california plug-in electric vehicle statewide ride-and-drive series … · 2017-08-04 · best....

California Plug-In Electric Vehicle Statewide Ride-and-Drive Series Best. Ride. EVer! 2016 FINAL REPORT

February28,2017

California Plug-In Electric Vehicle Statewide Ride-and-Drive Series

Best. Ride. EVer! 2016 FINAL REPORT EXECUTIVE SUMMARY Best.Ride.EVer! 2016 provided consumers with the opportunity to get behind the wheel of seventeen different plug-in electric vehicles and four different fuel cell vehicles at ten different venues across the state, including two international auto shows, over fourteen days. The campaign had participation from numerous PEVC members including most of its automotive OEMs, the major utilities, and CSE. Over 100,000 people were exposed to the campaign message with over 1,800 pre- and post-surveys, and over 1,500 test drives completed. Over 1,000 additional surveys were collected at the auto shows. Survey results indicate that while 80% of respondents had a very or somewhat positive perception of EVs before a test drive, this increased to 95% after a test drive. In a follow-up survey 3 months after each event, 83% of respondents shared their EV experience with friends and/or family, and 25% shared it with co-workers. In addition, after the event, 63% of respondents looked at EVs online, 22% visited an EV dealer, 34% talked to an EV owner, and 9% of respondents purchased or leased a PEV. The decrease in purchasers/lessees from the previous year is attributable to a couple of factors such as the fact that many EV purchasers are waiting for the new EV models, including the Tesla Model 3 and the Chevy Bolt. In addition, as the follow-up survey indicates, many people continue to wait for the cost of an EV to decrease and the range to increase. Four Amazon gift cards will be awarded in a drawing for follow-up survey participants. PROJECT GOALS The Best.Ride.EVer! 2016 campaign achieved the goal of bringing educational and experiential ride-and-drive events across California. The events were held in conjunction with local partners in geographically and economically diverse areas of the state, including areas with poor air quality. Events were held in Long Beach, Oakland, Sacramento, Petaluma (Sonoma County), Chula Vista (San Diego area), Bakersfield (San Joaquin Valley), and San Francisco. In addition, the BRE survey was conducted with participants in EV ride-and-drives at the Sacramento and San Francisco International Auto Shows. The ride-and-drives (R&D) were part of existing local events including an electric formula race car event, earth day festivals, National Drive Electric Week, state and local fairs, and other community events. Partners included city and county governments and agencies, local PEV organizations, utilities, community organizations, EV-related businesses, nonprofits, PEV OEMs and dealers, and others. The campaign materials, including logo banners and flags, were transported to and set up at each event. Event workers, including those at the auto shows, wore BRE t-shirts and hats. The contract was completed on budget and within the contracted timeframe. RIDE-AND-DRIVE EVENTS Charge Across Town (CAT) successfully executed all events, managing onsite staff, logistics, and partner coordination. The event specifics, including date and location, number of ride-and-drives, EVs

Best.Ride.EVer!2016FINALREPORT

2

available, funding, marketing efforts, and other information can be found in the attached Addendums A1-A10. Photos from each event are also included. Formula-e: The FIA Formula-e Long Beach ePrix race attracted 20-25,000 attendees, including PEVC representatives. The BRE ride-and-drive was set up as part of the e-Village where attendees could learn about EV related products and organizations. Participants were an eager crowd of EV and race enthusiasts wanting to learn about and experience EVs. All the OEMs - BMW, Nissan, and Ford - were pleased with the outcome of the event and the six EVs were out for test drives most of the time. EarthEXPO: EarthEXPO is an annual urban environmental fair in downtown Oakland with over 150 exhibits and over 2,000 attendees. The BRE ride-and-drive included five different EVs for test drives and two static EVs, which drew attention to the BRE booth and test drive offer. PG&E funded a $5 food voucher as an incentive for test drivers. The OEMS seemed pleased with the outcome of the event and those who brought static EVs generated more interest from participants. ECOS Sacramento Earth Day: Sacramento Earth Day included over 150 organizations that cultivate a healthier and more sustainable way of living and attracted more than 4,000 attendees. The BRE ride-and-drive included four different EVs. Many test drivers were attracted after visiting the dozen static EVs exhibited nearby with Sacramento EV Association members. The Sac EV Association was very helpful with event logistics and the dealers seemed pleased with the outcome of the event. Sonoma-Marin Fair: At this annual Petaluma fair, six EVs, including the campaign’s first fuel cell vehicle, were available for test drives just outside the entrance. The location near the entrance and loudspeaker announcements about the test drive made the BRE campaign visible to thousands of fair attendees. In addition, a BRE booth with a static EV inside the fairgrounds attracted hundreds of visitors. Test drivers were incentivized by a $5 food voucher and a free fair admission ticket. Dealership participants stated that they made some good contacts. California State Fair: This annual Sacramento event attracts about 50,000 on a typical Thursday with horse races. The ride-and-drive was set up in front of the race track and about 45 minutes before our event was scheduled to begin, CAT was advised that we could not do test drives due to safety concerns. As a compromise, EV rides were offered. A “rides only” format had some advantages - more people were able to experience an EV. SMUD funded a $10 food voucher for riders. We were limited to four EVs and they were used continuously throughout the event. Harborfest: Harborfest is an annual family-friendly festival on the shores of San Diego Bay that attracts 40,000. The BRE ride-and-drive was part of the “green zone” which focused on EVs and renewable energy. Seven EVs were offered for test drives and another seven were on static display. San Diego Gas & Electric funded $8 food vouchers for test drivers. Enthusiasm for test drives was very strong and many participants drove and rode in more than one EV. The City of Chula Vista and Port of San Diego were very pleased with the ride and drive event. NDEW Bakersfield: The BRE ride-and-drive offered eight EVs for test drives in conjunction with a National Drive Electric Week (NDEW) event that involved several San Joaquin Valley community partners and included other local green transportation exhibits. Test drivers received vouchers for an onsite taco truck. Local EV owners brought additional EVs for viewing. One of the participating dealers expressed their appreciation for the “no sales pressure/community event” and felt that consumer experience and education are valuable. EV Week 2016: The BRE ride-and-drive took place as part of Charge Across Town’s EV Week 2016 at Pier 27 in San Francisco. This two-day event coincided with Fleet Week and the location on the


