Café Market Egypt

Pillars consultancy www.PILLARS-EG.COM

info@pillars-eg.com

2

• Café Key Chains comments

• Bakery – Mini Market – Coffee Shop On the Run

• Café – Bakery The Coffee Bean & Tea Leaf

• Café – Bakery Cilantro Cafe’

• Café – Bakery Makani

• Café - Bakery Terianon

• Café Beano’s

• Café Starbucks Coffee

• Café Grand Café

• Café Costa Coffee

• Café Segafredo

Table of contents

3

Starbucks Coffee Bean & Tea

Leaf Trianon Beano’s

Cilantro Grand Café Makani On the Run

Second Cup Costa Einstein Segafredo

Café Table of Contents

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Café Key Chains comments

Chain # Preferences Comment Potentiality

On the Run 25

- Considerable volume due to large No of outlets

- Trendy outlets , preferred by Youth - Marketing Activities -

Supplied by Lapoire, Average due / subject to win Lapoire

Coffee Bean and Tea Leaf

9

• Trendy outlets – Preferred for Youth • Good progress in only a few years • Selective outlet locations – Premium

outlets

Bakery Supplied by Egyptian Danish Company for Bakery

Subject to Supplier Acceptance

Cilantro 38

• Strong brand / Trendy • Large No of outlets /

Medium

Makani 10

• Few outlets – Good Perception to consumers

• Managed by D

Subject to acceptance of Devine worx Average potential / Medium Size of bakery

Trianon 13

• Average No of outlets • Good Heritage – No marketing

activities

Managed by ITC – Similar to “Coffee Bean and Tea Leaf” Bakery Supplied by Egyptian Danish Company for Bakery

Average Potential /

Beano’s 20

• Similar to Cilantro • Large No of outlets • Trendy -

Supplied by La poire Average Potential /

Starbucks coffee 21

• Large No of outlets • Selective locations / premium

Location and outlets

Grand Cafe 9

• Premium Café / good locations and outlets

• Trendy

Managed by Americana Central Supply Chain - Americana

Second Cup 4 • Premium locations/ Premium outlets

Franchise of the Canadian Chain

Good Potential / Despite Operating a alimited number of outlets

Costa Coffee 31

• Less Premium than known International brands as Starbucks & 2nd cup

Managed by Americna

Segafredo 4 • Premium outlets / premium offering

Einstein Café 2

5

Bakery – Mini Market – Coffee Shop On the Run

Outlet Locations : (Mobil Stations )

6th of October City: 26th of July Corridor, Juhayna Sq., 6th of October City 6th of October City:Al Wahat Rd. (opp. Dreamland), 6th of October City 6th of October City:26th of July Corridor (beside Hyper 1), 6th of october City 6th of October City:Km 28 Cairo/Alex. Desert Rd. (before toll gate), 6th of October City Heliopolis :21 El Khalifa El Ma'moun St., Roxy Heliopolis :46 El Hegaz St. Heliopolis :481 El Oruba St. (opp. Le Méridien Heliopolis) Heliopolis :66 El Merghany St. Heliopolis :72 El Khalifa El Ma'moun St., Roxy New Cairo City : Mobil (intersec. of Ring Rd. & Suez Highway, beside JW Marriott Hotel Cairo)

Down Town:16 Ramsis St. Heliopolis :33 Joseph Tito St., New Nozha Maadi : Mobil (intersec. of Palestine St. & El Laselky St.), New Maadi Heliopolis :66 El Nozha St. Maadi : Mobile, 1017 Corniche El Nil (at El Malek El Saleh Brdg.) New Cairo City :Al Rehab City, Gate #13 New Cairo City :33 Service Center St., Al Tagamoe Al Khamis Maadi :Misr/Helwan Agriculture Rd. (behind Osman Towers) Dokki :50 Mourad St. Mohandessin:18 Gameat El Dowal El Arabia St.

Giza:11a Cairo/Alexandria Desert Rd. (opp. Mena House Oberoi), Haram Mohandessin:28 El Batal Ahmed Abdel Aziz St. Mohandessin:12 El Batal Ahmed Abdel Aziz St. Giza: Mobil (intersect. of Aly El Sherif St. & El Manial St.)

