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Presentation On: Marketing And Launch Of A New Product

Logo and taglineLogo and tagline

Making The Edible Incredible !

We always celebrate and cherish special moment We always celebrate and cherish special moment in our life. Now a days most of our celebration in our life. Now a days most of our celebration

has something in common i.e.has something in common i.e. cake cake. Cakes have . Cakes have always been a integral part of celebrations always been a integral part of celebrations

whether it is large or small. Many have whether it is large or small. Many have developed a habit of giving cake very often as a developed a habit of giving cake very often as a

gift.gift.

IntroductionIntroduction

4p’s of marketing4p’s of marketing

We specialize in…We specialize in…

CakeCake

Cake-POP’S

Cupcake

Our ProductOur Product

Cake O’Clock dedicates itself to create specialty Cake O’Clock dedicates itself to create specialty cakes for all occasions that fit the individual cakes for all occasions that fit the individual needs of our diversified target market. needs of our diversified target market.

Our company can adapt its product to provide a Our company can adapt its product to provide a high level of satisfaction to all potential high level of satisfaction to all potential customers.customers.

Deliver our product within 24-48 hours of receipt Deliver our product within 24-48 hours of receipt of order obtainable on-line or via phone.of order obtainable on-line or via phone.

We specials in creative cartoon character cake, We specials in creative cartoon character cake, cupcake and cake-pop’s.cupcake and cake-pop’s.

Our Location’sOur Location’s Pune Headquarters:Pune Headquarters:

Survery No.37, Nr.Hotel Survery No.37, Nr.Hotel Angaraj, Angaraj, Kondhwa Road, Pune, Kondhwa Road, Pune, MaharashtraMaharashtraIndiaIndiaTelephone : 020 - Telephone : 020 - 26930149/150/25726930149/150/257Fax: 020 - 26931036/1037Fax: 020 - 26931036/1037

Cake O’ClockCake O’Clock

Shop No.6, Natraj Towers, Sector-Shop No.6, Natraj Towers, Sector-4,Sanpada, Navi Mumbai.4,Sanpada, Navi Mumbai.Navi Mumbai, Mumbai, MaharashtraNavi Mumbai, Mumbai, MaharashtraIndiaIndiaTelephone : 27636527Telephone : 27636527

Cake O’Clock, Cake O’Clock, 1227,Shanti Plaza Near Hotel 1227,Shanti Plaza Near Hotel Roopali,Fc Road,Deccan Roopali,Fc Road,Deccan Gymkhana,Shivajinagar,PuneGymkhana,Shivajinagar,Pune411004411004Shivajinagar, Pune, Shivajinagar, Pune,

Cake O’ClockCake O’Clock, Shop No-7,Viman Pride.,Viman Nagar,Viman Nagar,Pune411014Viman Nagar, Pune, Telephone : 9049377420

Launch of a new productLaunch of a new productCake RollsCake Rolls

Behind The Scene’s Behind The Scene’s (Ingredient’s)(Ingredient’s)

Semi-Sweet Chocolate Semi-Sweet Chocolate ButterButter Granulated sugarGranulated sugar EggsEggs FlourFlour Baking sodaBaking soda WaterWater Icing sugarIcing sugar Philadelphia Brick Cream Cheese, softenedPhiladelphia Brick Cream Cheese, softened Cool Whip Whipped ToppingCool Whip Whipped Topping

PricingPricingMacaroon Swirl Cake 1200/1.5KgCaribbean Cake 1200/1.5Kg Dark Heart Chocolate Cake 1200/1.5KgMocha Chiffon Cake 1200/1.5KgChoco Sensation Cake 1140/1.5KgKiwi Cake 1100/1.5KgCherry Merry Cake 885/1.5KgLotus Pineapple Cake 885/1.5KgDaff-O-Dil Cake 885/1.5KgHappy Birthday Cake 885/1.5KgPistachio (Pista) Cake 800/1KgMackennas Gold Cake 800/1KgBlack Forest Heart Shape Cake 650/1KgBlack Forest Cake 550/1KgPineapple Cake 550/1KgSymphony Cake 570/1KgOpera Cake 550/1KgDutch Chocolate Cake 570/1Kg Cookies cheese cake 550/1KgStrawberry cheese cake 550/1Kg

packagingpackaging

They say never judge a book by its cover, but They say never judge a book by its cover, but when it comes to food packaging that’s exactly when it comes to food packaging that’s exactly what we do. Think of it as the final touches on a what we do. Think of it as the final touches on a show stopping cake show stopping cake

Eco packaging materials reduce impact on the environment

We present our product in a biodegradable, We present our product in a biodegradable, recycled decorative packaging that would make recycled decorative packaging that would make any event a “stand-out” extravaganza.any event a “stand-out” extravaganza.

We also provide bags in our store which is eco We also provide bags in our store which is eco friendly, made with recycled paper which are friendly, made with recycled paper which are disposable and reusable. disposable and reusable.

Marketing strategyMarketing strategy

The MarketThe Market

Cake O’Clock Cake O’Clock can adapt to a diversified market can adapt to a diversified market including people of all ages in the City area including people of all ages in the City area

engaged in special events that require a tasty engaged in special events that require a tasty dessert to impress their guests for all occasions. dessert to impress their guests for all occasions.

