www.JPKGroupSummits.com www.JPKGroupSummits.com/sfci2018

Competitive Intelligence Intensive 2018 

GET 13 CPE CREDITS!

#JPKGroup

March 6-8, 2018 | San Francisco, CA

Competitive Intelligence Analysis | Market Research & Scenario Planning | New Product Development | Product Benchmarking

Win/Loss Analysis | CI 2.0 | Collaborative Analytics | Product Supply Chain Optimization | Social Media Intelligence Gathering 

Forensic Financial Analysis | CI Battlecards

LEARN. CONNECT. TRANSFORM.

Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.

Unique Format

This intensive workshop summit provides attendees a chance to dive deep into areas of executing competitive intelligence, innovation and growth strategies in today’s business world. Each day features interactive, in-depth workshops and deep dive how-to sessions that allow attendees to not only learn new strategies, but actually create, strategize and formulate frameworks, plans and actionable solutions to bring back to their organization. Attendees will be involved in extensive dialogue and walk away with valuable information, personal growth and useful resources and connections.

We pride ourselves in providing an unmatched learning atmosphere free of exhibitors or software vendors pushing their products allowing attendees to focus on methodology, best practices and strategy that can work within their organization, industry and department. The high level of attendee/speaker collaboration and engagement at the intensive summit truly makes this a unique and favorable offering.

Attendees from a wide range of industry and functional backgrounds make it a goal to attend our educational offerings every year. This broad makeup provides exceptional networking opportunities to enhance attendees’ experience at the event, as well as building lasting relationships for continued learning well into the future.

We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.

What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 & day 2 for our networking receptions and relax with drinks while you network with your peers in a vendor-free atmosphere.

4:00 pm Networking Reception

12:30 pm Registration and Lunch

1:00 pm Workshop – Competitive Wargaming and Simulations Workshop

TUESDAY, MARCH 6, 2018 AGENDA

In the real world, most competitive issues are usually focused on tactical and operational problems or responses to emerging competitive threats rather than “grand strategy” initiatives that require external support and guidance to make actionable. This is why the hottest trend in business wargaming today is “skilling up” teams of internal facilitators with the ability to take on tactician support roles for exercises attacking business problems, such as Product Extensions and New Feature Design, New Market or Segment Entry, Anticipating Disruptive Threats to your Business Model, New Leadership Changes at Major IncumbentCompetitors or your own Company, Mergers, Acquisitions and Alliances to Fortify Talent, IP or Product/Feature Development, etc.   In this workshop, we will introduce specific applications that can be most commonly addressed by internal wargame tacticians. Every master strategist or tactician started out as a novice so, join this exciting presentation and begin your journey toward making wargames and competitive simulations more accessible and actionable in your organization.

10:45 am 15 Minute Networking and Refreshment Break

9:30 am 15 Minute Networking and Refreshment Break

12:00 pm Lunch

4:30 pm Networking Reception

8:30 am Opening Keynote – Process, Growth & Innovation Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success

9:45 am Competitive Intelligence 2.0 9:45 am Product Lifecyle Management Framework you can use to create valuable insights about competitors and identify strategies to drive business growth

Strategies encompassing the intersection of research, engineering and product management

11:00 am Competitive Market Benchmarking 11:00 am Predictive Product Modeling Techniques Develop situational awareness of competitive position

Taking data analysis to the next level through predictive planning

2:00 pm 15 Minute Networking and Refreshment Break

1:00 pm Leveraging the Single Person CI Unit

Establishing the CI presence and facing the challenges as a solo CI practitioner

Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization

2:15 pm Essential NPD & Competitive Analysis Methods and Tools Workshop

WEDNESDAY, MARCH 7, 2018 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

1:00 pm Forensic Financial Analysis

Unravel your competitors’ financial statements and zero in on potential financial challenges or new strategic initiatives

2:15 pm Win/Loss Analysis to Power CI

Powering modern CI with the voice of the customer

3:15 pm 15 Minute Networking and Refreshment Break

3:30 pm Essential NPD & Competitive Analysis Methods and Tools Workshop Cont.

