cairo cristal academy - steffen krabbenhøft, mediacom mobile

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Winning Digital Services in the Mobile Race Cairo Cristal Academy 04│06│2015

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Winning Digital Services in the

Mobile RaceCairo Cristal Academy

04│06│2015

01Mobile

Insight 02Mobile

Activation 04 Mobile Trends03Mobile

Engagement

01Mobile

Insight 02Mobile

Activation 04 Mobile Trends03Mobile

Engagement

Mobile “Channels”

Search and “MobileGeddon”

Do your website pass the “Google Mobile Friendly” test?

Google provide two mobile testing

tools.

Activate the green buttons in order to

test your clients web site.

Mobile SolutionCase - GSK

You can customize and optimize your

mobile version of your website and add

mobile specific plugins.

You can add a custom design with your

logo, color theme, styling and selected

content from your current site.

You can also style your pages with our

visual CSS editor or even add Javascript.

add Google Adsense and Analytics with

the ID.

Once you have created the

mobile version of your site, it

will automatically look great

on all devices.

The Mobile Engine can

detect more than 14,000

combinations of handsets

and browsers, including

Samsung, iPhone, Android,

Blackberry, Nokia, Motorola,

and Sony Ericsson.

No matter how customers

access your mobilized site, it

will be optimized for their

device.

We also will add some

mobile specific plugins.

Mobile Plug-ins

01Mobile

Insight 02Mobile

Activation 04 Mobile Trends03Mobile

Engagement

Mobile Live AudienceTargeting

Fencing Strategies

Example: Cairo & Auto dealers

Target Audiences Example: Moms

Behavioral targeting

Mobile Live AudienceTargetting requires Dynamic content

01Mobile

Insight 02Mobile

Activation 04 Mobile Trends03Mobile

Engagement

Programmatic Ads –Custom Audiences by Connecting Data & Creative

Dynamically programmed ads are

relevant, up to date and with content

Perfectly tailored to the individual user

and the user situation.

Audience Data

Use existing audience data with creative

elements to make ads relevant for

specific audiences.

Context Data

Use time, location, weather, placement,

device type or device platform to build

messaging relevant to these contexts.

Event-specific messaging driven

by location (San Francisco, CA)

Messaging specific to the

audience segment (men)

Video content defined by the

audience (men)

Color driven by weather

(sunny)

San

Franc isco

Male

Sunny

New

YorkFemaleRain

Data

Inpu ts

Overview of the standards available in Programmatic Ad Composer

TIME

Modify the ad content based

on time of day, day of week,

or a specific span of time

PLACEMENT

Tailor ad content specific to

where it is displayed

WEATHER

Adjust the ad based on current

conditions: precipitation,

temperature and wind data

DEVICE TYPE

Make messages specific to the

device they are delivered on

DEVICE PLATFORM

Adapt ads to the

device platform

LOCATION

Customize ad content

to country, state, or city

Define conditions based on signals to vastly improve creative relevancy

Preview simulations in AdComposerbefore launch

Analytics on impact of data

Thanks!

Steffen Krabbenhoft

Head of Mobile EMEA

MediaCom

[email protected]

+45 26858585