PowerPoint Presentation

CAL REC SPORTS MARKETING

Cal Rec Sports Marketing

We knew brands were having difficulty entering the college space, so we created the solution. We call it Caltopia and it is the largest college lifestyle festival in the nation.

Two day experiential marketing event

35,000+attendees

120+ local, regional and national brands

Caltopia:August 24th & 25th 2014

Largest College Lifestyle Festival in the nation

Operational Package: Table, Chairs, Wireless Internet

Activation area in high traffic location

Onsite Opportunities

Hospitality Package: Hotel Stay, Lunch, Partner Mixer

Integrated marketing effort to drive traffic to activation area

Company logo & link on Rec Sports websites

Logo on Caltopia event guide and T-shirt

Oversized banner placement at event

Logo placement on promotional material

Promotional Opportunities

Drive traffic to handles, hashtags, promotions

Social Media

Product give-a-ways, contests, lead generation

Social media campaigns

Facebook advertisements

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Partner & Activation Examples

Join Us

Join us to redefine how your brand can engage UC Berkeley students today.

Taylor Shenton

UC Berkeley, Department of Rec Sports

Marketing& Business Development

(510) 642-6873 Itshenton@berkeley.edu

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