Our target market specifically includes all kind of Our target market specifically includes all kind of people and willing to invest in quality products people and willing to invest in quality products and those who are ecologically concerned and and those who are ecologically concerned and want to take an active role in the preservation want to take an active role in the preservation

and nourishment of our planet.and nourishment of our planet.

Market AnalysisMarket Analysis

Year 1Year 1 Year 2Year 2 Year 3Year 3 Year 4Year 4 Year 5Year 5

Potential Potential CustomersCustomers

GrowthGrowth CAGRCAGR

MonginisMonginis 10%10% 5,0005,000 5,5005,500 6,0506,050 6,6556,655 7,3217,321 10.0010.00%%

Cake StationCake Station 15%15% 5,0005,000 5,7505,750 6,6136,613 7,6057,605 8,7468,746 15.0015.00%%

WS Baker’sWS Baker’s 15%15% 5,0005,000 5,7505,750 6,6136,613 7,6057,605 8,7468,746 15.0015.00%%

Cake & CreamCake & Cream 10%10% 5,0005,000 5,5005,500 6,0506,050 6,6556,655 7,3217,321 10.0010.00%%

TotalTotal 12.59%12.59% 20,00020,000 22,50022,500 25,32625,326 28,52028,520 32,13432,134 12.5912.59%%

Occasion Occasion

Among potential customers identified to be a part Among potential customers identified to be a part of our target market we have identified special of our target market we have identified special events that would involve those customers such events that would involve those customers such as:as:

Anniversary partiesAnniversary parties Birthday partiesBirthday parties Congratulatory celebrationsCongratulatory celebrations Holidays i.e., Easter, Christmas, Fathers’ Day, Holidays i.e., Easter, Christmas, Fathers’ Day,

Mothers’ Day, Thanksgiving, Valentine’s Day, etc.Mothers’ Day, Thanksgiving, Valentine’s Day, etc. Wedding & many other occasion.Wedding & many other occasion.

Start-up CostsStart-up Costs Product Price INR.Product Price INR.

4 Laptops 21.5” (3.1 GHz) 219,800.4 Laptops 21.5” (3.1 GHz) 219,800. Domain Name 850. Domain Name 850. Business License 3575. Business License 3575. 2- 7 Qt commercial food mixer 97900. 2- 7 Qt commercial food mixer 97900. 2- Diamond Series 36" Double Standard Roast Oven 544200.2- Diamond Series 36" Double Standard Roast Oven 544200. Ingredients 25000. Ingredients 25000. Cell Phones (2) 13750. Cell Phones (2) 13750. Desk Phones (2) 8250. Desk Phones (2) 8250. Seeds 27500. Seeds 27500. Cooking supplies 27500. Cooking supplies 27500. Delivery Van 660000. Delivery Van 660000. Extra Cash 11000. Extra Cash 11000. 2- 35 cu/ft Refrigerated Merchandiser w/ 2 Sliding Doors 2- 35 cu/ft Refrigerated Merchandiser w/ 2 Sliding Doors 245300.245300. Total 2134605.Total 2134605.

Start-up CostStart-up Cost

Product Development Product Development StrategyStrategy

The key success factor for our bakery business is The key success factor for our bakery business is the ability to anticipate changes in our the ability to anticipate changes in our

customers' tastes in cakes. Monitoring trends by customers' tastes in cakes. Monitoring trends by studying bakery industry trade journals and studying bakery industry trade journals and

visiting our competitors stores or websites to see visiting our competitors stores or websites to see what new cake products they are offering. Come what new cake products they are offering. Come up with a rollout strategy so we have something up with a rollout strategy so we have something new to offer and promote at least once a month. new to offer and promote at least once a month.

Develop our own signature cake recipes with Develop our own signature cake recipes with unusual combinations of ingredients. Survey our unusual combinations of ingredients. Survey our customers in-store or through email about what customers in-store or through email about what

new cake creations they would like to see.new cake creations they would like to see.

Distribution channelDistribution channelThe distribution channel is the way the product or The distribution channel is the way the product or

service will physically be distributed to the service will physically be distributed to the customers. There are many channels of distribution customers. There are many channels of distribution you could use, the ideal channel which fulfills your you could use, the ideal channel which fulfills your customer’s expectations about where and how the customer’s expectations about where and how the product or service should be sold. Our distribution product or service should be sold. Our distribution

channel will be channel will be RetailRetail because the desserts are because the desserts are delivered from retailer to our customers.delivered from retailer to our customers.

