cali comms february 2020 - calisthenics...
TRANSCRIPT
Dear Cali Community Members Welcome to the 2020 calisthenics year! Whatever your connection to our sport, I hopeyour year offers the opportunity to build your confidence, grow through courage and tofeel truly part of our community. We have an exciting year ahead as we enter the second year of our 4-year strategic plan,aimed at more Australians knowing and loving calisthenics, and I assure you that asyour sports management team, we are committed to working for you throughout 2020. On behalf of the Board, committees, the team and myself, I look forward to keeping youup to date with what’s happening at Cali Vic HQ throughout the year. Liam Murphy, CEO
CALI COMMS
DATES TO REMEMBER
Solo CompetitionsBegin Friday 13 March Cali Vic State Championships (Solos)Thursday 23 April - Sunday 26 AprilThursday 30 April - Sunday 3 May
Solo Open DaysSunday 26 April & Sunday 3 May
Cali Vic AGMSunday 17 May
State Team ConcertSunday 7 June (Palais Theatre)
Celebrating CalisthenicsSaturday 13 June (Pullman, Albert Park)
State Championships at the PalaisFriday 2 October - Sunday 4 October (Palais Theatre)
CREATING A HOME
Our ‘Cultural Framework project’ engaged a number ofstakeholders in the last half of 2019 and we look forward to bringingour values to life and embedding them into our sport, for a strong,healthy culture that more Australians want to connect with.
As you would be aware, we have to find a ‘new home’ for calisthenicsin Victoria, with the entire site at Oakleigh needing extensive works.The findings of the ‘Building Study’ conducted in 2019 will help toguide our next steps in this process as we look to secure a homethat meets the growing and varied needs of our sport.
We know that we are better and stronger when we work together.Partnering with our very own Kristen Skinner and her business,Sponsorship Matters, Cali Vic is looking to grow our support networkthrough well managed sponsorships and partnerships. If you have aconnection to a business who you believe would benefit fromworking with us, please contact:
When we speak with our community members, one of the mostcommon and shared views about our sport is that it creates a sense of‘home’. Here are some of our projects that we are working on to buildon that for everyone:
Kristen - [email protected] - [email protected].
My pathway:
Our Sports Development Officer, Lucinda Williams, is focused on ensuring that our sport, and our people,have a clear pathway to guide development opportunities and to help those who are new to the sport betterunderstand what is available to them. High Performance:
Our Victorian State Team is well underway with camp now completed and teams preparing for their big trip toDarwin in July. Our team is ably lead again this year by Leigh Szabo and we thank Leigh and all of ourvolunteers for their unwavering support to our State Team members. Listening and Learning from you:
Upholding our values of community and connection we conducted a range of community feedbackopportunities in November and December. On a large scale we met with clubs and coaches at the respectiveforums, and on a more intimate level we met with clubs and coaches at our various Divisional ConsultationGroup meetings. The information provided by our community in these sessions has been used to guide thedecision making of the organisation for the 2020 competition season.
SUPPORTING OUR PEOPLE
INCREASING PARTICIPATION
Recruitment Campaign:
After a fabulous and fun day of filming last year with cali performers of allages and abilities, we have developed a series of recruitment videos for useby clubs on social media through January to March. The first three videos have been released and the organic reach has beenexcellent. You are calisthenics’ greatest ambassadors, so please continueto share the videos, as we embark on a paid digital campaign throughoutFebruary. New products, more people:
Following the creation of our standalone product, Cali Champ, 2020 will seeus focus on ways to build on this product, support the traditional spacewithin our sport as well as create new products to attract more people. December saw the conclusion of our ‘Participation Growth Strategy project’with the findings of the project set to guide the development and testing ofnew products aimed at introducing more people to calisthenics in 2020 andbeyond. Detailed information will be shared over the coming months, but this is anexciting and new way to look at increasing participation in our sport thattakes in the best of what’s working for other sports and combines it withthe best parts of calisthenics.
Peoplereached onFacebook
38K
Engagementson Facebook11K
Audiencegrowth onInstagram
in 201920%
8%Audiencegrowth onFacebook
in 2019
Katrina Berryman and Mellany Drew will represent Victoria at the ACF Rules Forum on 9 February,voting on behalf of the Victorian community with information reflecting our community’s needs,gathered throughout our consultations and activities in 2019. We look forward to sharing the outcomeswith you when available.
A shift in Cali Connect’s scheduling to the beginning of the calisthenics year, with the next eventscheduled for February 2021.
Continued improvements to the team and solo grading process for implementation in 2020 for 2021, withgreater communication about this in coming months.
Improved communication with our competition convenors, with additional, targeted meetings to betterunderstand the different needs of our divisional groups and a simplified file management system forbetter service to our community.
Mystage improvements for users.
There are a number of initiatives taking place throughout 2020 to continue to improve the experience at allevents throughout the year. Some of the early ones to share include:
DELIVERING GREAT EVENTS
Thank you to all performers and families who took part in the filming and photoshoot in December 2019, and a
huge thank you to the St Kilda Football Club for their continued generous support of our sport, through the
sharing of their facilities for use for our photoshoot.
If you think our two brandsalign, we’d love to talk.
EVENTS THAT INSPIRE,EDUCATE AND CONNECT
A HEALTHY, ACTIVE LIFESTYLEFOR GIRLS OF ALL AGES
STRENGTH, CONFIDENCE ANDLEADERSHIP IN GIRLS & WOMEN
Calisthenics – the sport with performing at itsheart – is keen to help your brand perform.
For more information,please contact Kristen Skinner
OUR BRAND PROMOTES...
8 265 performers aged 3+ (99% female)16 818 social media audience (Facebook & Instagram)17 000 State Championships competition audience