By the end of this session…. You will have a greater understanding of

Introduction to funding sources Heritage Fundraising – the bigger context How is IGMT funded? Principles of Fundraising: Where to begin…the

Fundraising Strategy Supporters – your most important asset Case for Support Ways to communicate your message Organising a Fundraising Campaign Writing an application Where to seek funding from?

Funding SourcesPublic Funding:

Statutory/Government Funding

Local Authority

EU

Lottery

Private Funding:

Corporate

Individual Giving

Grants from Trusts and Foundations

Public FundingStatutory/Government Funding:

Department for Culture, Media and Sport

Historic England

Arts Council England

Local Authority FundingMany regional Museums and Galleries plus most local libraries are (partly) funded by the local authority.

For example:

• Tyne & Wear Museums

• Norfolk Museums

• Shrewsbury Museums Service

Public FundingEuropean Union Funding 2014 – 2020 European Common Strategic Framework– to

encourage regional economic growth. Various other funding streams become live at

different times

Lottery Funding The Big Lottery Fund - since June 2004, BIG has awarded

over £4.4bn to projects supporting health, education, environment and charitable purposes.

Awards for All – smaller community-based grants Heritage Lottery Fund - £375m a year to invest in new

projects

Private Funding Corporate Giving

Sponsorship – events, exhibitions, exhibits, rooms, facilities etc.

Volunteering – CSR policies to fulfil

In-kind donations – materials, manpower, services, skills

Corporate Memberships - mutually beneficial

Cash Donations – payroll giving? Charity of the Year?

Private FundingIndividual Giving

One off donor

Regular donor

Major donor

Legacies

Private FundingTrusts And Foundations There are around 9,000 grant-making trusts and

foundations in the UK who give away around £2.1 billion each year:

Corporate Trusts – charitable arms of companies e.g. Lloyds TSB Foundation

Family Trusts and Foundations – often set up by an individual or to remember someone e.g. The Sue Hammerson Charitable Trust

Larger Trusts and Foundations – The Garfield Weston Foundation, Esmee Fairbairn Foundation etc.

The Big Picture The Recession has had a huge impact on fundraising

Arts Council England (ACE) has responsibility for museums, libraries & archives over 30% reduction in funding.

Historic England (English Heritage) has also faced similar cuts.

There is more pressure on private funding sources

Many museums which charge for admission saw a drop in visitor numbers during the recession

Fundraising trends It is estimated that the amount given to charity by

adults in 2012/2013 was £11 billion.

Only 1% of this is donated to the arts sector.

However, the heritage sector accounts for just over 36% of individual giving to the arts.

Cultural organisations in London capture 71% of all individual giving – the Midlands accounts for 2.71%

Business investment in the arts has decreased by £30million since 2007/08 Sources: UK Giving 2011 published by NCVO & CAF and Private Investment in Culture 2010/11 published by Arts and Business.

Fundraising – where to begin?Fundraising Strategy

What do you need to take into account when writing it?

Organisation’s long-term strategic plan

Medium term business or operational plans

The national picture – social/economic trends

Organisation’s strengths, weaknesses, opportunities and threats (SWOT)

Fundraising capabilities/resources

Your supporters – numbers, profile, enthusiasm?

SMART objectives (specific, measurable, achievable, realistic and timed)

Know your supporters!

Who are they

Friends, volunteers, trustees, trust members, business club members, visitors, local history groups, schools, London Livery Companies

What will be their motivation for giving?

Education, Heritage Conservation, Industrial Heritage, innovation,

It’s about them not you!

A long-term relationship

Cultivating donor relationships takes time and patience and a lot of hard work

Legacy schemes take an average of 4 years to see any outcome

Moving a donor up the donor pyramid takes time – it’s often a life-long relationship

Communication is key

The Case for Support Who you are and what you are there to do (mission and values)

Why the need is important and urgent ? (Often harder for arts and heritage)

What are the specific objectives of your appeal?

Why are you the best organisation to do this? (history/credibility)

What would happen if the appeal failed?

How much money are you trying to raise and over what period of time?

How will the donor make a difference?

Remember – Focus on the benefits not the features

Avoid jargon and waffle

Communication methods

WebsiteEmail

Direct Mail

Telephone

Social Media

Face to face

TV/Radio/PressPromotional

Material

Grant Application

forms

Individual letters

Annual Report

Organising Fundraising Campaigns The Fundraising Cycle:

Establish the case

for support

Donor segmentation and research

Develop the plan

Monitor and

evaluate

Monitoring & EvaluationMonitoring and Evaluation

What is the difference?

Monitoring is information for action

Evaluation is about learning

Always think about how you could monitor and evaluate your fundraising campaign

Writing applications Include these details in application letters:

A summary paragraph that gives a clear and concise picture of the proposal

A brief introduction and background to your organisation

What is the problem?

What is your solution? Who will benefit?

How much will this cost?

How will you measure the success of the project?

Who else is involved (partners)?

Is your project sustainable?

IGMT Fundraising Corporate: Business Club – membership scheme with benefits Sponsorship of events such as Ghostly Gaslight,

International Garden Photographer of the Year exhibition

In-kind donations – Enginuity exhibits, Easter Easter eggs and Christmas trees

Volunteering – Capgemini, Alcoa, Ricoh Cash donations – approaching steel

companies for MOI Redevelopment

Supporting our fundraising events such as the Golf Day

IGMT Fundraising

Trust And Foundations

A number of trusts give annual grants to the Museum

Applications are made to Grant-making Trusts and Foundations for specific projects such as the Museum of Iron Redevelopment

Grants can range from £100 - £1m+ depending on the size of the Trust and our relationship with them

IGMT Fundraising Individual Giving

Donation boxes around the Museum sites

Visitors are asked to Gift Aid their admission costs

Donors can set up a Direct Debit to give regularly and make a donation online as well as giving in traditional ways

We have a Legacy campaign

Fundraising events are regularly held such as the Aga Cooking Demonstration Evenings

The Friends of the Ironbridge Gorge Museum Trust –membership scheme

Where to seek funding/advice? www.institute-of-fundraising.org.uk – the

professional body for UK fundraisers. Sets policy, codes of practice, offers training, qualifications and guidance.

www.dsc.org.uk - Directory of Social Change -champions the voluntary sector, offers training, publishes resources and resources. Also provides (subscription funded) websites such www.trustfunding.org.uk

http://www.institute-of-fundraising.org.uk/http://www.dsc.org.uk/

Any Questions?