The North Coast Journal is the premier source for in-depth coverage of the news, events, arts, culture and characters of Humboldt

County. Every week, it provides thoughtful and nuanced news and entertainment features, dynamic opinion pieces, political cartoons, insightful art and stage reviews and all the calendar listings you need to plan your weekend.

Throughout its 27 years, the North Coast Journal has consistently earned recognition for its editorial excellence by the California First Amendment Coalition, the Humboldt County League of Women Voters, the Society of Professional Journalists’ Freedom of Information Committee and the California Newspaper Publishers Association. In 2015, the Journal took home a total of seven awards in the association’s Better Newspapers Contest, in the categories for Arts and Entertainment Coverage, Best Investigative Reporting, Non-Profile Feature stories, Lifestyle Coverage and Photo Illustration. In 2017 The Society of Professional Journalists Northern California awarded Thadeus Greenson, the Journal’s news editor, the James Madison Freedom of Information Award.

WE’RE WITH YOU WHEREVER YOU GO

WEEKLY PRINT:20,000 weekly copies*52 weeks a year450+ locations

REGISTERED NCJ.COM MEMBERS:15,000+

NEWSLETTER SUBSCRIBERS:Weekly Update: 4,800+ subscribersEvents This Weekend: 4,800+ subscribers

DIGITAL READERS:Desktop readers: 40%Mobile readers: 51%Tablet readers: 9%*July 1, 2016 – Feb. 1, 2017

SOCIAL:Facebook: 11,000+ followers Twitter: 4,500+ followers

BY THE NUMBERS

OUR READERS

EDUCATION DEMOGRAPHICS:

Attended college: 95%Have a college degree or higher: 70%

INCOME:

9% Under $25,00030% $25,000 - $49,99924% $50,000 - $74,999 16% $75,000 - $99,99921% $100,000 and over

YOUNG, EDUCATED, AFFLUENT

Average estimated readers per edition: 2.6Male readers: 48%Female readers: 52%

AGE:

8% 21 - 24 27% 25 - 34 27% 35 - 44 21% 45 - 54 12% 55 - 64 4% 65 +

48.9% OF HUMBOLDT COUNTY RESIDENTS READ THE NORTH COAST JOURNAL

AUTOS & MECHANICS14% New Automobile25% Used Automobile63% Automobile Accessories 06% Motorcycles / ATV’s

ELECTRONICS19% Computers / Tablets / Laptops24% Television / Electronics29% Cell Phone or Smart Phone & Service

FINANCIAL PLANNING21% Financial Planner49% Tax Advisor / Services

HOME & GARDEN10% Antiques / Auctions42% Furniture / Home Furnishings15% Major Home Appliance32% Home Improvements & Supplies15% Carpet / Flooring38% Lawn & Garden Supplies15% Home Heating, A/C Service & Equipment21% Lawn Care Service38% Cleaning Services 08% Real Estate

75.4% OF READERS FREQUENTLY PUCHASE PRODUCTS OR SERVICES SEEN IN NCJ

LIFESTYLE15% Childcare39% Education / Classes08% Attorney26% Veterinarian15% Chiropractor33% Health Club / Exercise Class14% Weight Loss57% Pharmacist / Prescription Service

SHOPPING59% Men’s Apparel69% Women’s Apparel39% Children’s Apparel18% Jewelry10% Wedding Supplies32% Athletic & Sports Equipment25% Art & Crafts Supplies21% Florist / Gift Shops

TRAVEL & ENTERTAINMENT66% Vacations / Travel84% Dining & Entertainment30% Legal Gambling Entertainment

*Circulation numbers confirmed by the Circulation Verification Council, an independent agency. All news racks are closely monitored. Weekly rack return rates vary from 7–12%.

