cafitesse concept
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Cafitesse Concept. Enables to run your business smoothly. By offering the most efficient coffee solution. Regarding quality and the experience of coffee varieties. That satisfies your expectations. - PowerPoint PPT PresentationTRANSCRIPT
Cafitesse Concept
Cafitesse Concept
Douwe Egberts Cafitesse
Enables to run your business smoothly
By offering the most efficient coffee solution
Regarding quality and the experience of coffee varieties
That satisfies your expectations
Cafitesse Concept
The Cafitesse concept
Cafitesse Concept
Cafitesse, 100% pure coffee No contact with air throughout the process: No aroma loss, no quality loss
Cafitesse Concept
0
500
1000
1500
2000
2500
3000
3500
4000
4500
year
cu
ps i
n m
illi
on
s
C 110
Cafitesse development Million cups of coffee
2006 Medium RoastTQL
1989IQ blends
1996C 400
2003C 700
2008Premium
PrestigeTQL
2007C 600
2009Experience
line
Cafitesse Concept
Douwe Egberts Cafitesse today
• First to market and global leader in liquid coffee systems
‘Thorough experience’
• Sales in more than 50 countries
‘Able to deliver global’
• More than 4 billion cups are served per year
‘Guarantee delivery’
Cafitesse Concept
Douwe Egberts Cafitesse promises
1. Satisfied consumers by offering great tasting coffee varieties
2. Customers can focus on other priorities by an efficient running coffee service
Cafitesse Concept
Cafitesse differentiates on 7 points The optimal combination of Quality & Efficiency
QUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & capacity
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
1. Very good & fresh quality coffee Always ready to serve great tasting coffee
• No contact with air throughout the process from bean to cup: no aroma loss, no quality loss
• Brewing on demand
Differentiating benefits
1. Very good & fresh quality coffee Proven to be the most consistent high quality
Time in minutes →
Gra
de
→
9
8
7
6
3
4
5
10
15 30 45 60
Cafitesse
Freeze Dried
Spray Dried
R&GInstant Coffee
Differentiating benefits
60
50
40
30
0
10
20
70
80
Pe
rce
nta
ge
→
1. Very good & fresh quality coffee Preferred by consumers
France Germany Spain USA Denmark Netherlands
Cafitesse
Leading R&G blend
Differentiating benefits
60
50
40
30
0
10
20
Pe
rce
nta
ge
→
Cafitesse
Nestle
Café Bar
1. Very good & fresh quality coffee Cafitesse Cappuccino preferred by consumers
Overall Appearance Smell Taste
Differentiating benefits
Recommended by our customersPreferred solution for banqueting and breakfastby many 4 and 5 hotels worldwide
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
2. Smart design Ergonomic & stylish at the same time
• Enhances the coffee experience
• Easy to use for operators
Differentiating benefits
2. Smart design Most appreciated by consumers
0
0,5
1
1,5
2
2,5
3
3,5
Preference, score 1-5
Caf600 Caf400 Nescafé machines
Sch.500 Autobar
Differentiating benefits
2. Smart design Now even a higher score with the new Cafitesse Experience line
Objective for Emotionalize Cafitesse design project: Combine good industrial design with consumer experience design to increase the quality perception of the coffee
+ 0,5+
0,5+
0,6+
0,6
Differentiating benefits
Recommended by customers
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
Per20 liter
Per pot(1,5 Liter)
Per cup
0 1 min. 10 min.
Cafitesse
Fresh brew
Pour over
Large round filter
3. High speed & capacity Easy to serve a large number of drinks
4 sec.25 sec.
22 sec.4-8 min.
5 min.20 min.
Differentiating benefits
Recommended by our customersThe preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast
Differentiating benefits
Recommended by our customersThe preferred coffee solution in 14 of the top-20largest hotels in the world for banqueting and breakfast
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
4. Easy & clean to refill Less time spend on refillingNo pouring over and no spilling
• Refilling is done within a few seconds
• Hardly any instructions needed
• Bag-in-box system is 100% hygienic
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
General introductionGeneral introduction
5. Very easy & quick to clean Less time spend on cleaningFits in HACCP approach
• Automatic cleaning program
• Hardly any parts to clean
• No contact with air throughout the process
Differentiating benefits
5. Very easy & quick to clean Proven low frequency of cleaningProven short cleaning time
2 Cafitesse 110
2 Cafitesse 400
2 Cafitesse 700
2 Very small FBM*
5 Cafitesse 400 milk
5 Nestle Cappuccino
- Bulk Brewer
Time per week in front of
machine (min.)
Frequency per
week Machine
75
19
12
11
6
6
1,5
Differentiating benefits
*Fresh Brew Machine
Recommended by our customers
Differentiating benefits
Recommended by our customers
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
6. Simple user interfacePossibilities for self-service
• 95% of first time users need less than 5 seconds to select their first choice
Differentiating benefits
Cafitesse differentiates on 7 points The optimal combination of Quality & EfficiencyQUALITY
1. Very good & fresh quality coffee
2. Smart design
EFFICIENCY
3. High speed & flexible dosing
4. Easy & clean to refill
5. Very easy & quick to clean
6. Simple user-interface
7. Maximum uptime
Differentiating benefits
7. Maximum uptimeConstant coffee available
• Uptime dispensers at customer premises > 99,5 %
• High quality machine
• Hardly any moving parts
• Simple parts
• Service team solves last 0,5%
Differentiating benefits
Always ready to serve consistent great
tasting coffee
Enchances your coffee experience
Easy to serve large number of guests
Easy for your staff, less time spent on operational issues
Self-service possible Constantly coffee available
Total costs control
100% hygienic, fits into HACCP approach
Cafitesse serves your business bestYour benefits
The optimal combination of quality & efficiency,so customers can focus on other priorities
Differentiating benefits
General introductionGeneral introduction
Recommended by our customers
… and many more
Cafitesse serves your business best…