c hapter social networking using linkedin 5 copyright © 2014 pearson education, inc. publishing as...
TRANSCRIPT
CHAPTER
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Social Networking
Using LinkedIn
5
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
1. Get Started with LinkedIn2. Personalize Your Profile3. Find New Connections4. Send and Receive Messages5. Join and Create Groups6. Research Companies7. Look for Employment
Objectives
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ What is LinkedIn?◊ Who uses LinkedIn?◊ How can you use LinkedIn?◊ How do you start using LinkedIn?◊ How do you navigate the LinkedIn
site?
Get Started with LinkedIn
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◊ Business-oriented social network▫ Professional networking▫ Job hunting
◊ 200 million registered users
What Is LinkedIn?
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◊ Business professionals:▫ Average age: 41▫ Average income: $109,000▫ College graduates: 80%▫ Decision makers: 46%
◊ Companies:▫ LinkedIn Pages▫ 2.6 million companies
Who Uses LinkedIn?
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◊ Expand business contacts◊ Communication with colleagues◊ Education about developments in
profession◊ Find employment◊ Make a sale◊ Explore business opportunities◊ Gain introduction to a specific
individual
How Can You Use LinkedIn?
◊ Free membership◊ www.linkedin.com◊ Basic profile information◊ Business information◊ Search contacts for others who are
on LinkedIn
How Do You Start Using LinkedIn?
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Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
How Do You Navigate the LinkedIn Site?
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◊ What is a LinkedIn profile?◊ What does a LinkedIn profile
contain?◊ Why would you want to personalize
your profile?◊ Can you add other functionality to
your profile?
Personalize Your Profile
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What Is a LinkedIn Profile?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ Snapshot◊ Summary◊ Activity◊ Contact
information◊ Experience
◊ Connections◊ Skills and expertise◊ Education◊ Additional
information◊ People also viewed
What Does a LinkedIn Profile Contain?
Why Would You Want to Personalize Your Profile?
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Can You Add Other Functionality to Your Profile?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ Who are your LinkedIn connections?◊ How do you find new connections?
Find New Connections
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Who Are Your LinkedIn Connections?
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How Do You Find New Connections?
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◊ How can you contact other LinkedIn members?
◊ Can you attach photos and other files to your LinkedIn messages?
◊ Does LinkedIn let you post public status updates?
Send and Receive Messages
How Can You Contact Other LinkedIn Members?
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Can You Attach Photos and Other Files to Your LinkedIn Messages?
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Does LinkedIn Let You Post Public Status Updates?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ What is a LinkedIn group?◊ How do you join a group?◊ Can you create your own group?
Join and Create Groups
What Is a LinkedIn Group?
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How Do You Join a Group?
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Can You Create Your Own Group?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ How can you use LinkedIn’s company research?
◊ What type of research data is available?
Research Companies
How Can You Use LinkedIn’s Company Research?
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What Type of Research Data Is Available?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
◊ How effective is LinkedIn for finding a new job?
◊ How do I find openings on the LinkedIn site?
◊ Can I edit my profile to maximize my employment potential?
◊ How can I use my LinkedIn connections to find a job?
◊ How else can I enhance my prospects of finding a job on LinkedIn?
Look for Employment
◊ 38% of adults used LinkedIn to find jobs
◊ 93% of recruiters used LinkedIn to find potential candidates for jobs
How Effective Is LinkedIn for Finding a New Job?
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How Do I Find Job Openings on the LinkedIn Site?
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◊ Present yourself in the best possible light
◊ Make sure profile is complete and up to date
◊ List all relevant employment history◊ List educational accomplishments◊ Focus attention on a well-worded
summary
How Can I Edit My Profile to Maximize My Employment Potential?
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◊ Build a large network of connections ◊ Use connections with potential
employers◊ Learn more about the company and
culture
How Can I Use My LinkedIn Connections to Find a Job?
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◊ Be visible◊ Participate at every opportunity◊ Respond to LinkedIn Answers◊ Participate in groups that tie into
your career
How Else Can I Enhance My Prospects of Finding a Job on LinkedIn?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall
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