cacti · cacti ® cacti cacti cacti wordmarks signature elements tagline “relax in the desert the...
TRANSCRIPT
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Table of Contents3. Brand Attributes4. Signature Elements6. Trademarks7. Color8. Typeface9. Business Card/Envelope10. Letterhead11. Packaging12. Menu13. Advertisements15. Billboards16. Vehicle Wrap17. Poster
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Brand Attributes
concrete Abstract•Laid Back Atmosphere:Comfortable, open floorplan of restaurant.•Southwestern: Food and drink menu offers Southwestern twist on typical American bar favorites.•Higher end: Located in upscale retail areas, but still welcoming.•Target Audience: Young people, with emphasis on 18-35 year old males and females.•Sports Experience: Numerous televisions broadcasting various sports.
•Youthful: Company employees should be similar to primary demographic •Relevant: Contemporary music played; keep decor contemporary •Sleek Experience: Good customer service; all customers should be served quickly and happily •Sense of Place: Every location should look similar, but unique to our brand •Community: A place for friends to spend time together
Cacti is a new restaurant chain based out of Stillwater,Oklahoma, serving great bar favorites with a Southwestern twist.
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Signature elementsC ®
Primary
Secondary
The primary logo is the cactus, mimicking a cheering sports fan. The logo represents our company’s focus on sports in conjunction with our restaurants. This should be used on all company communications, and in all consumer-related print media, including restaurant menus and promotions.
The secondary logo is the hat, without the cactus. This logo is to be used when the primary logo cannot be suitably fit, or is preferred by the designer. Onlyhe secondary logo should be used when grayscale is appropriate.
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CACti ® Cacti cacti Cacti
wordmarks
Signature elements
tagline
“Relax in the
desert
The tagline, “Relax in the Desert” symbolizes our important attributes of a relaxing, laidback environment. It furthers the Southwestern feel of the logo and typeface.
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TrademarksThe logos, wordmarks, slogan and all variations are registered trademarks of
Cacti Restaurants. Please contact us for information about usage of our brand
attributes.
Signature elements
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C ® Horizontal/Vertical Option
Inverted Option
Grayscale Option
Black/White Option
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COLORPantone 147-8 C
C=90 M=32 Y=100 K=24
R=7 G=108 B=55
Pantone 151-8 C
C=70 M=32 Y=100 K=24
R=86 G=174 B=71
Pantone 58-8 C
C=0 M=100 Y=66 K=20
R=196 G=15 B=61
The two shades of green are used for the Cacti logo, with the red contrasting the green on the hat. These colors were selected to contrast and create a bold, unique brand.
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TYpeface
Cactus Love
abcdefghijklmnopqrstuvwxyz
Helvetica Neue Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890
Helvetica Neue Italic is used for all body and copy of company communications, including
all print and web media. This sleek font is easy to read and goes along with the heading font.
Cactus Love is used in conjunction with the primary logo, as well as in all headings. This
font goes along with the logo, symbolizing the Southwestern feel of the restaurant.
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Business CardC ®
Connor NyboCEO, Cacti Restaurants
Office: [email protected]
EnevlopeCacti Restaurants1101 W. University Ave.Stillwater, Oklahoma74074
Name of RecipientAddress
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Front
Back
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Menu
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C ®C ®Cacti
MenuAppetizers
Tucson Nachos - 9Hatch Chili Fries - 7Chipotle Fried Zuchinni - 10Southwest Sliders - 10
SandwichesChipotle BBQ - 10Fajita Sandwich - 10Hatch Chili Burger -12Southwest Chicken - 9
MexicanStreet Tacos - 6Fajita - 13Cacti Burrito - 8Tex Mex Tacos - 8
MenuDomestic Beer
Coors LightBud LightMiller Lite
Shiner Bock
Import BeerDos Equis
Corona Sol
Tecate
MargaritasLime
StrawberryRaspberry
MelonOrange
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Advertisements
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CactiBanner Ad
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Host your next event
at Cacti.Let Cacti host your next event! Work
or play, come hang out and Relax in the Desert
555-1010
newspaper Ad
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Billboards
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Relax in the desert
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Cacti
StillwaterOkC Bricktown
TulsaEdmond
Catch the game at Cacti