cafs 2013 - is email marketing dead? (no! and here's why)

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Page 1: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 2: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 3: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 4: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 5: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 6: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 7: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 8: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 9: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 10: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 11: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 12: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 13: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 14: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 15: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 16: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 17: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 18: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 19: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 20: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 21: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 22: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 23: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 24: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 25: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 26: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 27: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 28: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 29: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 30: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 31: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 32: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 33: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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1-2/Month

Articles, Announcements, Offers

Page 34: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 35: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 36: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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One Subject Blasts

Entertainment line-up, gala, golf

tourney, etc.

Page 37: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 38: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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CONSIDER DOUBLING “Pre-Event”

Email Success Builds Daily

Page 39: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 40: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Never Miss a Day

“Today at the event”

Page 41: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 42: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 43: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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“Immediate” recap

Page 44: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 45: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 46: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 47: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 48: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 49: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 50: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 51: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 52: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 53: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 54: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

event photo

form

Facebook

Twitter

Page 55: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

at events

purchase

Page 56: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 57: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 58: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 59: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 60: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 61: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 62: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 63: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 64: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

one main story

two smaller features

TEST

AGAINST EACH OTHER

two smaller features

Page 65: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 66: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 67: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 68: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 69: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 70: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 71: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 72: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

Page 73: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 74: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 75: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 76: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 77: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 78: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 79: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 80: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 81: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 82: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 83: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 84: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 85: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 86: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 87: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 88: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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Page 89: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 90: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

© 2013 – Saffire Events®

MAKE A GAME PLAN

CREATE A LIST OF RECIPIENTS

WRITE THE MESSAGE

INCLUDE GOOD IMAGERY

USE A STRONG SUBJECT LINE

TRACK THE PERFORMANCE

LEARN AND REPEAT

Page 91: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

DO

MORE!

TWEAK

THEM!

Page 92: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

saffireevents

Page 93: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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© 2013 – Saffire Events®

Page 94: CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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