call for entries · talent and most formidable mastheads across the region. as the news media...

Presented by

NEWS MEDIA SUMMIT 2018

PRESENTED AS PART

OF

Call for entriesEntries extended Wed, May 23rd 2018

Recognising excellence in news publishing

ENTRIES EXTENDED TO WED MAY 23rd, 2018 newsmediaawards.com.auPAGE 2

News Media AwardsPresented by

2018

CONTENTSIntroduction 3

About The News Media Awards 4

Advertising Categories 5

Marketing Categories 6

Technical Categories 7

Product Innovation Categories 8

Executive Excellence Categories 9

Photography Categories 10

News Brand Categories 11

How To Enter 13

Rules 13

Judging 13

Payment 14

“The News Media Awards

recognise excellence in the people, the products, the

purpose and performance of news media brands from

the past year.”

Entries OpenMarch 12th, 2018

Entries CloseMay 23rd, 2018

Awards DinnerSeptember 14th, 2018KEY DATES

To enter, visit newsmediaawards.com.au



2018

Since its inception in 1969, the Pacific Area Newspaper Publishers Association (PANPA) Awards have been a highlight on the news publishing calendar. For 49 years they have recognised the best products, brightest talent and most formidable mastheads across the region.

As the news media sector evolves to embrace new ways of connecting quality journalism with audiences across platforms, so too must the

awards program evolve to remain relevant to the publishers and products it represents.

In 2018, we are excited to relaunch a fresh awards program that continues to recognise excellence in the people, the products, the purpose and performance of news media brands.

To complete the refresh comes a new emphasis on platform agnostic news brands as well as a new name; The News Media Awards.

We are unashamedly future-focussed but also take lessons from our past. Successful news media organisations have always been a collaboration between both content and commercial teams – one cannot survive without the other. To reflect that, we are returning to a combined awards program to recognise and celebrate these equally important aspects of our sector.

I encourage you to embrace this exciting change and be in the running to win a PANPA by entering the 2018 News Media Awards.

Peter Miller,CEO, NewsMediaWorks

INTRODUCTION

Change is the only constant







2018

The News Media Awards recognise excellence in the people, the products, the purpose and performance of news media brands from the past year.

For the first time, relevant categories are open to advertising creative developed either in-house by clients, by publishers, or by a third party, e.g. an agency.

Entries are managed via an online portal designed for you to upload all relevant details and examples of your work.

Categories have specific judging criteria, so please familiarise yourself with these and ensure all are addressed in your submission.

The 2018 News Media Awards will be held on the evening of Friday, September 14, 2018 at the Hilton, Sydney.

“For the first time, relevant categories are

open to advertising creative developed either in-house

by clients, by publishers, or by a third party”





ABOUT THE NEWS MEDIA AWARDS



2018

ADVERTISING CATEGORIESFor advertising excellence in news publishing. Judges will reward outstanding strategy, planning and creative execution that commands attention, motivates the audience and delivers results. All entries require a Statement of Purpose (max 500 words) which provides judges with context, as well as written approval from the client. Further details on entry inclusions can be found on page 13.

Entries will be judged on the following criteria;

Strategy & Planning: Target audience insights, rationale for, and use of, the media 25%Innovation: Originality of the concept or execution 25%Design: Compelling creative design and copy 25%Impact: Effectiveness of the advertising (include tangible results) 25%

Best Execution of Print Advertising for a Client (Nat/Metro, Regional, Community)

For excellence in strategy, planning and execution of print advertising (single ad or campaign). Open to any print advertising (published in a newspaper, supplement, or insert) that is produced by a client, a publisher, or an agency. Entry must include written approval from client.

Best Execution of Digital Advertising for a Client (Nat/Metro, Regional, Community)

For excellence in strategy, planning and execution of digital advertising (single ad or campaign). Open to any form of digital advertising produced by a client, a publisher, or an agency and published in digital news media. Entry must include written approval from client.

Best Execution Of Native Advertising for a Client (open)For excellence in strategy, planning and execution of sponsored, branded or advertorial content (single article or campaign) for the benefit of an advertiser. Open to any form of print and/or digital execution which is produced in partnership between a client/agency and publisher that has been published in print or digital news media. Entry must include written approval from client.

Best Execution of Integrated Advertising for a Client (open)For excellence in strategy, planning and execution of an integrated advertising campaign across multiple channels. Open to any form of advertising that has been published or broadcast on multiple channels – one of which must be a publishers’ news media print and/or digital platform. For example, a campaign across newspapers, radio and social, or across digital news media and outdoor. Entries should articulate the role of each channel in respect to the overall campaign including how and why news media was used. Entry must include written approval from client.