3

waterfront meant that over 100,000 passed by the event. Twelve vehicles were available for test drives, including four different fuel cell cars that were very popular. EV Week included exhibits from numerous EV, charging infrastructure, solar and other clean power organizations. PG&E provided funds for an onsite taco truck with free tacos for test drivers. OEMs were pleased, stating that they had more test drives than they expected. This event had more test drives than any other non-auto show event. Sacramento International Auto Show: A SMUD branded ride-and-drive was positioned just inside the main entrance to the auto show with ten EVs available for test drives. The BRE campaign participated by conducting surveys of test drivers over the three-day event. SMUD provided tire pressure gauges and bags to those who completed the surveys (these were also available without completing the survey). BRE staff had good conversations with event participants and most drivers tested more than one EV. San Francisco International Auto Show: The BRE campaign participated in the PG&E branded test drive event at the auto show over two days. BRE’s participation was limited to conducting surveys of EV test drivers. The ride-and-drive had ten EVs available for test drives and was located just outside the main entrance to the show. Test drivers received a show admission ticket. BRE staff had many in depth conversations about EVs with auto show participants who tend to be highly engaged participants. PARTNERS Strategic partnerships provided critical resources and amplified the BRE events. To amplify events, PEVC funds were provided to partners for costs such as event sponsorships with accompanying promotional benefits, venue rental, and event production. CAT secured underwriting from utilities including PG&E, SCE, SMUD, and SDG&E, for food giveaways. Local PEV organizations worked with CAT on event promotion and logistics. CAT also worked closely with PEV OEMs and dealers in every event’s geographical area including BMW, Chevrolet, Fiat, Ford, Honda, Kia, Mercedes, Nissan, Tesla, Toyota and Volkswagen. In addition, the California Fuel Cell Partnership provided cars at some events. Working with local organizations, including local personnel in the planning and execution of events, provided access to resources and boosted local support of and participation in the events. STAFFING In addition to planning the event – from finding and reserving the venue to securing OEM/dealership participation to obtaining partners - CAT staff executed and attended every event. Execution included setting-up all event equipment, registering test drivers, conducting surveys, managing vehicles and their sales reps and the test drive course, supervising volunteers, interns and EV ambassadors, and tearing-down all event equipment. After each event, CAT prepared a comprehensive event report. MARKETING/PROMOTION The Best.Ride.EVer! campaign had a strong brand presence at all eight events with branded banners and flags as well as t-shirts and hats. At these events, PEVC educational materials were offered to attendees. At the survey-only events, those conducting surveys wore BRE t-shirts and hats. Pre-event marketing included radio advertising, media alerts, newspaper articles, flyers, e-blasts, program announcements, and newsletter articles. Radio spots appeared for EV Week in San Francisco and television crews came to the Bakersfield event and SF Auto Show. The larger events were heavily advertised through many channels and often included mention of the ride-and-drive. Paid event sponsorships at fairs and festivals included an announcement in the event program and on the event website. Posters and flyers were often posted at local businesses. The Bakersfield event was promoted as part of National Drive Electric Week. Onsite marketing included passing out flyers to encourage event attendees to visit the test drive at nearly every event and public announcements when


4

available. Onsite social media posts and photos were uploaded at all events. CAT targeted Facebook presence through event ads and ‘day of” event posts and event photos were put on Twitter. Targeted ads helped drive attendance to the events. SURVEY RESULTS Surveys were created to capture information about the test drivers and riders before (Pre-Survey) and after (Post-Survey) their EV ride-and-drive experience. The surveys asked primarily about EV attitudes, knowledge, and experience. The survey for 2016 was modified from the survey given in 2015 – respondents were asked which EVs they test drove and a question regarding their familiarity with charging options was added. In addition, respondents were asked about the likelihood of considering an EV as their next vehicle before the test drive, as well as after the test drive. A question concerning perception of EVs was asked before and after the test drive to measure the change in perception as a result of the test drive experience. The follow-up survey was sent three months after the event, and was used to capture EV sales and the dissemination of EV knowledge and perceptions. Survey results varied by location and can be found in Addendums C,D, and E attached to this report. Survey charts and graphs are attached as Addendum B. OBSERVATIONS AND RECOMMENDATIONS

• Future signage should include a clear reference to electric cars as many people were not sure about the event’s focus.

• The most frequent questions asked by consumers at the events relate to a comparison of EVs. It is recommended that future events include information about different EV models with a comparison of battery range, price, and other features (this type of information was provided by SMUD at their Sac Auto Show event and participants found it very helpful). Specific information distinguishing plug-in hybrid from all electric cars would be helpful since many people don’t know about the differences and may be more inclined to buy/lease a plug-in hybrid for their first electric car.

• Generally, the more EVs at an event, both in number and type, the greater the number of test drives. Increased support and participation from the PEVC OEM members would be beneficial to securing PEVs for future events.

• Offering incentives to take a test drive proved very effective. The incentives – food vouchers - provided an opportunity for utilities to promote their brand and message. (Item giveaways are most effective if they are offered exclusively for those who complete the survey).

• Pre-event marketing is critical and very effective to drive attendance. Targeted social media is inexpensive and effective.

• Event staff received many questions about utility rates and energy sources used to generate electricity. It would be helpful to have more utility participation with interactive displays about rates and energy sources, especially renewable energy.

• Many dealerships still are not totally convinced that participation in these R&D events is good for their business. The most effective way to get dealerships to local EV events is by visiting the dealerships to discuss participation and its benefits.

• Continue to host events at successful venues and with successful partners from last campaign to build on success.

• Consider capturing information about how participants heard about the event to gauge effectiveness of marketing efforts - radio broadcasts, newspaper ads, and Facebook ads.

• Onsite food trucks provide food as a test drive incentive and also provide a place where participants can gather together at the event venue and talk about experiences.

• Auto show events have participants with a strong interest in test driving cars and are more likely to be interested in buying/leasing a car in the near future – include more auto shows in future schedule. The participation at auto shows is the highest out of all of the events and requires the least effort to get attendees to test drive the cars.


5

• It would be effective, from both an economic and local promotion perspective, to organize event teams in different regions of the state that can participate in events nearby - bringing tent, setting up/tearing down, surveying, and manning the booth.

• Find localities with government officials who are interested in PEV adoption and have invested in PEV infrastructure.

• There are numerous events in April, around Earth Day, already planned that align with a “green” focus that could be amplified with test drives.

• Consider creating more interactive displays or infographics at events so attendees can learn more about cost savings, environmental impact of driving electric, using renewable energy to charge. Encourage OEMs and utilities to bring materials or get extra funding for these materials.

• Invite charging partners to participate at events with displays and giveaways. • College students, especially those with interest, experience, and/or knowledge of EVs make the

best event staff and can add significant value to the participant’s experience because they have the ability to answer questions and discuss EVs.

• Static EVs draw attention to the event exhibit area and increase test drive participants. • Events during the hot summer months, and locations attracting families, tend to have lower test

drive participation. • When participants ride in the vehicle, instead of driving, the sales representatives reported that

they are better able to show the participant the capabilities of the car and also had better conversations about the car and its features.

• Safety concerns should be carefully evaluated with every location. If alcohol is served, a Breathalyzer should be used.

• Investing more funds in fewer higher profile events could provide higher participation rates. • Emphasize in campaign that choosing to drive electric is a way individuals can make a

difference. • Ask more questions about the likelihood of buying/leasing electric on a scale from 0-100,

buying/leasing gas-powered on same scale, and buying/leasing in the next 3 months, year or longer.

• Buying or leasing a new car is a big decision and not done on a frequent or impulsive basis. If the follow-up survey extended beyond 3 months, it is likely that more EV purchases/leases would be captured.

• Event participants indicated that new EV models keep coming on the market, prices are getting lower, and ranges are getting longer, so they might as well wait before making a purchase/lease decision. Many participants stated that they are waiting for the Tesla Model 3 or Chevy Bolt.


6

ADDENDUMS

A EventInformation:

1. Formula-e2. OaklandEarthEXPO3. ECOSSacramentoEarthDay4. Sonoma-MarinFair5. CaliforniaStateFair6. Harborfest7. NDEWBakersfield8. EVWeek9. SacramentoInternationalAutoShow10. SanFranciscoInternationalAutoShow

B ChartsandGraphs

1. Pre-SurveyandPost-Survey2. Pre-SurveyandPost-Survey3. Post-Survey4. Post-Survey5. Follow-UpSurvey6. Follow-UpSurvey

C Pre-SurveyResults D Post-SurveyResults E Follow-upSurveyResults

AddendumA1Formula-eSaturday,April2,2016LongBeach

Ride-and-Drives:104EstimatedTouches:400EVsforR&D:6-BMWi3(3),NissanLEAF,FordFusionENERGI,FordC-MaxENERGIStaticEVs:NonePartners:SouthernCaliforniaEdison,CSE,LAAdvancedTransportationCenter,PluginAmericaPEVCPartnerFunding:$5,000eventsponsorshipIncentive/Giveaway:tiregaugesMarketing:ExtensiveFIAadvertising,includingofficialshowguideSurveyHighlights:

• PerceptionofEVswasverypositivefor55%ofrespondentsbeforethetestdriveand92%after.

