecknic matte black grille. Aggressive design and precise fitment for the Mercedes-Benz W204 C Class.

AutoglymAutoglym Bumper Care305/266-3887www.autoglym.comPN: BC500USCleanses and revives unpainted molded bumpers, fenders, grilles, mirror casings, door handles, tire walls and mud flaps. It will com-pletely restore the blackest of blacks.

AutoglymFast Glass305/266-3887www.autoglym.comPN: FG500USA rapid and easy-to-use cleaner free of abrasives, waxes and silicones that leaves no residues, making it versatile and safe for a variety of surfaces.

AutoglymLeather Cleaner305/266-3887www.autoglym.comPN: LC500USA premium formulation with spe-cialized cleaning and deodorizing agents that safely cleans and fresh-ens automotive leather upholstery and prepares the hide for nourish-ing preservative treatments.

AutoglymInterior Shampoo305/266-3887www.autoglym.comPN: CIS500USContains a complex blend of surface-active ingredients to quickly and safely deep clean synthetic fabric seat upholstery, trim, carpets and roof linings.

AutoglymLeather Care Balm305/266-3887www.autoglym.comPN: LCB500USLeather Care Balm’s carefully blended formula of natural oils, soaps and proofing agents nourishes the leather, restores the hide’s essential oils and provides much-needed protection.

Lethal Threat DesignsFully Embroidered Work Shirt914/207-0343www.lethalthreat.comPN: FE50101Fully embroidered back design. Embroidered Lethal Threat Motor Gear pocket logo. Lethal Threat sticker hang tag. Made in the U.S.A. We can customize it.

Stainless Showworks Inc.’05–’09 Mustang V6, GT and Shelby Hood Prop Rod Elimination Dress-Up Kit

541/621-8411www.mustangstainless.comPN: 05 RADCVR-GT PSNThis mirrored polished dress-up kit requires the radiator cover extensions and requires the gas shock hood lift.


SEMA n RESTYLING & CAR CARE ACCESSORIES NEW PRODUCTS

Our world is becoming more com-plicated, and emerg-ing technologies are playing an increasing role. Restylers should embrace technology.

What you’ve been doing for the past 25 years won’t guarantee you a future, so be willing to learn technology integration.

When the banks did their correction to lending policies in 2008–2009, it left consumers hungry for amenities, such as electronics and leather. After the realignment, some car buyers couldn’t get approved for higher-priced vehicles. Nicer amenities became a natural addi-tion for these types of buyers.

Leather continues to be at the top of the most-requested products for interi-ors. Consumers hunger for color selec-tions other than what the factory offers. They’re also interested in navigation, backup-assist products and hands-free management systems.

The most significant products for our company continue to be sunroofs, but we’ve also added graphics and a clear bra product to our lines. Retro-looking cars lend themselves to racing stripes more now than ever before.

The vehicle mix has also changed. In past years, dealerships sold five new cars for every one used car; now the ratio has changed to one used for every one new. For that reason, restylers selling to car dealerships should target the pre- owned lots.

—Diana BraschlerOwner, Dealer Source Ltd.

Au-tomotive Gold Inc.Colored Teardrop Key Chains

800/358-7843www.autogold.comPN: key chainBeautiful colored teardrop key chains. Available with most car logos or college logos.

Au-tomotive Gold Inc.Alabama License Plate Frame

800/358-7843www.autogold.comPN: LFWC.ALA.REDAlabama metal license plate frame. More than 400 different colleges are available in college colors.

Au-tomotive Gold Inc.Skull Trailer Hitch Cover800/358-7843www.autogold.comPN: T-SKL-CSkull Trailer Hitch Cover. Stainless steel with a lifetime warranty.

Augusta Car CareEpiphany GOLD

706/799-5679www.augustacarcare.com

High-end tire shine with real 23-kt. gold leaf.

Auto Mats Accessories Inc.Collegiate Logo All Weather Mat800/570-0704automatsandaccessories.comPN: 5400Licensed collegiate logos on universal all-weather mat made from recycled products. Manufactured in the U.S.A. Other logo art available. Artwork on driver’s and passenger’s sides.

Avery’s Floor MatsSelect Touring StainResist Carpeted Floor Mats

800/541-7397www.averysfloormats.comPN: 4pc car setSelect touring floor mats treated with StainResist Technology; 28-oz. densely-woven nylon yarn. Action Back natural rubber backing. Eight colors with serged binding. Made in the U.S.A.

Braille BatteryBraille INTENSITY 480R 10-lb. Group 48 Lithium Carbon Fiber OEM Performance Replacement Battery

941/312-5047www.braillebattery.comPN: 480RBraille INTENSITY 480R Lithium Carbon Fiber 10-lb. Group 48 Performance Battery. SealedSafe race-winning technology. Saves up to 50 lbs. from the vehicle. Made in the U.S.A.

Braille BatteryBraille MICRO-LiTE ML30C Lithium Carbon-Fiber Performance Battery

941/312-5047www.braillebattery.comPN: ML30CBraille MICRO-LiTE ML30C Lithium 9-lb. carbon-fiber performance battery. More than 1,300 amps, 28 AH. Most powerful and lightest battery in this very popular sizing.