Best Innovation For an Advertising Client (open)For excellence in strategy, planning and execution of a new method, idea or product for the benefit of an advertiser. Judges will look for entries that differentiate your solution from the pack, so a new approach is essential. The innovative thinking can be from either the client, agency, publisher or a collaboration between parties. To qualify, concepts must have been published in print or digital news media or executed via a related activity, e.g. event. Entry must include written approval from client.



2018

MARKETING CATEGORIESFor marketing excellence in news publishing. Judges will reward outstanding strategy and tactical execution that engages the audience and prompts awareness and/or action. All entries requires a Statement of Purpose (max 500 words) which provides judges with context. Further details on entry inclusions can be found on page 13.


Strategy & Planning: Target audience insights, rationale for, and use of, the media 25%Innovation: Originality of the concept or execution 25%Design: Compelling creative design and copy 25%Impact: Effectiveness of the initiative (include tangible results) 25%

Best Trade Marketing Campaign (open)For excellence in strategy, planning and execution of a trade marketing initiative targeting advertisers and/or agencies. Open to all forms of paid, owned and earned media, promotion and/or experiential campaigns for the benefit of a news media brand or publisher. Concepts can be publisher or agency initiated/executed.

Best Consumer Brand Campaign (open)For excellence in strategy, planning and execution of a consumer brand marketing initiative for the benefit of a news media brand or publisher. Open to all forms of paid, owned and earned media, promotion and/or experiential campaigns that engage existing or new readers. Concepts can be publisher or agency initiated/executed.

Best Subscriber Acquisition Campaign (open)For excellence in strategy, planning and execution of a consumer acquisition campaign that grows paid print and/or digital subscriptions of news brands. Open to all forms of paid, owned and earned media, promotion and/or experiential executions that drive new subscriber growth. Concepts can be publisher or agency initiated/executed.

Best Community or Social-Purpose Initiative (open)Acknowledging the important role news brands play in their respective communities, this award recognises publishers’ activities that are driven by social purpose. Initiatives could include a local sponsorship, a community event, service, fundraiser, or charity that a local news brand supports for the benefit of their community.



2018

TECHNICAL CATEGORIES

Best Run of Press (open)For technical excellence in a general newspaper product with sections being printed as ROP (run of press), open to single-width or double-width products. The judges will evaluate overall reproduction and print quality. Faults or defects on the selected pages will be generally separated into the following: Density / registration / mechanical / photo & graphics reproduction. Defects are those that noticeably detract from the aesthetic value of the page. Each of the defects results in the recording of a defect code and a deduction of points from the page.

The general newspaper product submitted must carry the masthead of the product (including all ROP sections). The product must be printed between March 12 to April 27, 2018 (inclusive). Prospective entrants should collect three (3) copies per day during this period in preparation for submission.

Printers wishing to enter weekly newspapers may pick a print time closest to the four dates to submit. E.g. if we picked a Wednesday date and a weekly is printed on a Thursday, we will allow the closest Thursday to be put forward for judging.

2018 Dates Announced:Entrants should select two dates from the following options and supply three copies of each paper.

Wednesday, 21st, 2018Sunday, 25th March 2018Friday, 30th March 2018Sunday: 8th April 2018

Copies should be sent;By Australian Post to:Kylie HannahNewsMediaWorksC/BP Botany Parcel Post1579 Botany RoadBotany NSW 2019APCN: 1011513398 (you must include code)

Or By Courier to:Attention: Kylie HannahNewsMediaWorks1397 Botany RoadBotany NSW 2019

Print Centre of The Year (open)

Print Centres have become a vibrant and revenue-generating facet of the business – and Print Centre of the Year is designed to celebrate the best work in the Asia-Pacific region. A submission of a minimum 500 words is required to state the case for being named Print Centre of the Year. In the submission, state staff numbers, key outputs and responsibilities, and staff resources. Send in three examples of work from the Print Centre. No restrictions are placed on what these products might be. Judges will consider innovation, health and safety and environmental initiatives, as well as delivering to readers and advertisers top-quality printed products and services, quickly and efficiently. If you have any questions, please contact Kylie Hannah: [email protected] or +61 404 000 664.



2018

PRODUCT INNOVATION CATEGORIESFor innovation excellence in news publishing. Judges will reward innovative product development, execution and user experience that enhance storytelling and audience engagement with news media. Entries can be for a new advertising, editorial or other news media product. All entries require a Statement of Purpose (max 500 words) which provides judges with context, as well as written approval from the client where relevant. Further details on entry inclusions can be found on page 13.