• 100%ofrespondentssharedtheirEVexperiencewithfriendsand/orfamilyaftertheevent.

• 100%ofrespondentsindicatedthattestdrivingwasanimportantpartofthedecisiontoconsiderpurchasingorleasinganEV.

AddendumA2EarthEXPOWednesday,April6,2016FrankOgawaPlaza,Oakland

Ride-and-Drives:75EstimatedTouches:250EVsforR&D:6-BMWi3(2),KiaSoulEV,MercedesBenzB-ClassEV,MitsubishiiMiEV,smartFortwoElectricDriveStaticEVs:2–MercedesBenzB-ClassEV,BMWi3Partners:CityofOakland,PG&EPEVCPartnerFunding:$0Incentive/Giveaway:$5foodvoucherfundedbyPG&EMarketing:EventmarketingbyCityofOakland;OaklandTribunearticle;onsiteflyerdistributionSurveyHighlights:

• 100%ofrespondentslookedatEVsonlineaftertheevent.• 100%ofrespondentssharedtheirEVexperiencewithfriendsand/orfamily.• 100%ofrespondentsindicatedthattestdrivingwasanimportantpartofthedecisionto

considerpurchasingorleasinganEV.

AddendumA3

ECOSSacramentoEarthDay

Saturday,April24,2016

SouthsidePark,Sacramento

Ride-and-Drives:87EstimatedTouches:250EVsforR&D:4–KiaSoulEV,TeslaModelS,VolkswagenE-Golf,Fiat500eStaticEVs:12providedbyownersandmembersofSacramentoEVAssociationPartners:EnvironmentalCouncilofSacramento(ECOS),SacramentoEVAssociationPEVCPartnerFunding:$0Incentive/Giveaway:$5foodvoucherMarketing:Onsiteflyerdistribution,publicspeakerannouncementsSurveyHighlights:

• 80%ofrespondentssharedtheirEVexperiencewithfamilyand/orfriends.• 80%ofrespondentsindicatedthatmorechargingoptionscouldpersuadethemtogetanEV.• Follow-upsurveyrespondent:“EVsaregreatandI’lldefinitelyconsideroneoncemycurrent

carnolongermeetsmyneeds.”

AddendumA4Sonoma-MarinFairSaturday,June25,2016Sonoma-MarinFairgrounds,Petaluma

Ride-and-Drives:50EstimatedTouches:400EVsforR&D:6–BMWi3,BMW300e,FordFusionEnergi,KiaSoulEV,NissanLEAF,ToyotaMiraiStaticEVs:FordFocusEVinsidefairgroundsPartners:CaliforniaFuelCellPartnershipPEVCPartnerFunding:$2,500eventsponsorshipIncentive/Giveaway:$5foodvoucherand$15fairadmissionticketMarketing:FairProgramandpromotionmaterials,onsitepublicannouncementsSurveyHighlights:

• PerceptionofEVswaspositivefor73%ofrespondentsbeforethetestdriveand100%after.• Only14%ofparticipantshadpreviouslydrivenanEV.• Follow-upsurveyrespondent:“IwillbestronglyconsideringanEVnextcarpurchase.”

AddendumA5CaliforniaStateFairThursday,July21,2016CalExpo,Sacramento

Rides:356EstimatedTouches:5,000EVsforR&D:4–NissanLEAF,Fiat500e,ChevyVolt,ChevySparkEVStaticEVs:NonePartners:SacramentoMunicipalUtilityDistrict(SMUD),SacramentoEVAssociationPEVCPartnerFunding:$3,500StateFairIncentive/Giveaway:$10foodvoucherprovidedbySMUDMarketing:OnlineFairschedule,onsiteflyerdistributionSurveyHighlights:

• PerceptionofEVswaspositivefor75%ofrespondentsbeforethetestdriveand95%after.• 38%ofrespondentsindicatedthattheywerelikelytoconsideranEVastheirnextcarbefore

test-drivingand66%indicatedsuchaftertestdriving.• Follow-upsurveyrespondent:“Participatinginthetestdrivechangedmyopinionandalsogave

mebetterinformationaboutwhat(EVs)arecapableof.”

AddendumA6HarborfestSaturday,August20,2016BaysidePark,ChulaVista

Ride-and-Drives:150EstimatedTouches:2,000EVsforR&D:7–NissanLEAF(2),TeslaModelS,BMWi3,BMWx5(2),FordFusionEnergiStaticEVs:7–TeslaModelX,NissanLEAF(2),FordC-MaxEnergi,ChevyVolt,KiaSoulEV,BMWi8Partners:CityofChulaVista,PortofSanDiego,SanDiegoGas&Electric(SDG&E),CenterforSustainableEnergy(CSE)PEVCPartnerFunding:$3,500eventsponsorshipIncentive/Giveaway:$5foodvouchersfundedbySDG&EMarketing:Pre-programandProgramadvertisement,onsiteflyerdistributionSurveyHighlights:

• PerceptionofEVswasverypositivefor48%ofrespondentsbeforethetestdriveand82%after.• 90%ofparticipantsdroveagas-poweredcar.• 55%ofrespondentsindicatedthattheywerelikelytoconsideranEVastheirnextcarbefore

testdrivingand81%indicatedsuchaftertestdriving.

AddendumA7NationalDriveElectricWeek(NDEW)Sunday,September11,2016RiverWalkPark,Bakersfield

Ride-and-Drives:96EstimatedTouches:250EVsforR&D:8–NissanLEAF(3),BMWi3,BMWi8,BMWX5xDrive40e,Fiat500eEV(2)StaticEVs:3–TeslaModelS,MercedesBenzB-ClassEV,ChevyVoltPartners:KernCouncilofGovernments,SanJoaquinValleyEVPartnership,ProjectCleanAir,EVPerksPEVCPartnerFunding:$3,000foreventmarketingIncentive/Giveaway:TwotacosatonsitetacotruckMarketing:Heavypre-eventmarketingbypartners,ChamberofCommercee-blast,KernCountyFamilymagazine,LivelocalTVinterview,BakersfieldCaliforniannewspaperarticle,SJVCleanTransportatione-newsletter,onsiteflyerdistributionSurveyHighlights:

• 64%ofrespondentsindicatedthattheywerelikelytoconsideranEVastheirnextcarbeforetestdrivingand87%indicatedsuchaftertestdriving.

• 100%ofrespondentslookedatEVsonlineandsharedtheirEVexperiencewithfamilyand/orfriendsaftertheevent.

• Follow-upsurveyrespondent:“ThiseventwasthedecidingfactorinleasingtheEV.”

