BY: TARA MAYER

Why People Shop Where They Shop

Problem

People have such aparticular bias towards a certain store it affects whether or not they shop there as well as how often they shop there

Thesis

People shop at a particular grocery store due to convenience and preference more so than the products being sold

Experience in a particular store also is a factor…bad experiences in stores tend to make people not want to shop at that store anymore

Data

Kroger uses the Kroger Plus card to bring guests in

Meijer says they are better than discount cards, their prices are already super low

Walmart uses rollback strategies

Data

People shop for brands, if there is a certain brand at one store they like versus another they are more likely to go to the store with the brand they like

Conclusion

There are many factors that play into why someone shops at a particular store, whether it be personal preference, experience in store, inventory, or convenience

Works Cited

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St. Jacques, Michael, and Phil St. Jacques. "Cracking the code of franchise brand marketing: cooperating for success: "life did not take over...." All Business: A D&B Company. Franchising World, 01 Oct 2006. Web. 13 May 2010. <http://www.allbusiness.com/retail-trade/3955826-1.html>.

Winslow, Lance. "Branding Strategies Using the Franchise Model ." Enzine Branding Articles. EnzineArticles.com, 09 Oct 2006. Web. 13 May 2010. <http://ezinearticles.com/?Branding-Strategies-Using-the-Franchise-Model&id=322298>.

Furlough, Ellen. "Selling the American way in interwar France: 'Prix Uniques' and the Salons des Arts Menagers.." Expanded Academic ASAP Infotrac. Journal of Social History, 1993. Web. 21 May 2010. <http://find.galegroup.com.proxy.libraries.uc.edu/gtx/infomark.do?prodId=EAIM&userGroupName=ucinc_main&version=1.0&type=retrieve&docId=A13797249&searchType=AdvancedSearchForm>.

Tauber, Edward. "Why Do People Shop?." The Journal of Marketing. American Marketing Association, n.d. Web. 21 May 2010. <http://www.jstor.org/pss/1250426>.

Fishman, Charles. "The Wal-Mart You Don't Know ." Fast Company. Fast Company, 01 Dec 2003. Web. 21 May 2010. <http://www.fastcompany.com/magazine/77/walmart.html?page=0%2C6>.