Strategy: Audience and/or product insight 25%Innovation: Originality of the concept or content 25%Design: User experience and utility 25%Impact: Effectiveness of the initiative (include tangible results) 25%

Best Use of Print (open)For excellence in product development in print newspapers, inserts, supplements, or other printed products that creatively connect with audiences or advertisers. Judges will look for outstanding content, design and effective ways of using print to enhance reader utility and enjoyment.

Best Use of Digital (open)For excellence in product development of digital news media, including websites, apps, podcasting or social media initiatives that creatively connect with audiences or advertisers. Judges will look for outstanding content, design and effective ways of using digital platforms to enhance reader utility and enjoyment. Mobile specific initiatives can also be entered into the Best Use of Mobile category.

Best Use of Mobile (open)For excellence in product development of news media on a mobile device (mobile or tablet) that creatively connects with audiences or advertisers. Judges will look for outstanding content, design and effective ways of using mobile devices to enhance reader utility and enjoyment.

Innovation of The Year (open)This award champions innovative approaches to journalism and/or audience engagement through the deployment of new products or practices that connect with readers in new ways.

Entries are open to content or product initiatives that enhance storytelling and align to the values and strategies of the news brand. The innovation can come from internal resources or a third party and its implementation may be on a publisher’s own platform, or on a third party platform.



2018

EXECUTIVE EXCELLENCE CATEGORIESHegarty Scholarship for Best Young Executive (under 35)

For outstanding achievement of a news media employee across any function, aged under 35.

The Hegarty scholarship was established in 1987 in memory of Patrick Hegarty, executive director of PANPA (1983- 1986). It is a bursary of AUD $10,000. The grant is used to fund an overseas study tour of any aspect of news media operations (to be approved by NewsMediaWorks).

Nominations must be endorsed by the general manager, managing director or chief executive of the company. Each masthead (print or digital news brand) may make only one nomination.

Eligibility for the scholarship is open to executives in all departments and previous nomination is not a disqualification. Nominees must be aged under 35 as at June 30, 2018.

The winner will be announced on Friday, September 14, 2018, at the News Media Awards gala dinner in Sydney. The nominating company must send the winner to the event to receive the award. The winner’s general

manager will be advised prior to the event.The winner must make a trip of at least 14 days to be completed by June 30, 2019.

The entry should include; • Brief biography (est. 300 words)• A written submission not exceeding 1500

words which addresses; Major career achievements Commitment to the industry Current Responsibilities Leadership style Professional philosophy Impact on immediate team and wider

business Implementation of any new strategy /

approach / change Any journalism / business

management / commercial / technical / logistical issues the nominee has had to overcome

• Supporting material such as images, sales data, presentations, testimonials etc

• A headshot of the nominee (300 dpi high-resolution jpg).

• Endorsement by nominee’s general manager, managing drector or CEO.

News Media Executive of the Year

For outstanding achievement of a senior news media executive across any function.

This award is open to peer or self-nomination and a shortlist will be judged by a panel comprising senior media and advertising executives.

The entry should include;

• Brief biography (est. 300 words)• A written submission not exceeding 1500

words which addresses Major career achievements Commitment to the industry Current Responsibilities Leadership style

Professional philosophy Impact on immediate team and wider

business Implementation of any new strategy /

approach / change Any journalism / business

management / commercial / technical / logistical issues the nominee has had to overcome

• Supporting material such as images, video, sales data, presentations, testimonials etc

• A headshot of the nominee (300 dpi high-resolution jpg).



2018

PHOTOGRAPHY CATEGORIESThese awards recognise excellence in photojournalism. Eligible photos must have been published in print (e.g. newspapers, newspaper-inserted magazines) or on a news brand’s digital platform (e.g. website, app, social media account).

Each Award, with the exception of Essay category, will be split into National/Metro, Regional or Community titles. Entries are $60 each.

With the exception of the Essay category, entries comprise a single image.

A photograph, where eligible, may be entered in more than one category but will

require separate entries. All images must be uploaded with the entry via the Awards platform as .jpg or .tiff files not exceeding 5mb per image. NewsMediaWorks reserves the right to publish any submitted material for marketing or promotional purposes.

The content of an image must not be photoshopped or digitally manipulated.

Please note: The weighting in the judging criteria below is meant as a guide. Some elements may need additional weighting. For instance, in News Photography newsworthiness might well outweigh technical excellence or other elements.

