Slide 1

BRANDING MANAGEMENTGuided by -Prof. Navneet Kaur

Presentation on : Brands Promotion 1Team MembersNameRoll No.Rahul Divgaiyan04 Bhushan Jangle 11 Shivendra Pratap Singh 332

First Ad by Cadbury in India

REAL TASTE OF LIFEKuch baat hai hum sabhi me, kuch khaas hai hum sabhi me .

Target Audience : Cadbury started to target adults with these campaigns. These campaigns have been so touching that it made people go for them for sure and without the fear of eating them in public.

Asli swaad zindagi ka !!!!!

Khane walo ko khane ka bahana chahiye.

TARGET : The strategy changed by letting out the secret that Every one has a child inside and thus everyone craves for the taste of chocolate. It now catered from children to adults and from mithai to chocolate.Kuch Meetha Ho JayeTARGET : They identified sweets to be very integral part of indian culture. Associate Cadbury with celebratory occasion.Cadbury is now popular gift item for festivals such as Rakshabandhan and Diwali.Pappu Paas Ho GayaTARGET : Acknowledged the market potential for college going youth. The treats for passing exams is now Cadbury dairy milk instead of mithai.Became a street buzz Jab pappu paas ho jaye to kuch meetha ho jaye.Meetha hai Khana Aaj pehli tareekh haiTARGET : Brings out the forth excitement as genral public and office going people wait for the 1St date of each month of calender.It increases the Joy of spending on Cadbury dairy milk.Age Group 15-35yrs

Is diwali aap kise khush kar rahe haiTARGET : This was important as indian people are fond of having somethng sweet on festival occasions.They captured the adult market by targeting the festival occasions in india through the ad campaign.Shubh AarambhTARGET : Auspicious Beginning.Shubh aarambh is driven by an effort to refresh the take on Kuch meetha ho jayeThis is an effort to merge the concept of a happy start shubh aarambh with relevant occasions such as marriage , new job etcCONCLUSION The prospective customers of cadbury dairy milk have changed from kids to adult including every family member to celebrate any occasion with dairy milk.

Dairy milk alone holds 30% share in indian chocolate market.Sells around 1 million bars a day.It has touched mainly all segments spreading its sweetness to all.

1. Airtel Jingle- A.R. Rahaman1. Airtel Jingle- A.R. Rahaman16 states, 600 million people, one serviceproviderOne network that connects India, like A.R Rahman moves India with his musicTARGET: People who need wireless network, people who want to connect on the go, people who want to be the part of the revolution of wireless communicationThis music went on to become the Airtel Signature Tune2. Join The Dots2. Join The DotsFew relation are very important, they cant beavoidedWhen relations are based on love and affections,distance is nothing-and conversation is possiblekeep connected with AirtelTARGET : special relations Son, Daughter, Wife, Husband, Mother, Father ( Every Family member)3. Communication Boundaries3. Communication BoundariesExpress Yourself platform making thecommunication barriers its focalDeewarein gir jaati hain,faasle mit jaate hain,jahan do baatein ho jaati hain(Barriers break when people talk).breakingpointofConnecting cultures, longing to communicate without anybarriers the society places, making new friends, caring, unity,peace, free mindednessTARGET: long distance relationshipSon/ daughter away from home, husband away from hiswife for business assignment, friends separated because ofcareers.4. Endless Goodbye4. Endless GoodbyeA man and his girl are neverafter they say goodbyeapart evenWith Airtel 3G video calls, you always stay close to your lovedones, no matter how far you are. love-Affection-TogethernessTARGET: people who always want to see and talk with each otherNominated as Best Ad inCANNES Festival in 20105. Street Performer5. Street PerformerDil Jo Chahe Pass LayeWherever you go, carry your entertainment with youEntertainment anywhereanyday.TARGET : On the GO entertainment lovers, Demanding6. Together Good Things Happen6. Together Good Things HappenThe growth of Airtel is related to Shahrukh khan from itsNo one to someone to stardom, which is connected to110 million fans.Unity, togetherness, networking, Aspiration, chasing the dreams, relationships, success. Life is all about experience You cannot be alone when 110 million people are connected with youTARGET: Aspirating People, close friends, people who loves networking, people who want to be together7. Har ek friend Zaroori hota hai7. Har ek friend Zaroori hota haiBesides entertaining one and all with its catchy jingle, the ad served to position Airtel as a brand that stands for friendship,and helps one to stay in touch with all kinds offriendsTGTheearly morning friendtheguywho throws his house openthelate night saviourthe ones who pay for youThe ones who borrow money fromyou- the list is endless.8. Jo tera hai wo mera hai8. Jo tera hai wo mera haiFriendship is all about sharingPicturisation: vibrant, peppy, colourful and pretty much bursting with youth, and the upbeat mood of the ad is complemented by an anthem that has started creating quite a buzz on the digital space.Relation, happiness, Youngsters, Masti, Cool factor, Memorablemoments in friends.TARGET : Tenagers, Youngsters, Tech SavyAirtelBrand is All About.Teenagers, youngsters,special relations-family, friends, lovebreaking of communication barriersExpress Yourselflove-Affection-Togetherness-bondingevery friend is importantDil Jo Chahe Pass LayeMore than 110 million people networking & many more..Sanjay Kapoor, Bharti Airtel chief executive for India and South Asia at a news conference in New Delhi March 11, 2010 said One target audience for Bhartis services is Indias 560 million youth, is who have habits akin to youth in the western world.