NITINJAYASHREE VEER AJAY DENZEL KIRAN

CADBURY PROMOTION PRESENTAT ION

First Ad by Cadbury in India

Cadbury Dairy Milk :

•kuch baat hai hum sabhi me, kuch khaas hai hum sabhi me .….. music tone to follow as background music for this ad.

• Message Strategy: Identifying customer benefits that can be used as advertising appeals•No particular situation or moment to enjoy with Cadbury Dairy milk.

• Asli swaad zindagi ka !!!!!

•Creative Strategy: No age limit, it bring our childish moment again.

•Message Source: India is a cricket crazy country thus more people has connected with it.

•Objectivity: Connect with cricket fans and the cricketers.

•Reason: Ad shows the happiest moment of cricket world, the ad had became more popular only because of dance.

•Transformational (Emotional): This Advert from Cadbury for the product Dairy Milk is Transformational.

•Everyone loves the product.

PAPPU PASS HOGAYA

MESSAGE STRATEGY

The message Strategy used here is that the brand continues to address the lower sections of small towns .

Passing an exam always calls for a celebration. But when the old student finally clears his 12th standard exams, it calls for a sweeter celebration , With Cadbury’s Dairy Milk .

12th standard which is considered as a milestone is used to strategize and convey the message .

CREATIVE STRATEGY

The concept of using pappu and his passing of an exam to put forward a strong message was the creative strategy or idea used behind creating an impact or memory about brand

The stratgey of anticipation towards the start was also used , This also helps in keeping people glue to the end of the ad so that they know the main reason of the message

MESSAGE SOURCE

The message source used here was the television .

The message source was given by a well renowned actor Amitabh bachchan .

The reason of success of this ad was its simple message given through Amitabh Bachchan and a pappu ( An old student )

PERSONAL OR NON PERSONAL COMMUNICATION CHANNEL

The channel used here was a highly effective personal communication .

The ad clearly shows that a there is a personal connect between a lot of people who shared happiness because of pappu passing the exam

INFORMATIONAL OR TRANSFORMATIONAL

The “pappu pass hogaya” is a tranformational ad .

The core essence of Cadbury’s Dairy Milk has always been happiness and this has been extensively used in the ad

It transforms a person’s perception that every happy moment is supposed to be celebrated with a dairy milk

Naya Dosti ka Shubh aarambh

MESSAGE STRATEGY

Cadbury Dairy Milk, India's favorite chocolate brand, celebrates the beginning of new friendships with its latest ad , 'nayi dosti ka shubh aarambh'. 

The Ad showcases the first magical moments of a blossoming friendship between a young girl and boy on the sidelines of a wedding, an occasion that in itself connects to new relationships.

The traditional setting, combined with the contemporary twist results in an easily relatable and youthful ad .

CREATIVE STRATEGY & MESSAGE SOURCE

The new commercial is out at a traditional wedding ceremony, A teenage girl and boy exchange notes on how every family has a "dancing uncle/aunty" and an "allergic aunty/uncle".

They quickly realize that the two families have much more in common than they thought. When the girl excitedly asks, "Tumhaari family mein mere jaisa kaun hai?" the boy smiles and replies"Main". 

The message source over here was given by two new young actors and this created a spark because it could be easily related with the youngsters of our country .

TRANSFORMATIONAL OR INFORMATIONAL

The ad is a transformational ad , because it transofrms happiness in the purest relationships ever FRIENDSHIP .

It also conveys and brings two strangers together in a significant way and gives a message towards the end .

Cadbury Dairy Milk Silk : Traffic

Cadbury Dairy Milk Silk Traffic Jam Kiss me _ miss me TV AD.mp4

Cadbury Dairy Milk Silk:

•Kiss me, miss me…..a jazz music tone to follow as background music for this ad.

• Message Strategy: When stuck in traffic enjoy a Cadbury Dairy milk Silk.•Even when you have your own Silk, the chocolate is so tempting that you want even more.

•Creative Strategy: Explore the Life of today’s working professional. Today most of the youth spends a lot of time in their car.

•Message Source: Two individuals representing the common working average indian .

•Objectivity: Connect with youth and working professionals.

•Reason: Time spend in the car in traffic can be turned into fun by sharing a Cadbury or enjoying a Dairy milk silk. The change in the Silk bar of chocolate, which was made more silkier.

•Transformational (Emotional): This Advert from Cadbury for the product Dairy Milk Silk is Transformational. One to Many.

•The advertisement is to relate the daily life of professionals or travelers. Dairy Milk silk is launched with a more Silkier Texture and better taste.

•Make new Friends with a Dairy Milk Silk.

Cadbury Rich Dry Fruit Collections:

Cadbury Rich Dry Fruit Celebrations:

•Pyaar se baana ke dekho, pyaar hi paaooge tum…..music tone to follow as background music for this ad.

• Message Strategy: A feel good factor when you gift it to your family or friends.

•Motivate employees to spread the happiness among the customers and themselves by making the chocolate with love and affection.

•Creative Strategy: Show the Customers how the Rich Dry Fruit Chocolates are made using only the best of ingredients. A smile is all one needs to spread the love. Age is no bar for gifting the Rich Dry Fruit Chocolate range. Improved packaging.

•Message Source: Employees who make the chocolates. Customers and Consumers who enjoy gifting and eating these delicacies. The various locations from where the ingredients are sourced.

•Objectivity: Connect with youth and working professionals, corporate gifting.

•Reason: Direct Consumer and Customer connect. Change in packaging of the corporate gifting box. Exotic locations and processes involved with chocolate making are shared.

•Transformational (Emotional): This Advert from Cadbury for the product Dairy Milk Silk is Transformational.

•The advertisement is to relate the processes that Cadbury employs to make the premium chocolates.•Everyone loves the product.

Informational (Rational):

• The Advertise is also rational. The advertisement gives many customers the knowledge of the processes that the company uses to produce the product.

•This is a Many to Many Communication Approach.