calero media may 2008
DESCRIPTION
How to watch web video on your TV without driving your family crazy. How to socialize lean-back TV viewing. New ways to monetize the web tv viewing experience.TRANSCRIPT
![Page 1: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/1.jpg)
Confidential – Calero Media Systems, Inc – May 2008
1
Calero Media Systems
Play the Web on your TV!
Calero Media Systems
Extend web media viewing & advertising to the family TV!
![Page 2: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/2.jpg)
Confidential – Calero Media Systems, Inc – May 2008
2
Calero Media Systems
Play the Web on your TV!
Products
Web-to-TV Software Web-to-TV server for 3rd party hardware
Control application for laptop & smart-phone
MediaDancer.com Website to create and share media playlists
Social media widget - “what am I watching”
Plus “click to play” on TV functionality
![Page 3: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/3.jpg)
Confidential – Calero Media Systems, Inc – May 2008
3
Calero Media Systems
Play the Web on your TV!
Background Search
![Page 4: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/4.jpg)
Confidential – Calero Media Systems, Inc – May 2008
4
Calero Media Systems
Play the Web on your TV!
Lean-Back Share & Select
Hulu - Saturday Night Live
House – Hugh Laurie
CSI – Episodes
YouTube -Evolution
American Idol - Jordan
Media
Media
![Page 5: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/5.jpg)
Confidential – Calero Media Systems, Inc – May 2008
5
Calero Media Systems
Play the Web on your TV!
Targeted Advertising
Embedded videoAds on TV
Impression & Interactive Ads on controller displays
Target by real time, history, & demographics
![Page 6: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/6.jpg)
Confidential – Calero Media Systems, Inc – May 2008
6
Calero Media Systems
Play the Web on your TV!
Available H/W Market
Eventually all HDTVs will be connected to the Internet
>80Mu
![Page 7: Calero Media May 2008](https://reader035.vdocument.in/reader035/viewer/2022062313/559377cb1a28ab45668b46fb/html5/thumbnails/7.jpg)
Confidential – Calero Media Systems, Inc – May 2008
7
Calero Media Systems
Play the Web on your TV!
Crowd voting
http://ask500people.com
How do you want to watch web media?
How do you want to control web media on your TV?
85% 23%