AddendumA8ChargeAcrossTown’sEVWeekSaturday,October8andSunday,October9,2016Pier27,SanFrancisco

Ride-and-Drives:597EstimatedTouches:100,000EVsforR&D:12–NissanLEAF(2),KiaSoulEV(4),ToyotaMiraiFC(3),HondaClarityFC,HyundaiTucsonFC,MercedesB-ClassEV(6FC-fuelcellcars)StaticEVs:6–NissanLEAF,KiaSoulEV,ToyotaMirai,MercedesFC,FordC-MaxENERGI,ChevyVoltPartners:CaliforniaFuelCellPartnership,PG&E,SanFranciscoDeptoftheEnvironment,CSEPEVCPartnerFunding:$10,000forvenuerentalIncentive/Giveaway:Twotacosatonsitetacotruck–fundingprovidedbyPG&EMarketing:Publicradiospots,pressreleaseandmediaalert,Gas2.0article,onsiteflyerdistributionSurveyHighlights:

• 100%ofrespondentsstatedthattestdrivingwasanimportantpartofthedecisiontoconsiderbuyingorleasinganEV.

• 73individualsattheeventwerealreadyplanningtobuyorleaseanEV.• Follow-upsurveyrespondent:“ThetestdriveofthefuelcellcarsconfirmedmybeliefthatEV

wasthewaytogo.”

AddendumA9SacramentoInternationalAutoShowFriday,October21throughSunday,October23,2016CalExpo,Sacramento

SMUDbrandedevent–BRESurveyONLYRide-and-Drives:1464estimatedbySMUDover3daysEstimatedTouches:20,000EVsforR&D:10-ChevyVolt,(2),BMWi3,Fiat500e,FordFocusEV,FordFusionEnergi,FordC-MaxEnergi,KiaSoulEV,NissanLEAF,VolkswagenE-GolfStaticEVs:numerousatseparatenearbyinsidelocationPartners:SacramentoMunicipalUtilityDistrict(SMUD),SacramentoEVAssociationPEVCPartnerFunding:$0Incentive/Giveaway:bagsandtirepressuregaugesprovidedbySMUDMarketing:AutoShowadvertising,SMUDcustomermarketingSurveyHighlights:

• PerceptionofEVswasverypositivefor41%ofrespondentsbeforethetestdriveand75%after.• 13%offollow-upsurveyrespondentsleasedanEVaftertheevent–1participantleased2EVs.• Follow-upsurveyrespondent:“PriortothetestdriveIwasuncertainaboutwhetherIwould

purchaseanEV.NowIamcertainthatIwillpurchaseonesoon.”

AddendumA10SanFranciscoInternationalAutoShowMonday,November21andTuesday,November22,2016MosconeCenter,SanFrancisco

PG&Ebrandedevent–BRESurveyONLYRide-and-Drives:304EstimatedTouches:1,000EVsforR&D:10-ChevyVolt,AudiA3Sportbacke-tron,FordFocusEV,FordFusionEnergi,FordC-MaxEnergi,KiaSoulEV,NissanLEAF,VolkswagenE-Golf,smartFortwoElectricDrive(2)StaticEVs:NonePartners:PacificGas&Electric,ElectricCarInsiderMagazine,CSEPEVCPartnerFunding:$3,000Incentive/Giveaway:AutoshowadmissionticketprovidedbyPG&E,ElectricCarInsiderMagazineMarketing:AutoShowadvertisingincludingwebsite,PG&Emediaadvisory,TVnewscoverageSurveyHighlights:

• 94%ofrespondentssharedtheirEVexperiencewithfamilyand/orfriends.• 94%ofrespondentsstatedthattestdrivingwasanimportantpartofthedecisiontoconsider

gettinganEV.• Follow-upsurveyrespondent:“Verysurprisedattheoverallquality,performanceandvarietyof

modelsavailable.I'mlookingforwardtomyfirstEVpurchase.”

Best.Ride.EVer!2016FINALREPORT Addendum B1

Pre-Survey: What is your experience with EVs?

Pre- and Post-Survey: What is your perception of EVs?

0 20 40 60 80

Negative

SomewhatNegative

Neutral

SomewhatPositive

Positive

After

Before

29%

16%

55%

Driver

Passenger

Noexperience


Pre- and Post-Survey: How likely are you to consider buying or leasing an EV?

Post-Survey: Which EV would you buy/lease?

Fuel Cell choice available events 4-10, fuel-cell cars at Sonoma-Marin & SF.

0% 10% 20% 30% 40% 50%

Veryunlikely

Somewhatunlikely

Unsure/Same

Somewhatlikely

VeryLikely

After

Before

548

563

100

290

BEV

PHEV

FuelCell

Depends


Post-Survey: Which EVs did you test drive?

Post-Survey: What did you like about driving an EV?

Chevy

Nissan

FuelCellBMW

Kia

Ford

Fiat

VW

Chevy

Nissan

FuelCell

BMW

Kia

Ford

Fiat

VW

smart

Tesla

0% 20% 40% 60% 80% 100%

FeltCool

LatestTechnology

Didnotusegas

Noemissions

Style&comfort

GreatPerformance

QuietRide


Post-Survey: How familiar are you with these economics and incentives of driving an EV?

Post-Survey: How familiar are you with EV charging?

0%10%20%30%40%50%60%70%80%90%

100%

Not

Somewhat

Very

0%10%20%30%40%50%60%70%80%90%

100%

SpecialUtilityRates

HomeOptions

Outsidethe

Home

FreeOptions

ChargingModes

Not

Somewhat

Very


Follow-up Survey: If you have not purchased an EV, please indicate if you have done the following:

Follow-Up Survey: Have you shared your EV experience with others?

63%

34%

22%

0%

10%

20%

30%

40%

50%

60%

70%

LookedatEVsOnline TalkedtoEVOwner VisitedEVDealer

83%

25%

11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

WithFamily&Friends WithCo-workers OnSocialMedia


Follow-up Survey: What would persuade you to buy or lease an EV?

Follow-up Survey: Was test driving an important part of your decision to consider an EV?

GreaterAvailability

MoreEnvironmentalConcern

MoreAppealingModels

AdditionalIncentives

MoreChargingStations

LongerRange

LowerCost

0% 10% 20% 30% 40% 50% 60%

55%35%

8%

2%

VeryImportant

SomewhatImportant

NotImportant

DecidedNotTo

Best.Ride.Ever! 2016 - PRE-SURVEY Addendum C

Question #1 What is your perception of EVs?

Formula-e Oakland Sacramento Petaluma State Fair Harborfest Bakersfld San Fran Sac Auto SF Auto TOTAL

Very positive 36 55% 29 57% 31 52% 17 40% 109 43% 42 48% 35 65% 181 54% 135 41% 128 48% 743 48%Somewhat pos 19 29% 20 39% 19 32% 14 33% 82 32% 31 36% 16 30% 90 27% 117 35% 94 35% 502 32%Neutral 8 12% 1 2% 6 10% 11 26% 61 24% 13 15% 3 6% 59 18% 66 20% 40 15% 268 17%Somewhat neg 1 2% 1 2% 4 7% 0 0% 4 2% 1 1% 0 0% 4 1% 10 3% 2 1% 27 2%Very negative 1 2% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 2 1% 2 1% 5 0.3%

Respondents 65 51 60 42 256 87 54 334 330 266 1545Skipped 4 2 1 2 8 3 0 8 7 16 51

Question #2 What is your experience with EVs? (can chose more than one answer)


Driven 25 36% 16 30% 15 25% 6 14% 44 17% 20 23% 22 41% 90 26% 122 37% 93 33% 453 29%Passenger 23 33% 9 17% 13 21% 4 9% 34 13% 12 14% 9 17% 92 27% 62 19% 80 29% 338 21%No experience 27 39% 31 58% 33 54% 35 80% 190 73% 59 67% 26 48% 178 52% 169 51% 123 44% 871 55%


Question #3 Are you planning to purchase/lease a new car within the next 12 months?