Coast to Coast InternationalCCI Grille Overlay800/999-8987www.coast2coastinternational.comPN: IWCGI/90The IWCGI/90 is a brand-new CCI Grille Overlay for the ’11 GMC Sierra HD. CCI Grille Overlays are known for their quick-fit installation and quality finish. All CCI Grille Overlays come with a limited lifetime warranty.


Consumers continue to research compa-nies and components online, and Facebook is emerging as a tool to connect with con-sumers and influence

purchase decisions. At the same time, vehicle owners have a continued desire to differentiate vehicle appearance and insist on high-quality components that fit properly and provide years of driv-ing satisfaction. With Pontiac, Saturn, Hummer and Mercury gone, we have fewer OEMs building vehicles in the ’12 model year, and that has heightened the need for drivers to make a statement with strong visual differentiation. These factors have played well into a couple of CDC parts, such as our functional shaker hood system for Mustangs and Mopars and light bars for Mustang and Camaro convertibles.

To take advantage of these trends, retailers and installers should continue to position themselves as the new-car dealer’s best friend. Protect yourself against dealers who believe the answer is to take the accessory business in-house. Don’t compete head-to-head with iden-tical products that are already offered by the OEM. Bring in something new that complements your core business, and don’t chase accessories that you can’t professionally manage with your existing group of installers.

—Bill NorthVice President of Business Development,

Classic Design Concepts

CPXCPX Foilers With Carbon-Fiber Finish714/538-8099www.cpxusa.comPN: 20-221105New body kit category. Retro-styled four-piece CPX Foiler kits for new Camaros, Mustangs and Challengers. Come finished in a durable carbon-fiber coating and ready to install.

DYNAFYSuper Power LED Bulb562/944-8820www.dynafy.comPN: WI-P0141WSuper-power LED bulb with SMD chip. Apply on to a head-light, a taillight, a turn-signal a mirror light and an interior light.

Eco TouchEco Touch Interior Car Care Kit888/375-7970www.ecotouch.netPN: GPK01Sample Eco Touch’s entire line of interior car clean-ing products with this handy kit. Easily fits in your glovebox to give you cleaning on the go.

Eco TouchEco Touch Leather Care888/375-7970www.ecotouch.netPN: LTH16Combines the finest plant- based ingredients to clean and condition your leather surfaces. Your leather is left soft, supple and restored with its original natural sheen.

Eco TouchEco Touch Tire Shine888/375-7970www.ecotouch.netPN: TSH16Conditions and protects your tires in one, easy step. Our unique blend of plant-based emollients and waxes deeply penetrate beneath the rubber surface to give tires a non-greasy and sling-resistant coating.

Extreme Time Inc.Styling Car Air Freshener+886-2-27919299Our Styling Car Air Freshener is the best decoration in your car, and it has the best smell ever.

Fathom It DistributingWater Jet Powerwasher and Accessory239/826-3456www.fathomitdistributing.comPN: WJRET1Water Jet Power Washer and Accesories are amazing hose attachments that turn your ordinary water hose into a high-power washer. Perfect for cleaning cars, trucks, bedliners, wheels, rims and more. A new accessory package with a soap dispenser and foam brush.

MAcarbonMAcarbon Steering Wheel and Shift Paddles for the Audi R8

650/489-4415www.macarbon.com/store/ r8-steering-wheels-157PN: MAA.R8.08MAcarbon Custom Steering Wheel and Shift Paddles for the Audi R8.

LA Auto Gear Inc.MOMO Seat Covers213/388-6101www.laautogear.comPN: MOM01XXXNow available from LA Auto Gear–licensed MOMO seat covers. High-back bucket, low-back bucket and bench seat covers available in several styles and colors.

Runner-Up—Best New Tools and Equipment Product

TecMate North AmericaOptiMate 6—TM-181905/337-2095www.tecmate.comPN: TM-181OptiMate 6 ampmatic is the world’s most advanced and versatile battery charger, maintainer and tester. Diagnoses, desulfates, charges and maintains 12V batteries.


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A lot of restylers and installers have become reliant on just-in-time inventory, but don’t be afraid to stock your “A” movers. Embrace new products and

marketing strategies because what is hot will always change, and marketing tools are changing faster than most of us can keep up with.

The lines between truck accessories and restyling have become blurred, and the OEMs are becoming more aggressive with factory packages. Even so, there is a larger need for aftermarket accessories. With the OEMs getting so deeply into the electronics category, I see leather as the biggest interior trend and graphics and trim for exterior packages.

The most obvious hurdles for the industry are gas prices and the recovering economy. More specific to our segment is the reluctance of some companies to spend money on marketing and inven-tory, even though those two things fuel sales in aftermarket accessories and are crucial to our industry’s growth.

Opportunity hides around every cor-ner. Inner-city restylers may find it in trim and graphics or with hybrids, while restylers in rural areas may find it in tak-ing advantage of great deals on trucks. In a recovering market, you truly have to look for your opportunities—but they’re out there.

—Mike StaniferDirector, Sales and Marketing,

Innovative Creations Inc.

