Nikon Auto-Levels

ObjectivesNikon has a substantial established sales ofauto-levelsWe need to take that existing market share,add the efforts so far on the SPO line, andgrow the combined sales in the segmentWe want to value-add to our distribution bygiving a broad portfolio and consistent qualityThere are many different standards of auto-level on the market. The Nikon and SPO auto-levels are in keeping with the quality andreputation of our portfolio

Brand Strategy

We want to complete our portfolio with aproduct that extends our brand image to aswide a population as possibleToday’s auto-level user is tomorrows laseruserWe need to migrate dealers towards the SPObrand over time, so that we keep the brandrecognition with our lasers

AX-2S/AC-2S/AP-820x, 24x, 28xMagnification

Magnetic damped

Target Trades:General ContractorsConcrete Contractors

AS-7/7C, AE-2/2C30x and 34xmagnificationOptional Circle

Air damped

Target Trades:EngineersSurveyors

Target AX-2S/AC-2S/AP-8Applications

Elevation control across the siteLeveling forms and footersMeasuring cut and fill

Elevation Control Across the Site

The AX-2S/AC-2S/AP-8are capable of accurateelevation measurementsover the entire site

Leveling Forms and FootersAn auto-level can beused to easily checklevels on footers, formsand foundations

Measuring Cut and FillThe clear bright opticsmake the AX-2S/AC-2S/AP-8 ideal for longerrange cut/fillmeasurements

AE-7/7C, AS-2/2C Applications

Monitoring - high accuracy elevation controlLong range level runs - transferring elevationsover a large area

Nikon Auto-Level PFBs

All-Weather Metal Housing70% stronger than poly-carbonate plastic, sothere could be lessrepair costs if the unit isdroppedAll weather Design, Willkeep working, whateverthe weather, whichmeans that you canmeasure when you needtoAE-7/AS-2 are nitrogenfilled

Bubble MirrorAllows easy viewing ofthe level bubble whenon a tall tripod, whichmeans more flexibility inset up location

Rubber / Plastic ControlsLarge rubber focus knob

Plastic eyepiece andslow motion screws

Easier to use in cold orwet weather

Built-In Sight LinesAllow easy alignment tothe staff direction, whichmeans fastermeasurements

Magnetic Damped CompensatorThe AX-2S/AC-2S/AP-8feature a rugged yetaccurate magneticdamped compensatorMore stable in areaswith vibration, whichmeans accuratemeasurements aroundconstruction machinery

Air Damped CompensatorThe AE-7/7C, AS-2/2Cfeature a very highaccuracy air dampedcompensator, whichmeans less magneticfield interference andmore accuratemeasurements

SpecificationsAX-2S AC-2S AP-8 AE-7 AS-2

Magnification 20x 24x 28x 30x 34x

CompensatorType

Magnetic Magnetic Magnetic Air Air

Apeture 30mm 30mm 30mm 40mm 45mm

Shortest Focus 0.75m 0.75m 0.75m 0.3m 1.0m

Accuracy (Standarddeviation according to DIN18723 on 1 Km of doubleleveling)

±2.5mm ±2.0mm ±1.5mm ±1.0mm ±0.8mm

Hands On

Auto-Level Hands On

Take level from the box and place on a tripodAdjust the height of the tripod and level theunit using the 3 screws (same as an LL500)Have a partner hold the rodTurn the level and point at the rodFocus the levelRead the value on the rod

Auto-Level Hands On

Measuring height differencePosition the rod on the first point and read thevaluePosition the rod on the second point and readthe valueFirst - Second = height difference

Setting out a heightBM + Rod at BM - Finished Level = Rod at FL

Sales Issues

Trimble PortfolioSpectra Precision Optical

100 series20x, 24xMagnetic Compensator

Nikon AX-2S, AC-2S, AP-820x, 24x, 28xMagnetic Compensator

Trimble PortfolioTrimble 200 Series

28x, 32xAir dampedcompensator

Nikon AE-7, AS-230x, 34xAir dampedcompensator

Nikon v CST SALComparable productsalthough CST haveplastic top housingCST has magneticdamped compensatorCST does not have thehigh end range like theNikon AE-7 and AS-2

20x, 24x, 28x, 32x

Nikon v Topcon AT-GComparable productsfrom a manufacturequality and reliabilityTopcon has magneticdamped compensator -v. robustAE-7/AS-2 series hasair-dampedcompensator which isbetter for high accuracyapplicationsComparable pricing

22x, 24x, 26x, 32x

Nikon v Leica NA700Comparable productsfrom a manufacturequality and reliabilityLeica has magneticdamped compensator -robust

20x, 24x, 28x, 30x

Nikon v PentaxComparable productsfrom a manufacturequality and reliabilityPentax has magneticdamped compensator -robust

20x, 22x, 24x

Low Quality SolutionsCheap products exist inthe market placeNon-brandedOften they have air-damped compensator -more fragile and moredifficult under highvibrationCompensator prone tosticking - customer hasto press button eachtime

20x, 24x

22x

24x

Nikon Auto-Level PFBs

Summary of Features and Benefits

Metal housing

☺ Very rugged, so less repair costs

Bubble Mirror

☺ Easy to level the instrument on a high tripod, whichmeans more flexibility of set up location

Summary of Features and Benefits

Built-in Sight lines

☺ Easy to align with the rod, for faster measurements

Rubber and plastic controls

☺ Don’t stick in winter, or lose your grip in the wet, somore comfortable to operate

Summary of Features and Benefits

Magnetic damped compensator (AX-2S, AC-2S, AP-8)

☺ Better under vibration, so more stable aroundmachinery

Air damped compensator (AE-7 and AS-2)

☺ Less influence of magnetic fields for higher accuracy

LL200 Laser LevelCan be used for thesame applications asthe Auto-levelsIs a one personoperation saving laborcosts and timeInstant readings at thework placeLaser, receiver, tripodand rod in one carrycase

Marketing Materials

AX-2S/AC-2S/AP-8Data Sheet available in:

EnglishFrenchGermanSpanishItalian

AE-7/AS-2Four page brochureavailable in English

Service and Warranty

Warranty

Trimble will continue to offer the samewarranty terms as those currently offered byNikon (until further notice). Note that theseterms vary in different countriesAt some point in the future, Trimble willchange the terms to be consistent withTrimble's current products

Questions ?