cadence_essential_overview
TRANSCRIPT
DISCOVER WHAT THE RAKUTEN MARKETING TEAM CAN DO FOR YOUR BUSINESS AT WWW.RAKUTENMARKETING.COM
© 2015 Rakuten Marketing, LLC. All rights reserved. Other trademarks are owned by their respective owners.
Attribution is Essential, and it comes at no cost to all Rakuten Marketing clients
At Rakuten Marketing, it is our belief that advertisers shouldn’t have to pay for transparency into
their marketing investments. With our omnichannel attribution platform, Cadence Essential*,
Rakuten Marketing is empowering clients with the insights they need to make smarter decisions.
All Rakuten Marketing clients have access to Cadence Essential at no additional charge.
TRANSFORMING THE WAY THAT WE LOOK AT MARKETING
With Cadence Essential, marketers have a single, consistent view of performance across all their
digital channels, providing a deeper understanding of specific consumer behaviors and insight
into how each channel contributes to conversion.
Flexible dashboards provide unique insights into your marketing performance:
Omnichannel Performance Dashboard e Provides an overview across all digital marketing channels.
e Drill down into your Rakuten Marketing channels for granular insight.
e Understand where to invest budget across channels and how to optimize individual channels.
User Journey Dashboards e Provides a deeper understanding of the most common and highest performing journey paths.
e Identify where certain channels appear most commonly in the user journey and which journey lengths bring in the most revenue or have the highest average order value.
Comparison Dashboard
e Easily create side-by-side comparisons of two campaigns, publishers, ads or keywords.
e Evaluate against various KPIs including visits, attributed revenue, last click revenue, conversion rate, attributed ROI and more.
Trending Dashboard e View data by different date and time periods (e.g. day of week, week of month, month of
year, hour of day) to highlight trends.
e Test whether those trends apply across the board or are specific to campaigns and partners.
Display Dashboard
e View all Rakuten Display channel metrics including impressions and engagements.
e Drill down to view data on specific strategies, campaigns or ads.
*Cadence Essential is currently in beta testing and will be available in Q2 2015.
ABOUT RAKUTEN MARKETING
Rakuten Marketing is the global leader in
omnichannel marketing and driving the
omni experience. Offering an integrated
strategy that combines consumer centric
insights with e-commerce expertise,
Rakuten Marketing aims to inspire better
marketing. Rakuten Marketing is backed
by global Internet retailer Rakuten, Inc.
CADENCE ESSENTIAL PROVIDES CROSS-CHANNEL INSIGHTS TO MAKE SMARTER MARKETING DECISIONS
EMAIL INQUIRIES: [email protected]
TRANSPARENCY INTO THE CUSTOMER JOURNEY
RAKUTEN MARKETING
OMNICHANNEL ATTRIBUTION
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