Yes 21 30% 9 17% 14 23% 6 14% 24 9% 23 26% 16 30% 84 25% 96 28% 76 27% 369 23%No 39 57% 15 28% 21 34% 16 36% 140 53% 21 24% 9 17% 80 23% 105 31% 68 24% 514 32%Maybe 9 13% 29 55% 26 43% 22 50% 98 37% 43 49% 29 54% 177 52% 136 40% 137 49% 706 44%


Question #4 How likely are you to consider buying or leasing an EV as your next vehicle?


Very likely 28 41% 13 25% 18 30% 8 18% 36 14% 23 26% 23 43% 96 28% 64 19% 68 24% 377 24%Somewhat likely 27 39% 19 36% 25 41% 13 30% 62 24% 26 29% 11 21% 100 29% 103 31% 102 37% 488 31%Unsure 11 16% 16 30% 14 23% 22 50% 120 46% 34 38% 16 30% 122 36% 116 35% 91 33% 562 35%Swhat unlikely 2 3% 4 8% 2 3% 1 2% 27 10% 4 4% 2 4% 11 3% 32 10% 10 4% 95 6%Very unlikely 1 1% 1 2% 2 3% 0 0% 18 7% 2 2% 1 2% 11 3% 19 6% 7 3% 62 4%


Best.Ride.Ever! 2016 - PRE-SURVEY Addendum C

Question #5 What are your most frequent modes of transportation? (can chose more than 1)


Gas car 54 79% 34 64% 50 82% 36 82% 220 83% 81 90% 43 80% 258 76% 287 86% 210 75% 1273 80%Hybrid car 3 4% 9 17% 5 8% 6 14% 23 9% 13 14% 6 11% 47 14% 29 9% 39 14% 180 11%PHEV 2 3% 2 4% 3 5% 1 2% 6 2% 4 4% 4 7% 14 4% 8 2% 11 4% 55 3%BEV 2 3% 2 4% 5 8% 1 2% 4 2% 2 2% 6 11% 25 7% 16 5% 15 5% 78 5%Public transport 6 9% 23 43% 3 5% 3 7% 22 8% 9 10% 0 0% 88 26% 8 2% 63 23% 225 14%Bicycle 8 12% 11 21% 11 18% 8 18% 30 11% 7 8% 4 7% 73 22% 23 7% 35 13% 210 13%Motorbike/Scoot 7 10% 1 2% 0 0% 2 5% 12 5% 4 4% 3 6% 16 5% 9 3% 12 4% 66 4%Carpool/Share 0 0% 6 11% 1 2% 1 2% 13 5% 2 2% 4 7% 14 4% 5 2% 10 4% 56 4%Taxi/Uber/Lyft 2 3% 5 9% 0 0% 0 0% 9 3% 4 4% 4 7% 47 14% 6 2% 23 8% 100 6%Walking 4 6% 8 15% 7 11% 9 20% 46 17% 12 13% 5 9% 78 23% 13 4% 50 18% 232 15%Other: Cng 1 1% 1 0% 2 0.1% Ferry 1 2% 1 0% 2 0.1% Diesel 4 2% 1 1% 12 4% 4 1% 21 1.3% Aircraft 1 0% 1 0.1% Skateboard 1 1 2 0.1%Total responses 89 101 85 68 390 140 79 662 416 473 2503


Question #6 What type of residence do you live in?

SF Auto

Detached house 45 66% 25 47% 47 78% 27 61% 185 71% 66 74% 42 78% 179 53% 267 80% 189 68% 1072 68%Attached house 4 6% 11 21% 3 5% 4 9% 23 9% 8 9% 2 4% 28 8% 18 5% 27 10% 128 8%Apt/Condo 18 26% 15 28% 8 13% 10 23% 38 15% 14 16% 7 13% 114 34% 39 12% 50 18% 313 20%No answer 0 0% 2 4% 1 2% 2 5% 13 5% 1 1% 2 4% 14 4% 8 2% 11 4% 54 3%Other Work/live 1 1% 1 0.1% Mobile Home 1 2% 2 1% 2 1% 5 0.3% Granny unit 1 2% 1 0.1% Ranch 1 0% 1 0.1% Boat 1 0% 1 0.1% Hotel 1 0% 1 0.1% Student dorm 1 0% 2 1% 3 0.2% None 1 0% 1 0% 2 0.1%


Bakersfld San Fran Sac Auto TOTALFormula-e Oakland Sacramento Petaluma State Fair Harborfest

Best.Ride.Ever! 2016 - POST-SURVEY Addendum D

Question #1: Which EVs did you test drive?


Audi e-tron 0 0 0 0 0 0 0 0 0 16 6% 16 0.9%BMW i3 32 67% 23 55% 0 6 15% 0 23 33% 12 26% 0 89 42% 0 185 9.9%BMW i8 0 0 0 0 0 0 12 26% 0 0 0 12 0.6%BMW x5 0 0 0 0 0 7 10% 12 26% 0 0 0 19 1.0%Chevy Spark EV 0 0 0 0 69 26% 0 0 0 0 0 69 3.7%Chevy Volt 0 0 0 0 98 38% 0 0 0 117 56% 33 13% 248 13.3%Fiat 500e 0 0 17 35% 0 95 36% 0 10 22% 0 44 21% 9 4% 175 9.4%Ford Cmax 5 10% 0 0 0 0 0 0 0 8 4% 37 15% 50 2.7%Ford Focus 0 0 0 0 0 0 0 0 23 11% 38 15% 61 3.3%Ford Fusion 8 17% 0 0 9 23% 0 14 20% 0 0 27 13% 18 7% 76 4.1%Honda Clarity 0 0 0 0 0 0 0 69 24% 0 0 69 3.7%Hyundai Tucson 0 0 0 0 0 0 0 40 14% 0 0 40 2.1%Kia Soul EV 0 7 17% 14 29% 10 26% 0 0 0 107 37% 43 20% 22 9% 203 10.9%Mercedes B-class 0 9 21% 0 0 0 0 0 0 0 0 9 0.5%Mercedes FC 0 0 0 0 0 0 0 9 3% 0 0 9 0.5%Mitsubishi iMiEV 0 3 7% 0 0 0 0 0 0 0 0 3 0.2%Nissan Leaf 18 38% 0 0 10 26% 90 34% 22 31% 18 39% 51 18% 32 15% 41 16% 282 15.2%smart EV 0 5 12% 0 0 0 0 0 0 0 46 18% 51 2.7%Tesla Model S 0 0 17 35% 0 0 18 26% 0 0 0 0 35 1.9%Toyota Mirai 0 0 0 5 13% 0 0 0 129 45% 0 0 134 7.2%VW e-Golf 0 0 13 27% 0 0 0 0 0 42 20% 44 17% 99 5.3%Other: 0 1 2% 0 0 0 1 1% 1 2% 12 4% 1 0% 0 16 0.9%

Total test drives 63 48 61 40 352 85 65 417 426 304 1861Respondents 48 42 48 39 261 70 46 287 210 254 1305

Skipped 2 0 1 0 0 1 0 0 1 0 5rides-only

Question #2: After your test drive, what is your perception of EVs?