Car PlanetQuick Detailer610/513-9705www.carplanetdetailing.comPN: CP_001_001_008Designed to enhance the shine and luster of your paint quickly and effectively. Great to remove light soil, bird droppings or water.

Car PlanetCarpet Cleaner610/513-9705www.carplanetdetailing.comPN: CP_001_001_004Designed to eliminate tough dirt and stains in your carpet or upholstery, breaking down oils, grease and dirt and suspending them to be easily cleaned away.

Car PlanetBug-N-Tar Remover610/513-9705www.carplanetdetailing.comPN: CP_001_001_003Engineered with eco-friendly materials to break down tar and bug molecules to be cleaned away without damaging your car’s finish.

Campro Designs LLCApilar-KUP509/927-2305www.vumaxx.comPN: CD1001-blkA universal adjustable gauge cup for 2 -in. gauges that fits both right and left OEM A-pillar covers for most cars and trucks.

Calcana USA LimitedCalcana Infrared Garage Heater251/964-4400wwww.calcana.comPN: UP512CALGarage heater with an optional polished stainless steel burner head and a decorative aluminum egg crate grille.

Burco/PSIPSI Supercharger616/916-2654performance-supply.comPN: PSI-SC1This supercharger uses a turbo-style billet impeller and has a CNC-machined case. This unit is also self-contained, gear driven and very quiet.

Braille BatteryBraille MICRO-LiTE ML7 Lithium Performance Battery

941/312-5047www.braillebattery.comPN: ML7TBraille MICRO-LiTE ML7 Lithium SealedSafe Lithium Technology; 2 lbs.; up to three times lighter and stronger than the conventional 7-in.-sized lead battery. Made in the U.S.A.

Braille BatteryBraille MICRO-LiTE ML7S 2-lb. Lithium Performance Starting Battery

941/312-5047www.braillebattery.comPN: ML7SBraille MICRO-LiTE ML7S lithium racing battery. At 2 lbs., it is the world’s lightest complete automo-tive starting battery.

Coast to Coast InternationalCCI Grille Overlay800/999-8987www.coast2coastinternational.comPN: IWCGI/86CCI Grille Overlay is for the ’10 Chevrolet Camaro. CCI grille overlays are constructed of durable ABS plastic and install in seconds!

Stainless Showworks Inc.’10–’11 Mustang V-6 and GT Brushed Finished Stainless Steel Engine Compartment Dress Up Kit

541/621-8411www.mustangstainless.comPN: 10 RADCVR - 01BThis brushed stainless steel engine compartment dress up kit is designed for the ’10–’11 Mustang. Included is a new chrome hood-prop rod and clip.

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Studies show that accessory displays may influence up to one mil-lion new-vehicle sales annually, so restylers should encourage their dealers to showcase

accessories at point of sale. Restylers should also utilize other resources—websites, social media, etc.—to build consumer awareness.

The most important overall trends center around products that enhance the owner-ship experience, such as electronics upgrades; vehicle-protection products, such as paint-protection film; window tinting, various types of body moldings; drop-in or spray-on bedliners; and so forth. Styling is also an important consideration for consumers.

It’s critically important to stay abreast of industry trends and to be open to and embrace change. The industry is constantly evolving, so restylers should be prepared to expand their horizons, master new skills, guard against using price cutting as a mar-keting tool and instead position themselves as professionals whose skills and know-how are a value-add to their customers, whether they’re car dealers or consumers.

Look for new opportunities that can help to increase your market share, be it mining the used-vehicle market, expanding from a car-centric focus to include more crossovers and SUVs or creating a website. Rather than lamenting that some products may no longer be best sellers or worrying about what the competition is doing, focus on the positive.

—Ellen McKoyOwner, EMK Marketing

Cool Cap Heat-Blocking Car CoversCool Cap Heat-Blocking Pickup Cover888/905-4669www.itscoolinhere.comPN: SKU# CC-FSPU-1Your pickup’s interior will stay 90º cooler when parked in the sun—guaranteed. Waterproof and heat blocking, Reflectionite fabric is waterproof and non-breathing, which allows the employment of reflective laminates for blocking heat.

Cool Cap Heat-Blocking Car CoversCool Cap Heat-Blocking Tarp888/905-4669www.itscoolinhere.comPN: SKU# CC-Tarp10-1Heat Blocking 10-ft. x 10-ft. tarps keep the sun’s harsh heat out of any project you’re working on. Fully waterproof and used for detailing. Protects sensitive electronics in film and video industry. Useful to cover projects outdoors to keep the components cool.

Cool Cap Heat-Blocking Car CoversCool Cap Heat-Blocking SUV/Minivan/Large Pickup Cover

888/905-4669www.itscoolinhere.comPN: SKU#CC-SUVMV-1Heat Blocking Car Covers for large trucks, SUVs and minivans. One size covers the needs of these vehicles. Our fastening system employs our revo-lutionary Soft Hooks, which hold the cover to the vehicle—even in a wind.

Cowles ProductsCustom Carbon Fiberwww.cowlesproducts.comPN: S37200Includes 12 ft. of flexible 3/4 carbon-fiber-style molding. Uses 3M automotive attachment tape. Flexible and versatile for both exterior and interior applications.

