(c) dr. ben nachman 2014. creating new opportunities in tourism by applying creativity and...
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(c) Dr. Ben Nachman 2014
Creating new opportunities in Tourism
by applying Creativity
and incorporating technologies
Chutzpah - PTTHaifa University 16/1/2014
Dr. Ben Nachman
Issues to be discoursed:
• Tourism (edges), eco-system• IQ and “WOW Treatment”• SOS: problems, interfaces &
challenges• Chutzpah - Ideas Generators• Chutzpah - Road Map• PTT• CIA
(c) Dr. Ben Nachman 2014
(c) Dr. Ben Nachman 2014
Tourism Innovation >>> Eco-System
Tourism
IMAGINGGAMING
GAMBLINGNAVIGATION
SHOPPINGFOOD
AB
CD
“WOW treatment”
(c) Dr. Ben Nachman 2014
SOSSystematic
OpportunitiesSearch
• don't ignoreProblems
• look forInterfaces
• dream aboutChallenges
Soar like an eagle
(c) Dr. Ben Nachman 2014
(c) Dr. Ben Nachman 2014
Strategies
Constant Flow of Ideas
(c) Dr. Ben Nachman 2014
Fostering Entrepreneurship and Innovation
The ”body” = interface
Open Innovation+
Crowd Wisdom
ConverGen+
“Brain Mechanism”
The “heart”
“Purge”
(c) Dr. Ben Nachman 2014
© Dr. Ben Nachman 2010
ProBlutions
Communication channels:
ProBlutions,Idea Generation
Idea Generation
Pull
Push
Think - Tank
(c) Dr. Ben Nachman 2014
MultiDinefromFOODtoNavigation
GPS AS A DIET CALCULATOR
Problems
Interfaces
Challenges
ExcellentTechnologies
TechA
N-Joyment !A WOW system 4 the Clever Tourist
The CLEVERTOURIST
BasicConcept
Uniqueapps
GamesGame
A
Game B
Video /Photo
Tech B
Site Game (child)
TechC
© Dr. Ben Nachman 2014
Road Map
Strategic Innovation
(c) Dr. Ben Nachman 2014
• Strategic Innovation.• Creating IP.• Differentiation.• Viral PR.• “Off the shelf” projects.
Main benefits
“poor hotel” transformation
(c) Dr. Ben Nachman 2014
Pushing Technology into Tourism
PTT
(c) Dr. Ben Nachman 2014
• Commercialization
• Incubation
• Acceleration
CIA
)c (Dr. Ben Nachman 2014
Innovative projects: available straight “off the shelf”
• Breakthrough and innovative Hotel Chain.• Innovative Hotel Chain.• Airline upgrading project.• Long-haul flights innovative project.• In-flight innovative applications.• Upgrading agriculture tourist sites.• Upgrading local accommodation / motels / BB (Zimmer).• 20 different innovative tourist sites (in Israel and abroad).
(c) Dr. Ben Nachman 2014
…and out of the box
+972-544-9363-44
Thanks 4 joining our flight
Dr. Ben Nachman
President, SWOT – Innovation & Strategy.
Israel.