Very positive 44 92% 27 66% 38 78% 32 84% 178 69% 58 82% 33 73% 181 64% 156 75% 168 67% 915 70.8%Somewhat pos 3 6% 13 32% 10 20% 6 16% 68 26% 11 15% 10 22% 73 26% 48 23% 66 27% 308 23.8%Neutral 1 2% 0 0% 1 2% 0 0% 11 4% 1 1% 2 4% 25 9% 5 2% 12 5% 58 4.5%Somewhat neg 0 0% 0 0% 0 0% 0 0% 1 0% 0 0% 0 0% 2 1% 0 0% 3 1% 6 0.5%Very negative 0 0% 1 2% 0 0% 0 0% 1 0% 1 1% 0 0% 2 1% 0 0% 0 0% 5 0.4%



Question #3: What did you like about driving an EV? (Check all that apply)


Great performance 29 63% 27 64% 34 71% 27 69% 163 63% 54 76% 25 54% 142 49% 136 65% 126 50% 763 58.7%Quiet ride 43 93% 38 90% 41 85% 33 85% 210 81% 62 87% 38 83% 232 81% 176 85% 214 84% 1087 83.6%Style and comfort 34 74% 26 62% 26 54% 25 64% 119 46% 40 56% 27 59% 137 48% 123 59% 112 44% 669 51.5%Felt cool 26 57% 18 43% 17 35% 17 44% 63 24% 23 32% 24 52% 91 32% 56 27% 51 20% 386 29.7%No emissions 33 72% 30 71% 30 63% 20 51% 109 42% 32 45% 25 54% 157 55% 105 50% 123 48% 664 51.1%Did not use gas 32 70% 21 50% 29 60% 20 51% 104 40% 24 34% 22 48% 110 38% 69 33% 86 34% 517 39.8%Latest technology 33 72% 21 50% 17 35% 17 44% 67 26% 27 38% 22 48% 99 34% 74 36% 69 27% 446 34.3%I didn't like it 1 2% 0 0% 0 0% 0 0% 1 0% 0 0% 0 0% 5 2% 1 0% 6 2% 14 1.1%Other: 1 2% 4 2% 5 0.4%Braking 4 9% 2 5% 1 0% 7 0.5%Really great 1 2% 0 0% 1 0.1%Do not like braking 1 2% 0 0% 1 0.1%Low maintenance 1 2% 0 0% 1 0.1%BMW 1 2% 1 0.1%Turn radius 1 3% 1 0.1%Love it 1 3% 1 0% 2 0.2%Back-up camera 1 3% 1 0.1%Pick up / power 2 1% 1 0% 2 1% 5 0.4%Dashbd/bluetooth 1 0% 1 0.1%Made well 1 0% 1 0.1%Heads up display 1 2% 1 0.1%No FC stations 1 0% 1 0.1%Didn't like display 1 0% 1 0.1%Ugly. Low power 1 0% 1 0.1%No steering feel 1 0% 1 0.1%Fun 1 0% 1 0.1%Heavy and peppy 1 0% 1 0.1%Compact 1 0% 1 0.1%Cost & green 1 0% 1 0.1%Sales presentation 1 0% 1 0.1%Didn't like legroom 1 0% 1 0.1%Nice big window 1 0% 1 0.1%Use carpool lane 1 0% 1 0.1%

Respondents 46 42 48 39 259 71 46 287 208 254 1300 Skipped 4 0 1 2 0 0 0 3 0 10

Question #4: How familiar are you with the economics and incentives of driving an EV?


No gas emissions very 31 67% 31 74% 37 76% 18 47% 136 53% 46 66% 34 74% 180 63% 135 66% 167 67% 815 63.3%

somewhat 12 26% 8 19% 9 18% 18 47% 102 40% 23 33% 11 24% 90 32% 59 29% 73 29% 405 31.5%not 3 7% 3 7% 3 6% 2 5% 19 7% 1 1% 1 2% 14 5% 12 6% 9 4% 67 5.2%

Saving money very 32 70% 25 66% 36 75% 22 58% 146 58% 54 77% 33 72% 154 55% 135 66% 158 65% 795 62.9%

somewhat 12 26% 11 29% 11 23% 16 42% 91 36% 13 19% 12 26% 100 36% 61 30% 79 32% 406 32.1%not 2 4% 2 5% 1 2% 0 0% 13 5% 3 4% 1 2% 25 9% 8 4% 7 3% 62 4.9%

Federal tax credit very 26 57% 20 53% 24 50% 13 35% 102 41% 34 49% 27 60% 114 42% 96 48% 114 48% 570 46.0%

somewhat 12 26% 15 39% 14 29% 17 46% 76 31% 26 38% 13 29% 108 40% 76 38% 102 43% 459 37.0%not 8 17% 3 8% 10 21% 7 19% 68 28% 9 13% 5 11% 48 18% 30 15% 22 9% 210 16.9%

State tax rebate very 20 43% 17 45% 22 46% 13 35% 94 38% 30 43% 31 67% 101 38% 91 46% 104 44% 523 42.6%

somewhat 15 33% 17 45% 16 33% 17 46% 77 31% 23 33% 9 20% 101 38% 73 37% 103 44% 451 36.7%not 11 24% 4 11% 10 21% 7 19% 74 30% 16 23% 6 13% 61 23% 36 18% 29 12% 254 20.7%

Carpool access very 27 60% 23 61% 31 65% 18 49% 116 48% 38 55% 27 60% 139 53% 117 59% 142 60% 678 55.5%

somewhat 14 31% 9 24% 10 21% 15 41% 73 30% 18 26% 12 27% 88 33% 59 30% 75 32% 373 30.5%not 4 9% 6 16% 7 15% 4 11% 52 22% 13 19% 6 13% 37 14% 22 11% 19 8% 170 13.9%



Question #5: How familiar are you with EV charging?


Special utility rate very 14 30% 10 24% 14 29% 6 16% 48 19% 18 25% 16 36% 58 21% 51 25% 62 25% 297 23.2%

somewhat 13 28% 18 44% 15 31% 17 45% 112 44% 30 42% 11 24% 137 49% 90 44% 123 49% 566 44.3%not 20 43% 13 32% 19 40% 15 39% 96 38% 23 32% 18 40% 85 30% 62 31% 65 26% 416 32.5%

Home options very 20 43% 11 29% 18 38% 11 30% 56 23% 22 31% 17 38% 80 29% 62 31% 80 33% 377 30.2%

somewhat 20 43% 16 42% 19 40% 12 32% 118 48% 34 49% 15 33% 122 44% 89 44% 121 50% 566 45.4%not 7 15% 11 29% 10 21% 14 38% 74 30% 14 20% 13 29% 73 27% 50 25% 39 16% 305 24.4%

Outside the home very 19 40% 11 30% 12 26% 9 24% 60 24% 21 30% 13 29% 68 25% 60 30% 63 26% 336 27.0%

somewhat 23 49% 16 43% 23 49% 16 43% 120 49% 34 49% 17 38% 142 52% 96 48% 128 53% 615 49.4%not 5 11% 10 27% 12 26% 12 32% 66 27% 14 20% 15 33% 64 23% 45 22% 50 21% 293 23.6%

Free options very 15 32% 10 26% 14 30% 6 16% 49 20% 19 28% 13 29% 66 24% 49 25% 57 23% 298 23.9%

somewhat 17 36% 12 32% 15 32% 16 43% 105 43% 26 38% 14 31% 121 44% 82 41% 120 49% 528 42.3%not 15 32% 16 42% 18 38% 15 41% 91 37% 23 34% 18 40% 87 32% 69 35% 69 28% 421 33.8%

Charging modes very 19 41% 9 24% 16 35% 9 25% 49 20% 20 29% 15 34% 72 27% 64 32% 68 29% 341 28.0%

somewhat 13 28% 15 41% 15 33% 14 39% 91 38% 27 39% 13 30% 107 40% 64 32% 108 46% 467 38.4%not 14 30% 13 35% 15 33% 13 36% 100 42% 22 32% 16 36% 89 33% 69 35% 58 25% 409 33.6%


Question #6: Did you come to today's event already planning to buy or lease an EV?