Cowles ProductsCustom Color203/865-3110www.cowlesproducts.comPN: S37525Flexible red molding for exterior and interior surfaces. Adds a bold red accent to the favorite part of your vehicle.

Delucci MotorMINI Cooper Sidemarks With England Flag

213/784-2038www.deluccimotor.comBrand-new look for MINI Cooper S R56 side-marks. Printed in England flag graphic.

DuramaxDuramax877/DURAMAXLow-cost concentrated oil additive.

Flitz International Ltd.Headlight Lens Restorer Polish System262/534-5898www.flitz.comPN: HR 09047The handy Flitz eco-safe headlight restorer polish system kit will do 10-plus headlights and contains restorer polish and a 1,500-grit ScuffPad, along with Waxx protectant.

Jewelry4yourcar.comCar Candy License Plate Frames818/807-4002jewelry4yourcar.comPN: 106Give your ride instant polish with a Car Candy license frame. The gems sparkle with an iridescence that finishes your car with a truly glamorous edge.

SlimeSafety Spair805/489-0490www.Slime.comPN: 70005Safety Spair repairs flat tires with the push of a button. Instantly sealant and air is injected, sealing the puncture and re-inflating the tire.



Some of the changes in our industry are due to outside forces, such as high gas prices. The recent shift to higher-mileage vehicles has changed some acces-

sory needs, but it has been a benefit for companies that are targeting vehicles with the same types of accessories that customers added to their previous vehi-cles. Downsizing your vehicle does not mean downsizing your desire for after-market accessories.

Today’s consumers are looking to dif-ferentiate their vehicles from others by adding leather interiors with unique col-ors, piping, stitching, perforation and unique materials. Our customers are also adding seat heaters and seat massagers to provide driving enjoyment. In addition, in-dash navigation systems and headrest DVDs and overhead DVD players are very popular.

The best part of our industry is that new opportunities, products and hot vehicles are here today or are just around the corner. I can think of no better way to stay on top of the trends than by joining SEMA and the Professional Restylers Organization (PRO) council. Get involved in the industry and obtain the necessary sales and technical train-ing that is offered through both groups. Come to the SEMA Show in November and attend the many seminars to get new ideas and see products that you can use in your business.

—Scott C. WolinSales, Marketing & Business

Development, Pecca Leather Inc.

Fun Lines’65 Shelby GT350800/925-2883www.funlines.netPN: 40200SHA ’65 Shelby GT350 1:24th scale collectible M2 Machines diecast. Highly detailed and accurate Shelby; opening hood and doors; authentic interior, trim and tires.

Glare ReducerGlare Reducer951/834-2746glarereducer.comPN: 1Glare Reducer made of static cling material, blocks sun glare between the visors, preventing accidents and increasing driver comfort, while allowing driver to see traffic lights.

House of Kolor, Valspar, DeBeer by ValsparShimrin2800/845-2500www.houseofkolor.comPN: S2-00/16, S2FX01/67House of Kolor is pleased to unveil the much-anticipated solvent-based coast-to-coast compliant Shimrin2 line of Kustom finishes. Shimrin2 prod-ucts combine the newest robust coating technologies with astonishing colors and effects.

Hy-Per Lube Corp.Hy-Per Lube Super Coolant206/381-3535www.hyperlube.comPN: HPC100

Hy-Per Lube Corp.Hy-Per Fuel Total System Cleaner

206/381-3535www.hyperlube.comPN: HPF200

InventHelp-Intromark Inc.Megatester

315/701-1053www.megatester.com

Megatester is the smallest, handiest, most versatile electrical tester ever invented. It can test 3, 6, 12, 24,

110 and 220 AC and DC unenergized circuits. It can trace wires and find bad grounds.

InventHelp-Intromark Inc.Battery Power Clips800/851-6030www.InventHelpStore.comPN: CLC-3030Two copper car battery clips that help to increase contact and decrease corrosion.

InventHelp-Intromark Inc.Chrome-It800/851-6030www.InventHelpStore.comPN: TPA-1457Chrome-It Super Polish quickly and easily restores and protects all metals, plastics, car headlights and more in one quick step.

KarnovaPole Girls

818/613-1847www.seeherspin.com

Not your grandfather’s hula girl—Pole Girls mount instantly to car or truck

dashboard. They change position and spin as you accelerate or brake. Complete with

refillable air freshener. Take ’em for a spin.

Cool Cap Heat-Blocking Car CoversCool Cap Heat-Blocking Cockpit Cover

800/905-4669www.itscoolinhere.comPN: SKU# CC-CPIT-1Introducing The Cool Cap Heat-Blocking Cockpit Cover for the sports cars, i.e., Corvettes, Boxsters, Mercedes SLKs, Miatas, Solstices; 90º cooler guaranteed.

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Car sales seem to be getting better, and our business follows the car business. Dealers are more willing to try new things. We weren’t see-ing that last year.

We founded our business on sunroofs, and they’ve become one of our strongest growth segments again. Ground effects are also making a comeback, particularly with the Camaro and the Mustang, and electronics are still doing well. Video is a good segment for us, and we’re also doing a lot of cruise control. OE-style navigation hasn’t happened yet for us, though. The problem with nav units is that if they look like OE, the customer wants them to function like OE, and we’re just not to that point yet.