The On the Run Convenience stores brand is owned by Alimentation Couche-Tard (ACT), a Canadian convenience store company, that operates other c-store brands including Circle K, Couche-Tard and Macs. Globally, ACT is the 2nd largest convenience store company, with more than 9,000 stores operated under these recognized brand names. On the Run is the most recent acquisition of Alimentation Couche-Tard, having been purchased in May 2009. On the Run opened its first test store in Holden, Mass in July 1994, in conjunction with a Mobil station. With the corporate merger of ExxonMobil, On the Run was named the flagship store brand for ExxonMobil stations in August 2000. The recipient of numerous industry awards, On the Run is a recognized leader in the convenience store industry, striving to be the best convenience store retailing network in the United States.

On the Run wakes you up and gets you started with fresh beginnings breakfast sandwiches, Krispy Kreme doughnuts and a delicious cup of our world famous On the Run Gourmet coffee. Satisfy your mid-day hunger pangs with On the Run's "always-fresh, hot-off-the-grill" smoked sausages, delicious hot dogs, or Tornados spiced up with a snap of jalapeños and salsa. Or try one of our hearty Take Away Café sandwiches, a serving of flavorful cheesy nachos, or a nutritious health bar and cold bottle of water or juice – the choice is always yours at On the Run. After a long day of work, what better pick-me-up is there than a cold refreshing beverage, from your local On the Run? At On the Run we know about late-night cravings. Whether it is ice cream or chips, chocolates or pretzels – or one of everything, we have it for you 24/7. From doughnuts to hot dogs, salty snacks to fountain drinks, candy to ATM’s – On the Run can help you find it fast. Our friendly store employees offer you quick and courteous service to get you on your way. We take pride in our stores, offering customers a wide variety of quality products at a fair price, maintaining clean restrooms and providing prompt and efficient check out service.

Contact Information:

Website ontherun.com

l

6

Café - Bakery The Coffee Bean & Tea Leaf

Area Address Telephone

Zamalek, Cairo 5 Abou El Feda St. Below Om Kolthoum Hotel 02-27350429

Al Rehab City, Cairo Phase 3, Floor 0 Inside Rehab Mall 2, shop no. 21 02-26925240

6th Of October, Giza 3 /65G Central Spine, El Sadat Sq., Floor 1 Inside Vodafone Egypt 02-25294711, 011-7115371

Airport Area, Heliopolis, Cairo Airport Rd. Inside Cairo International Airport - TB 1 02-22655887

Hadayek El Maadi, Maadi, Cairo 94 Rd. 105 Inside Link Dot Net Co. 02-27686500

Almaza, Heliopolis, Cairo omar Ibn El Khattab st. Almaza Sq. Inside Tivoli Dome Mall 010-3360467

Maadi, Cairo 82 Rd. 9 In Front Of Mishriki Pharmacy 02-27530451, 011-7115387

Marina, North Coast Km 98, Cairo Alex Desert Rd. in front of marina gate 5 010-1219152

Established in 1963, Coffee Bean & Tea Leaf is now one of the oldest importers, roasters and multi-unit retailers of specialty coffee and tea in the United States. · The company opened 600 outlets worldwide. · It is considered the second best coffee retailer after Starbucks in the USA , the Far East and Middle East . · Coffee Bean specializes in coffee-based drinks, tea blends and iced blended beverages. · The first outlet in Egypt will open in August 2006, · In total, 20 outlets are expected to be open within 5 years

Coffee Bean and Tea Leaf is the brand of the Stars, Angelina Jolie, Megan Fox, David Beckham, Madonna and many more crave for coffee Beans products. Started in California in 1963 as a community café with freshly brewed and imported coffee from the most exotic places in the world. By mere chance a loyal Coffee Bean & Tea Leaf customers ordered an ice blended coffee and it was the start of the Ice Blended coffees invented by the Coffee Bean and commercialized by Starbucks. Taste the original Ice Blended at the Coffee Bean & Tea Leaf to find out the difference by yourself. There are 750 shops in 22 countries in the world and that number keeps on growing every year.

