Hargun SethiSwetha Chordia

Bushra Quazi

INDEX Introduction

History

Cadbury in India

Brand Development

Market Share

Marketing Strategies

Why they have Advertised ?

Evolution

Bibliography

Cadbury Dairy Milk, an enormous breath of emotions

Shared Values like Family Togetherness & Individual Enjoyment

Entered the Indian market in 1948

INTRODUCTION

HISTORYStarted in 1824

By John Cadbury, In Birmingham, England

Sold 11 kinds of Cocoa & 16kinds of Drinking Chocolate

Manufactured 1st Milk Chocolate in 1897

CADBURY IN INDIA

Introduced in India in 1948

Introduced

Cadbury India is a fully owned subsidy of Kraft Foods India

Kraft Foods India

Remains at the top of the Indian

Chocolate Market

Chocolate Market

BRAND DEVELOPMENT

• Distinctive packaging design• Corporate purple colour• Glass and a half of full cream milk logo• Cadbury script logo.

Brand Development

Through Packaging

• Flavours• EG. Fruit & Nut, Orange, SilkIrresistible Taste

MARKET SHARE

Three Big Players

• Cadbury• Nestle• Amul

Cadbury operates 4 categories in India

• Chocolate Confectionary

• Beverages• Biscuits• Candy

Market Share of Chocolate

• Over 70% in chocolate category

• Considered as “Gold Standard Chocolates”

Marketing Strategies

New Products Innovations• Variety of

Chocolates

Target Customers• Kids &

Teenagers

Advertising Taglines• Shubh Aarambh• Kuch meetha

hojaye• Meethe me kuch

meetha ho jaye• Have you felt silk

lately ?

WHY THEY HAVE ADVERTIZED ?

Need to fight for attention• Other Confectionary Brands

Celebrations• Different products for different festivals

Product Awareness• Desire to eat a Cadbury after watching

its commercial

EVOLUTIONCadbury Worldwide Products Timeline

1865 – Cadbury Cocoa Essence

1875 – Cadbury Easter Eggs

1897 – Cadbury Milk Chocolate

1905 – Cadbury Dairy Milk

1908 – Cadbury Bournville Chocolate

1915 – Cadbury Milk Tray

EVOLUTIONCadbury Products Worldwide Timeline

1920 – Cadbury Flake

1923 – Cadbury Crème Eggs

1929 – Cadbury Crunchie

1938 – Cadbury Roses

1948 – Cadbury Fudge

1960 – Cadbury Dairy Milk Buttons

EVOLUTIONCadbury Worldwide Products Timeline

1968 – Cadbury Picnic

1970 – Cadbury Curly Wurly

1974 – Cadbury Snack

1974 – Cadbury Double Decker

1983 – Cadbury Wispa

1985 – Cadbury Boost

EVOLUTIONCadbury Worldwide Products Timeline

1987 – Cadbury Twirl

1992 – Cadbury Timeout

1995 – Cadbury Wispa Gold

1996 – Cadbury Fuse

2001 – Cadbury Brunch Bar

2009 – Cadbury Snowbites

EVOLUTIONCadbury Products Worldwide Timeline

2010 – Cadbury Silk

2010 - Cadbury Bliss

2010 – Cadbury Dairy Milk Shots

2011 – Cadbury Bournville

(Relaunched)

2012 – Cadbury Marvellous Creations

BIBLOGRAPHYwww.cadburyindia.com

www.kraftfoodsindia.com

www.evi.com

www.wiki.answers.com

www.cadbury.co.uk

www.youtube.com

THANK YOU…!!