I think that the next two or three years are going to be an important time for our industry. The car manufacturers are really trying to keep any additional work close to their vests. We need to keep the pressure on to make them understand that we have high standards for our products. We need to focus on how we take care of the customer, and we have to sell service.

—Joey JohnstonController,

Tops & Trends

Johnson Window Films Inc.Renegade Universal Black Non-Reflective Automotive Window Film

310/631-6672johnsonwindowfilms.comPN: Renegade RNJohnson Window Films announces the new line of automotive window film Renegade. A durable, color-stable, non-reflective, Universal Black window tint film. Universal Black matches most factory tints and is signal friendly. Made of multi-ply dyed construction, Renegade provides 99% UV long-lasting protection and improved interior comfort.

Karnova3D-CALS818/613-1847www.clingblings.comFatstix—3-D decals to instantly stick anywhere, indoors or outdoors. Great for car rear windows, a body, walls, a fridge—anywhere.

KBD Urethane’10–’11 Camaro Urethane Four-Piece Lip Kit714/529-1981www.kbdbodykits.comA ’10–’11 Camaro urethane lip kit consists of front lip spoiler, rear lip spoiler and side skirts.

Meguiar’s Inc.DA Microfiber Correction System800/347-5700www.meguiars.comPN: DMCKIT5Meguiar’s DA microfiber correction system is a unique, purpose-engineered system of new technology, microfiber pads and liquids for optimal results on OEM paint finishes.

Meguiar’s Inc.Ultimate Paste Waxe800/854-8073www.meguiars.comPN: G18216

Meguiar’s Inc.Heavy-Duty Headlight Restoration Kit

800/854-8073www.meguiars.comPN: G3000A consumer-friendly sanding and polishing system to remove oxidation, yellowing and scratches from headlights.

Meguiar’s Inc.Brilliant Solutions New-Car Kit800/854-8073www.meguiars.comPN: G3200Meguiar’s New-Car Kit provides a complete, affordable, easy-to-use solution to restore neglected paint finishes.

Meguiar’s Inc.Deep Crystal Coating800/347-5700www.meguiars.comPN: M18802Premium long-lasting paint protection system featuring break-through polymer technology.

Olde Granddad Industries Inc./ Dreamz ProjectSANI-TERRI Brand Anti-microbial Steering Wheel Cover

201/997-1899www.classicmats.comPN: 10294SANI-TERRI Brand steering wheel covers are fabri-cated from materials that have been shown in labo-ratory testing to stop the transmission of bacterial germs. Typically up to 99.9% of bacteria are killed in just 1 minute. Great for people who drive shared vehicles. May cut down the transmission of the flu virus in fleet operations.

Max ProfessionalWinchester Pump Up Energy Shot800/655-1675www.winchestereneryshot.comWinchester Pump Up Energy Shot—all-day energy. Vitamin enriched. Zero carbs, no crash. NASCAR racer Jeffrey Earnhardt is the new spokesperson.



What happened in Japan is affecting the Japanese car manufac-turers and their dealers’ sales. They’re forced to turn to the used-car industry, which is

causing increases in the price of used vehicles. We have an opportunity to cap-italize on that trend by installing leather in used vehicles to make them look new, but the banks will loan only so much for each car based on National Automobile Dealers Association’s (NADA’s) and Kel-ley Blue Book’s estimated values. While we do patterns for almost every vehicle, it’s still a matter of whether we’re able to include a leather package in the financing of the car.

We have customers who package our leather with other products. Sunroofs, leather and seat heaters always comple-ment each other, and we rep Webasto sunroofs. When the manufacturers build luxury cars, they always package those products into them. That gives us an opportunity to package them in the lower lines.

Of all the trends, though, safety is probably going to be in the forefront of everything. Safety sensors are constantly evolving, and we spend a tremendous amount to make sure that our products don’t hinder the operation of those sys-tems. Our industry also needs to stay in tune with those things.

—Stefan MajlingerRegional Manager

Katzkin Leather Interiors

Meguiar’s Inc.Foam-Cut Compound System800/347-5700www.meguiars.comPN: MFCKITEuropean foam-cut compounding system featur-ing purpose-engineered liquid, pad and backing plate providing ultra-fast and reliable sanding mark removal while leaving a swirl-free high-gloss finish.

MonsterHigh-Performance Super Glow Premium Wax

415/330-2600www.monstercable.comPN: WCC WAX HPMonster’s High-Performance Auto Glo Premium Wax fea-tures a complete new formula-tion enriched with all-natural carnauba, containing twice the concentration of other waxes.

MonsterHigh-Performance Showroom Glo Exterior Instant Detailer

415/330-2600www.monstercable.comPN: WCC DETAIL HPMonster’s High-Performance Showroom Glo Instant Detailer Spray enhances the shine of any vehicle with nano-silicone polymers for long-lasting beauty.