Judging Criteria WeightingTechnical excellence 25% Creativity 25% Conveys meaning 25% Newsworthiness or uniqueness 25%

Awards for excellence in photojournalism;

• Portrait, Feature or Lifestyle photography (Nat/Metro, Regional, Community)

• Sport photography (Nat/Metro, Regional, Community)

• News photography (Nat/Metro, Regional, Community)

• Photographic Essay (OPEN) – a minimum of 3 images in a series where are least one has been published.

Requirements• Proof of Publication• Description of photography

“These awards recognise excellence in

photojournalism.”



2018

NEWS BRAND CATEGORIES This category comprises six awards. Five fall within the News Brand of the Year sub-category. There also is one new award: News Story of the Year.

News Brand of the YearThe first four awards within this sub-category are entered directly. However, in a significant change from previous years, one overall News Brand of the Year* will be selected by judges from the winners of the four directly-entered awards.

The judges will base their decision on the quality of the news brand’s journalism, its engagement with readers across all platforms, its innovation, achievements and outcomes.

The awards are:• Community News Brand Of The Year• Regional News Brand Of The Year• Daily News Brand Of The Year (Open) (Mon-Fri)• Weekend News Brand Of The Year (Open) (Sat and/or Sun) • News Brand Of The Year

This is the ultimate news brand award. No entries will be accepted. Judges will select the recipient from the winners of the four sub-categories listed above.

InclusionsAll entries must include a Statement of Purpose, addressing how the news brand meets the criteria, listed below. This is the most important element of the entry, as it gives judges an overview of the title’s achievements in the key areas of journalism, engagement and innovation.

Ideally, this statement should be between 1000-2000 words so as not to weigh down the judging process. In the past, a number of news brands have submitted elaborate entries. Impressive as these may be, it is

unnecessary; it is the content of the entry that is judged, not its appearance. Large files can also add to the time judges spend on entries, so should be avoided.

Elaborate on exclusive content, as this is what sets news brands apart. Explain how major stories were developed across publishing platforms or social media, as well as quality of the individual components – reporting, analysis, images, graphics, videos or podcasts. Highlight exemplary work and provide context. By all means, reference special coverage, such as natural disasters, football finals, budgets, and detail the impact this had on readership or engagement.

The performance of the news brand is important, so include details of growth in readership, subscriptions and engagement overall, and how this was achieved. Include details on innovations, whether it be improvements in digital delivery or a new section, their impact and the outcomes they generated.

This year, to make it easier for entrants and administrators, instead of sending in hard copies of print editions, we are asking for a link to three complete digital replica editions, or a PDF copy of these editions. Include passwords where needed and ensure links will not expire. If this provides a problem, please contact Kylie Hannah [email protected]

Judges will be assessing the performance of the news brand across all platforms, so also include links to videos, podcasts, websites or social media presence.



2018

JUDGING CRITERIA FOR NEWS BRAND CATEGORIES (page 11)

Journalism (50%): Judges will assess journalistic content in all forms across all platforms in awarding these marks. This will include reporting, writing, photography illustrations, graphics, as well as video and audio elements. Strong editorial campaigns that have brought about tangible results can strengthen an entry. Entrants should detail how they have broken news stories and provide examples of in-depth features on topics important to readers and the community. Strength of the relationship between digital platforms, individual sections and NIMs will be taken into consideration. Design will be considered as part of the quality of journalistic content.

Audience Engagement (25%): Entrants should show how they have targeted readers and sought to increase their audience. This can be demonstrated through social media activity,

interactive elements, product development across digital platforms, the targeting of specific readers through news sections, niche websites, editorial specials, NIMs or campaigns directed at audience segments. Data supporting the success of these initiatives is important. Entrants need not confine themselves to these suggestions only.

Innovation (25%): This represents how a news brand has worked to improve its dialogue with readers or subscribers through improved channels, new products or new ways to tell stories. It could encompass new sections, as well as new ways to build engagement or target readers. It could also encompass new digital features, improved apps or other tools to improve the reader experience. Again, there is no need for entrants to confine themselves to just these examples.

News Story of the Year (new)News is the basis of our business, so it is fitting that the News Media Awards introduces an award to recognise outstanding work in the breaking of major stories, whether it is the exposure of wrongdoing, or significant developments or events that can impact our daily lives. This award is for what judges consider to be the best exclusive report that breaks news of local, national or international significance and how it is handled and developed across platforms.

To be subjective, the entry should be submitted by the editor, managing-editor or their nominated representative, citing the names of the journalists involved in the initial report. The story must have been first published by the news brand submitting the entry.

