cable tv advertising analysis – june 2015
TRANSCRIPT
Cable TV Analysis Monthly Report June 15
About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.
Countrywide Tracking Coverage till June 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+
S# CITIES CABLE HE1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.
Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Trend AnalysisComparison May 15 – June 15
Total Minutes of Corporate Commercial Air Time Only
* June 2015 CAT has decreased 41% as compare to May 2015.
May-15June-15
213,627
127,049
Top 10 Categories% Share of Advt. (Corporate) Minutes
Personal ProductsMattress
Fabrics
Cellular CommunicationCulinary
Beverages
Financial ServicesOral Care
Footwear
Confectionary
33%
16%
11%9%
7% 7% 6%4% 3% 3%
Top 10 Advertisers% Share of Advt. (Corporate) Minutes
Poonia Brothers Pakistan
Master Enterprises
Trend International
Al Karam Textile Mills
Pak Telecom Mobile Ltd.
China Mobile Pakistan
Dalda Foods (Pvt) Limited
English laboratories (Pvt.) Ltd.
Shezan International (Pvt.) Ltd.
Continental Biscuits Limited
23%
18%
13%11%
8%7% 6% 6%
5%4%
Top 10 Brands% Share of Advt. (Corporate) Minutes
Faiza Cosmetics
Master Molty Foam
Golden Pearl Cosmetics
Al Karam (Lawn) ZongDalda
Ufone
Tiger Biscuits
Shezan Summerqand
Diamond Dolce Vita
24%
20%
13%11%
7% 7%6%
4% 4% 4%
Top 10 Cable Networks% Share of Advt. (Corporate) Minutes
16%15%
12%11%
10%
8%8% 8% 7%
6%
Top 10 Channels% Share of Advt. (Corporate) Minutes
Peshawar - DiGi - Plus
Lahore - DiGi - FW Cinema
Peshawar - DiGi - FW-Movies
Lahore - Wateen Telecom - W Cine
Peshawar - DiGi - Music
Lahore - WorldCall Telecom - Super Cinema 1
Faisalabad - Amaze - Cinema
Lahore - DiGi - FW Movies
Islamabad - Wateen Telecom - W Cine
Gujranwala - DiGi - FW Cinema
13%
12% 12%11%
9% 9%9% 8% 8% 8%
All Cities CAT % Share of Advt. (Corporate) Minutes
LahorePeshawar
KarachiIslamabad
MultanGujranwala
FaisalabadRawalpindi
BahawalpurSukkur
GujratHyderabad
29%
12%11%
9% 8% 7% 6%5% 5%
4%2%
1%
Trend AnalysisComparison City Wise May 15 & June 15
Total Corporate CAT Minutes of Advertising
LahorePeshawar
KarachiIslamabad
Multan
GujranwalaFaisalabad
Rawalpindi
BahawalpurSukkur
GujratHyderabad
Rahim Yar Khan
29%
12%11%
9%8%
7% 6%5% 5%
4%2%
1%0%
26%
6%
21%
6%5%
9%7% 7%
3% 3%1%
2%1%
June-15 May-15
THE END
For query on DATA, please contact:OZONE SOLUTION
For other queries, please contact PAS at:[email protected]
Mr. IMRAN AHMED [email protected]
0300-8298311