Delivery of cake

Nobody will deny the fact that cakes are sinful! It elevates your senses as soon as you take a bite of it. Its creamy texture and

delectable taste can leave anybody’s taste buds go dancing. The customers can design their own cakes by selecting size, style,

frosting and decorations. Thanks to Our cake delivery in Pune and other cities of India you can now send cake to Pune,

Mumbai, Delhi, Bangalore, etc. without you taking any stress. It is just the matter of couple of clicks of mouse and you are all

ready to bring the bright smile on the face of your near and dear ones. All you will need is a computer with internet connection and a cup of tea or coffee. Sit back, relax, sip a cup of tea and coffee and browse through our ranges of cakes online. The

customers can pick up the cake from our store, or deliver it to them upon request for free

Online site Analysis Online site Analysis TechnologicalTechnological: Through analysis of e-commerce trends, : Through analysis of e-commerce trends,

online consumer behavior and purchasing habits, the online consumer behavior and purchasing habits, the number of online consumers in India in 2014 was 178.5 number of online consumers in India in 2014 was 178.5 million. It is expected to grow to 201.1 million by 2016.million. It is expected to grow to 201.1 million by 2016.

The main reasons for online buying is:The main reasons for online buying is: Low prices…………………. 38%Low prices…………………. 38% Convenience………………... 35.1%Convenience………………... 35.1% Easy to compare……………. 33.1%Easy to compare……………. 33.1% Timesaving………………… 30.8%Timesaving………………… 30.8% Easy to purchase……………. 29.2%Easy to purchase……………. 29.2% WeWe can take advantage of these statistics and build our can take advantage of these statistics and build our

business around the needs of these potential customers.business around the needs of these potential customers.

www.cake-oclock.co.in

PromotionPromotion

We provide free samples.We provide free samples.On purchase of 1 Kg and above free goodies On purchase of 1 Kg and above free goodies available.available.We offer free Wi-Fi at our franchises.We offer free Wi-Fi at our franchises.Special offers on Christmas and New-Year Special offers on Christmas and New-Year and many more occasions.and many more occasions.We sponsor events and support cause. We sponsor events and support cause.

Online Promotion Online Promotion Cake O’ClockCake O’Clock has provided user-friendly web based administrative has provided user-friendly web based administrative

tools and archives of previous announcements or discussions.tools and archives of previous announcements or discussions. Our current promotional plans include but are not limited to:Our current promotional plans include but are not limited to:• Create online and offline press releases to introduce new businessCreate online and offline press releases to introduce new business• Radio commercials.Radio commercials.• TV featured story on Good Morning India.TV featured story on Good Morning India.• Facebook, Twitter, Blogger, Delicious, Google Buzz, Linked In,Facebook, Twitter, Blogger, Delicious, Google Buzz, Linked In,• Ads on Google.Ads on Google.• Magazine and newspaper.Magazine and newspaper.

Corporate Tie Up

Tired of impersonal gift cards, floral arrangements, and other “standard” choices that often fail to inspire?

Our company specializes in creating unique corporate gifts and promotional items that get people talking and sharing. We’re large enough to handle any size of order, flexible enough to give you unlimited creativity and committed to making every step of the process both personal and professional.

Our Clients,

Strategic GoalsStrategic Goals

• • Raise funds to support our goals through Raise funds to support our goals through interested investors.interested investors.

• • Focus on customer service.Focus on customer service. Happy customers  Happy customers are returning customers.are returning customers.

• • Achieve 10% of city market cake roll Achieve 10% of city market cake roll customers by end of year 3customers by end of year 3

Expansion StrategyExpansion Strategy

As our cake business is established and is As our cake business is established and is running smoothly, we will have to think about running smoothly, we will have to think about new directions in which we should take our new directions in which we should take our venture ahead . Thinking outside the cake pan so venture ahead . Thinking outside the cake pan so that we could present something new to our that we could present something new to our customers which would expand our total customers which would expand our total potential market. potential market.

Many people have indulged themselves with Many people have indulged themselves with cake so much that they cannot live without it. cake so much that they cannot live without it. For them we have got new product cakoholic For them we have got new product cakoholic which comes with low fats and calories which which comes with low fats and calories which enables cake lovers to have it more n more.enables cake lovers to have it more n more.

Goals for Goals for achievementachievement

• • To offer our customers with fresh cakes made To offer our customers with fresh cakes made from organic resources.from organic resources.

• • To dedicate a percentage of our profits to the To dedicate a percentage of our profits to the Conservation Fund.Conservation Fund.

• • To spend about 30 hours per month specifically To spend about 30 hours per month specifically to marketing efforts.to marketing efforts.

• • Minimize our sales force and maximize our Minimize our sales force and maximize our effectiveness.effectiveness.

Why Are We Why Are We Different ?Different ?

Employment for financially unstable women.Employment for financially unstable women. We organize events on special days. We provide special discounts for our loyal customers.We provide special discounts for our loyal customers. We have a free home delivery service We have a free home delivery service Special baking and storage sections for Special baking and storage sections for EggEgg and and

EgglessEggless products. products. We give each customer a packet of We give each customer a packet of seeds to replenish/nourish the earth.seeds to replenish/nourish the earth.

Brand ambassadorBrand ambassador

Brand ambassador

Jacqueline Fernandez

FinancerSalman Khan

Managing Director: Paris Bhau Shrikhande.

Presented By:Presented By:

SurajSuraj ShubhamShubham RavikaRavika Kushal Kushal SiddhiSiddhi

SumaiyaaSumaiyaa JayadityaJayaditya

Thank Thank You…! You…!