Category: Café – Bakery – Pastry

Website www.itcgroup.com/House_Coffee.htm

http://www.itcgroup.com

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Café – Bakery Cilantro Cafe’

Outlet locations :

6th of October: Diamond Mall (beside Renaissance Cinema), 6th of October City 6th of October: Hyper 1, El Sheikh Zayed City, Entrance #1, 6th of October City 6th of October: Dandy Mega Mall, Km 28 Cairo/Alexandria Desert Rd., 6th of October City 6th of October: Shell, El Sheikh Zayed City, 6th of October City 6th of October: Total, Al Wahat Rd., 6th of October City Down Town: 31 Mohamed Mahmoud St. (opp. AUC) Down Town: Towers Mall at Nile City, 2005 Corniche El Nil, 1st Floor Nasr City: 39 Abbas El Akkad St. Zamalek : 157, 26th of July St. Zamalek : Om Kolthoum Tower, 5 Abul Feda St. New Cairo City : Total, Cairo/Ismailia Desert Rd., Al Obour City New Cairo City : Al Rehab City, Food Court New Cairo City : Total, Al Tagamoe Al Khamis New Cairo City : Shell, El Teseen St., Al Tagamoe Al Khamis Maadi : Shell (behind Maadi City Center), El Maaraj City Zamalek : Shorouk Bookstore, 17 Hassan Sabry St. New Cairo City : Shell, Al Shorouk City New Cairo City : Shell, The American University in Cairo (AUC), Al Tagamoe Al khamis Dokki : 10 El Messaha Sq. Mohandessin: 2 Wadi El Nil St. (off Gameat El Dowal El Arabia St.) Giza: Shell, El Bahr El Aazam St. Mohandessin: Atlas Zamalek Hotel, 20 Gameat El Dowal El Arabia St. Dokki : 52 Nadi El Seid St. Mohandessin: Shorouk Bookstore, 26 Mohamed Kamel Morsy St. Maadi : 17 Road 216, Degla, New Maadi Maadi : 7/2 El Nasr St., New Maadi Maadi : 90 Road 9 Maadi : Maadi City Centre, Ring Rd. Maadi : Total, Corniche El Nil (Maadi Second Entrance) Maadi : Total, Autostrad Rd. Heliopolis : 4 Ibrahim St., El Korba Heliopolis : 55 Abdel Hamid Badawy St. (opp. El Shams Club) Heliopolis : 87 El Merghany St. Heliopolis : Citystars, Omar Ibn El Khattab St., Phase 1, 2nd Floor Heliopolis : Tivoli Dome, Omar Ibn El Khattab St. Heliopolis : 9 El Shahid Sayed Zakaria Khalil St., Sheraton Bldgs Nasr City: City Light, 1 Makram Ebeid St. Heliopolis : 126 Osman Ibn Affan St. (off Triumph Sq.)

About : Established in 1999,delicious Inc. gave birth to our Café brand at the start of the millennium with the opening of its first store in Cairo, Egypt in the year 2000 Since its opening, our cafe has set out to effect a dramatic change in the coffee shop concept in Egypt & lead the market to a new era.

Celantro Cafe

Address: 23 Sad Al-aaly St, Malekah Tower Maadi

Tel: 2380082/3 Fax: cilantrocafe.net

16313

8

Café – Bakery Makani

Outlet Locations :

Mohandessin 9 Amr St. (Off Syria St , behind El Salam Hospital)

Heliopolis 27 Hassan Sadek St. (behind Baron Palace)

Maadi 250 St. (opposite Grand Mall)

Zamalek 118, 26 July St.

Meseken Sheraton El Sit Hosneya Live (Serving Sushi Only, El Sit Hosneya & ZO) Oasis D'Heliopolis (behind Caltex Station)

Kattameya Down Town Mall 90 Street

Hadabah Hadabah Um El Sid (Gazia Mall, next to Sheikh Abdallah Supermarket)

Naama Bay Peace Road, Rosa Mall

ALEXANDRIA Alex City Center (Carrefour) Phase 2

NORTH COAST Marina 5 Venicia Hotel

About : • Since Makani began as a popular up-start bakery in back in 2002, we have made it our mission to create distinctive spaces that bring

people together and break down barriers in food services. Our progressive approach to food led us to innovate new directions for Makani, first by developing into a delicatessen, then by pioneering an affordable Sushi Bar.