CIRCULATION

C O U N C I LVERIFICATION

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PICK US UP AT OVER 450+ LOCATIONS

LOCALLY PRINTED • SOY BASED INK • FSC CERTIFIED

DISTRIBUTION5%

3%

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25%

35%

20%

2%

TRINIDAD AND NORTH

WILLOW CREEK & BLUE LAKE

MCKINLEYVILLE VALLEY WEST, ARCATA & BAYSIDE

EUREKA

FORTUNA, FERNDALE &SOUTHERN HUMBOLDT

MAIL (200 Mail, 100 Office)

COPIES

PRINT ADS

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1/16

2018 NCJ SPECIAL EDITIONS

3/15 CANNABIS ISSUE

11/22 FLASH FICTION

11/22 HOLIDAY GIFT GUIDE

12/27 TOP 10 STORIES

5/3 BEST OF HUMBOLDT NOMINATIONS

5/10 SUMMER OF FUN

6/7 BEST OF HUMBOLDT VOTING

6/28 PHOTO ISSUE

8/2 BEST OF HUMBOLDT SPECIAL PUBLICATIONS:HUMBOLDT INSIDER JAN, APRIL, JULY, OCT

HUMBOLDT CANNABIS APRIL, OCT

MENU OF MENUS MAY

HOLIDAY GIFT GUIDE NOVEMBER

WEDDING & PARTY GUIDE NOVEMBER

SPECIAL EDITIONS:HEALTH & WELLNESSCANNABIS ISSUEGREEN ISSUESUMMER OF FUNPHOTO ISSUEBEST OF HUMBOLDTFLASH FICTIONTOP 10 STORIES

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AUGUSTS M T W T F S

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NOVEMBERS M T W T F S

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DECEMBERS M T W T F S 1

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4/19 GREEN ISSUE1/18 HEALTH & WELLNESS

2018 SPECIAL PUBLICATIONST H E N O R T H C O A S T ’ S C O M P L E T E

Wedding Guide

2017FREE

WEDDINGGUIDE17 pg 1-9 TOC, INTRO copy.indd 1 1/4/17 2:40 PM

Humboldt InsiderA quarterly visitor magazine with an annual distribution of 100,000.

Humboldt CannabisA semi-annual cannabis B-2-B directory

Menu of MenusThe North Coast’s complete restaurant directory.

Fortuna RodeoOfficial program of the Fortuna Rodeo, Humboldt County, CA.

Wedding GuideLocal stories and photos submitted by local wedding photographers to help you plan your special day

Holiday Gift GuideHandmade and locally made items, specialty treats and just plain beautiful things — no big box madness required.

G IF T G U ID E 20 17 • N O RT H COA S T J O U R N A L 1www.fortunarodeo.com

(707) 725-3959

JULY 10-16, 2017

OFFICIAL PROGRAM

FREE!

96TH ANNUAL

NCJ DAILYNo longer just a weekly, through www.northcoastjournal.com, the Journal covers the news as it happens, with a depth and context readers won’t find anywhere else.

MOBILE READERS51% Mobile Readers40% Desktop Readers9% Tablet Readers

WEB AD SIZES:Leaderboard: 728 x 90 pxPencil: 940 x 45 pxMedium Rectangle: 300 x 250 pxHalf Page: 300 x 600 px

*July 1, 2016 – Feb. 1, 2017

ENTERTAINMENTJournal readers plan their nights on the town and their weekend fun by browsing and searching the 400+ ongoing events in the eight-day calendar and Music & More listings — both in print and online. You can get your upcoming event listed in the North Coast’s definitive arts and entertainment guide by logging in at www.northcoastjournal.com. Issues hit newsstands Wednesday and deadline is the preceding Thursday.

Submit your events online at northcoastjournal.com or email calendar@northcoastjournal.com

MOBILEEasy-to-use Mobile Interface:• Keep up with the latest

local news

• More than 400 on-going event listings, including live music and entertainment

• Search restaurants by your location, Cuisine, Neighborhood, Price, A-Z

• Browse events by day, location or category

• Find films near you or by the day of the week

MOBILE READERS: 51%

Mobile Leaderboards

(320x50)

Top

Fixed*July 1, 2016 – Feb. 1, 2017