Mothers Polishes Waxes CleanersCarnauba Wash & Wax714/891-3364www.mothers.comPN: 5674

Mothers Polishes Waxes CleanersPro-Strength Chrome Wheel Cleaner714/891-3364www.mothers.comPN: 5824

Runner-Up Best New Packaging Design

Meguiar’s Inc.Brilliant Solutions Wheel Polishing Kit800/854-8073www.meguiars.comPN: G3400Meguiar’s Wheel Polishing Kit includes all your customer needs to restore metal wheels to their original luster.

Paramount RestylingPackage Grille866/988-8348paramountrestyling.comPN: 42-0792A ’09–current Ford F-150 ABS package grille combo with a one-piece billet aluminum center.

PC Rides Inc.PC Rides805/490-4266www.pcrides.comPN: 211100-1-2The first licensed Chevy Camaro replica model car with an integrated top-of-the-line personal computer inside.

Mothers Polishes Waxes CleanersVLR, Vinyl Leather Rubber714/891-3364www.mothers.comPN: 6524High-impact packaging draws consumers to an effective car care preparation. VLR is a great acronym.

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Mothers Polishes Waxes CleanersBack-to-Black Tire Shine714/891-3364www.mothers.comPN: 6924

Paramount RestylingDodge Billet Grille866/988-8348paramountrestyling.comPN: 32-0153A ’09–current Ram 1500 4mm horizontal billet grille four-piece overlay.

Paramount RestylingChevy Billet Grille866/988-8348paramountrestyling.comPN: 36-0235A ’07–’10 Chevy Silverado 1500 full replacement 4mm horizontal billet grille.

Paramount RestylingMustang Billet Grille866/988-8348paramountrestyling.comPN: 38-0259A ’10–current Ford Mustang GT billet grille 4mm horizontal overlay with logo cutout.

Paramount RestylingPackage Mesh Grille866/988-8348paramountrestyling.comPN: 46-0103A ’07–’11 Chevy Silverado 1500 full replacement rivet-style mesh grille.

Pecca Leather Inc.Seat Heater877/Top-Kitswww.peccaleather.comPN: PSH-001Pecca Leather Cabron Fiber Seat Heater. Even heat distri-bution. Universal fit 11x18. Round Hi/Lo switch with in-line fuse.

Percy’s High PerformancePaint Protect573/346-4409www.percyshp.comPN: 40010The original Paint Protect from Percy’s is the first roll-on, peel-off paint protection system.

Quick Draw StoreQuick Draw Tire Detail Kit785/282-6366www.quickdrawstorePN: QDT2014Helps you to clean your tires in 30 seconds each without getting any overspray on the wheel or floor.

Retro USA Inc.Retro USA Styling Kit—’10 Camaro877/473-8768retrousa.netPN: CA1RS-ARetro-styled chrome bumpers, rocker moldings, quarter moldings and hood vents for ’10–’11 Camaros.

DYNAFYSuper Power LED Bulb562/944-8820www.dynafy.comPN: WI-P02WSuper power LED bulb with an SMD chip; apply on headlight, taillight, turn signal mirror, interior light.

SONAXSONAX Wheel Cleaner317/295-7056www.sonaxusa.comPN: 230200-755The ultimate in acid-free, pH-neutral cleaning for cleaning your wheels. Safe for all surfaces, includ-ing chrome, aluminum and painted! Sixty years of German engineering at its finest from the leader in European car care!

The Wash Caddie PlusThe Wash Caddie Plus800/983-7009www.thewashcaddie.comPN: CADBLU/CADPK/CADRDA multi-use project accessory that features a five-gallon bucket and a caddie for easy maneuvering and no strain.



SlimePower Spair805/489-0490slime.comPN: 70004Power Spair The 48-piece Power Spair contains everything needed to repair multiple flat tires on trucks, SUVs, ATVs and more. Be prepared with Power Spair.

Slime ProTire Sealant OTR805/489-0490www.slime.comPrevent flat tires and minimize air loss with the new Slime Pro Tire Sealant OTR.

Stainless Showworks Inc.’05–’09 Shelby Mustang Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit

541/621-8411www.mustangstainless.comPN: 2005-9 spbThis mirrored polished kit is designed for the Shelby GT Mustangs with a hood pin system. It includes polished hardware and a chrome hood-prop rod.

StrikerLight Mine Professional704/658-9332www.strikerhandtools.comPN: 107A powerful, hands-free L.E.D. task light that can be aimed in any direction. Four functions, including a signal beacon and night-vision light.

StrikerFLEXiT L.E.D. Light704/658-9332www.strikerhandtools.comPN: 112A hands-free flexible LED task light. Ultra-thin, flexible silicone body allows an unlimited amount of light projections.

Sun-Gard Window FilmsCharcoal Series Window Film888/887-2022www.solamatrix.comPN: 7137421Offers sexy style and superior performance. Available in high-performance and non-reflective options, you’ll love how it looks and installs.

Sunbelt Marketing Group Inc.Poly-Resin Automotive Shelf

843/744-7762www.sunbeltgifts.com

PN: 7580-02Poly-Resin Automotive Shelf with Tempered

Glass. Perfect for a game room, child’s room or garage.

Surf City GarageThe Works 714/894-1707www.surfcitygarage.comPN: 468

U Ace Inc.MAXpider Matwww.3dmats.comA three-layer design that provides superior retention on all kinds of carpeted surfaces for any vehicle application.

