START TOGETHER!

SPECIAL PROJECT

1June, 2009

Audience statistics*: All visitors, monthly– 3 600 000Russia. Месячная аудитория – 2 669,0 thousand.Russia. Недельная – 850,8 thousand.

How close to women’s needs we are:

WMJ.ru –one of the leader site for women. We are much creativity and we use active marketing strategy

WomanJournal.ru

In 2008 we realized 22 special projects for :

*source: TNS Web Index: The web-Projects Audience , April 2009 г.

Clients list: AVON, BIERSDORF, IKEA, KIMBERLY CLARK, LG, NOKIA, PROCTER & GAMBLE, UNILEVER, WIMM-BILL-DANN и др.

Special Project «Scarlett for you»

Periods for the project:

1. Tiser period – July-August ,20092. Launch of the project, September /2009

The goal is to show Scarlett by Cacharel in a special way to web visitors, to force a relation between site audience and client’s brand, to satisfy customer’s interest to a new product.

The Product’s place is a part of a very sensitive women’ s private life.

1.Teaser period – July-August 2009

Pre-Registration:

In July and August all visitors may fill in a form to be informed about a new fragrance launch.

Each, who write down their personal data :• Name, surname, address, e-mail, etc Get a chance to win a prize (bottle of perfume), being the one of 100.

We expect about 5, 000 filled forms, that means 50 prizes will be send.

Announce : up to siteForecasts: about 5 000 leads

2. Launch of the project, September

Special page (lady’s “boudoir” room) contents:

• Info about the new fragrance• Test “Which Scarlett are You?”• Quiz “Who’s the Mysterious Scarlett”

When the project starts all subscribers of womanjournal.ru (about 420 000 people) will receive a special letter with an invitation to join the project (we don’t know the name).

At the same time people, who gave their personal data will also receive a special Personal letter with an invitation to join the project (we know the name).

For the quizzes there will be 2 kind of special prizes (for ex.): • Dress Cacharel -1• bottle of perfume – 5

• Or anything else, up to client’s choice

Special Letter

Logo

Advertising

For personal letter:Dear Lana..

2.Example of a Promo Page (main page of a project)

Logo

Banner 240х400

Play navigation

2.Example of a test “Which Scarlett Are You”

Logo

Banner 240х400

Logo

Test

2.Example of a quiz “Who’s the Mysterious Scarlett”

Logo

Banner 240х400

Logo

quiz

Who’s the Mysterious Scarlett

Prize

Main page announce

Special Project

Example of Announce

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600*90, dynamic rotationSpecial Project banner

Example of Media animation

Announcement: banner 600х90 – 1 200 000 hitsAnnouncment on a main page– 400 000 hits

Special project media contents:Logo at the up side;All page of a project banner 240х400All pages of a project branding

Period:Launch - 1 month

Advertising hits, for 2 period– 1 600 000

Coverage~ 350 000 users

Additional way to announce: Main Page Branding

Layout

Additional way to announce :“Health & Beauty” Branding

Layout

Additional way to announce : Video Banner

Video

Additional way to announce :Main page announce for Article

Article

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Additional way to announce : Article

Thank you

Piterskaya MariaSales DirectorLLC "Milanor” Mail address: 12 Vrubelya St., Moscow, 125080, RussiaTel.: +7 495 411 7781 ext. 440Mob.: +7 903 965 3805Fax: +7 495 411 7282E-mail: mpiterskaya@milanor.ru

www.womanjournal.ru