by the numbers: making the case for reuse based on facts with joan lasselle and amber swope
TRANSCRIPT
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By the Numbers: Making the Case for Reuse
Joan Lasselle and Amber Swope
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Introductions
• Joan Lasselle is the President of Lasselle-Ramsay, Inc.
• Amber Swope is a DITA Specialist at DITA Strategies, Inc.
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What success looks like
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Content confusion
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Address confusion
• Inconsistency
• Lack of appropriate access
• Readers can’t find the information they need
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Quantifying the reuse opportunity
Observation
Comparison
Analysis
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Observation
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Directed observation
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Comparison & analysis
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How we do it
This is the first example string
This is the fifth example string
• 3 characters would have to change to make them the same
• 32 characters in longest string• Matching score = (39-3)/39 = 91% match
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Example
• Text strings are then assigned to clusters based on the matching score.
• The higher the matching score, the more likely to obtain reuse, and the greater business impact
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Sample data
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Lots of data
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Matching content
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Quantified opportunity
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Types of reuse
① Programmatic reuse
② Template reuse
③ Variable reuse
④ Content repurposing
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What do the numbers say?
• For you/your team• Initial baseline• Measurement tool• Play what if? (different analytical
views)• Run it over and over again
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Example
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Building your business case
• Content• Process• Tools
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Summary Q&A
• Automated comparison with analysis is the key to knowing your reuse potential
• Get the numbers BEFORE you start your project