Van-goLightweight Teardrop Toyhauler631/395-3377www.van-go.comThis modified Tear-Drop is all aluminum and weighs only 900 lbs. The durability and light weight make it the right product for today’s economy. Priced from only $3,250, it will add dollars to your bottom line.

Tricplate.comTricLed Light Rings and Flexible Strips954/328-9507www.TricLED.comCustom manufacturers of LED angel rings made for the Can Am Spyder or any other application.

Runner-Up—Best New Exterior Accessory Product

Stainless Showworks Inc.’10–’11 Mustang V-6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit

541/621-8411www.mustangstainless.comPN: 10 RADCVR-01 PThis is a mirrored polished stainless steel engine compartment dress up kit for the ’10–’11 Mustangs. Included is polished hardware and a chrome hood rod.



Retro USA Inc.Retro USA Styling Kit–’08–’10 Challenger877/473-8768retrousa.netPN: CH1RS-PRetro-styled chrome bumpers, grille and taillight moldings, and rocker moldings for ’08–’10 Challengers.

RetroKitsCamaro 5/1 Body Kit262/251-4417www.innovationretrokits.comPN: 5/1RSBody kit to give the new fifth-generation Camaro the classic styling of the first-generation Camaro.

Rim ShieldRim Shield919/698-9959www.rimshield.comA hand-held shield that protects wheels and rims from the overspray of spray-on tire shine products. With the rims totally covered, it allows the user to really wet the tires for an ultimate shine. Available in 15, 17 and 20 sizes.

RoadwireCarbon-Fiber Seat Heaters

877/762-3947www.roadwire.comPN: 40036Roadwire RoadComfort OEM-styled carbon-fiber seat heaters use the latest in electronic technology, to provide both safety and extended driving comfort for all vehicles.

SamcoSportSilicone Hose Wipes+44-1443-238464www.samcosport.comPN: SHW/10New impregnated lint-free wipes prevent and remove the buildup of everyday traffic film. Regular use will maintain the hose’s factory shine and luster.

Savoy EnterprisesDoorShield714/267-9552www.doorshield.comDoorShield-Removable protector for doors when you park. Say no to door dings today!

ScratchProScratchPro800/987-8403www.scratchpro.comPN: 72952A revolutionary new product utilizing diamonds to remove scratches from paint finishes, chrome and metal trim, etched windshields and headlamp covers. It really works.

ScrubladeScrublade Graphite Wiper951/642-2625www.scrublade.comPN: SB2200

Seat Comfort Systems Inc.Wireless Rear Cabin Seat Heater System949/395-1282seatcomfort.comPN: SCSRCWUsing SCS single-pad heaters, second- and third-row seats can be heated and controlled with a wireless, easy-to-install switch.

Shiniest Industries Inc.Fantasma Owl+886-23-77-4175www.shiniest.com.twOn-wheel lighting system with animated imaging by your own designs.

Shining MonkeyNo Spitting Tire Shine888/265-8615shiningmonkey.comPN: 8014600001No Fling, no sling, no spitting tire shine. This revolutionary formula is easy to use and long lasting. Just spray and go!

TrunkOrganizer.comTrunk Organizer858/755-5526www.TrunkOrganizer.comPN: 6-WF TOThe multipurpose six-way folding trunk organizer folds to six different configurations—from car caddy to trunk organizer. Nearly 1 million sold. Wholesale debut at the 2010 SEMA Show. U.S. patent #6,206,224 and D539,036.

Tricplate.comAustralian TricPlate954/328-9507www.tricplate.comNew privacy license plate technology made especially for the Australian automobile size. Voted six times as a SEMA Global Award winner and voted top 10 coolest products of the year. Tricplate—the ultimate in license plate privacy.

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SeatSnug/CG-LockSeatSnug302/234-8110www.SeatSnug.comPN: SS001A first-of-its-kind product that enhances the safety and comfort of children riding in booster seats by reducing the seatbelt’s lap belt slack (looseness).

Shining MonkeyFabric Protector888/256-8615shiningmonkey.comPN: 8014600006Another revolutionary product, this fabric protector is fast drying and protects your interior from unsightly liquid spills. It is odorless and leaves no residue.

Shining MonkeyShow & Shine Treatment888/256-8615www.shiningmonkey.comPN: 8014600011Show & Shine Treatment is a fast detailing formula that will clean and shine your car in seconds. No streaks or residue. Safe on all exterior surfaces including the glass!

Shining MonkeyClean & Repair Treatment888/256-8615www.shiningmonkey.comPN: 8014600012Clean & Repair Treatment is formulated to remove micro scratches, swirls and stubborn stains on your paint. Our formula is fortified with carnauba wax and PTFE providing fast results and long-lasting protection.Shining Monkey

Seal & Protect Treatment

888/256-8615www.shiningmonkey.comPN: 8014600013Seal & Protect Treatment—fast and easy! Wax your vehicle without having to wait for drying or hazing. No white chalky residue or dust. Brilliant shine and lasting protection.