• While we believe in that old adage that 'A Rolling Stone Gathers No Moss', we continue to stay true to our tradition of establishing each Makani branch as a response to the particular needs of the community. As a result, we have gradually moved East to West, putting down roots in seven neighborhoods with delivery services covering nearby locations. Considering that we first started straight out of the founder's kitchen, we reckon it's a good start.

• From here on, we aim to prove that our homegrown talent can grow and still deliver consistently high quality, innovative food, service, and spaces for the communities where we work.

• Follow the rest of our story and become a part of the Makani's experience..

Food Menu Menu

Makani Management

Website makaniegypt.com

16669 1 Makani Inside Gazia Mall, Shop No. 12

Umm El Sid Hill, 069-3664422, 012-9001226

2 Makani Inside Roza Mall Naama Bay, 069-3604421, 069-3604422

3 Makani Beside Gomhoureya Pharmacy

Zamalek, Cairo 02-27361486, 02-27361496

4 Makani 16669

5 Makani Inside Downtown Mall New Cairo, Cairo 16669, 012-5943403, 02-29297045, 02-29297046

6 Makani Del Mar

Beside Maxim Inn Venezia Hotel

Marina, North Coast 16669, 012-9001227, 012-9001235

7 Makani Del Mar

16669

8 Makany 02-26351146, 02-26351157

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Café - Bakery Terianon

Outlet Locations :

Mohandeseen 17, 18 Zamalek Club Wall, Landmark: In front Of On The Run 02-33452012, 02-33470838

Cairo Alex Desert Rd. Km 28, Landmark: Beside Dandy Mega Mall 02-35392488

Alexandria 14th Of May Rd. Landmark: Inside Green Plaza Mall Semouha, 03-4288141

Nasr City 3 Makram Ebaid St. Landmark: Inside City Center 6th Zone, 02-26709870, 02-26709871, 010-3477418

Alexandria 9 Ibrahim El Sherif St. Landmark: Inside Kiroseiz Mall, Mostafa Kamel, 03-5452260

Sidi Beshr, Alex 538 El Guish Rd. 03-5403835, 03-5403839, 03-5403840

Azhar Salah Salem Rd., El Darrasa , Landmark: Inside Al Azhar Park 19135, 011-7115293, 010-0929323

Mohandeseen Home Delivery Tel:19020

Cairo Alex Desert Rd. Km 28,Landmark: Inside Dandy Mega Mall, Gate 2 02-35391774

Heliopolis, Omar Ibn El Khattab St., Floor 1- Inside Stars Centre, Phase 1, Entrance No. 5 02-24802294, 012-7700914

Al Rehab City Phase 1 , Landmark: Inside Rehab Mall 1 02-26925230, 02-26925232

Heliopolis 19 Botros Ghaly St.Landmark: in Front Of heliopolis cinema Roxy, 02-24511504

New Cairo Plot 67, 68, , 5th Compound Services Centre Landmark: Inside Seven Stars Mall 02-26190612, 02-26190611

About : Known as one of the oldest European bakeries, Trianon Cafe has been serving its loyal customers the best pastries since 1683. In addition to elegant and colorful pastries and desserts, the menu also features a variety of light sandwiches, salads and pizzas. The atmosphere and decor is classy and warm with handpainted wall murals and chandelier lighting. Service is pleasant and efficient. Specialty cakes and catering is available. Several Cairo locations.

Trianon For Food & Bakerys

Address : 17 mahmoud basiony st. Downtown, Cairo

Tel: 02-25759102, 02-25759103, 02-25745869

Website itcgroup.com/Terianon.htm

19020

Owned by ITC Group

10

Café Beano’s

Outlet Locations :

Alex. Cairo Desert Rd., Alexandria | San Stefano, Alexandria | Semouha, Alexandria | Downtown, Cairo | El Sherouk City, Cairo | El Korba, Heliopolis, Cairo | Sheraton Bldgs., Heliopolis, Cairo | Heliopolis, Cairo | Heliopolis, Cairo | Airport Area, Heliopolis, Cairo | Maadi, Cairo | Mokattam, Cairo | 6th Zone, Nasr City, Cairo | 1st Zone, Nasr City, Cairo | Zamalek, Cairo | 6th Of October, Giza | Agouza, Giza | Giza, Giza | Mohandeseen, Giza

• Beano’s is everything a coffee shop and cafe should be – a combination of comfy seating and the aroma of freshly brewed coffee. This popular cafe chain, often crowded with students, offers a varied selection of hot and iced American coffee drinks and teas. The menu also features light breakfast items, soups and well-made sandwiches. Daily newspapers and magazines are available for browsing.

