You call it ice cream, we call it a lifestyle!

By: Vedant Jain and Mel Alfonso

Vision:To sell good quality ice cream at a fair price to meet the customer’s demand. Mission Statement:Provide a large variety of fair priced ice cream to the customer.

VISION AND MISSION

Manufacturing Transport Location Marketing Colours and Decoration (themes) Pricing and Menu Human Resources

What makes up our Company’s Strategy:

5 factory units Vanilla Chocolate Fruits/Nuts Specialty Toppings

Manufacturing

All ingredients are thouroughly checked before being used

Stored in freezers in stores Factories are located nearby shops to

minimise expenditure on transport and freezing

Manufacturing

8 transport vans, 4 times/week Deliver from factory to shop Number of vans will increase with business

More branches, selling to restaurants, etc…

Transport

Miami, FL, USA 2 big stores

Near a school, City Center 2 small stores

Mall, Beach 4 seasonal ice cream trucks

Residential areas

Location

Target Teens Sell the store as a hang-out place

ie, Free wi-fi Gift cards Coupons Donation jar

Proceeds to local charities

General Marketing

Free Ice Cream to students Low-fat ice-cream Ice Cream Eating Competitions Buy 4 ounces, get 1 free! Holiday themed ice creams and offers

ie, peppermint ice cream Vans play catchy tunes Customer Loyalty Program Secret menu

Marketing Tactics

Colours: Theme: Blue - Ski Chalet White Green Brown

Colour & Theme

Pay per oz (ice cream and toppings) Variety of low fat options Summer Menu and Winter Menu(listed in order of priority)

Pricing and Menu

Summer Winter

1. Ice cream 1. Ice cream

2. Shakes 2. Hot drinks

3. Desserts 3. Desserts

4. Shakes

Wood Leather furniture Bar type counter Slanted roof Fireplace Employees wear Swiss costumes Windows have pictures of mountains

Decoration

50 people per factory: 40 labourers, 10 executive

5 people in the big stores 3 people in the small stores 2 people per van

Human Resources