cairo cristal academy - steffen krabbenhøft, mediacom mobile
TRANSCRIPT
Do your website pass the “Google Mobile Friendly” test?
Google provide two mobile testing
tools.
Activate the green buttons in order to
test your clients web site.
Mobile SolutionCase - GSK
You can customize and optimize your
mobile version of your website and add
mobile specific plugins.
You can add a custom design with your
logo, color theme, styling and selected
content from your current site.
You can also style your pages with our
visual CSS editor or even add Javascript.
add Google Adsense and Analytics with
the ID.
Once you have created the
mobile version of your site, it
will automatically look great
on all devices.
The Mobile Engine can
detect more than 14,000
combinations of handsets
and browsers, including
Samsung, iPhone, Android,
Blackberry, Nokia, Motorola,
and Sony Ericsson.
No matter how customers
access your mobilized site, it
will be optimized for their
device.
We also will add some
mobile specific plugins.
Mobile Plug-ins
Programmatic Ads –Custom Audiences by Connecting Data & Creative
Dynamically programmed ads are
relevant, up to date and with content
Perfectly tailored to the individual user
and the user situation.
Audience Data
Use existing audience data with creative
elements to make ads relevant for
specific audiences.
Context Data
Use time, location, weather, placement,
device type or device platform to build
messaging relevant to these contexts.
Event-specific messaging driven
by location (San Francisco, CA)
Messaging specific to the
audience segment (men)
Video content defined by the
audience (men)
Color driven by weather
(sunny)
San
Franc isco
Male
Sunny
New
YorkFemaleRain
Data
Inpu ts
Overview of the standards available in Programmatic Ad Composer
TIME
Modify the ad content based
on time of day, day of week,
or a specific span of time
PLACEMENT
Tailor ad content specific to
where it is displayed
WEATHER
Adjust the ad based on current
conditions: precipitation,
temperature and wind data
DEVICE TYPE
Make messages specific to the
device they are delivered on
DEVICE PLATFORM
Adapt ads to the
device platform
LOCATION
Customize ad content
to country, state, or city
Thanks!
Steffen Krabbenhoft
Head of Mobile EMEA
MediaCom
+45 26858585