84 Abou Bakr El Seddik St. Landmark: Beside Cook Door Safir Square, Heliopolis, Cairo Tel: 02-24170514

Outlet Locations :

Zamalek 8 El Sheikh El Marsafy Sq. Beside Cairo Marriott Hotel 02-27350576,

El Korba, Heliopolis 15 Baghdad St. Beside La Poire Pastry 02-26903484

Semouha, Alex 37 Victor Emanuel Sq. Beside La Poire 03-4266993

Downtown 49 El Falaky St., Beside Costa Coffee & The Auc 02-27922328

Heliopolis Omar Ibn El Khattab St., Floor 1 Inside Stars Centre, Phase 2, Gate 7 02-24802390

San Stefano, Alex El Guish Rd., Floor 1 Inside San Stefano Grand Plaza Mall 03-4690012

Agouza, Giza 192 El Nil St., Inside British Council Inside British Council 02-33001887

Maadi 73 Rd. 9 Beside Costa Cafe 02-23594587

El Sherouk City Misr Ismaileya Desert Rd. Inside The British University In Egypt - BUE 02-26890000

Giza, Giza 6 Ibn Arhab St. Off El Nil St. Beside La Poire 02-37769844

Airport Area, Heliopolis Inside Cairo International Airport – Term 1 02-22655661

Safir Square, Heliopolis 84 Abou Bakr El Seddik St. Beside Cook Door 02-24170514

1st Zone, Nasr City 37 Abbas El Akkad St., Beside Mcdonald's Beside McDonald's 02-22620274

6th Zone, Nasr City 94 Makram Ebaid St. Beside Mffco Helwan For Furniture 02-22731783

Mokattam 509 Rd. 9 beside National Societe Generale Bank 02-25056929

Sheraton Bldgs., Heliopolis; Airport Rd. Inside Oasis D' Heliopolis

Heliopolis Omar Ibn El Khattab St., Floor 4 Inside Stars Centre, Phase 1, Food Court 02-24802178

Alex. Cairo Desert Rd., Alex inside Alexandria City Centre 03-3970274

Mohandeseen, Giza 34 Gamaet El Dewal El Arabeya St. In Front Of National Motors Co. 02-33057969

6th Of October, Giza Inside Mall Of Arabia, Shop No. 240, 241

11

Café Starbucks Coffee

Outlet Locations :

Alex. Cairo Desert Rd., Alexandria | San Stefano, Alexandria | Semouha, Alexandria | Downtown, Cairo | El Sherouk City, Cairo | El Korba, Heliopolis, Cairo | Sheraton Bldgs., Heliopolis, Cairo | Heliopolis, Cairo | Heliopolis, Cairo | Airport Area, Heliopolis, Cairo | Maadi, Cairo | Mokattam, Cairo | 6th Zone, Nasr City, Cairo | 1st Zone, Nasr City, Cairo | Zamalek, Cairo | 6th Of October, Giza | Agouza, Giza | Giza, Giza | Mohandeseen, Giza

About : • It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique.

• It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. • But it’s a connection. • We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the

world, to the way we engage with our customers and communities to do business responsibly. • From our beginnings as a single store over forty years ago, in every place that we’ve been, and every place that we

touch, we've tried to make it a little better than we found it.