Yes, buying an EV 3 6% 4 10% 6 13% 1 3% 21 8% 7 10% 15 33% 43 15% 36 18% 49 19% 185 14.4%Yes, leasing an EV 0 0% 3 7% 7 15% 2 5% 12 5% 9 13% 7 15% 30 11% 20 10% 27 11% 117 9.1%No 44 94% 35 83% 34 72% 34 92% 224 87% 55 77% 24 52% 210 74% 148 73% 177 70% 985 76.5%


Question #7: How likely are you to consider buying or leasing an EV after driving one?


Very likely 18 38% 14 33% 19 40% 17 45% 58 23% 21 30% 22 49% 80 28% 64 32% 71 29% 384 30.0%Somewhat likely 24 50% 18 43% 17 35% 15 39% 109 43% 36 51% 17 38% 122 43% 82 41% 121 49% 561 43.9%About the same 3 6% 9 21% 7 15% 5 13% 52 20% 9 13% 4 9% 63 22% 35 17% 42 17% 229 17.9%Somewhat unlikely 1 2% 0 0% 1 2% 1 3% 23 9% 2 3% 1 2% 10 4% 14 7% 9 4% 62 4.9%Very unlikely 2 4% 1 2% 4 8% 0 0% 12 5% 2 3% 1 2% 8 3% 6 3% 6 2% 42 3.3%



Question #8: If you were to buy/lease an EV in the next year, which do you think you would buy/lease?

SF Auto

BEV 21 44% 19 46% 23 50% 13 33% 75 29% 38 54% 27 59% 133 47% 81 40% 118 47% 548 42.7%PHEV 16 33% 15 37% 17 37% 13 33% 130 51% 29 41% 20 43% 84 30% 114 56% 125 50% 563 43.9%Fuel Cell 87 31% 13 5% 100 7.8%Depends on life 13 27% 12 29% 12 26% 16 41% 70 27% 16 23% 9 20% 62 22% 36 18% 44 17% 290 22.6%Specific model: 70 mi commute 1 2% 1 0.1%BMW i3 1 2% 2 1% 3 0.2%New 1 2% 1 0.1%Tesla 3 1% 1 1% 3 1% 2 1% 1 0% 10 0.8%Volt 1 0% 3 1% 2 1% 6 0.5%Spark 1 0% 1 0.1%Fiat 1 0% 1 0.1%Kia Soul 1 2% 1 0% 2 0.2%Chevy Bolt 1 2% 1 0% 2 0.2%BMW i8 1 2% 1 0.1%EP Tender rental 1 2% 1 0.1%E-motorcycle 1 0% 1 0.1%VW e-Golf 1 0% 1 0% 2 0.2%Prius 1 0% 1 0% 2 0.2%Leaf 1 0% 1 0.1%Ford Focus 2 1% 2 0.2%Four wheel drive 1 0% 1 0.1%


Question #9: Can we follow-up with you in three months?

SF Auto

Provided email 31 62% 15 36% 14 29% 13 33% 63 24% 16 23% 19 41% 53 18% 69 33% 84 33% 377 28.8%Provided comment 1 2% 2 5% 3 6% 5 13% 20 8% 6 8% 3 7% 32 11% 11 5% 16 6% 99 7.6%

Skipped 18 36% 25 60% 32 65% 21 54% 178 68% 49 69% 24 52% 202 70% 131 62% 154 61% 834 63.7%Total 50 42 49 39 261 71 46 287 211 254 1310

San Fran Sac Auto TOTAL

San Fran Sac Auto TOTAL

Harborfest Bakersfld

Formula-e Oakland Sacramento Petaluma State Fair Harborfest Bakersfld

Formula-e Oakland Sacramento Petaluma State Fair

Addendum E


# post-surveys 50 42 49 39 261 70 46 287 211 254 1309 # emails provided 31 62% 15 36% 14 29% 13 33% 61 23% 16 23% 19 41% 55 19% 69 33% 84 33% 377 29%# emails bounced 4 13% 0 0% 2 14% 0 0% 5 8% 2 13% 2 11% 1 2% 5 7% 0 0% 21 6%# surveys sent/% post 27 54% 15 36% 12 24% 13 33% 56 21% 14 20% 17 37% 54 19% 64 30% 84 33% 356 27%

# surveys completed 10 37% 7 47% 5 42% 5 38% 21 38% 1 7% 9 53% 14 26% 30 47% 33 39% 135 38%

Question #1 Since participating in the EV ride-and-drive, have you purchased or leased an EV?

Formula-e Oakland Sacramento Petaluma State Fair Harborfest Bakersfld San Fran Sac Auto SF Auto TOTALI bought this EV…Nissan Leaf 1 1Prius 1 1Tesla Model S 1 1 Total purchased 1 1 1 3I leased this EV… Fiat 1 1 2Spark 1 1 2Prius 1 1Kia Soul 1 1VW e-Golf 2 2Audi e-tron 1 1 Total leased 0 2 1 5 1 9Total bot/leased 1 2 2 5 2 12 9%

Total respondents 1 2 2 4 2 11

Question #2 If you have not purchased an EV, please indicate if you have done the following?

Sac AutoLooked EVs online 7 70% 7 100% 2 40% 2 40% 6 30% 1 100% 7 100% 9 75% 13 50% 24 77% 78 63%Visited EV dealer 1 10% 2 29% 2 40% 1 20% 1 5% 0 0% 4 57% 1 8% 5 19% 10 32% 27 22%Talked to EV owner 2 20% 4 57% 2 40% 2 40% 7 35% 0 0% 2 29% 3 25% 7 27% 13 42% 42 34%None of the above 2 20% 0 0% 1 20% 3 60% 10 50% 0 0% 0 0% 3 25% 11 42% 3 10% 33 27%

Total respondents 10 7 5 5 20 1 7 12 26 31 124Skipped 0 0 0 0 1 0 2 2 4 2 11

Question #3

Sac AutoPlanning to buy 0 0% 4 57% 1 20% 1 20% 1 5% 0 0% 3 43% 7 54% 5 18% 10 34% 32 26%More envir concerns 3 30% 2 29% 0 0% 1 20% 0 0% 0 0% 2 29% 1 8% 6 21% 6 21% 21 17%Longer range 7 70% 4 57% 3 60% 3 60% 7 35% 0 0% 3 43% 7 54% 12 43% 17 59% 63 50%Lower cost 5 50% 5 71% 3 60% 3 60% 13 65% 1 100% 3 43% 5 38% 14 50% 11 38% 63 50%Better models 5 50% 1 14% 0 0% 2 40% 5 25% 0 0% 2 29% 3 23% 7 25% 8 28% 33 26%Add'l incentives 1 10% 2 29% 1 20% 3 60% 4 20% 1 100% 3 43% 4 31% 8 29% 9 31% 36 29%Greater availability 1 10% 2 29% 2 40% 3 60% 1 5% 0 0% 1 14% 0 0% 2 7% 0 0% 12 10%More charging 4 40% 6 86% 4 80% 3 60% 8 40% 0 0% 3 43% 4 31% 17 61% 9 31% 58 46%Other 2 10% 2 7% 4 3.2% More reliable charge 1 20% 1 0.8% Need to replace car 1 20% 1 0.8% Already lease an EV 1 20% 1 3% 2 1.6% Tax icentives 1 14% 1 0.8% EP Tender trailer 1 14% 1 0.8% May get within a yr 1 14% 1 0.8% Better styling 1 4% 1 0.8% Continued HOV access 1 4% 1 0.8% Lower utility rates 1 3% 1 0.8% Need a parking space 1 3% 1 0.8%