InclusionsA Statement of Purpose of up to 1200 words

that explains how the story was broken, by whom, its significance and how it was developed across platforms after the initial report. The impact of the story should be explained, as well as any significant outcomes that resulted.

Attach pages showing how the story was treated, as well as links to relevant digital material, videos or other content that further developed the story. Subsequent follow-up material, particularly in regard to outcomes, also is important.

Judges will be influenced by:• Exclusivity• Story significance• How it was developed after the initial report• Relevance to readership• Impact of the story or outcomes it

brought about



2018

HOW TO ENTERAll entries for the News Media Awards are submitted, managed and judged via an online system, Award Force, which enables entrants to upload all relevant material including text, images, video and/or audio files to address the relevant criteria.

Entries can be submitted in multiple categories, but respective judging criteria must be addressed. To enter visit newsmediaawards.com.au and follow the instructions.

If you have previously registered with our Awards system please re-enter your existing username and password. If you have forgotten your password you can reset it by following the prompts. Please be sure to have all files and details on hand when you enter. The system will not process incomplete entries.

For each entry you must;• Address the specific judging criteria• Attach a statement of purpose• Attach any supporting material• Attach masthead/logo• Pay entry fee or request invoice

Need help? Call 0404 000 664 or email [email protected]

FILE Formats, Size and Attachments• Upload JPEG, PDF or Word files. Maximum

10 attachments/entry with each file size not bigger than 10MB.

• Video attachments may be hosted on a video site such as YouTube or Vimeo (no more than 2-3 minutes long).

• When providing URLs please ensure any applicable usernames and passwords are provided and active.

ONLY for entries in the BEST RUN OF PRESS category, three (3) hard copy newspapers from the nominated dates should be sent via Australia Post or Courier to the below address. In the case of PRINT CENTRE OF THE YEAR, please send your selected print examples by the same process. When submitting hard copy entries please ensure:• you have parcel tracking to confirm

receipt of delivery. NewsMediaWorks cannot be held responsible for late or missing entries

• parcels are no heavier than 16kg or larger than 64 x 39 x 36 cm

POSTAL ADDRESS ONLY APPLICABLE FOR ‘BEST RUN OF PRESS’ AND PRINT CENTRE OF THE YEAR AWARDS. All other entries should include links to PDFs or full digital replicas of print editions – refer to criteria.

By Australia Post

Attn Kylie HannahNewsMediaWorks

C/- BP Botany Parcel Post1579 Botany RoadBotany NSW 2019

APCN: 1011513398 (you must include code)

OR by Courier

Attn Kylie HannahNewsMediaWorks

1397 Botany RoadBotany NSW 2019



2018

RULES

Readership classificationReadership classification applies to some categories to group similar-sized news brands against one another. Segmentations are based on definitions from emma and NewsMediaWorks;

• (N/M) National / Metropolitan news brands• (R) Regional news brands• (C) Community news brands (including

members or country press associations)

Other categories are Open, allowing entry from any classification.

To check your classification visit www.newsmediaworks.com.au/awards. If your publication is not listed please call Kylie Hannah 0404 000 664

Key DatesAll entries must have been published between April 28, 2017, and April 27, 2018, (inclusive). With the exception of the Hegarty Scholarship, entrants are not permitted to re-enter material that was submitted in the

previous year. Material that was published before 27 April , 2018, and ran beyond that date will be accepted.

• Entries Open Monday, March 12• Entries Extended to Wednesday, May 9• Finalists Announced Monday, July 9• Awards Gala Dinner Friday, September 14.

EligibilityThe News Media Awards are open to NewsMediaWorks’ member organisations, including News Corp Australia, Fairfax Media and West Australian Newspapers. To confirm or apply for membership please contact us at [email protected].

Entries must be prepared and submitted by an employee or representative of the news media organisation.

Please noteNewsMediaWorks reserves the right to publish any entries and use submitted material for marketing or promotional purposes.

JUDGINGJudging is conducted by a selection of industry peers with expertise in relevant categories. Every category has multiple judges and for some categories they will be convened as a panel to discuss entries. The decision of the judges is final and no correspondence will be entered into.

PAYMENT

Entry fees are categorised by the classification of news brand/publication;• National/Metro: $175• Regional: $125• Community: $80• Photography entries, regardless of publication classification, are $60 each

Entry fee/s are payable by credit card upon submission of each entry, or an invoice can be requested.

NEWS MEDIA SUMMIT 2018

PRESENTED AS PART

OF

Recognising excellence in news publishing

call for entries · talent and most formidable mastheads across the region. as the news media...

Documents