Category Starbucks

Website www.starbucks.com

Outlet Locations :

New Maadi, Maadi, Cairo beside credit agricole bank 02-29820106, 018-0819994

6th Zone, Nasr City, Cairo Inside City Center 02-22876057

Heliopolis, Cairo Inside Stars Centre, Phase 2 02-24802468, 012-0800350

Alex. Cairo Desert Rd., Alexandria Inside Alexandria City Centre 03-3970181

Airport Area, Heliopolis, Cairo Inside Cairo International Airport - TB 1 02-22684387

Umm El Sid Hill, Inside Il Mercato Mall 069-3661575-069-3603941, 012 -0800327

San Stefano, Alexandria Beside San Stefano Grand Plaza Mall 03-4690216

El Korba, Heliopolis, Cairo In Front Of Normandy Outdoor Cinema 02-22905531, 012-0800326

Corniche El Maadi, Maadi, Cairo Beside Image Showroom 02-25280494, 018-9888542

Ramlet Boulak, Cairo In Front Of Renaissance Cinema 02-24619283, 012-0800307

Heliopolis, Cairo Inside Stars Centre, Phase 2 02-24802469

Mohandeseen, Giza Beside Friday's Restaurant 02-37616625, 018-5022215

Obour City, Kaliobeya inside Golf City mall 02-49210762, 012-0800276

Mohandeseen, Giza In Front Of Techno Scan - Osama Khalil Radiology Centers 02-37601353, 012-9007799

Heliopolis, Cairo Inside Stars Centre, Phase 1 02-24802639, 012-0029885

Cairo Alex Desert Rd., Giza beside dandy mega mall 02-35390374, 018-5022214

Zahraa El Maadi, Maadi, Cairo inside maadi city centre, Gate 2 018-5002677

Naama Bay, Beside roza mall 069-3604356, 018-3207470

Naama Bay, Inside Al Khan Mall 069-3710410, 018-9888547

Almaza, Heliopolis, Cairo Inside Tivoli Dome Mall 02-24153277, 018-0819995

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Café Grand Café

Outlet Locations :

Alex. Cairo Desert Rd., Alexandria | San Stefano, Alexandria | Semouha, Alexandria | Downtown, Cairo | El Sherouk City, Cairo | El Korba, Heliopolis, Cairo | Sheraton Bldgs., Heliopolis, Cairo | Heliopolis, Cairo | Heliopolis, Cairo | Airport Area, Heliopolis, Cairo | Maadi, Cairo | Mokattam, Cairo | 6th Zone, Nasr City, Cairo | 1st Zone, Nasr City, Cairo | Zamalek, Cairo | 6th Of October, Giza | Agouza, Giza | Giza, Giza | Mohandeseen, Giza

• Americana Group’s first outlet under the Grand Café sign opened its doors in Alexandria, Egypt, in 1988. At all its carefully chosen locations, this charming café concept features an open-air setting, stunningly scenic views and high quality beverages and grilled platters. The brand quickly gained attention as consumers enjoyed its repertoire of delicious food, flavoured water pipes and fresh juices.

• Americana Group soon grew the concept to a total of 11 Grand Café outlets across the Arab World, dotted along the River Nile in Egypt, as well as tourist attractions like Giza and Egypt’s northern coast. The Grand Café chain is also present in Syria and Sudan.

• The open-air atmosphere is what makes Grand Cafe such a popular restaurant. Grand Cafe offers several branches throughout Cairo. If you desire a Nile view, try either the Maadi or Giza locations. In Maadi (favored by expats and locals), enjoy lunch or dinner on a terrace by water and in Giza (favored by tourists), on the deck of the docked Americana boat. Choose from a delicious selection of shishas, mezzes (appetizers), grilled platters and fresh juices.

Website http://www.americana-group.net/Our-Brands/Restaurants/Grand-Cafe.aspx

Grand Café

Outlet Locations :

- 48 El Thawra St.

- 26 Nile St., (Americana Boat).

- Corniche El Nile (Maadi 2nd Entrance).

- Dandy Mall, Cairo-Alex Desert Rd. Kilo 28

- Scot's Club - Bahary.

- Kilo 57.5 (Beside KFC).

- Sidi Abdel Rahman

- Champs Elysee St.

- Porto Ghaleb.

