PRESS RELEASE April 2015  Brighton agency Tilt wins Brighton i360 website design contract  

Brighton i360, which will be the world's tallest moving observation tower when it opens next year, has chosen Brighton digital agency Tilt to design its new website, against stiff competition. Said Eleanor Harris, Chief Executive of the i360, "Brighton is now one of the leading digital hubs in the UK and so we are excited to work with a talented Brighton-based agency. "We had an overwhelmingly positive response with around 50 expressions of

interest from Brighton digital firms and submissions from nearly 30 businesses wanting to work with us. In the end Tilt was the obvious choice. Their enthusiasm for the i360 and creativity really shone through. "We want a website which successfully portrays our cutting edge design and also the unique i360 visitor experience, from the beautiful views to the i360 wedding venue, brasserie, exhibition and soft play area. Tilt convinced us they would be able to deliver on all those fronts and we cannot wait to see what they come up with." Formed in 2010 and initially housed in an old motor cycle workshop, Tilt has fast established itself as a well respected and market leading digital agency with a range of impressive clients, including BP, the BBC and children's TV network Nickelodeon. The Brighton i360 will be the latest in a long line of local firms and organisations working with Tilt; the digital experts have already paired with South Downs National Park Authority, Visit Brighton, Brighton & Hove Albion Football Club, Fatboy Slim and the Theatre Royal. Jon Malyon, Tilt's managing director, said: "As a Brighton firm, this was a project we really wanted to be part of. The i360 is going to be really positive for the city and it is brilliant to be able to play a part in that. It was one of those opportunities that does not come around very often but locally the i360 was THE project to win. We are delighted to be partnering the i360 and our team are genuinely excited about the project." Tilt, which is based on Pullman Haul, New England Street, has around 20 full time members of staff but can also call upon a vast network of freelancers, meaning the team is able to cater specifically for each client. The list of local firms commissioned to support the Brighton i360 is growing, as well as the size of the permanent staff team based in an office on the i360 construction site and Brighton i360 recently signed up to the Brighton & Hove Living Wage Campaign. Continued Eleanor Harris, “Our team is growing continuously and we are determined to contribute to the economy on every level by working with local companies, employing local people and making sure that everything we do is positive for Brighton & Hove. There is a wealth of talent here in Brighton and Sussex and wherever possible we want to work with local businesses.” The construction stage of the project includes local firms, including JT Mackley, who are leading on the ground preparation work for the build of the tower and will also manage the beach level construction of the event rooms, restaurant, exhibition centre and shop. Engineers from Hove, Hemsley Orrell Partnership, are also overseeing the construction process. Sub-contractors, C J Thornes from Uckfield were responsible for the 120m long sewer diversion that was completed earlier this year.

Other local firms working with the i360 include Natural PR, already well known for their work to promote tourism and leisure in Brighton, including the Royal Pavilion Ice Rink and launch of the American Express Community Stadium, as well as working with major projects for the city such as the Circus Street development, Preston Barracks Scheme and E.ON’s Rampion Offshore Wind Farm. Said Paula Seager, Managing Director of Natural PR, “We are very excited to be working with the Brighton i360, which we believe will not only change the city’s sky line, but the international appeal and fortunes of Brighton & Hove well into the next century.” Thomas and Trotman Design, based in central Brighton, are supporting the team with their award winning design and created the imagery on the construction site hoardings, which can be viewed by passing pedestrians and traffic, helping inform people about the scale and design of the i360. Thomas and Trotman are now developing the i360's brochures for corporate events and weddings. F10 Studios based in the Lanes in Brighton created the visualisations of the Brighton i360, which are already being printed far and wide, bringing the architectural design to life through still, moving and interactive imagery. Two leading local photographers have been retained to cover the i360 construction and its launch, including Kevin Meredith, who said: “As a photographer you are often given jobs where you only have a few hours to document something, which is not ideal – it’s quite hard to tell a story with images captured over such a short time period. So to be asked to document something this large over a long period of time is a fantastic opportunity.” Landscape photographer Gary Eastwood, who was awarded the title of UK Landscape Photographer of the Year 2008 by Take-A-View for his stunning shots of Hove beach, said: “Being asked to photograph this project is a once-in-a-lifetime opportunity, and I am delighted to be joining the team. This project will become a part of Brighton history, so I think it’s great that the i360 team have all been recruited locally.” Brighton-based The Ideas Factory Digital has been commissioned to create a teaser video for the new i360 website and social media. This will feature many Brighton icons such as the Royal Pavilion, Brighton Pier, the Band Stand and South Downs. The new web site is due to go live in May. - Ends -

Media enquiries: Paula Seager, Natural PR on Tel: 01273 857242 or Email: paula@naturalpr.biz About Brighton i360

At 162 metres high, and with an observation pod rising to 138 metres, the i360 will be the tallest observation tower outside London, a vertical cable car offering a new perspective on the fun loving seaside city of Brighton. Sited at the root end of the historic West Pier on Brighton’s seafront, the i360 has a slender, elegant design, with a futuristic pod allowing 200 visitors at a time to enjoy the surrounding view as it slowly unfolds. The visitor centre incorporates a 400 seat restaurant; a shop; children’s play zone; exhibition space; tea rooms; and conference and event facilities. Twitter: @TheBrightoni360 Facebook: Brighton-i360 Pinterest: Brightoni360 Blog: Brightoni360.wordpress.com www.brightoni360.co.uk