Shining MonkeyShining Monkey Couture Culture Wax

888/256-8615shining monkeyPN: 8014601001The Couture Culture Wax is the most intense of premium waxes. Formulated with exotic blends of extracts and oils from around the world. When great isn’t good enough. We have achieved excel-lence catering to an elite few.

SlimeShield

805/489-0490Slime.comPN: 20070

Shield Complete is your solution-bumper to bumper, inside

and out. Conditions and protects against UV damage. Deflects dirt and brake dust

with DirtShield Technology.

SlimeTruck Spair805/489-0490Slime.comPN: 50063Truck Spair allows almost any-one to repair flats on trucks, SUVs and 4x4s without having to remove the wheel or handle a heavy cumbersome spare.

Tyca Corp.Embossed Parts978/612-0002www.tyca.com

Willpak Industries Inc.Touchless Car Cover888/945-5725www.touchlesscarcover.comPN: 34002A revolutionary Touchless Car Cover for no dust, no trapped moisture and no chance for mold to grow; your car is allowed to dry naturally. Protects your car and its beautiful paint job.

Wrenchware Inc.Picnic Wrenchware951/784-2717www.wrenchwareinc.comPN: PWW1Heavy-gauge reusable plastic utensils with large napkin.

P.U. Tech Spoiler LPBlow-Molded ABS Spoiler for Hyundai Sonata ’11

817/832-9444www.putechspoiler.comPN: ABS289A-L4Blow molded ABS spoiler for Hyundai Sonata ’11.

Paramount RestylingChallenger Billet Grille866/988-8348paramountrestyling.comPN: 32-0168A ’09–current Dodge Challenger 4mm horizontal billet grille.

Tomkins-Plews Edelmann-Ultra LubeUltraLube LMX Red Grease800/770-4639www.plews-edelmann.comPN: 10321UltraLube Biobased Lubricants are formulated from renewable, biodegradable U.S.-grown crops. Meets or exceeds performance of petroleum-based products. Offering four times the lubricity of petroleum- based products.

SlimeQuick Spair805/489-0490Slime.comPN: 60088Quick Spair offers drivers a safe afford-able emergency tire repair solution.



Max ProfessionalFire Gone800/655-1675www.max-professional.comPN: FG-007-102Stops fires fast—innovative, aerosol fire extinguisher. Easy to use and simple to clean up. Environmentally safe. Patent-pending formula.

Mirareed-USAPillar Post Trim–Universal Chrome Sheets503/505-1290www.mirareed-usa.comPN: MR10312Made of superior material that is tough and scratch-resistant. Chrome Trim Sheets are perfect for the do-it-yourselfer who wishes to dress-up and customize their vehicle. Included: tracing papers (four pieces). Easy cut-to-fit and easy to stick. Japanese quality.

MUTOHKona Cutters

800/99-MUTOH (68864)www.mutoh.com

PN: KONA 760,1400,1650Affordable, high-performance multipurpose cutting plotters. Three models: 30-in., 55-in.,

65-in.; features a new 3.5 LCD touch screen.

Olde Granddad Industries Inc./ Dreamz ProjectDREAMZ Car Accessory Kit201/997-1899www.classicmats.comPN: 23521A line of car care accessories that actually makes a difference. Every sale creates a donation. The DREAMZ line of accessories not only look good but raise money for today’s most socially significant charities. Kits can include seat covers, steering wheel covers, air fresheners, cushions, license plate frames, and key chains, among others.

P.U. Tech Spoiler LPBlow Molded ABS Spoiler for the ’11 Chevy Cruze

817/832-9444www.putechspoiler.comPN: ABS261A-L4Blow-molded ABS spoiler for the ’11 Chevy Cruze.

PowerSheen Tire BritePowerSheen Tire Brite208/712-0444powersheen.comPN: PS1006New technology! Permanent premium tire coating. Dry to the touch; feels like silk; lasts for months. Water-based—no dust, no sling, no oil nor silicone.

Paramount RestylingStainless Steel Mesh Grille866/988-8348paramountrestyling.comPN: 43-0103An ’07 Chevy Silverado 1500 full replacement perimeter mesh grille.

P.U. Tech Spoiler LPBlow-Molded ABS Hood Scoop for the Chevy Camaro

817/832-9444www.putechspoiler.comPN: ABSHS-04Blow-molded ABS Hood Scoop for the ’10–up Chevy Camaro.

Tricplate.comEuropean TricPlate954/328-9507www.tricplate.comTricplate is the ultimate in license plate privacy. See our complete lineup of U.S.-size motorcycle and vehicle plate systems.

Paramount RestylingTundra Billet Grille866/988-8348paramountrestyling.comPN: 31-0167A ’10–current Toyota Tundra 4mm horizontal billet grille.

Restylers’ Choice LLCWindow Canvas Display800/733-3316www.restylerschoice.comPN: WC Display

Paramount RestylingExtreme Grille866/988-8348paramountrestyling.comPN: 46-0102A ’07–’10 Chevy Silverado 1500 full replacement extreme mesh grille.

A_1820.JPGSmartwaxProject J Paste Wax800/295-8070www.smartwax.comPN: project jExtremely durable; 320ºF breaking point; unique seal design retains freshness.

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