Second Cup

Outlet Locations :

6th Of October, Giza Juhaina Sq. Landmark: Inside Mall Of Arabia, Gate 23, Shop No. G13 012-7412662

Cairo Alex Desert Rd., Giza Km 28, Landmark: Inside Dandy Mega Mall 02-35392209

Mohandeseen, Giza 38 Soliman Abaza St. Off Gamaet El Dewal El Arabeya St. 02-33380385, 010-6288773, 012-7412662

Heliopolis, Cairo Omar Ibn El Khattab St., Floor 0Landmark: Inside Stars Centre, Phase 1, Shop R12 02-24802093, 012-7412662

BinHendi Enterprises has joined forces with Plaza Property Management to introduce the Second Cup cafe chain in Egypt. The joint venture signals the start of Bin Hendi Enterprises' expansion plans for the region, with the flagship outlet to be located in Cairo, followed by a number of other outlets in and Alexandria

website www.secondcup.com/

City Stars Mall, Store #9770 Address: Naser City Omar Abn Elkhatab street Ground floor City stars shop # R 12 Phase one Partner: Bin Hendi/Plaza for property management 12 Samir Mokhtar Ard Elgolf Heliopolis, Cairo Egypt Cairo Mobinil , Store #9790 Address: Nile City building, Cornish El nil inside Mobinil Building Partner: Bin Hendi/Plaza for property management 12 Samir Mokhtar Ard Elgolf Heliopolis, Cario Egypt Cairo Arabian Mall, Store #9791 Address: Arabia Mall 6th of October City shop # G13 Partner: Bin Hendi/Plaza for property management 12 Samir Mokhtar Ard Elgolf Heliopolis, Cairo Egypt Giza - Greater Cairo Dandy Mega Mall, Store #9739 Address: Dandy Mega Mall - Ground Floor - beginning of Cairo/Alexandria Desert Road Partner: Bin Hendi/Plaza for property management 12 Samir Mokhtar Ard Elgolf Heliopolis, Cairo Egypt Mohandessein Giza - Greater Cairo Mohandessein, Store #9738 Address: 38 Soliman Abaza St. Of Gamet El Dawal St. Partner: Bin Hendi/Plaza for property management 12 Samir Mokhtar Ard Elgolf Heliopolis, Cairo Egypt http://mysecondcup.com/stores.php?country=2

13

Café Costa Coffee

Outlet Locations :

Alex. Cairo Desert Rd., Alexandria | San Stefano, Alexandria | Semouha, Alexandria | Downtown, Cairo | El Sherouk City, Cairo | El Korba, Heliopolis, Cairo | Sheraton Bldgs., Heliopolis, Cairo | Heliopolis, Cairo | Heliopolis, Cairo | Airport Area, Heliopolis, Cairo | Maadi, Cairo | Mokattam, Cairo | 6th Zone, Nasr City, Cairo | 1st Zone, Nasr City, Cairo | Zamalek, Cairo | 6th Of October, Giza | Agouza, Giza | Giza, Giza | Mohandeseen, Giza

• Middle Easterners are some of the world’s most dedicated coffee enthusiasts. With a tradition of coffee drinking dating back hundreds – if not thousands – of years, their enthusiasm for Costa Coffee was virtually guaranteed. The global brand’s 22-minute slow roasting process did not take long to attract consumers, who filled Costa Coffee outlets to enjoy Costa’s smoother, richer flavour coffee with freshly baked pastries. Under the banner of the Americana Group, the Middle East ranked among the fastest growth areas for the Costa Coffee franchise, which originated from a small café in London to become an international phenomenon. Welcoming customers with cozy sofas, an extensive food menu and, most importantly, sublime coffee, Americana Group’s Costa Coffee network now numbers 50 outlets in prime locations across Egypt, Jordan, Lebanon and Syria.

• http://www.americana-group.net/Our-Brands/Restaurants/Costa-Coffee.aspx Costa Coffee

Outlet Locations :

Km 149, Matrouh Alex Desert Rd. Inside Hacienda's Beach Resort Sidi Abdel Rahman, North Coast 046-9224460

Km 57, Inside Diplomatic Village 2 Alex. Matrouh Desert Rd., North Coast 03-4104667

Km 105, Matrouh Alex Desert Rd., The Platform In Front Of Marina 5 Marina, North Coast 012-1484503

Omar Ibn El Khattab St., Floor 3 Inside Stars Centre, Phase 1 Heliopolis, Cairo 02-24802206

