cac big pic
DESCRIPTION
taking stock, 2013TRANSCRIPT
CITIZENADVOCACYCENTER
Taking Stock
CITIZENADVOCACYCENTER
CAC is almost 2 decades oldIt has come a long way
It is established, well-considered, venerable
A lot has been achieved in the last yearChange in ED
New StaffNew Tech
Massive cleanup
CITIZENADVOCACYCENTER
Non profits – some stats
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
Charities Raising More Money, But Still Losing Donors (2012)
CITIZENADVOCACYCENTER
Charities Raising More Money, But Still Losing Donors (2012)
For the first time in five years, charity respondents to the annual Fundraising
Effectiveness Project survey saw positive gains in giving, but still continued to lose
donors faster than they gained them.
CITIZENADVOCACYCENTER
Charities Raising More Money, But Still Losing Donors (2012)
The survey, developed by the Association of Fundraising Professionals (AFP) and the
Urban Institute, shows that for every $100 a charity gained in 2012 from new donors,
the return of previous donors and increased giving from current donors, it lost an
average of $96 from lapsed donors and smaller gifts from current donors—for a
positive gain of $4.
CITIZENADVOCACYCENTER
The results are troubling because we’re seeing a trend of charities relying on fewer donors giving larger gifts. More important, however, is keeping donors for longer than a year, since it’s much cheaper to retain existing donors than it is to continually find new ones
Elizabeth Boris, director of the Center on Nonprofits and Philanthropy at the Urban Institute.
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
Quantifying a Charity’s Value
CITIZENADVOCACYCENTER
Quantifying a charity's value
• For nonprofits, attracting major donors means:• Being transparent• Being accountable• Tracking and measuring results• Professionalizing your
marketing and development efforts• Having a Web-based presence• Actively promoting your brand
CITIZENADVOCACYCENTER
Quantifying a charity's value
Touting "we make a difference" doesn't cut it these days. Nor are today's funders satisfied with simply knowing how many people your organization served last year.
What they are most interested in is what long-lasting impact your organization has had on the individuals and communities it serves.
CITIZENADVOCACYCENTER
There are lots of Non-profit resources
CITIZENADVOCACYCENTER
More than 4,000 books on non-profits alone!
CITIZENADVOCACYCENTER
CAC Office Walkthrough
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER
CITIZENADVOCACYCENTER