3:30 pm Product Supply Chain Analysis

Exploring multiple methods and tools to support the ongoing intelligence and innovation needs of your organization

Increasing efficiency, transparency and value through supply optimization

 9:30 am 15 Minute Networking and Refreshment Break

THURSDAY, MARCH 8, 2018 AGENDA

7:45 am Registration and Breakfast 8:15am Welcome and Opening Comments

12:00 pm Closing Comments, Networking & Lunch

8:30 am Opening Keynote – Collaborative Analytics and Insights to Unite Strategy & Innovation

Applying market segmentation and intelligence to innovate, grow and gain a competitive advantage

10:45 am 15 Minute Networking and Refreshment Break

1:00 pm Adjourn

9:45 am Product Storytelling & Data Visualization

Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate- able and actionable strategy

11:00 am Competitive Intelligence Battlecards This session exposes two common problems with battlecards, “digestion” and “implementation”, and provides real-world techniques for making information “scannable” and “actionable”. This session then examines the value of aligning objection handling with buying criteria developed from Win-Loss interviews to yield concrete, useful recommendations to help sales teams deflect customer interest in a competitor’s strengths and focus customer attention on a competitor’s weaknesses.

9:45 am Leveraging Social Media, including LinkedIn, as a Competitive Intelligence Tool

Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web

Arik Johnson Founder and Chairman at Aurora WDC

Past JPK Competitive Intelligence Presenters Include:

Eric Garland Managing Director at Competitive Futures

Phil Britton Competitive Insights Manager at ULTA Beauty

Bill Myers VP of Corporate Strategy and Product Management at ISCO International

Judith Schieve Competitive Intelligence Lead at Motorola Solutions

Carrie Scott Zakson Competitive Intelligence Manager at Walgreens Boots Alliance Corporate Strategy

Alysse Nockels Senior Director, Business Services Group at Sedulo Group

John Barker, JD, CHPC VP of Strategy and Competitive Intelligence at Wolters Kluwer

Victoria Richard Competitive Intelligence Manager, Greenberg Traurig, LLP

David Nixon Former Senior Director, Competitive Intelligence – Applications at Oracle

Who Should Attend?

"I’ve attended 15+ SCIP/Frost &

Sullivan conferences and this has

been the most valuable to me.

Practical and actionable."

"It was great not having 'vendors'

selling/promoting services during

breaks or in speaking sessions."

"Relevant topics and diverse but

relatable group of speakers."

"Informal dialogue and peer learnings

was great! Ability to learn/become

aware of new tools and concepts."

Competitive & Market Intelligence Business Development Product Growth & Innovation Product Development Teams Market Research and Insights Market Analysis & Risk Sales Intelligence Growth & Strategy Teams Forecast Analysts Business Analytics Price Analysts Merger & Acquisition Teams Innovation & Engineering Product Marketers Marketing Managers Sales Research Product Managers Customer & Marketing Insights Alliance and Channel Sales Customer & Web Analytics Operations Manager Project Manager VP Sales & Marketing VP Strategy and Analytics And any professional titles dealing with product, market, industry and competitive intelligence

Attendee Comments

Online Reservations: Reserve your room here.

JPK Group Discounted $249/night rate – Limited amount of discounted rooms available.

Room block ends February 19th, 2018.

HOTEL & VENUE

Hilton San Francisco Airport Bayfront

600 Airport Blvd. Burlingame, CA 94010 650-340-8500

CPE CREDITS

JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: None Advanced Prep: None

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DECEMBER 2016REGISTRATION

Summit Registration Attendee Participation Rates  1 Person -  $1,199 each 2 People -  $1,099 each  3 People - $899 each 4 People - $699 each  5+ People - Email  registration@jpkgroupsummits.com

Pay by Check Checks should be made payable to JPKGroup LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150

Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.

                   Online: JPKGroupSummits.com

Fax: 888-651-9685

Phone : 858-386-9013

Early Discount Rates Expire 12/29/17