California Used Oil/Household Hazardous Waste

2009 Training & Conference

Filter Statistics – The Dirty TruthNATIONWIDE (1)

• 425 million used automotive filters are generated in the U.S annually

• These filters contain 160,000 tons of steel

• Filters can contain 45% used oil in weight when removed from a vehicle

• 80% of these filters end up in landfills

CALIFORNIA

• 20 million oil filters are purchased by “DIYers” annually

• 90% are not properly recycled

(1) Source: CIWMB

One gallon of used oil can contaminate one million gallons of drinking water

• 15th Cycle Used Oil Block Grants have been reduced by 45%

• Minimum grant payments to cities and counties remain the same

Event Expenditure Savings

Population14th Cycle Per Capita Grant $’s

14th Cycle Grant Funds

15th Cycle Per Capita Grant $’s

15th Cycle Grant Funds

Difference

50,000 $0.27 $13,500 $0.1485 $7,425 ($6,075)

20,000 $0.27 $5,400 $0.1485 $5,000* ($400)

*Minimum grant payment to cities = $5,000; counties = $10,000

The Benefits of Regionalizing Used Oil Block Grant Funds

• Reduce administrative burden

• Increase purchasing power

• Develop regional advertising

• Hold regional events

Attaining the BIGGEST BANG from your Used Oil Block Grant Buck!

YEAR ONE

• Use your knowledge of the local demographic

• Perform on-site surveys of event participants

YEAR TWO

• Develop advertising campaign based on results of on-site demographic research

• Continue to perform on-site surveys of event participants

YEAR THREE

• Build on advertising campaign based on demographic research

• Advertising Campaign: Think Outside the Box!

Do your homeworkBase advertising on data gathered

Include items to sustain behavior

Increased filters recycled at events

by 200%

269

690

995

0

200

400

600

800

1000

1200

Year 1 Year 2 Year 3

Filters Recycled

Reduced grant dollars spent by 80%$32

$11 $6

269

690

995Program Cost Per Filter Recycled

Filters Recycled269

690

995

Cost Strategy

• Negotiated $500 per event cost reduction from radio stations while maintaining identical level of promotion

• Eliminated certain “luxury” promotional items

• Based certain promotional items on a first-come first-served basis

• Set price limit on filter replacement coupons

.

*does not include consultant fees

Event Expenditure Savings*

2008/2009 Actual Expenditures

2009/2010 Reduced

ExpendituresSavings

Percentage Decrease in Spending

$50,734 $29,800 $20,934 41%