37 Abbas El Akkad St. 1st Zone, Nasr City, Cairo 02-24041220

Km 6, Inside Alexandria City Centre, Gate 2 Alex. Cairo Desert Rd., Alexandria 03-3970127

16 El Merghany St. In Front Of Heliopolis Club Roxy, Heliopolis, Cairo 02-22569495

Extension Of 26th Of July Spine Inside Hyper One 6th Of October, Giza 02-38505038

Km 28, Inside Dandy Mega Mall Cairo Alex Desert Rd., Giza 02-35393524

15 El Maraashly St. In Front Of Seoudi Market Zamalek, Cairo 02-27382040

399 El Guish Rd. Inside San Stefano Grand Plaza Mall - San Stefano, Alexandria 03-4690177

49 El Falaky St. Intersection Of Mohamed Mahmoud St. In front Of AUC Library Downtown, Cairo 02-27958886, 02-27955572

Marina 4 Beside Pizza Hut Marina, North Coast 046-4451680

Marina 5 Beside Fish Market Marina, North Coast 046-4453625, 012-5526274

73 Rd. 9 Beside Beano's Cafe Maadi, Cairo 02-23804887, 02-27510306,

Rd. 250 El Maadi Grand Mall Sq. Infront Of Maadi Grand Mall Maadi, Cairo 012-3978311

Sharm Elysees St. Inside Il Mercato Mall Umm El Sid Hill, 069-3663336, 010-0700794

Omar Ibn El Khattab St., Floor 5 Inside Stars Centre, Phase 1 Heliopolis, Cairo 02-24802207

35 El Zamalek Club Wall, Gamaet El Dewal El Arabeya St.

In front Of Atlas Zamalek Hotel Mohandeseen, Giza 02-33029918, 02-33029924,

Ring Rd., El Mearag City Inside Maadi City Centre Zahraa El Maadi, Maadi, Cairo 02-25204497

39 Cleopatra St. Salah El Din Sq. Inside Cleopatra Hospital Heliopolis, Cairo 02-24143931

125 Hassan El Maamoun St. In Front of Al Ahly Club 6th Zone, Nasr City, Cairo 02-22717786

5 , Food Court Al Rehab City, Cairo 02-26923230

274 El Guish Rd. Stanly, Alexandria 03-5445463

45 Mossadak St. In front Of Raya Electronics Dokki, Giza 02-37607523

Km 34, Alex Matrouh Desert Rd. Inside Sidi Kreir Armed Forces Village Sidi Kreir, North Coast 03-3404226, 010-8836615

Km 126, Inside Diplomatic 3 Village Alex. Matrouh Desert Rd., North Coast 012-8257642, 046-4680308,

Palm Hills Inside Palm Hills Club 6th Of October, Giza 012-6622734

Misr Ismaileya Desert Rd., Golf City Inside Golf City Mall Obour City, Kaliobeya 02-46105544

Sheraton St. In Front Of Seagull Beach Resort Sekala, Hurghada 065-3451036

October City El Motamayez District, 6th Of October, Giza 02-38372211

14

Café Segafredo

Outlet Locations :

110 26th Of July St. Landmark: beside Mobil gas station Zamalek, Cairo 02-27354242

79 Abdel Hamid Badawy St. Landmark: in Front Of El Shams Club Heliopolis, Cairo 02-26232321

6 A Aswan Sq. Mohandeseen, Giza 02-33052965

Old Marina Landmark: Beside El Maghreby Restaurant Abou Tig Marina, El Gouna 011-7115254

Segafredo Zanetti is now the leading Espresso producer in Italy and throughout the world, with more than 70,000 clients and 50 million cups of espresso drunk each day. Its mission is to spread the taste, the culture and preparation method of the true Italian Espresso to the whole world. Translating this objective into action means offering a product of the utmost quality, quality that is guaranteed from the coffee plant to the cup, as only Segafredo Zanetti knows how.

Segafredo website www.segafredo.it

Outlet Locations :

Heliopolis 95 El Merghany St. Tel: 02-24183235

Zamalek 6 A Ismail Mohamed St. Tel: 02-27362408

Einstein Cafe website www.cafeeinstein.com/

Einstein Cafe