Question #4

Sac AutoFamily & friends 10 100% 7 100% 4 80% 3 60% 15 71% 1 100% 9 100% 9 69% 22 76% 31 94% 111 83%On social media 2 20% 1 14% 0 0% 0 0% 1 5% 0 0% 4 44% 1 8% 4 14% 1 3% 14 11%With co-workers 1 10% 3 43% 1 20% 2 40% 3 14% 0 0% 7 78% 4 31% 9 31% 3 9% 33 25%No 0 0% 0 0% 1 20% 1 20% 6 29% 0 0% 0 0% 1 8% 6 21% 1 3% 16 12%Other 1 3%


Have you shared your EV experience with others?

Formula-e Petaluma Bakersfld Oakland Sacramento State Fair Harborfest San Fran SF Auto

Best.Ride.Ever! 2016 - FOLLOW-UP SURVEY

Formula-e Petaluma Oakland Sacramento State Fair TOTAL

Formula-e Oakland Sacramento Petaluma State Fair Harborfest Bakersfld San Fran SF Auto TOTAL

BakersfldHarborfest San Fran SF Auto

What would persuade you to buy or lease an EV?

TOTAL

Addendum EBest.Ride.Ever! 2016 - FOLLOW-UP SURVEY

Question #5 Was test driving an EV an important part of your decision to consider purchasing or leasing an EV?

Sac AutoVery important 4 44% 6 100% 0 0% 3 60% 7 33% 1 100% 7 78% 7 54% 16 55% 22 67% 73 56%Somewhat important 5 56% 0 0% 5 100% 1 20% 9 43% 0 0% 1 11% 6 46% 9 31% 9 27% 45 34%Not important 0 0% 0 0% 0 0% 1 20% 5 24% 0 0% 1 11% 0 0% 3 10% 1 3% 11 8%Decided not to 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 1 3% 1 3% 2 2%


Question #6 Additional comments

Oakland Hook me up with a tesla model xOakland The ride is smooth, and I am definitely into preserving the environment, unfortunately, like many things eco-

friendly/organic it's out of my price range.

Sacramento I love electric vehicles!Sacramento EVs are great and I'll definitely consider one once my current car no longer meets my needs.Sacramento Definitely, more public accessible charging stations are needed in Sacramento. Charging stattions located in CA

State Agency garages should NOT be included in EV App Maps. These charging stations are locked away and arenot actually accessible to the general public or on weekends.

Petaluma I will be strongly considering an EV next car purchase.

Cal State Fair I love the EVs, but with the amount of miles that I normally drive per trip, I would be spending more time finding a place to chargeCal State Fair I've never considered buying an EV before because I admit I kind of didn't think of it as a real car. Participating in the test drive changed my opinion and also gave me better information about what they're capable of. If I were in the market for a new car, being easily accessible for purchase would be a factor in purchasing one. Cal State Fair Pleasant experience and established new expectations.Cal State Fair I didn't get to drive. Just a passenger. Hard to actually judge anything without the wheels in my hands and pedal under my foot.Cal State Fair Thank you for having the EVs at the Fair. Maybe next year you can have some Ford vehicles such as Focus electric or Fusion EnergyCal State Fair When the product selections, range and price points get to reasonable level, I will consider purchasing. I will NOT pay $85k+ for the only car on the market that meets my needs at the moment.Cal State Fair I think that an EV is a good direction togo. Also the program at the state fair was very positive for my family.

Harborfest Loved the BMW

Bakersfield An 85 kWh/ 250 mile range is a requirement, or access to an EP Tender genset trailer for the out-of-town trips. Also, a 4-door full sized sudan in the $25,000 to $35,000 range.

Bakersfield I have reservered a Tesla Model 3 but not certain I will buy one. I will be following other EV manufacturers to make an informed decision once the Model 3 is available.

Bakersfield This event was the deciding factor in leasing the EVBakersfield I could easy see owning an EV and a gas fueled vehicle in the next three to five years. I would

use the EV for driving around town and the gas fueled vehicle fro traveling out of town.

SF - EV Week Have already placed deposit for Tesla M3. The test drive of the Honda Clarity and Toyota Mirahydrogen fuel cell cars confirmed my belief that EV was the way to go. No regrets.

SF - EV Week Longer range would be a plus.SF - EV Week Still searching for the right balance of safety, range, and overall cost.

Sacramento Auto Show I liked the ride and drive. It would've been nice to talk to additional people, besides the dealer, about the vehicle.Sacramento Auto Show We got a very good deal.Sacramento Auto Show I have actually decided to become an electrical/mechanical engineer since i am so interested in electric power trains and I think it's

the future.Sacramento Auto Show I test drove three EVs and was surprised by the noticeably different feel of the regenerative braking of each one. That would

definitely be a factor if I were to buy one.Sacramento Auto Show Prior to the test drive I was uncertain about whether I would purchase an EV. Now I am certain that I will purchase one soon. Sacramento Auto Show thank you for the opportunity to test drive an EV.Sacramento Auto Show We need a vehicle with longer range than is generally available with current models. We'll be watching for new developments.Sacramento Auto Show Very satisfied. Will be purchasing additional cars.

SF Int'l Auto Show Driving EV & hybrid at auto show was very helpful. We intend to buy a new car, most likely an EV by year end 2017. We are first dealing with the expense of putting solar panels on our home. Also while one of us is currently unemployed, we really only need one car, but that car must be capable of pulling a trailer with a sailboat. I don't think an EV is up to that task.SF Int'l Auto Show Very surprised at the overall quality, performance and variety of models available. I'm looking forward to my first EV purchase. SF Int'l Auto Show Thank you!SF Int'l Auto Show I'm planning to buy an EV within a couple months. It consumes lower per mile, saves money. I will not pay tax when I buy an EV. I'll save money and I'll be comfortable with its green.SF Int'l Auto Show Lower than average resale value has made me wait on leasing/purchasing a EV.SF Int'l Auto Show Great showSF Int'l Auto Show I really enjoyed my experience test driving my first EV. Thank you for the opportunity.SF Int'l Auto Show My 3-year Spark EV lease expired on 1/31/17. Contemplating leasing a Chevy Bolt but not sure what the economy will do with this idiot president SF Int'l Auto Show my daughter leases an EVSF Int'l Auto Show Was very impressed...very smooth...would be a great around-town carSF Int'l Auto Show Driving the electric cars was the main incentive to attend the car show this year.

Formula-e Petaluma Bakersfld Oakland Sacramento State Fair Harborfest San Fran SF Auto TOTAL

california plug-in electric vehicle statewide ride-and-drive series … · 2017-08-04 · best....

Documents