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C2CPII Built Environment Team
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C2Ccertified.org/builtpositive
#builtpositive @C2Ccertified
Built Positive C2C
A vision and a design philosophy
Cradle to Cradle - Context
Cradle to Cradle is a registered trademark of MBDC
Provides a pathway for manufacturers
to achieve more good
Verifies positive materials for circular
systems
Multi-Attribute
Assessment & Certification
Safe Ingredients
Perpetually Cycled
Manufactured in Ways that
Respect Humans and the
Environment
Research revealed
4 key insights
The green building
movement
is mature
Good news/
bad news
There is
a vision vacuum
A desire to reconnect with
guiding principles
Desire to move towards
positive impact
“Being less bad”
isn’t enough anymore
Need quantitative case
for real change
Economics engages
owners and developers to adopt
new
practice
Why Built Positive?
1 2
3 4
Extract Make Install Dispose
$
@ iloasiapacific @ chongchiang @cogdog
Current Linear System
The Cycle is Accelerating
An entire New York City
for 15 years
Sources:
UN Habitat, State of the World’s Cities 2010/2011; McKinsey Global Institute, Urban World: Cities and the rise of the consuming class, 2012.
every 35 days
Adding 900 Billion Sq.
Feet Over Next
15 Years
Landfills are Full of Building Materials• Globally, the built environment consumes 24% of raw
materials
• The construction industry was responsible for 59% of
total UK waste in 2014
Circular Design
Business Model
Technology
Supply Chain
http://bit.ly/BuiltPositive
Key Concepts
Intentionally eliminating
the concept of “waste”
through design at all
levels: material, product
and building
Source: Ellen MacArthur (2012) Adapted from the Cradle to Cradle Design Protocol by Braungart & McDonough
BIOLOGICAL CYCLE TECHNICAL CYCLEBIOLOGICAL
CYCLE
TECHNICAL
CYCLE
Quality assurance and
value retention through the
use of materials that are
verified to be safe and
healthy for humans and the
environment
INVENTORY SCREEN ASSESS OPTIMIZE
Inventory – What’s in it?
- Depth of inventory
Screen – What’s not in it?
- Lists of know problematic chemicals
Assessment – What are the risks?
- Human and environmental end points
- Hazard, exposure, risk
Optimize – design to pose no risks
- Redesign, reformulate, innovate
Product
Material
Chemical
Textile Seating Fabric
Fiber Dyes Auxiliaries
INVENTORY
Complicated Supply Chains
PVC, PVDC, CPVC, polychloroprene
Metals: Arsenic, cadmium, chromium VI, Mercury, Lead*
(Biological nutrient threshold = maximum background soil concentration)
Flame Retardants: HBCD, PBDEs, TBBPA, TDCPP
Phthalates: DEHP, BBP, DBP
Chlorinated hydrocarbons: chlorobenzenes, PCBs, short-chained
chlorinated paraffins
Pentachlorophenol
Nonyl- and octylphenols, nonyl- and octylphenol ethoxylates
Organotins
PTFE* (Banned in TN’s if primary component of product or material)
PFOA, PFOS
PAHs*
INVENTORY SCREEN
Banned List Chemicals
Toxicological Assessment
• Chemical level assessment
• Conducted by chemists and toxicologist
• Reports impacts against 24 human and
environmental endpoints
• Considers hazard and exposure scenarios
INVENTORY SCREEN ASSESS
• Identify alternatives
• Reformulate / re-design
• Innovate / R&D
• Supports better decision making and knowledge for
product design and development, chemical and
material procurement, risk management, workplace
safety, and more
Informed Optimization
INVENTORY SCREEN ASSESS OPTIMIZE
NO C2C BANNED LIST
CHEMICALS
NO EXPOSURE FROM
CARCINOGENS, MUTAGENS, OR
REPRODUCTIVE TOXICANTS
SAFE FOR HUMANS
& THE ENVIRONMENT,
FULLY OPTIMIZED
Quick reference to determine
a product’s level of optimization toward
human and environmental health
Buildings that can be easily repurposed or
deconstructed so that materials, products and
components can be easily recovered and their value
retained, to be meaningfully cycled
• Involves planning for the end of life of a building at the design stage
• Allows buildings to be systematically taken apart piece by piece so elements can be reused
• Can be thought of as the reverse of the construction process
• Could apply to the whole building envelope & structure
• Co-benefits include improved future flexibility & faster construction times
References: Reversible Building Design, Building Science Stories & Design for Disassembly in the Built Environment: A guide to closed-loop design and building
Design for Disassembly Overview
To innovate and accelerate circular solutions requires
continuous and active engagement of the supply
chain
Creating and retaining value over the use and reuse
cycles of the products and therefore the buildings
enabled by the identification, optimization, verification and tracking of
materials thoughtfully designed and assembled for
whole building circularity
Governments
Regional Systems
Buildings
Materials
BUILT POSITIVE• Circular Design
• Material Health
• Design for Disassembly & Recovery
• Value Chain Collaboration &
Innovation
CIRCULAR ECONOMY• New business models
(e.g. product as service)
• Reverse logistics
• Legacy chemical management
• Policies, incentives and disincentives
• The greatest opportunity for delivering a product or project that works
within a circular economy exists at the concept stage
• Think about use and re-use at the design stage
• Starting discussions early in the design process will help the whole project
team make choices that facilitate circularity
• Success will depend on collaboration with the supply chain
• There isn’t a ‘one-size fits’ all approach, so explore all options that could
be relevant to your specific product or project
• Cradle to Cradle certified is your easy button
Getting Started
A movement that challenges
our industry to build better
Design for circularity
Innovate to improve inputs
Quantify positive impact from the molecule to
the metropolis
Co-Creative
Sharing / Open Source Solutions
Urgency and Acceleration
Scalability
Our Values
How Do We Get There?
• Empower manufacturers with the knowledge and tools to inspire their designs to achieve the highest level of C2C certification
• Collaborate with design professionals on the fundamentals of positive design and the necessity of verified inputs in scaling the quality and products in circular systems and supply chains
• Demonstrate impact for owners and developers through the identification, optimization, and verification of quality and quantity materials and products thoughtfully designed for whole building circularity
• Inform policy to accelerate stakeholder engagement, amplify innovations, and scale progressive solutions
Creating a Movement
Year 1Inspiration & Awareness
• Define the elements of building positive
• Develop widely availableresources (e.g.curriculum, case studies)
• Create opportunities to learn and share
Year 2Reflection & Refinement
• Examine principles in practice
• Explore challenges
• Engage forinnovation and processbreakthroughs
Year 3Conscious Change
• Built Positive principles are being put into practice
• Sharing andamplification of practices, principles, and breakthroughs
• Webinar Series
• Workshops
Boston, San Francisco, Copenhagen,
• Creating e-learning modules
Explainer videos, interactive content, case studies etc.
• Convening Owners/Developers Roundtable
Explore value creation and buildings as material banks
• Capturing and sharing best practices
Newsletter, website
What’s Next – Lots!